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16 Best Gambling Ad Networks in 2024
October 17, 2024
Here’s our in-depth review of the best gambling ad networks for advertisers. Written by ROIads experts — many years of experience in affiliate marketing and online advertising. We’ve put together a top-16 of ad networks, each one can be good for gambling offers.
Whether you’re a seasoned marketer or just getting started with gambling, this guide will help you figure out which networks will bring the most in 2024. We’ve looked at everything — traffic quality to targeting options — so you can choose the right solutions for your campaigns. And to get started — we’ll define gambling, its economic potential and most popular formats for running ad campaigns in this niche. Let’s get going?
What is Gambling Vertical?
Gambling vertical in affiliate marketing is promoting online gambling platforms like casinos, to drive traffic, get user registrations and get deposits or wagers. Affiliates earn commissions through CPA (Cost per Acquisition), Revenue share or Hybrid models based on player activity. This vertical is very profitable as the iGaming industry is growing, driven by digital innovation, global reach and mobile and in-game gambling.
Why is Gambling so Popular?
One of the reasons online gambling is so popular is convenience. Unlike traditional casinos or betting shops users can now gamble whenever and wherever they want — on a smartphone, tablet or computer. They no longer have to visit physical locations, they can play their favorite casino games or bet on sports from the comfort of their own home or on the go.
Thanks to mobile technology, players can now play casino games from anywhere in the world as long as they have internet access. This makes the Gambling industry very attractive for investors and advertisers, especially after the pandemic which has accelerated the digitization of gambling.
So there you have it. That’s why online gambling is booming. It’s not just a game, it’s a convenience, excitement and accessibility to relax and have a thrill — anytime, anywhere.
Gambling Global Market Size
According to Statista research, the global online gambling market will be $35 billion at the end of 2024 and will be $42 billion in 2027. This is a 9.2% increase in annual terms. It’s a big number, isn’t it?
In gambling advertising various ad formats are used to target audiences and maximize conversions. While formats like Facebook, PPC and UAC are known for their reach and targeting, they have strict moderation policies and complex restrictions. Advertisers may have problems with approvals and account bans. Also they can face the need to constantly change creatives and campaigns to comply with changing guidelines. These platforms can be powerful but require expertise and time. It makes them more difficult for gambling advertisers.
On the other hand, simpler and more flexible formats have fewer restrictions and are easier to manage and still deliver great results. Here are some of the most popular ones:
Popunder — an ad that opens in a new window behind the active tab so the user is attracted without interrupting his web session.
Clickunder — similar to popunder but only triggers when the user clicks on the site.
Push — short notifications that appear on desktops or mobile devices and allow instant interaction with users. They look like system notifications or app alerts on mobile so users are familiar with them and not intrusive.
Banner — classic format with banner ads that can be adapted to different screen sizes.
Direct Click — instant redirect on click that goes to the landing page.
Native — ad format that blends in with the content and increases user interaction.
These formats are used for gambling campaigns as they allow to reach the most users and increase conversion because of the multiple ways to interact with the audience. Here you will find more specific formats, some of them are exclusive and only available in this ad network.
Now that we’ve covered all the gambling ad features, it’s time to review 16 ad networks that will help you promote your gambling offers.
1. ROIads
ROIads is a new and modern ad network that launched in 2023 but already established itself in the market with high quality traffic. iGaming in ROIads — is the main vertical with most of the traffic for gambling and betting. The platform is focused on maximizing advertisers profit using AI based technologies. The ad network provides two high converting formats: push and pop.
Interesting stats: The platform has more than 900 million impressions daily and works in over 150 countries worldwide.
Top Geos for Gambling Campaigns in ROIads
For push ads: Brazil, Indonesia, USA, Germany, Sweden and India.
For pop ads: Indonesia, Serbia, USA, Saudi Arabia and Egypt.
ROIads Benefits for Gambling
AI Bidding Technology: AI optimizes traffic sources for best results with lowest spend.
Micro Bidding: You can set bids for each traffic source. This gives you full control over your spend and allows you to focus on top performing sources and block low performing ones.
Premium traffic sources: The platform only offers verified and high quality traffic sources. Many sources work only with ROIads.
Minimum deposit $250: This ad network has a low minimum deposit so it’s suitable for advertisers with any budget.
Personal manager and free creatives: For advertisers with $500+ deposit the platform provides a personal manager who will help with settings and campaign optimization. Also through him you can get free creatives for your campaign.
Easy integration with trackers: ROIads integrates with CPVLab Pro, PeerClick, BeMob, Keitaro and RedTrack so campaign analysis and optimization is much easier for advertisers.
Info support: The network has a regularly updated blog with guides on campaign setup, top geos, verticals and many useful tips for affiliates. The blog also has a Glossary for Affiliates and FAQ so it’s a great resource for both new and experienced media buyers.
When it comes to ad networks that can deliver for gambling niche RichAds is the best. This network has 6 formats: Telegram Ads (new and exclusive on the market for ad networks), Push Ads, In-page Push, Direct Click, Native Ads, Popunders.
Interesting stats: RichAds gives you access to global traffic with over 5 billion ad impressions daily and coverage in 220+ countries.
Top Geos for Gambling Campaigns in RichAds:
Also we have info about top geos for gambling campaigns in different ad formats:
Push Notifications: Indonesia, Bangladesh, Ukraine, Thailand.
In-page push: Indonesia, Bangladesh, Vietnam, Malaysia, Thailand.
Popunder: Bangladesh, Indonesia, Azerbaijan, Peru, Japan.
