2025 is a big year for digital advertising, and there are so many opportunities for publishers and affiliate marketers to get results. To navigate this ever changing landscape, choosing the right ad network is key. Experts from ROIads ad network have put together this ultimate guide to help you find the best ad networks.
This list of the best ad networks for affiliate marketers is designed to show you the most reliable platforms that have high quality traffic, advanced optimization tools and flexibility for campaigns of any size. Whether you want to boost your ROI or scale your campaigns globally, these top advertising networks will get you on the right track.
Essential Features to Consider in Advertising Networks
When choosing an ad network for your campaigns, you need to consider the key factors that can impact your results in ad space. One of the most important is the ad formats the network offers. Based on the top ad networks, we’ve highlighted the main formats you’ll find most of them have. Let’s dive into the specifics of these formats and explore what sets them apart.
Main Formats in Affiliate Advertising Networks
1. Push Notifications
One of the most popular formats due to high engagement and native look and feel — is push notifications, that appear on the user’s device above all other windows and look like system notifications. Used for mobile and desktop traffic. Effective in most verticals.
2. Pops (Popunders)
Pop ad that opens in the background. Their key benefits are — high conversion due to direct user contact and large reach. Work well for low friction verticals like iGaming and Utilities.
3. Native Ads
Format that integrates with the web page or platform content to look natural and non-intrusive. These ads are designed to create a positive user experience, to engage and build trust with the audience. Ideal for long sales cycle verticals.
4. Interstitial Ads
Full screen ads that appear between user actions, for example when switching from one page to another or when launching a mobile app. This format is very visible and can be used for both advertising and branding goals.
5. In-Page Push
This is a relatively new and unique ad format that combines the best of classic push notifications and banner ads. They appear as a native element of the web page and they are highly engaging, but don’t require user subscription like traditional pushes. This format is very popular due to its universality and ability to work on all devices.
6. Display Ads
Display Ads, or banner ads, is one of the oldest and most popular formats in digital advertising. It includes graphic or animated ads that are placed on websites, mobile apps or social platforms. This format is for attention grabbing, brand awareness and driving actions.
7. Direct Click
Format that directs the user to the target page instantly without any intermediate steps like landings or pre-landings. This makes it one of the fastest and most effective ways to get conversions, especially in verticals where speed of engagement is a key.
8. Video Ads
Video Ads is a very attractive and effective digital ad format. Video content grabs the audience’s attention and evokes an emotional response, making it very useful for brand awareness, user engagement and driving actions.
9. In-App Ads
In-App Ads, or ads inside apps, is a digital format from ad inventory that is placed inside mobile apps. This format has become an essential tool for app monetization and effective promotion of products and services, especially with the growing number of mobile device users.
Conclusion: Choose the Best Type of Ad Network for Your Needs
Traffic quality in ad networks for affiliates is also one of the key factors that determines the success of ad campaigns. Even the most creative and well thought out ads can fail if the traffic is low quality. Here are the main points to consider when evaluating traffic quality in an performance-based ad networks:
1. Check the Sources of Traffic
A quality ad network gives you access to reliable and transparent sources. When you are choosing a network, look for:
- Source Reputation: avoid platforms with bad reviews or suspicious activity.
- Segmentation: have tools to choose the places and adjust the bids on them, like microbidding.
- Transparency: ability to see where the traffic is coming from (sites or apps).
2. Types of traffic: Premium vs. General
- Premium ad traffic: comes from high quality places like popular sites, social media or apps with active audience. Suitable for campaigns where conversion is important.
- General ad traffic: cheaper but less effective. Suitable for testing or verticals with low entry barriers like Nutra or Gambling. but less effective. Suitable for testing or verticals with low entry barriers like Nutra or Gambling.
3. Targeting and personalization
The more precise the targeting, the higher the quality of traffic. Personalized traffic has higher chances to interact with your ads. Look for:
- Geolocation — countries and regions.
- Device and OS, and other technical targeting — provider, mobile operator, browser language, etc.
4. Filtering and Fraud Protection
Good networks have fraud protection systems like:
- Bot filtering: blocking automated traffic.
