Betting Big: Strategies for Success with Push Ads on ROIads

January 26, 2024

In the competitive world of affiliate marketing, the betting vertical offers a distinctive set of challenges and opportunities. As technology shapes the landscape, affiliates are exploring innovative strategies to boost returns. In this article, we’ll dive into the details of the betting niche within affiliate marketing, specifically focusing on using push ads to boost your campaigns on ROIads.

What is Betting Vertical?

In the context of affiliate marketing, Betting usually refers to promoting or advertising online gambling or betting services as an affiliate. An affiliate marketer is someone who earns a commission for driving traffic or customers to another company’s website through their marketing efforts. Affiliates often tailor their promotional efforts to target specific sports or events based on their audience’s interests.

The betting vertical encompasses a broad range, including sports betting, online casinos, and gaming platforms. Betting is the segment of Gambling: promoting platforms that allow users to wager on sports events, such as football, basketball, horse racing, and more. ROIads is a promising ground for affiliates aiming to tap into the great potential of the betting vertical.

Ideas for creatives

Push ads on ROIads revolves around creating attention-grabbing messages. In the betting vertical, where odds and excitement are paramount, your push notifications should reflect the thrill your audience seeks. Craft messages highlighting exclusive promotions, time-sensitive offers, or the excitement of upcoming events to captivate potential bettors. Don’t forget, you can ask your manager for free creatives!

Here are Examples of Effective Creatives for Betting:

  • Dynamic Player Images: Incorporate dynamic images of sportsmen in action, conveying the intensity and excitement of the sport. These images can be accompanied by compelling copy related to upcoming events or exclusive betting opportunities.
  • Head-to-Head Visuals: Design visuals that showcase a head-to-head comparison of key players. This could involve side-by-side images, statistics, or a visual representation of the players facing off. This approach stimulates user engagement and encourages them to pick a side.
  • Countdowns and Timely Messaging: Integrate countdown timers or timely messaging emphasizing the proximity of an important match featuring the highlighted sportsman. This creates a sense of urgency, prompting users to take immediate action.
  • Interactive Elements: Incorporate interactive elements such as quizzes or polls related to the featured sportsman. This not only boosts engagement but also allows users to actively participate in the betting narrative.

Timing is Crucial

Betting often revolves around real-time events and opportunities. Push ads on ROIads empowers affiliates to leverage this aspect by sending timely notifications. Whether it’s a last-minute odds boost for a sports event or a limited-time casino promotion, the immediacy of push notifications can prompt users to act swiftly, leading to increased conversions.

Segmentation Strategies for Success

The betting audience is diverse, with varied interests and preferences. Utilize the segmentation features on ROIads to target specific geographical locations, devices, OS versions, connection types, browser, etc. This precision ensures that your push notifications reach the most receptive audience, boosting engagement and ultimately driving conversions. Contact your manager for help to set up the campaigns!

Top GEOs for Betting on ROIads

Determining the most lucrative and high-converting GEOs for betting offers on ROIads can depend on various factors, including the specific nature of the offers, regional regulations, and the preferences of the target audience. Here are some GEOs that we recommend you in the betting vertical:

  • BRA
  • IDN
  • IND
  • VNM
  • NGA
  • THA
  • CRM
  • ZMB
  • BGR
  • EGY
  • CIV

Maximizing User Retention

In the fast-paced world of betting, user retention is crucial for long-term success. Push ads enables affiliates to implement effective retention strategies. Send personalized notifications for upcoming events, exclusive bonuses for loyal users, or reminders for unfinished transactions. By staying connected, you can create a loyal user base that consistently engages with your betting platform.

Optimizing Budgets for High ROI

Push ads campaigns on ROIads are renowned for their cost-effectiveness. Affiliates can optimize their budgets by carefully monitoring and adjusting bids based on performance. Experiment with different creatives, A/B test messaging, and focus on high-performing segments to ensure that your budget generates maximum returns in the highly competitive betting vertical. Ask your manager to make an order on free creatives!

2024 Trends in Betting Vertical

Landscape of online marketing, particularly in the betting sector, can evolve rapidly, influenced by technological advancements, regulatory changes, and shifts in consumer behavior. Here are some potential trends to watch for:

  • Personalization and User Engagement: The trend toward personalized user experiences is likely to continue. Affiliates may increasingly use push notifications to deliver tailored content, promotions, and betting suggestions based on individual user preferences and behaviors.
  • Real-Time Events and Live Betting: Push notifications are well-suited for real-time events, and the trend of leveraging live betting and in-play options is expected to persist. Affiliates may focus on delivering timely and event-specific push notifications to capture user attention during live sports events.
  • Interactive and Gamified Content: Gamification elements within push notifications could become more prevalent. Affiliates might experiment with interactive content, quizzes, or games within push notifications to enhance user engagement and create a more dynamic betting experience. 
  • AI and Predictive Analytics: The integration of artificial intelligence (AI) and predictive analytics could play a larger role. Affiliates may use AI algorithms to analyze user behavior, predict betting preferences, and send targeted push notifications that align with individual user profiles.
  • Cross-Channel Integration: Affiliates might explore increased integration of push notifications with other marketing channels. Seamless communication across channels, including email, social media, and push, can create a cohesive user experience and improve overall campaign effectiveness.
  • Regulatory Compliance and Transparency: As the betting industry faces varying regulations globally, affiliates may prioritize compliance and transparency in their push campaigns. Clear and transparent messaging regarding terms, conditions, and compliance with local regulations could become more important. 
  • Localized and Regionalized Campaigns: Tailoring push campaigns to specific regions and local preferences may gain prominence. Affiliates might focus on creating content that resonates with the cultural and sports preferences of users in different geographic locations.
  • Emergence of New Betting Verticals: With the continuous evolution of the betting industry, affiliates may witness the emergence of new betting verticals or niche markets. Exploring and adapting to these new trends can provide affiliates with opportunities for innovation.

Remember to stay informed about the latest developments in the betting industry, closely monitor regulatory changes, and conduct thorough market research to stay ahead of the curve in the dynamic landscape of affiliate marketing for betting.


As affiliates venture into the betting vertical on ROIads, the strategic use of push ads emerges as a powerful tool for success. Crafting engaging messages, leveraging real-time opportunities, employing precise segmentation, and optimizing budgets are all essential elements of a successful betting campaign. By mastering these strategies, affiliates can maximize profits and capitalize on the dynamic nature of the betting niche within the affiliate marketing landscape.