How to Advertise Antivirus on Push Ads

The antivirus vertical is one of the most popular in traffic arbitrage. You can find numerous similar offers in CPA networks. Promoting antivirus on push notification ads is an excellent strategy for direct and immediate contact with your target audience, providing high engagement and low cost per click (CPC). 

The experts at the ROIads advertising network have prepared a detailed guide for those who want to drive traffic to antivirus offers using push notifications or for those who have already started and want to learn more details.

What Are Push Notification Ads

Push notifications are one of the most popular formats in advertising networks, time-tested and proven effective. They appear as notifications on the user’s screen, regardless of whether the user is currently on a website or in an app. The ad message will show up on the device screen and remain there until the user decides to close it.

Push notifications are seen only by those who have previously agreed to receive them. This means that viewing further ads is a completely voluntary process, which leads to higher audience engagement compared to other formats.

Here’s how the subscription process for push notifications works:

Structure of a Push Notification

The advertiser has full control over how their push notification will look: you can customize its appearance and content. Here are the key elements that make up a push notification:

1. Icon Image: A required element that visually represents the main message of the push notification.
2. Title: A short and compelling message that includes a call to action. In the antivirus vertical, this might be a prompt to download a program or secure the user’s device against potential threats.
3. Description: Text that elaborates on the title, providing additional reasons or arguments for downloading the program.
4. Main Picture: An optional element that can enhance the push notification by visually conveying the offer. If you’re targeting only mobile devices, this main image might not be necessary.

Benefits of Using Push Ads for Antivirus

We’ve covered the structure of push notifications, and now it’s time to discuss their advantages specifically within the antivirus vertical, which is part of the broader utilities category:

• High Trust in the Format:
  Push notifications resemble system alerts, which naturally makes users trust these advertising messages. This inherent trust can significantly boost the click-through rate (CTR) as users are more likely to interact with notifications that look official or critical to their device’s functionality.

• Visibility:
  Push notifications demand an immediate action from the user once they appear on the device — they need to either click on it or dismiss it. This level of visibility is hard to ignore, unlike other ad formats like banners or pop-unders, which can be easily overlooked.
• Precise Device Targeting:
  Push notifications allow for highly flexible targeting across different device types and operating systems. This means you can personalize advertising messages to fit each device and OS, which can greatly improve conversion rates. By tailoring the content to the specific platform, you enhance the relevance and effectiveness of your ads, leading to better engagement and higher returns. This flexibility makes push ads particularly effective for utilities promotion.

How to Choose the Right Offer for Antivirus

Before we move on to the methods for selecting an offer, let’s explore the specifics of the antivirus vertical in the affiliate market, especially as it relates to how you can effectively run utilities on push notification ads.

Step 1: Choosing GEOs

According to global statistics for 2024, the most frequent targets of cybercrime were the following countries:

• Bolivia
• Honduras
• Venezuela
• Algeria
• Ecuador

These countries represent key regions where the demand for antivirus software is likely higher due to increased vulnerability to cyber threats.

Simply put, the global trend shows that Tier 2 and Tier 3 countries are the most suitable GEOs for launching antivirus offers. While Tier 1 countries can also be tested for campaigns, they require more careful consideration.

Tier 1 countries often have high competition and higher costs per click (CPC). Running campaigns in these regions may require more detailed setup and optimization, as well as larger budgets. Additionally, keep in mind that people in these regions are usually more aware of cyber threats and are likely already using antivirus software. If you choose to advertise antivirus on push ads in Tier 1 countries, focus on the unique features of the software to stand out in the competitive market.

Top GEOs for running Antiviruses at ROIAds

In our advertising network, antivirus offers are among the most popular verticals, and we have extensive expertise and experience in this area.

Top 5 GEOs for Antivirus campaigns at ROIAds:

• Indonesia
• India
• United States of America
• Germany
• United Kingdom

You can always reach out to your personal account manager for consultation — they can provide insights into which GEOs are currently converting the best.

Step 2: Evaluating the Reputation and Terms of the Offer

Another crucial aspect that should not be overlooked is the reputation of the offer and the software you are planning to promote. This is especially important in utilities promotion. It’s essential to check reviews and ratings for each potential offer to ensure that you are promoting reliable and high-quality products.

What else to consider when choosing an offer?

• Minimum Payout Amount: Ensure that the offer meets your financial goals by checking the minimum payout threshold. Generally, minimum payout amounts in affiliate marketing can range from as low as $10 to $100 or more.
• Conversion Conditions: Review the specific actions required for a conversion to be credited, such as installations, sign-ups, or purchases.
• Exclusive Partner Conditions: Look for offers that provide exclusive conditions for partners, including bonuses or incentives for achieving certain volumes.
• Availability of Ready-Made Creatives and Landing Pages: Check if the offer provides ready-to-use creatives and landing pages, and whether you have the option to use your own.

Remember, you can always reach out to the support team of your chosen CPA network to ask any clarifying questions.

Step 3: Evaluating the Quality and Uniqueness of the Product

In the highly competitive antivirus market, it’s essential to focus on the quality and uniqueness of the product you’re planning to promote. Some antivirus software may come with additional features such as phishing protection, VPN services, or device optimization tools. Users are more likely to choose multifunctional solutions, so offers that include these extra features have a higher chance of success.

