iGaming Vertical

The iGaming industry is constantly growing and expanding. Nowadays this sphere includes such online activities as casino, Betting (sports and eSports), poker, loteries, and so on.  

This guide is created by experts from the ROIads advertising network team and dedicated to iGaming vertical in affiliate marketing. We will tell you about the niche, types of online games, regulations in diverse GEOs as well as provide you with useful insights on how to develop creatives, prelandings and landings.

What is iGaming Vertical: Meaning

iGaming or Gambling — both these words describe online entertainment offers — includes a range of activities like casinos, poker, lotteries and betting.

The iGaming vertical has seen growth on a scale thanks to technological progress and the rise in internet usage rates worldwide. According to Statista, the global Gambling market reached $74 billion in 2024, and it is projected to reach up to $145 billion by 2029. This growth is driven by the availability of offers that allow you to find entertainment from your home, as well as the growing number of mobile users.

Year	Market Size (Billion USD)
2023	63,5
2024	74,2
2025	85,9
2026	99,1
2027	114,3
2028	129,8
2029	145,6

This information shows that iGaming is moving beyond entertainment, giving marketers and advertisers the opportunity to develop tactics to attract users and increase revenue in this growing sphere.

Types of Games as a Part of iGaming

Gambling includes various types of activities:

1. Online Casinos:

Players engage in casinos to play such games as slot machines and blackjack from their homes or even beds. Blockchain and random number generators (RNGs) help ensure gameplay and transaction security for users.

2. Sports Betting: 

Sports Betting is becoming even more popular. People began to follow various sporting events, such as football, basketball or horse racing, more than ever. Moreover, the popularity of eSports is growing rapidly, attracting more and more fans to follow the games and place bets on it.

3. Poker:

Poker is one of the oldest and favorite card games. It is known for its entertainment and financial advantages. Online poker occupies a significant part of iGaming, because players participate in numerous live games, for example, varieties of Texas Hold’em and Omaha.

4. Lotteries:

Lotteries are also a form of iGaming. The difference is that people do not buy tickets in stores, but play online in order to receive various awards and prizes. As a rule, the winnings are money.

5. Bingo and Others:

Online Gambling also includes other games that require player skill, such as bingo or chess.

Why is the iGaming Niche Growing?

The world of online Gambling industry continues to grow because of various factors:

• Technological Advancement: Online Gambling has become even more popular due to the widespread use of the Internet and smartphones, including in Tier-3 countries. This allows users to participate in Gambling from anywhere and at a time convenient for them;

• Ease of Use: Convenience plays a crucial role. That is why gaming platforms are available to users 24/7, which means that users can access them from different places and at different times;

• Innovation: The growth of gambling is facilitated by the introduction of new technologies, for example, virtual reality. Blockchain improves the gaming experience by making it more interactive and accessible to users, as well as providing verifiable transactions on gaming platforms, which helps build trust between players and platforms;

• Global Reach: Gambling is legalized in many countries of the world. For example, North America, Europe, and Asia. Of course, depending on the country, the permitted activities will vary. Nevertheless, today Gambling as entertainment is chosen by people from different parts of the world.

iGaming Regulations: Legal Status of Gambling Across Various GEOs

Each country has its own rules regarding iGaming. When you choose a GEO for your ad campaign, remember that regulations can influence the success and traffic volume gained. Let’s get deeper in this question by looking through characteristics of several countries.

Europe

Many European countries have strict iGaming rules. Nevertheless, it’s still a popular region to rung Gambling and Betting traffic, especially in such countries as the United Kingdom, Malta, Sweden, and Gibraltar.

• The UK: In the United Kingdom, the UK Gambling Commission (UKGC) regulates game practices and protects players from money laundering. It follows that operators follow their rules diligently;

• Malta: There is a famous license known as Malta Gaming Authority (the MGA). The government attracts Gambling and Betting companies with tax rates and clear regulations making it a top pick for iGaming firms worldwide;

• Sweden: In 2019, Sweden introduced a Betting licensing initiative that enables companies to obtain licenses for operating iGaming platforms within the country. The goals is to protect players;

• Gibraltar: The country has become an international Gambling and Betting hub thanks to favorable tax regulations and robust control policies.

North America

Regulations for gaming vary between the United States and Canada in North America. Let’s have a look at this differences:

• USA: In the United States of America online Gambling is regulated by individual state laws. In states such as New Jersey, Nevada, and Pennsylvania, iGaming is regulated by the authorities. On the other hand Texas and Utah have implemented prohibitions against Gambling activities. In 2018 the Supreme Court gave states the power to oversee sports Betting within their jurisdictions;
• Canada: In Canada, Gambling and Betting are closely monitored by regulations. For instance, in Ontario operators need licenses from the Alcohol and Gaming Commission of Ontario (AGCO) to run their services. 

