EN 
RU Pop & Popunder Ads Traffic That Converts
Pop ads, also called popunder ads, are full-page ads that open in a new browser tab or window when a user interacts with a website. Unlike popups, they appear behind the main window, making them less intrusive while still ensuring high visibility. This format is popular in pop ad networks, helping operators and agencies reach engaged audiences worldwide at controlled CPM.
1 billion
Impressions per day
+30%
Boost ROI
WordWide
GEOs
$0.5
Min CPm
100%
Unique, premium traffic
Pop Ads: High-Impact, Non-Intrusive, and Cost-Effective
Pop ads, also known as popunders, open in a new tab or window and appear behind the main browser, making them less intrusive while still capturing attention. They help advertisers reach wide audiences at competitive CPM rates. Pop ads are popular in iGaming, betting, dating, and finance, offering visibility and strong engagement.
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Maximum conversion rate and ROI optimization
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Outstanding user interaction
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Displayed to users the moment they engage with a website
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High traffic volumes at optimal CPM rates
Tap Into Millions of Mobile Users with High-Converting Pop Ads on Android & iOS
Get premium pop traffic for Android and iOS devices with ROIads. Reach your ideal mobile audience using advanced targeting by geo (city/region), OS, device, browser, connection type, ISP, IP, and more. Drive more conversions and scale fast with high-quality traffic from top-tier sources.
Exclusive User Bases for Your Verticals
iGaming — 46% of our advertisers' volume
Dating
E-commerce
Nutra
Software
Finance
VPN
Sweepstakes
Other
Set Your Target Cost per Deposit — We Build the Traffic Around It
AI Bidding Technology
Chooses the most suitable traffic from our premium sources at the best possible price for your iGaming campaign.
Automated CPA Strategy
Automatically adjusts bids to stay within your target CPA and drive more conversions without manual optimization.
Scale Your Campaigns with ROIads’ AI
Advertise NowWhy Choose ROIads for Your Pop Ad Campaigns?
Guide you through launching process
Vertical and GEO strategy built around your target CPA
Custom creatives produced in-house, approved by your brand team
Share traffic insights and whitelists for your offer
Recommend profitable geos to start with
* A dedicated manager accountable for your cost per deposit, not for ticket response time
Contact Your ExpertWhy ROIads?
Exclusive Traffic, Never Resold
Sources that don't appear in other networks, so audiences stay fresh.
Anti-fraud Technology
Our in-house anti-fraud system effectively blocks bot traffic to ensure genuine engagement.
Fast Campaign Approval
You're just one step away from going live — launch your campaign in 10-15 minutes, get swift approval, & instantly connect with your audience.
Fresh, Engaged Audience
Carefully selected publishers deliver a fresh, engaged audience ready to interact with your ads.
Plans and Pricing
We start at $250 because the service model only pays off above a certain volume.
Enterprise
Custom terms
Running volume in a specific market? Tell us your target cost per deposit and the GEOs you need — we’ll put together terms that fit.
Contact sales1
Register on ROIads
2
Top up your balance from $250
3
Launched a campaign with your dedicated manager
Trusted by the Industry
Best CPM Ad Network of the Year
Silver Award Winner
Rising Star Operator of the Year
Winner
Trusted by Operators and Agencies
Luke Kling
Afflift.com
Mon
Operator
Samuel Ridgeway
Operator
affpaying.com
Affiliate Network Review Platform
Michael Waincroft
Operator
Affiliate Wave
Affiliate Network Review Platform
Lachlan Turner
Operator
Integrated with
Launch Your First Pop Ad Campaign
What Are Pop Ads?
Pop ads are a type of online advertising that opens a new browser tab or window when a user interacts with a website. Designed for large-scale reach at a low cost, pop ads operate on a CPM (cost-per-mille) model, making them an efficient choice for advertisers looking to drive high traffic volumes.
What Are Popunder Ads?
Popunder ads are the same as pop ads — they are simply called “popunder” because they open under the active window instead of appearing on top of it.
What Traffic Does ROIads Provide?
ROIads is a popunder ad network that specializes in high-quality premium traffic. We offer carefully selected pop traffic for desktop and mobile, ensuring global reach and strong campaign performance. We also provide premium push traffic for advertisers looking to expand their reach.
Which verticals perform best on ROIads?
The top-performing verticals on our platform include iGaming, Betting, Antiviruses, Finance, Telecom (mobile carrier content), E-commerce, and Dating.
Where Can I Find Popunder Ads Examples?
We have a detailed article showcasing various popunder ad examples and best practices. You can check it out here: Popunder Ads Examples.
What payment methods are available?
We accept payments via wire transfers, bank cards, and Capitalist. Additional payment options may be available upon request through an account manager.
Can I get account management or campaign support?
Yes, advertisers receive a dedicated account manager who helps with campaign setup and optimization, provides blacklists and whitelists, and can arrange custom creative development for your campaigns.
What is the minimum deposit to start pop campaigns?
The minimum deposit to launch a campaign on our platform is $250. However, depositing $500 or more unlocks exclusive benefits, including a deposit bonus, a dedicated account manager, and assistance with creatives, campaign setup, and optimization.