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Where to Buy Push Notification Traffic: Complete Advertiser’s Guide
August 26, 2024
Launching a push ad campaign and want to know how to buy push traffic? We’ve got you covered! Push notifications are one of the best ways to reach your audience. With push ads you can send notifications directly to users screens and get high engagement and conversions.
The ROIads team has put together an article to walk you through step by step on how to buy push ads and what to do for a successful campaign. Let’s get started!
What Are Push Ads? Key Characteristics
Let’s start with the benefits of push notifications and why you should use this advertising tool:
Push Notifications Engage Users Directly This type of advertising interacts with users directly, not like other formats. Its main uniqueness is that it appears directly on the user’s screen, whether they are currently using an app or browsing a website. Your target audience is yours to have!
Users Opt-In Voluntarily Users consent to receive these notifications themselves. This is a big plus for conversion rates. This applies mostly to classic push notifications (we’ll get to their variations below).
Flexibility in Settings and Low Cost Push ads often work on CPC (Cost Per Click) model so it’s affordable for advertisers with different budgets. Compared to other formats, push ads are one of the cheapest in ad networks where push traffic is bought.
Wide Targeting Capabilities Modern ad networks have many targeting options so you can target your audience based on geo, browser language, devices, network connection type and more.
By using these benefits push advertising can be part of your digital marketing strategy and you can launch campaigns and buy push traffic to achieve your business goals.
Types of Push Notifications
Push advertising is not just a flexible tool but also a format with many ways to send messages to users. Let’s get into it and see what push ads are and their types.
Classic Push: Features and Benefits
Classic push notifications are the most common and most users are familiar with them. These are sent to devices via web browsers or mobile apps. They appear as a small window with text, image and link.
Key Features of Classic Push Notifications:
Instant Delivery: Messages are sent instantly and appear on screen regardless of whether the browser/app is open on the user’s device.
Voluntary Opt-In: Users opt-in to receive push notifications themselves so conversion rates are higher.
High Visibility: Notifications appear on top of other windows so they can’t be missed.
Adaptive Format: Push notifications allow you to include text and images in the message so you can get creative with your ads.
Availability in Ad Networks: Classic push notifications are supported by almost all major ad networks like PropellerAds, Adsterra, ROIads and many others.
In short, this format is good if you want to grab your audience’s attention fast. Use push notifications to deliver important info to your audience like special offers, promotions, discounts and news, it’s a great idea.
In-Page Push Notifications: Features and Benefits
In-page push notifications are a new type of push advertising. This format emerged because of the limitations of classic push notifications. The main difference is that in-page push notifications don’t require users to subscribe through a browser. Instead, these notifications appear on the web page the user is visiting.
A user can see an in-page push notification only on the page where the ad is running, not on top of any window in the browser, as with classic push notifications. Technically it’s more of a banner ad that looks like a push notification.on traffic that covers all bases.
Key Features of In-Page Push Notifications:
Wide Device Coverage: In-page push works on any platform (including iOS). Classic push may not work on some devices.
Fewer Restrictions: Users don’t need to subscribe to notifications so the format has a bigger reach.
Native Appearance: These notifications look like part of the page so less user irritation and possibly higher engagement rates.
In short, since in-page can reach iOS users, it’s a good option for your campaigns to target the biggest audience.
Classic Push vs. In-Page Push: Which Format to Choose?
When choosing between classic and in-page push notifications consider your goals and audience. Classic push is good for quick interaction with a subscribed audience. If you need to reach a bigger audience, in-page push might be more effective.
Sometimes you don’t even have to choose. Just run push campaigns of both types! Both formats can work together effectively and give you more coverage and better behavioral metrics. This way you have an answer to where to buy push notification traffic that covers all bases.
Step-by-Step Guide: How to Buy Push Traffic
Buying push traffic can be a powerful tool for your business but the success of your campaign depends on the right strategy. Let’s go through the main steps to use this ad format effectively.
Step 1: Define Your Campaign Goals
Before diving into the buying of push traffic, it’s crucial to clearly define the goals of your advertising campaign. The goals you set will determine the offers you choose and the whole campaign structure.
What Goals Should You Consider?
Increasing Sales: If your goal is to drive direct sales of products or services, focus on creating messages and using creatives that grab your audience’s attention. In this case push notifications are perfect for promoting special offers, discounts or limited time deals.
Acquiring New Customers: If you want to grow your customer base, consider broader targeting. Push ads allow you to reach new audiences quickly which is super valuable when launching new products or services. The ability to cast a wide net means you can capture interest from potential customers who may not even know about your brand.
Increasing Brand Awareness: For brand awareness campaigns, campaigns for broad reach and repeat user interaction are more suitable. In-page push notifications are perfect for this purpose, you can get wide exposure including users who haven’t subscribed to your notifications. This way your brand will stay top of mind for a bigger audience.