Asia

The iGaming industry in Asia is recognized for its nature stemming from the differences in laws and enforcement methods across regions.

• Philippines: In the Philippines, online Gambling is overseen by PAGCOR making the nation a focal point for iGaming websites;
• China: In China, it is widely acknowledged that engaging in Gambling is against the law except for participation in state lotteries regulated by the government officials;
• India: In India, participation Gambling differs from region to region. For example, Sikkim and Nagaland prohibit the operation of casinos and Betting activities.

Africa

Gambling regulations in Africa are evolving and are currently being implemented differently across the regions.

• South Africa: Here local operators can acquire licenses for sports Betting. Engaging in Gambling is not allowed by the law;
• West Africa: In Nigeria, Gambling operators provide their services with success despite the presence of the National Lotteries Regulatory Commission which lacks regulations.

Australia and Oceania

• Australia: In this country, iGaming is regulated by the Interactive Gambling Act of 2001 which restricts locals from using casinos. At this time, the government allows and regulate sports Betting and Lotteries;
• New Zealand: New Zealanders are allowed to participate in Gambling, while local operators are limited in providing Betting and Lotteries.

Key Characteristics of iGaming Vertical in ROIads

In the ROIads advertising network​, affiliate marketers and teams have the option to acquire Gambling traffic for promoting offers. These are our areas of​ interest​ where we suggest advertisers a substantial volume of traffic. 

• In Casino vertical, we focus on such countries as Indonesia, the Philippines, Thailand, Bangladesh, and Turkey;
• What concerns sports Betting vertical, we suggest to gain traffic from such GEOs as South Africa, Bangladesh, Thailand, Mongolia, Burkina Faso, and Azerbaijan. 

These areas are known for their enthusiasm for Gambling activities. We suggest considering the mentioned countries before starting an advertising campaign with ROIads!

Introduction to the ROIads Advertising Network

ROIads is a platform for advertising push and pop ad formats. Unlike Facebook and Google Ads that have numerous restrictions for starting campaigns, this platform allows merchants to gain traffic without the hassle of moderation or approval hurdles.

• Push Ads: Push notifications are a great way to capture users interest and bring them into casinos or Betting platforms swiftly thanks to their visibility and direct interaction with users;
• Pop Ads: When you surf the Internet and visit websites or pages, you may come across pop up or pop under advertisements that suddenly appear on your screen to catch your eye with offers relating to casinos or betting activities. There is no need to develop creatives for pop ads — you can use only engaging prelanding and landing pages to guide users to a target swiftly.

Key advantages of working with ROIads:

Massive reach	900 billion impressions monthly ensure your campaigns reach a broad global audience
High-Quality Traffic Sources	Our ad network includes premium traffic sources from an exclusive base of publishers
User-friendly platform	Intuitive interface for easy campaign management and detailed statistics
AI Bidding Technology	Automatic optimization based on performance data

Effective Strategies for Promoting iGaming: Tips for Advertisers and Media Buyers

We have explored the potential of iGaming in affiliate marketing. Also, we have delved into the benefits of using the ROIads advertising platform for ad campaigns. Let’s now move on to discussing insights on navigating this sphere. 

While the iGaming industry can be highly profitable, achieving success hinges on using strategies and tailoring advertising campaigns appropriately.

How to Promote iGaming? The Key to Winning Over Your Audience

For media buyers or advertisers the main task is to attract the right audience — one that will register, deposit or play. This requires a deep understanding of your audience and creative approach. In iGaming vertical you should consider the following:

• Study Your Audience: The core iGaming audience is divided into two groups: players who seek profit and thrill of gambling and those who play for entertainment. You should distinguish between these motivations and create creatives for each group;
• Use Bonuses and Special Offers: This method includes suggesting rewards and exclusive deals to entice customers and persuade them to sign up for services or products;
• Create Feeling of Urgency: An effective strategy to boost a campaign is by creating a feeling of urgency among users when promoting Gambling and Betting offers. Add reminders with countdown timers to harry up customers.

Best 6 Ideas for iGaming Creatives with Push Ads

In the world of iGaming, creating push notifications is essential for grabbing the interest and motivating users to take action. Drawing upon our knowledge and extensive experience in this niche, we have compiled a set of six points to assist you in producing engaging push notification ads.

1. Focus on Big Wins and Attractive Bonuses

The first step is to place messages such as “Making a million is easy! Exclusive bonuses for beginners”. This approach helps to draw in more visitors and attract players looking for easy wins.

2. Use Images of Slot Machines and Casinos

To reach the players, consider using casino symbols such as slot machines and roulette tables as well as such a number as 777. Attractive and dynamic visual effects demonstrating the gameplay should attract the attention of the audience. The “Sign up and enjoy your bonus!” invitation is фдыщ designed to attract users.