- Anti-fraud systems: prevent click pumping or fake conversions.
List of the 13 Best Ad Networks for Publishers
In the next section we’ll review the top ad networks for publishers in 2025. Each of these networks excels in different areas, for different campaigns, ad formats, budgets and verticals. Whether you’re looking for global reach, niche targeting or innovative ad formats, this list will help you find the right one for your advertising strategy.
Let’s dive into the 13 best ad networks that are shaping the future of digital advertising.
1. ROIads
As we’ve seen, a good ad network should bring stable demand, support multiple formats, and provide clear stats and tools to track performance. That’s why ROIads takes the first place in our list — the platform combines all these features to help publishers monetize traffic effectively.
ROIads stands out for its remarkable capabilities:
- Top Performing Formats: Push and pops, two of the most popular and converting ad formats.
- Premium Traffic: Access to high quality sources that convert big.
- Anti-fraud System: Built in tools to clean traffic and protect your campaigns.
- Micro bidding and AI bidding technology: Advanced optimization tools to control bids to maximize ROI.
- CPA Goal: Automated optimization feature that helps advertisers reach their desired CPA by adjusting bids and traffic sources in real time.
- Multiple Targeting Options: Target by geos, devices, interests, time of day and more.
Let’s see the key features that make ROIads one of the best ad networks in 2025
| Top Geos for Push Ads | Brazil, Indonesia, the USA, Germany, India |
| Top Geos for Pop Ads | Indonesia, Serbia, the USA, Saudi Arabia, Egypt |
| Top Verticals | iGaming, Betting, Antiviruses, Telecom, Blogs & Media, E-commerce, Dating |
| Traffic Volume | 9M impressions per day |
Be sure to read comprehensive review of the ROIads advertising network — learn more about ad formats, features, top-performing verticals, and geos with a huge amount of traffic.
2. RichAds
RichAds is one of the best ad networks for publishers and affiliate marketers. Founded in 2018, RichAds combines premium traffic, advanced technology and multiple ad formats to deliver great results for businesses. With 5 billion daily impressions and the traffic, verified by AdScore system, RichAds is a transparent and quality traffic source for your advertising campaigns.
Key Information About RichAds
- Minimum Deposit: $250.
- Geo Reach: 220+ countries.
- Targeting Options: Geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, connection type, ISP, language, time zone, and more.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Direct Click, Native Ads, Telegram Ads.
- Main Features: AI-based optimization for budget allocation, micro bidding for source-level bid control, target CPA automation, automated rules for traffic management, and extensive targeting options to fine-tune audience reach.
3. Google AdSense
Google AdSense is one of the biggest ad networks, known for connecting advertisers with high-quality publishers worldwide. An ad network offers vast reach and detailed targeting options, publishers seamless integration and revenue. But while AdSense is great, it has strict content and vertical restrictions for monetization.
You should know: advertisers and publishers are not allowed to promote adult content, gambling and betting, and more. These restrictions make AdSense good for mainstream verticals that fit its content policy, so it’s a safe and compliant environment for all white niches.
Key Information About Google AdSense
- Minimum Deposit: N/A
- Geo Reach: Global, with support in over 200 countries.
- Targeting Options: Geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, language, demographics, and interests.
- Diverse Ad Formats: Display Ads, Text Ads, Responsive Ads, Video Ads, and Native Ads.
- Main Features of Google AdSense: AI-based ad placement, huge network of verified publishers and advertisers, real-time bidding, detailed analytics and reporting tools, seamless integration with Google’s ecosystem (Google Analytics, Google Ads).
| Advantages | Disadvantages |
|---|---|
| Easy to set up and integrate, no technical skills required. | Strict policies — violations can lead to permanent account bans. |
| Access to Google’s huge advertiser base and strong demand. | Limited control over pricing — Google decides the revenue share. |
| Reliable payments and trusted reputation worldwide. | Revenue share model (68%) and switch to CPM may reduce earnings for small publishers. |
| Multiple ad formats available: display, native, in-feed, anchor ads, etc. | Limited flexibility to use additional ad networks or partners. |
| Built-in tools for ad review and filtering unwanted ads. | CPM model can underperform for sites with low traffic or poor engagement. |
4. Adsterra
Adsterra is a global ad network with innovative ad formats and a high performing traffic. Founded in 2013, it’s a favorite network among publishers due to its flexibility, user friendly interface and reliable results. Adsterra focuses on safety and innovation, and supports campaigns across multiple verticals with strict anti-fraud standards.