Creative Approaches: How to Promote Antivirus on Push Ads

We have covered the nuances of push notifications, the specifics of the antivirus vertical, and how to choose the right offer for launching a campaign. Now it’s time to learn about the advertising materials and ways to promote antivirus on push ads. Creatives are the most important element of push advertising in the antivirus vertical. Let’s look at a few popular tactics through the examples we have compiled for you.

Examples of Effective Push Ads for Antivirus: Creative Approaches

1. Use Attention-Grabbing Symbols and Icons
   Many creatives utilize icons with eye-catching symbols, such as red exclamation marks, warning triangles, and icons that resemble system errors. These elements signal to the user that the push notification contains important information. However, it is better to use positive or neutral phrasing in the text — focus on the solution rather than the problem.

2. Emphasize Security
   Another effective approach is to focus on security. Try using wording that highlights device optimization or enhanced performance. This creates a positive message and motivates users to install the software to improve their device experience.

3. Leverage Popular Brands and OS Icons
   A noteworthy tactic is to use well-known logos and brands. This can significantly increase user trust in the ad. However, be sure to follow the rules and respect trademark rights when using logos.

4. Keep Calls to Action Simple, Clear, and Concise
   Calls to action should be easy to understand and encourage positive user actions, such as “Improve Protection” or “Update Your Device.” This ensures that your ad message is easily perceived and increases the likelihood of user engagement.

5. Personalize Messages
   Some popular creatives incorporate personalization elements, such as “Your OS may be infected with viruses.” This approach works well by creating a sense of individual attention to the user, which, in turn, positively impacts engagement and trust.

6. Inform and Remind
   Push notifications can be used to inform users about the status of their device or the need to update their antivirus software. Use messages like “Check if your protection is working” or “Your subscription is expiring, renew it to maintain protection” to show care for the user’s security level.

These creative approaches can be confidently used in your push campaigns, as they have already proven their effectiveness. But don’t be afraid to experiment! Test different approaches, launch various creatives simultaneously, and track their performance. Different creatives may work in different GEOs and on various devices. And remember, it’s always better to adhere to ethical standards and avoid overly aggressive messaging to prevent alienating users and to maintain your brand’s reputation.

Ready to apply this knowledge in practice? Join the ROIads advertising network, where antiviruses are one of the top verticals.

Quick Overview of the ROIads Advertising Network

• Massive Reach: 900 billion impressions per month.
• Global Coverage: Operates in over 220+ countries.
• Formats: Supports both push and pop ads.
• Features: Premium traffic, personal manager, creative development on request, easy campaign setup, detailed statistics, fraud protection, AI-driven technologies.

Setting Up Your Antivirus Push Ads Campaign

Now that we know how to choose the right offer and which creatives work best for antivirus advertising, it’s time to dive into the nuances of launching a campaign using ROIads as an example. With our AI bidding technology, your campaigns are continuously optimized in real-time, automatically adjusting bids based on performance to maximize results without the need for manual intervention.

Step 1: Register and Choose a Format

The first step is to register an account. After registration, you’ll gain access to the dashboard, where all the necessary tools for launching and managing your campaign will be available. On the start screen, select the “Push” format.

Step 2: Choose a Name and Upload Creatives

The next step is to select a name for your campaign and upload your creatives. For optimal results in utilities promotion, we recommend uploading at least five variations of your creatives. This allows for better testing and optimization, ensuring your campaign performs effectively across different audience segments.

Step 3: Set Up Postback Tracking

We strongly recommend setting up a postback tracker to effectively manage your budget and optimize your campaigns. In ROIads, you can integrate popular trackers such as Peerclick, Keitaro, or RedTrack. This integration allows for real-time tracking of conversions and helps in making data-driven decisions to improve campaign performance.

Step 4: Set Up Targeting

Targeting setup is one of the most important steps. You need to determine which GEOs, devices, and operating systems will be most relevant for your campaign. In the antivirus vertical, the following parameters are often effective:

• Geotargeting: In our ad dashboard, you can select specific countries or even individual cities and regions within a country.
• Technological Targeting: Configure ad delivery based on devices, operating systems, browsers, and network connection types.

We have gathered statistics for 2024 on operating systems that most frequently encounter cybersecurity issues. You can use this data to guide your technological targeting settings.

In ROIads, most of the traffic comes from Chrome or Edge browsers and Windows 10-11 operating systems. We have a large volume of traffic available specifically for these settings, making it beneficial to launch separate campaigns targeting these browsers and operating systems to maximize effectiveness.

You can also use additional tech targeting options. These are available via a button at the very bottom of the page. There, you can configure ad scheduling, targeting by internet service providers and operators, as well as by browser language.

Step 5: Set the Budget

Carefully plan your campaign budget. Begin with modest bids to test different strategies and gradually increase the budget for segments that show the most promise. When you choose geo-targeting in the ROIAds dashboard, you’ll see the suggested minimum cost per click. It’s advisable to start with a bid slightly above this recommendation, observe the performance, and adjust your bids accordingly.

In this chapter, we’ve provided an overview of the key steps for setting up a campaign. We also have a detailed guide with step-by-step instructions for setting up push campaigns. Read it for a deeper understanding of the process.

Conclusion

Setting up a successful antivirus push ad campaign involves careful attention to detail, from choosing the right offer to optimizing your budget and targeting. By following the steps outlined in this guide on how to promote antivirus on push ads, you can maximize your campaign’s effectiveness and achieve better results.

Ready to implement these strategies? Get started with ROIads, where you can take advantage of powerful tools and support to elevate your advertising efforts.