3. Limit Time of Promotions Available

In order to motivate users to act promptly and decisively create limited time conditions. This tactic causes a feeling of urgency especially if you use such messages as “Act now” or “Today only!”. We recommend using this push advertising strategy for offers with temporary discounts or exclusive incentives.

4. Feature Cash and Guaranteed Rewards

The use of visual elements such as money has proven to be a good strategy for attracting visitors in Gambling. This brings up the idea of financial gain and instills a sense of confidence, creating the impression of imminent success.

5. Provide 100% Bonus for Everyone

We suggest using such messages like “Get a 100% Bonus” or “Receive Your Reward Upon Registration” to grab the audience’s interest and encourage action. It’s also effective to add statements like “Sign Up Now” or “Redeem Your Bonus” to boost the impact of these advertisements.

6. Offer Personalized Bonuses

Promotions that highlight “Limited time offer!” can create a sense of exclusivity for users by suggesting them a chance that may not be available to everyone. These appealing deals have the power to motivate gamers to act promptly. Expressions such as “Join, Registers, Win and Enjoy” or “Claim your bonus today” simplify the steps for users to grasp what actions they should take.

Tips for Pre-Landing and Landing Pages in Pop Ads

Launching a pop ads campaign, make sure that your pre landing and landing pages suits the offer. There are several tips:

1. Pre-Landing: Capturing Attention

It takes time to reach a landing page. The marketing funnel consists of creatives, prelanding and landing pages. Therefore, in order to ensure the successful achievement of the goal and effective engagement, it is important to get gamers interested from the very beginning of the interaction.

When creating prelanding pages for iGaming, it’s essential to make them lively and engaging with features like a spinning wheel or an attractive promotional deal. Highlight the advantages such as spins, welcome bonuses or immediate rewards so that users can see the value and realize that signing up will bring them benefits. 

Keep it brief! Try messages like “Take a Chance” or “Claim Your Bonus Now.”

Tip: To enhance audience participation and boost engagement levels in your content strategy plan consider adding such things as spinning wheels or interactive pop up messages. 

2. Landing Page: A Convenient Sign Up Option

The landing page should be easy to understand and navigate. We recommend placing the registration form, bonus information, and a call-to-action button here. All this increases user engagement and conversions, minimizing distractions during the registration process.

Tip: Divide the process into stages, with limited input sections (such as name or email address) and include visual cues showcasing advantages, bonuses or complimentary spins upon signing up.

Nuances of Launching Advertising Campaigns in the iGaming Niche

Launching an ad campaign in iGaming requires attention to details that can impact the success. Here are a few key considerations to remember when launching campaigns, for Gambling or Betting:

1. Choose the Right GEOs and Pay Attention to its Regulations

It is essential to conduct market research and gauge the demand for the offers within the specific countries being targeted such as Indonesia, the Philippines and Thailand. These nations exhibit an inclination towards Gambling activities. Nonetheless, it is crucial to take into account the frameworks overseeing iGaming promotional activities, within these geographical areas. 

2. Segment your Audience

We recommend segmenting the target audience based upon criteria including interests and geographical location as well as age. Some gamers may be looking to win money, while others may just be looking to have fun online. This method allows you to develop a more targeted marketing strategy, thereby increasing the likelihood of successful conversion of potential customers into real customers in the long term.

3. Test Creatives

Before starting a campaign in iGaming, make sure to create and test visuals first! Creatives play an important role in capturing the audience’s attention for Gambling and Betting campaigns. The headlines and text messages should focus on highlighting bonuses and quick wins while also encouraging users to take action. By the way, in ROIads you have the opportunity to upload up to 10 creatives!

4. Set up Technical Targeting 

When starting a campaign make sure to use all targeting features and settings including devices and operating systems (OS), GEO locations, and time zones to effectively target your desired audience with accuracy.

5. Optimize Budgets

Begin your marketing strategy by setting budgets to experiment with sources of traffic flow. Evaluate the data collected and adjust bids to enhance effectiveness over time while slowly raising the allocated funds for these channels.

6. Use Micro Bidding Strategies

Using micro bidding allows you to adjust rates depending on the performance of each channel and increase them in high-traffic areas to optimize results and prevent budget waste on low-efficiency sources, which ultimately increases ROI.

7. Use Whitelists and Blacklists

Consider using whitelists. They are designed to prioritize sources of high-quality traffic. Blacklists are also important, which exclude inefficient traffic sources. Feel free to contact your ROIads customer service manager to get whitelists and blacklists.

8. Monitor and Optimize

After you’ve launched a campaign, start tracking the statistics to stay on top of the evolving iGaming landscape. Monitoring metrics, like CTR (Click Through Rate) CPA (Cost Per Acquisition) and CR (Conversion Rate ) is crucial for achieving success in this field. Use ROIads real time analytics tools to make adjustments and fine tune your campaign, for results.

By joining our platform, you will be able to achieve maximum success with ROIads using a number of features available to you now. Start your journey to profitability with ROIads!