Key Information About Adsterra
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunders, Push Notifications, In-Page Push, Native Ads, Interstitial Ads, Display Ads, Video Ads, Direct Links.
- Main Features of Adsterra: Advanced anti-fraud protection, detailed targeting, user friendly interface, real-time tracking, dedicated account management.
| Advantages | Disadvantages |
|---|---|
| Wide range of ad formats (popunder, social bar, in-page push, banners, native, interstitials) | Some payment methods require identity/document verification |
| Low payout threshold (e.g. $5 for Paxum/WebMoney) and bi-weekly payments | CPM / earnings vary strongly by geos and niche — smaller sites may struggle |
| Fast site approval (often ~10 minutes) and minimal traffic requirements | Some publishers report issues with ad quality, malvertising or account removal |
| Anti-adblock and clean feed features to improve fill rate & revenue | No strong demographic targeting for all campaigns (depends on advertiser side) |
| Strong support and “Partner Care” approach, also good for small & large publishers | Could be less ideal for “clean” or “non-impulsive” niches (e.g. lifestyle) |
5. PropellerAds
PropellerAds is one of the biggest and top advertising networks, with a wide range of ad formats and tools to help you achieve your marketing goals. Founded in 2011 it delivers global reach, advanced targeting and robust optimization tools, it’s a favorite choice among advertisers in multiple verticals.
Key Information About PropellerAds
- Minimum Deposit: $100.
- Geo Reach: Over 195 countries.
- Diverse Ad Formats: Push Notifications, Popunders, Interstitial Ads, In-Page Push, Direct Click, Native Ads.
- Main Features: Self-serve platform with user friendly interface, advanced targeting, AI powered optimization tools, anti-fraud protection, real-time tracking, automated ad optimization with Target CPA and SmartCPM, multiple verticals support.
| Advantages | Disadvantages |
|---|---|
| Supports many ad formats — push, in-page push, popunder, interstitials, direct links, etc. | Some geos or niches may face lower CPMs or heavy competition |
| Low payout threshold (e.g. $5) and frequent payments (weekly) | Payment methods like wire transfer have high minimums or fees |
| No minimum traffic requirement — smaller sites can join | Strict traffic / content rules — disallows certain types (adult, piracy, gambling in some cases) |
| Anti-fraud systems & traffic filtering tools built in | Occasional bugs or UI issues reported by users (blank screens / errors) |
| Advanced optimization tools like CPA Goal, algorithmic matching, demographic & interest targeting | Dashboard / reporting can be less intuitive or limited detail in some cases |
6. Clickadu
Clickadu is an ad network that offers publishers multiple ad formats and tools to maximize the performance. Known for its advanced targeting options and real-time analytics, Clickadu is a go to ad network for high traffic websites and apps looking for competitive prices and optimized performance.
Key Information About Clickadu
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunder, Banner Ads, Push Notifications, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM.
- Main Features: Advanced targeting, real-time analytics, competitive rates, multiple ad formats for different verticals, robust anti-fraud mechanism, user friendly interface for easy campaign management.
| Advantages | Disadvantages |
|---|---|
| Supports many ad formats — popunder, banner, in-page push, push, video, SKIM, instant text message etc. | Some formats limit creative flexibility (e.g. only 1 creative per campaign in many formats) |
| Good geographic coverage (240+ GEOs) and high traffic volume impressions | Minimum payout is somewhat high (around $50) |
| Multiple payment methods and flexible payout schedules (weekly / bi-weekly / monthly) | Approval criteria are stricter; not all publishers accepted easily |
| Robust anti-fraud / traffic filtering systems | Some complaints about transparency, reporting or discrepancies in traffic / earnings (user reviews) |
| Self-serve interface + managed support options | Banner size / format coverage sometimes limited; not all sizes supported |
7. Kadam
Kadam is an ad network that connects publishers with multiple ad formats and consistent demand. The platform is easy to use, provides detailed real-time stats, and supports advanced targeting to keep traffic monetization effective. Thanks to competitive pricing and a wide range of verticals, Kadam helps publishers of any size earn steadily from their traffic.