By setting these goals from the beginning you can tailor your push campaigns to achieve what you want, whether it’s sales, new customers or brand recognition
Step 2: Choosing a Platform to Buy Push Notification Traffic
The market has many advertising networks to buy push traffic, each with its own features and benefits. We’ve checked some of the most popular ones and listed their key points:
ROIAds unique feature is AI powered bid optimization technology that selects the most relevant traffic from premium sources at the lowest cost for your offer. This automated system optimizes campaigns based on ad source performance, no need to manually intervene. Plus advanced targeting and analytics tools to segment your audience and stay ahead of the competition.
RichAds is known for delivering high quality traffic and allows you to customize campaigns for specific niches like gambling, financial services and dating. The platform has advanced automation and campaign optimization tools and supports multiple ad formats beyond push and in-page push ads. Also RichAds has global audience access so it’s a great option for advertisers who are targeting specific industries.
PropellerAds is one of the biggest push ad networks, offers multiple formats including traditional and in-page push notifications. The global coverage and the targeting and optimization tools make it suitable for advertisers of all levels. Its flexibility and wide reach makes it a go to for those who want to manage big campaigns.
Adcash can bypass ad blockers and deliver high quality traffic to 196 countries. Perfect for advertisers looking to reach an international audience. Besides push notifications Adcash supports multiple ad formats so you can try and diversify your campaigns.
Adsterra has over 30 billion impressions per month. Platform supports in-page push, popunder and video ads. With strong ad blocker protection Adsterra maximizes ad spend so it’s a great option for advertisers looking for all in one advertising solution.
Step 3: Setting Up Your Advertising Campaign to Buy Traffic
After choosing a platform and your goals, next up is setting up your campaign. Let’s go through the key steps to launching a campaign on ROIAds.
Select the Format: Once you’ve signed up and logged in, you’ll be taken to the format page. Here select “Push Notifications” as your ad format.
Make Creatives: Your creatives should be high quality, attention grabbing and relevant to your audience. Text of your push notifications should be short and have a clear CTA, images should be attention grabbing and reinforce the message.
Configure Targeting: Use the platform’s targeting options by setting parameters such as geo-location, device type, time of day, operating system, connection type. ROIAds also offers advanced targeting by internet service providers (ISPs), mobile carriers and browser language. It’s recommended to create separate campaigns for each targeting type so you can track performance more accurately and adjust bids for the most converting audience.
Setting Budget and CPC Bids When setting your CPC bid, ROIads will give you a recommended bid based on your target country. Minimum CPC bid is $0.003. We recommend setting a daily budget of at least $25 and using the “Asap” option so you get traffic as soon as you have a winning bid.
In the ROIAds dashboard there’s an “Insights” tab where you can find data such as win rates, total impressions and average CPC by geo.
For more detailed information on launching push campaigns with ROIAds, refer to our comprehensive guide. It includes valuable tips, step-by-step instructions for campaign creation, bid optimization strategies, and a creative guide to help you get the most out of your advertising efforts.
For more information on launching push campaigns on ROIAds check out our full guide. It includes tips, step by step campaign creation, bid optimization strategies and creative guide to help you get the most out of your ads.
Step 4: Monitoring and Optimizing
Launching your campaign is just the beginning. To get the most out of it, you need to monitor results and adjust your campaign. Let’s go through the steps to follow after your campaign goes live.
Request Blacklists and Whitelists: Contact your personal manager at ROIAds to get custom blacklists and whitelists for your offer. This will help you to remove low performing traffic sources and focus on the most profitable segments and increase overall ROI of your campaign.
A/B Testing: Testing different creatives, formats and targeting options is crucial to find the best combination. Test different messages and images to see what works best with your audience. A/B testing will help you to optimize your campaign for higher engagement and conversions.
Leverage Analytics: Monitor your key performance indicators (KPIs) such as CTR, conversion rate and cost per click. Use this data to make decisions on further optimization. Your personal manager can also help you to interpret the data and adjust your strategy.
Regularly Rotate Creatives: To avoid ad fatigue, rotate your creatives and try different approaches. This will keep your audience engaged and your campaigns fresh and exciting for users.
By following these steps you can use push ads to achieve your business goals whether it’s to increase sales, attract new audience or boost brand awareness.
ROIAds Guides: How to Buy Push Ads in Specific Verticals
ROIAds provides advertisers with not only the tools to launch campaigns but also guides for specific verticals. These step by step guides are designed to help you use the platform to its full potential while considering the specificities of each market.
Ready to get started? Try ROIAds today. We have exclusive push traffic sources, AI Bidding technology optimization and easy campaign setup. No matter your vertical, we have everything you need to launch successful push campaigns.
