The dating vertical is one of the most profitable in affiliate marketing, always in high demand and high conversion rates worldwide. Combining the dating niche with popunder ads is a powerful way to scale your campaigns.
This guide will cover what popunder ads are, why they are the perfect traffic source for dating promotions and how to maximize your profit with ROIads ad network. You will also find top geos, CPM benchmarks and best creative strategies for pre-landings and landing pages.
What is the Dating Vertical? Why is It So Profitable?
The dating vertical is one of the most profitable and longest running niches in affiliate marketing. It’s about promoting online dating platforms, matchmaking websites and relationship-focused apps that connect people looking for casual relationships, serious commitments or niche specific dating preferences. This vertical includes:
- Mainstream dating platforms targeting general audiences seeking relationships or casual dating. Examples include Tinder, Bumble, and Match.
- Niche dating offers catering to specific demographics like senior dating, international matchmaking, religious dating (e.g., Christian Mingle), or LGBTQ+ communities.
- Adult dating platforms focused on casual hookups, quick connections, and 18+ audiences.
One of the reasons why the dating vertical is so profitable is its universal. Everyone, regardless of age, gender, or background looks for companionship, relationships or romantic connections. Also, dating apps and websites offer advertisers clear monetization opportunities: free registrations, premium subscriptions, in-app purchases and microtransactions. This variety of revenue streams combined with the high lifetime value (LTV) of dating app users makes it a great vertical for affiliates to maximize their returns.
Economic Indicators and Trends of the Dating Vertical
The global dating market is booming, driven by the rise of smartphones, internet penetration and the cultural shift towards online relationships. The economic outlook for the dating vertical looks amazing.
- Global Market Size: According to Statista, the online dating industry was $9.65 billion in 2023 and is expected to reach $14.68 billion by 2028, growing at 8.9% CAGR. This steady growth means people are relying more and more on dating platforms for romantic and social connections.
- Expanding User Base: In 2024 alone, statistics show that over 395 million people globally used online dating services, a huge year on year growth. This number will only grow as younger generations fully adopt online dating as their way of meeting partners.
- Revenue Growth from Major Platforms: Leading dating apps like Tinder, Bumble, and Badoo are leading the market, generating billions in annual revenue. Tinder alone had $1.79 billion in global revenue in 2022, proof that premium subscriptions acquisition and in-app purchases are profitable.
- Regional Growth Trends: According to data from Grand View Research, while the USA and Europe are still strong markets for online dating, Asia-Pacific is the fastest growing. India and Indonesia are seeing explosive growth due to internet penetration and cultural shift.
Demand, user base and monetization strategies make the dating vertical the most profitable for advertisers and affiliate marketers. Whether you’re targeting Tier 1 markets with high paying subs or Tier 2/3 geos with massive volume, there’s big money to be made.
Popularity of the Dating Promotion by Geo
The dating vertical performs very differently by region, with certain geos driving market share and revenue growth. Here’s a snapshot of dating vertical trends by region:
| Region/Country | Market Share (%) | Key Trends |
| USA | 25% | The United States remains the most profitable market for dating platforms, with mainstream apps like Tinder and Bumble dominating the space. Users are highly receptive to premium subscriptions and microtransactions, making it a Tier 1 powerhouse. |
| Europe | 20% | In Europe, niche dating platforms are on the rise, particularly those targeting seniors, LGBTQ+ communities, and international matchmaking audiences. Markets like Germany, France, and the UK lead the adoption. |
| Asia-Pacific | 30% | Asia-Pacific, led by India, Indonesia, and the Philippines, is the fastest-growing market for dating apps. Increased smartphone penetration, urbanization, and changing social norms are key drivers of this growth. |
| South America | 15% | South America, particularly Brazil and Mexico, shows a strong interest in mainstream and casual dating platforms. The region’s affordability makes it ideal for massive traffic campaigns. |
| Middle East | 10% | Adoption of dating platforms in the Middle East is growing, with a focus on culturally appropriate matchmaking apps. Countries like the UAE and Saudi Arabia are driving demand for premium platforms. |
Asia-Pacific is the growth opportunity for affiliates and advertisers to tap into high volume, low cost traffic. Tier 1 geos like the USA and Western Europe are premium markets with great conversion rates and big monetization.