Key Information About Kadam
- Minimum Deposit: $100 (€100).
- Geo Reach: Over 200 countries.
- Targeting Options: geo, device type (desktop, mobile, tablet), OS, browser, connection type, ISP, time zone, language, and interests.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Display Ads, Native Ads.
- Main Features: Cost effective ad formats, precise targeting, real-time analytics, self-serve platform, multiple payment methods, high conversion verticals.
| Advantages | Disadvantages |
|---|---|
| Wide choice of ad formats (banner, native, push, in-page push, in-app push, popunder). | Minimum payout is relatively high compared to some competitors (around $50). |
| Self-serve platform with real-time reporting and detailed analytics. | Interface and documentation are not as polished or beginner-friendly as bigger networks. |
| Global coverage with traffic from 200+ geos. | CPM/CPC rates may be lower in Tier-3 geos. |
| Multiple payment methods: PayPal, Paxum, WebMoney, bank wire, etc. | Approval process can be strict for some publishers. |
| Anti-fraud systems and source transparency for better control. | Smaller brand recognition compared to giants like Google AdSense. |
8. AdMaven
AdMaven is an ad network that offers multiple high performing ad formats and solutions to maximize the revenue. Founded with a focus to provide both advertisers and publishers with easy to use tools AdMaven offers advanced targeting and competitive rates across multiple verticals.
Key Information About AdMaven
- Minimum Deposit: $100.
- Geo Reach: 200+ countries.
- Diverse Ad Formats: Popunders, Push Notifications, In-Page Push, Interstitial Ads, Native Ads, Video Ads.
- Main Features of AdMaven: Multiple ad formats, advanced targeting, an anti-fraud system for clean traffic, real-time campaign analytics, competitive CPM and CPC rates, and revenue optimization tools.
| Advantages | Disadvantages |
|---|---|
| Wide variety of ad formats (pop-under, push, interstitials, banners, content lockers) | Reporting / dashboard lacks advanced visual analytics (graphs) |
| Global reach (200+ countries) and large volume of impressions | Some ad formats may be intrusive, which can impact user experience if not used carefully |
| Automatic approval / quick registration, allowing publishers to start monetizing fast | Minimum payout thresholds are relatively high for some payment methods (wire) |
| Flexible payment methods (PayPal, Payoneer, wire, crypto etc.) | Support / customer service can be limited (lack of real-time support reported) |
| Anti-adblock / filtering / protection features to maintain ad delivery | Some geos or niches may have lower CPMs; ad quality is not always premium |
9. Traffic Nomads
Traffic Nomads is an ad network that delivers high quality traffic and maximizes campaign performance. With multiple ad formats, advanced targeting and real-time analytics, Traffic Nomads gives advertisers the tools to achieve great results across multiple verticals.
Key Information About Traffic Nomads
- Minimum Deposit: $100.
- Geo Reach: Over 200 countries.
- Diverse Ad Formats: Push Notifications, Popunders, In-Page Push, Native Ads, Interstitial Ads, Video Ads.
- Main Features of Traffic Nomads: Premium traffic sources, advanced targeting, anti-fraud, real-time analytics, AI based optimization, self-serve platform for performance driven campaigns.
| Advantages | Disadvantages |
|---|---|
| Supports multiple ad formats — push, in-page push, pops, banners, native, “Engaged” format, etc. | Some formats or ad types (e.g. “Calendar”) have limitations (e.g. for iOS only) |
| Low entry threshold: minimum payout / deposit around $50 | For newcomers, setup and optimization may require trial and investment of time and money |
| Worldwide traffic reach and strong fill rates; good support of mobile traffic | Some complaints about slower page performance or UI lags in certain geos |
| Built-in anti-fraud / traffic filtering mechanisms and premium source verification | Transparent detailed metrics (e.g. very granular breakdowns) may be more limited compared to large networks |
| Flexible payment methods (PayPal, Wire, Paxum, Crypto, etc.) | Because it’s smaller / newer than giants, brand recognition and trust in some markets may be lower |
10. Adcash
Adcash is a global ad network with high-quality traffic, advanced targeting and multiple ad formats. For advertisers looking for performance based solutions, Adcash offers robust tools and innovative features to boost campaign performance and ROI. With a focus on transparency and scalability, Adcash is a top choice across multiple verticals.
Key Information About Adcash
- Minimum Deposit: $100.
- Geo Reach: Over 200 countries.
- Diverse Ad Formats: Popunders, Native Ads, Interstitial Ads, Push Notifications, In-Page Push, Video Ads.
- Main Features: Programmatic ad delivery, real-time optimization, advanced targeting, anti-fraud for clean traffic, detailed analytics and reporting, user friendly platform for easy campaign management.
| Advantages | Disadvantages |
|---|---|
| Multiple ad formats available: pop-under, in-page push, banners, native, interstitials, plus the Autotag 3-in-1 solution. | Push notification ads (traditional push) are reportedly no longer supported. |
| High fill rates and global coverage (195+ countries). | Some complaints about ad quality or “unwanted / questionable” ads appearing. |
| Anti-adblock technology to help monetize traffic despite ad blockers. | Account managers / premium support are granted only to managed / higher-volume accounts. |
| Real-time statistics, reporting, and detailed analytics tools. | Minimum withdrawal thresholds / payment conditions can be restrictive (wire transfer often needs higher minimum) |
| Self-serve platform + Autotag to simplify implementation and optimization. | Some geos or niches may see low CPMs compared to top networks. |
11. Taboola
Taboola is a native advertising platform to help advertisers and publishers drive engagement through personalized content recommendations. Known for its content discovery engine, Taboola gives advertisers access to premium placements on top publishers’ sites for maximum visibility and audience reach.
Key Information About Taboola
- Minimum Deposit: $100.
- Geo Reach: over 190 countries.
- Targeting Options: geo (country, region, city), device type (desktop, mobile, tablet), OS, browser, connection type, language, interests, and behavior.
- Diverse Ad Formats: Native Ads, Video Ads, Carousel Ads, Content Recommendations.
- Main Features of Taboola: An exclusive access to premium publishers, AI content recommendation technology, advanced targeting, real-time analytics, brand awareness and performance campaigns, content marketing integration
| Advantages | Disadvantages |
|---|---|
| Strong reach and traffic volume—Taboola is among the biggest native ad / content discovery platforms. | setup and integration can be tricky; users report difficulties in navigation and lead discrepancies. |
| Good native ad support, blending sponsored content into editorial flows, which gives better user experience vs banners. | Some reviews say traffic quality is uneven; there’s risk of low-quality clicks. |
| Advanced targeting, segmentation and personalization of content recommendations. | UI / dashboard can feel cluttered or less user-friendly. |
| Publishers get tools for content optimization, recommendations, user recirculation and analytics. | Limited or rigid payment / monetization terms in some cases (e.g. payment methods). |
12. AppLovin
AppLovin is a mobile advertising network to help app developers and advertisers scale their campaigns and get user acquisition. With a mobile first approach, AppLovin combines targeting, programmatic technology and multiple ad formats to deliver great results for app growth and monetization.
Key Information About AppLovin
- Minimum Deposit: not disclosed (varies based on campaign type).
- Geo Reach: over 190 countries.
- Targeting Options: geo (country, region, city), device type (mobile, tablet), OS, connection type, language, and user behavior.
- Diverse Ad Formats: Interstitial Ads, Rewarded Video Ads, Banner Ads, Native Ads, Playable Ads.