What Are Popunder Ads and Why Are They Perfect for the Dating Niche?
Popunder ads are a powerful and cheap advertising format in affiliate marketing. Unlike traditional banners or popups that interrupt the user experience, popunders open a new browser tab or window underneath the current one. So users only see the ad when they close or minimize their active window, the ad gets attention without being intrusive.
Why Popunder Ads Work So Well for Dating Offers
1. No Restrictions Like Other Ad Formats
Unlike many other ad formats, popunder ads have fewer restrictions on content and creatives. This flexibility is especially important for promoting dating offers, allowing affiliates to run campaigns without the compliance.
2. Low Cost and High Volume
Popunder traffic is cheaper than banner, native or Facebook ads. You can test campaigns with lower budgets and get massive volume. In ROIads, CPM for Tier 2 and Tier 3 geos like Indonesia, Bangladesh and India can be very low, so popunders are perfect for scaling.
3. Non-Intrusive Yet Effective
Popunders don’t interrupt the user’s browsing session, so it reduces irritation and ad fatigue. As users close or minimize windows, they naturally see the popunder ad, so visibility and CTR increases.
4. Universal Appeal of Dating
Dating vertical benefits from popunder traffic because dating offers are universal. Whether you’re promoting mainstream dating, adult dating or niche specific platforms, pops traffic will give you high conversion rates (CR) when combined with right targeting and creatives.
5. Simplicity of Execution
Popunder campaigns don’t require complex creatives like push or video ads. A well optimized landing page or pre-landing page is enough to convert dating website traffic.
With these benefits, popunder ads are perfect for high volume, low cost dating campaigns where affiliates want to scale fast and keep costs low.
Why Choose ROIads for Popunder Dating Promotion?
ROIads is a modern advertising network that provides popunder traffic for affiliates globally. With billions of daily impressions and advanced tools, our ad network has established itself as a go-to platform for affiliates promoting the dating vertical.
Key Features of ROIads for Popunder Traffic
1. Massive Global Coverage
ROIads offers popunder traffic generation in Tier 1, Tier 2 and Tier 3 geos so you can scale your campaigns globally. You can get high volume traffic for any budget.
2. Dating: A Top Vertical on Popunders
In our network, dating consistently performs as a top vertical for popunder traffic, delivering high conversion rates and ROI for affiliates across multiple geos.
3. Advanced Targeting Options
Affiliates can fine-tune their campaigns with:
- Geo targeting (countries, regions, and cities).
- Device targeting (mobile, desktop, tablet).
- Operating systems and browsers.
- Connection types (Wi-Fi, 4G, 5G).
- Schedule by day and time.
- Carrier and ISP.
- Browser language.
4. Micro Bidding for Optimization
ROIads’ Micro bidding allows you to adjust bids on source level so budget is allocated to the most profitable sources. This granular control helps you to maximize ROI and eliminate underperforming sources.
5. AI Bidding Technology
AI bidding technology is an advanced feature in ROIads that automatically optimizes sources based on their performance. So you don’t have to intervene manually.
6. Real-Time Analytics and Reporting
Transparent reporting shows you campaign performance, traffic source analysis, conversions and cost breakdown. This allows for continuous optimization based on real data.
7. Low Barrier to Entry
Minimum deposit is $250 so you can launch pop ads campaigns on ROIads and test geos and creatives without big upfront investment.
8. Flexible Creative Conditions
We offer special conditions for creatives, which you can discuss directly with our managers. ROIads maintains a loyal and flexible approach to both offers and creatives, providing support even for campaigns that require a more delicate and nuanced strategy to reach the right audience.
By combining all these features, ROIads gives affiliates everything they need to succeed in running popunder ad campaigns in the dating vertical.
Top Geos and Average CPM for Running Dating on Popunders with ROIads
In our ad network, top performing geos are Germany, France, Italy and Netherlands, where we have massive volume of premium traffic to get you maximum conversions. We also have significant traffic from Tier 2 and Tier 3 countries because of our global reach so you can launch campaigns in any region.
| Geo | Average CPM | Traffic Volume per Day |
| Germany | $3 | 210221 |
| France | $1.6 | 111506 |
| Italy | $1.2 | 181387 |
| Netherlands | $0.4 | 60406 |
Creative Strategies for Popunder Dating Promotion
Now that we’ve covered popunder ads, how they work and why they’re a perfect fit for the dating vertical, and we’ve seen the massive growth and profit potential of the vertical, let’s get to the strategies. To make popunder ads for dating sites work in this vertical you need to focus on pre-landings and landing pages. Here are the proven ways to get high conversions.
1. Pre-Landing Pages for Popunder Dating Traffic
Pre-landing pages are a warm-up step before sending the user to the main landing page. They engage the audience, create interest and prepare the user for the offer.
Relationship Type Quiz:
A classic quiz-based pre-landing page asking users about their relationship preferences (e.g. creating a family, friendship, romantic connection).
- Why it works: Interactive quizzes encourage user participation, improving CTR and reducing bounce rates. They also create a sense of personalization before the final landing page.
- Optimization Tip: Test various quiz flows with 2–3 simple questions to build curiosity and improve conversions.
18+ Age Confirmation Screen:
A verification pre-landing page asking “Are you 18+” before accessing content.
- Why it works: This approach creates a subtle filter for mature audiences without being too explicit. It also builds curiosity and urgency to proceed.
- Optimization Tip: Pair this with visually appealing images, personalization like “Alexandra,18”, localization like “3 km away from you”, and a simple CTA like “YES” or “CONTINUE” for quick engagement.
2. Landing Pages for Popunder Dating Traffic
Landing pages are where the magic happens — this is where users either convert or drop off. A good landing page should be visually pleasing, easy to navigate and laser focused on the desired action (sign-ups or registrations). The success of your dating campaign depends on how well the landing page is optimized for user engagement and conversions.
1. Senior Dating Page:
A mainstream landing page targeting a 50+ audience. It includes fields for gender selection, age, and a prominent “View My Matches” CTA.
- Why it works: The design is clean and clear, with trust signals (e.g., “381,000+ new members per month”) to build confidence in the platform.
- Optimization Tip: Highlight exclusivity, such as “Join the 50+ community,” to resonate with the target demographic.
2. Datify Landing Page:
A modern, clean landing page focusing on values like “Get noticed for who you are, not what you look like.”
- Why it works: Emotional messaging paired with visual appeal creates a strong connection with mainstream audiences. The prominent “Get Started” CTA encourages immediate action.
- Optimization Tip: Add visuals of happy couples or user success stories to increase emotional engagement.
5. German Singles Page:
A localized landing page for popunder in the dating niche tailored for a German audience, with options for user type and preferences.
- Why it works: Localization increases relatability, while a free sign-up CTA lowers barriers for users to convert.
- Optimization Tip: Test different CTAs like “Find Local Singles” or “Start Now for Free” to optimize conversion rates.
Best Practices for Popunder Ads for Dating Sites
- Keep it simple and clean with one single goal — sign-ups.
- Test different CTA placements and wording to see what drives the best engagement.
- Use localized language and imagery to resonate with your audience.
- Add trust elements like success stories, user reviews and security badges.
- Optimize for mobile, make sure load times, forms and visuals work smoothly.
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Conclusion
Popunder ads are the perfect traffic source for the dating vertical, low cost, massive volume and no restrictions compared to other formats. With their broad reach and flexibility you can test, optimize and scale campaigns across Tier 1, 2 and 3 geos.
By using ROIads you get access to high quality global traffic, advanced tools and flexible creative conditions. Combine these with pre-landing strategies, optimized landing pages and data driven approach and you’ll get amazing results in advertising dating on popunder. Launch your dating campaigns with ROIads today and unlock the power of popunder ads.