- Main Features: Programmatic buying, advanced targeting, multiple ad formats, real-time analytics, AI optimization for user acquisition, mobile app integration for max engagement and revenue.
| Advantages | Disadvantages |
|---|---|
| Strong demand for mobile app inventory via mediation (MAX) and access to many ad networks. | It has a steep learning curve for publishers new to mediation / ad tech. |
| High eCPM potential especially with video, rewarded, interstitial formats. | Because AppLovin also acts as auctioneer, there may be conflicts in how auctions run, or reduced transparency. |
| Broad global reach and mediation scale — many demand sources competing. | In some reports, fill rate in certain geos is lower compared to other mediation networks. |
| Tools like AdROAS campaigns, automation, blended ROAS support. | No support for COPPA / child-directed apps, limiting its use in some app segments. |
13. AdRoll
AdRoll is an advertising and marketing platform that specializes in retargeting and audience growth. For e-commerce and direct-to-consumer brands, AdRoll offers advertisers advanced tools for personalized ads, multi-channel reach and dynamic retargeting to boost conversions and ROI.
Key Information About AdRoll
- Minimum Deposit: $50.
- Geo Reach: over 150 countries.
- Targeting Options: geo (country, region, city), device type (desktop, mobile, tablet), browser, OS, connection type, interests, behavior, and demographics.
- Diverse Ad Formats: Display Ads, Native Ads, Video Ads, Social Media Ads, Email Retargeting.
- Main Features: Dynamic retargeting, cross-channel campaign management, advanced audience segmentation, integration with e-commerce platforms, analytics and reporting, AI tools for campaign optimization.
| Advantages | Disadvantages |
|---|---|
| It integrates with multiple ad formats and channels (display, social, email) which can help diversify monetization if you leverage parts of its stack. | It’s not primarily built for pure publisher monetization — many features are tailored to advertisers/retargeting, so some publisher tools are weak or missing. |
| Clean, user-friendly interface, easy setup, and broad integration with other platforms. | Costs can be high / not optimal ROI for sites with smaller traffic (per reviews) |
| Strong targeting and segmentation capabilities, which can help you better match your inventory to suitable demand. | Reporting / attribution issues noted by users — hard to fully trust conversion attribution. |
| Cross-channel capabilities let you tap into demand from multiple sources (e.g. display + email) which may help with fill/coverage. | Since many publishers don’t use AdRoll as their primary monetization stack, fill or demand through it may be limited in some geos or niches. |
| Good support and integrations (Shopify, e-commerce, etc.) which may help publishers that also run merchant / product content. | Because AdRoll is advertiser-centric, some monetization features (e.g. dynamic ad units for content) may lack depth compared to ad networks specialized in publishers. |
FAQ: Top Ad Networks are Best for Publishers
❓ Which ad networks are best for publishers?
Good ad networks for publishers are those that have strong advertiser demand, reliable payouts and multiple formats. Google AdSense, PropellerAds, Adsterra, Taboola, AdMaven and ROIads stand out because they offer global reach, stable fill rates and tools to monetize mainstream and niche traffic.
❓ How to make more money with ad networks?
To earn more, publishers should choose the right ad formats for their audience, test multiple placements and track performance regularly. Using networks with advanced features like AI optimization, anti-adblock technology and flexible payout options helps to get more value from each impression and reduce waste.
❓ What ad formats are most profitable for publishers?
Profitability depends on the site and audience, but popunders and push notifications usually bring high eCPMs because of high demand. Native ads and in-page push are good for smooth user experience while still delivering revenue. Video and interstitials can work well on mobile traffic where engagement is higher.
❓ How to check traffic quality from networks?
The easiest way to measure traffic quality is by monitoring fill rates, eCPM stability and advertiser retention over time. Good networks provide transparent reporting, low invalid traffic and consistent demand across geos and devices. Publishers should also test how ads impact user behavior — if bounce rates go up or engagement drops, the demand quality might not be good.
Conclusion: Choosing the Best Ad Network for Your Needs
All the ad platforms mentioned in this article are good monetization partners, each with their own strengths. Whether you want global coverage, niche geos, app monetization or innovative formats, they all have demand to maximize your traffic revenue.
Each network from our list brings something to the table for publishers — from flexible ad formats and anti-adblock solutions to transparent stats and multiple payout options. The key is to know your audience and choose the partner that fits best with your traffic and site goals.