Direct click: Indonesia, Bangladesh, South Africa, Croatia, Turkey.
Native ads: Indonesia, Pakistan, South Africa, Turkey, New Zealand.
RichAds Benefits for Gambling
RichAds offers many unique features that make it a great choice for gambling:
Premium traffic sources: RichAds offers premium traffic from all over the world including Tier 1 regions. High quality traffic means advertisers get an engaged audience with higher conversion rates.
Performance Mode: A special auto-optimization feature for beginners and those new to push and pop formats. Performance Mode analyzes your campaigns and automatically creates blacklists and whitelists of traffic sources based on their performance. This will maximize your campaign efficiency with minimal user involvement. But if you want to get involved yourself you can still do so.
Support for various verticals: RichAds supports gambling verticals — casino, sports betting and other games.
Personal manager and free creatives: Advertisers with $500+ deposit get a personal manager and free creatives.
Strong training and information platform: RichAds has a big blog with launch guides, vertical and geo research and many webinars for marketers which is updated regularly. You’ll find something for yourself — whether you’re a newbie or pro in affiliate marketing.
3. PropellerAds
PropellerAds is one of the top gambling networks. This ad network has been on the market since 2011 and has proven to be a reliable partner for advertisers. In PropellerAds you will find several key ad formats: classic Push Ads, In-page Push, Popunder, Native Ads, Interstitial and exclusive Survey Exit.
Interesting stats: PropellerAds has over 12 billion ad impressions daily and covers over 195 countries.
Top Geos for Gambling Campaigns in PropellerAds:
As of writing this article (September 2024), the platform reports the following top geos:
Push Notifications: Brazil, India, Canada.
In-page Push: Vietnam, Malaysia, India, Turkey.
Popunder: Brazil, Indonesia, Vietnam, Mexico.
Interstitial: Malaysia, Indonesia, Colombia, India.
PropellerAds Benefits for Gambling
Wide range of payment models: PropellerAds supports multiple payment models including CPC, CPA, CPM, and smart algorithms based on machine learning and Smart bidding, giving advertisers more control over their campaigns.
Adblock doesn’t block ads: Thanks to the technology and the narrow ad formats, your creatives will always be in the user’s view even with Adblock enabled.
Innovative solutions: Using the latest technology to optimize campaigns, including smart bidding and AI tools.
Quality of inventory: PropellerAds has over 32,000 verified sources and regularly cleans up the inventory to remove bad traffic. Moderation is strict: if 18+ offers (adult content is not allowed on the platform) or grey traffic is detected in a campaign, the advertiser will be banned.
Huge training and informational base: PropellerAds has a blog where advertisers can find detailed guides, optimization tips and market research.
4. Adsterra
Adsterra has been around since 2013 — and it’s another big ad network with global coverage in our review. Good for Gambling and other top verticals. And again a platform with many ad formats — Popunder, In-Page Push (no classic web push here), Display Banners, Native Advertising, Social Bar. Adsterra themselves say that popunders are the best format for betting and gaming.
Interesting stats: 35 000+ direct publishers and bloggers, 350 million ad views per month from 248 geos. 30% CTR with advanced ad formats.
Top Geos for Gambling Campaigns in Adsterra
Adsterra has a lot of traffic from high converting countries like the USA, UK, India, Germany and Indonesia. These countries work well with Popunder Ads and In-Page Push.
Adsterra Benefits for Gambling
Flexible payment models: CPM, CPC and CPA payment models to manage your budget for best results.
Three layer protection: Anti-fraud and anti-bot solutions for clean traffic.
20+ targeting options: Targeting for testing and attracting engaged audiences.
Smart bidding: Automation tools to distribute your budget to top performing traffic sources.
Advanced tracking: Advanced tracking and integration with trackers to monitor and make decisions. List of available trackers — Voluum, Keitaro, BeMob, Binom, Adsbridge, RedTrack.
5. EvaDav
EvaDav is one of the networks that have been stable for gambling. They offer 4 ad formats: Push Ads, In-page Push, Native Ads, Popunders.
Interesting stats: Global traffic, 2 billion ad impressions daily, 300 million unique users daily.
Top Geos for Gambling Campaigns in EvaDav
For each ad format EvaDav has top countries:
Push notifications: Indonesia, India, Brazil, Vietnam.
In-page push: Mexico, Thailand, Indonesia, India.
Popunder: Vietnam, India, Brazil, Thailand.
Native ads: Indonesia, Turkey, India, Egypt.
EvaDav Benefits for Gambling
Easy to set up: Simple interface of the platform to launch a campaign without technical requirements, for advertisers of all levels.
24/7 support: EvaDav has 24/7 client support with personal account managers.
Low deposit: Minimum deposit is only $100. This makes it accessible to a wide range of advertisers.
6. Kadam
Gambling is one of the top verticals for this casino ad network. Like all the above platforms, it is global and has global reach. This network has many formats: Banners, Native Ads, Push, Popunder, In-page Push, In-app Push. The platform has flexible pricing and provides advertisers with targeting and optimization tools.
Interesting stats: Kadam has over 10 billion impressions daily and covers 195 countries.
Top Geos for Gambling Campaigns in Kadam
Banners: USA, Germany, India, Ukraine, India.
Native Ads: Belarus, Kazakhstan, USA, Uzbekistan, Germany.
Push notifications: Ukraine, Brazil, Kazakhstan, India, Indonesia.
Popunder: India, USA, Egypt, Indonesia, Brazil.
In-page Push: India, USA, Bangladesh, Indonesia, Egypt.
Kadam Benefits for Gambling
10+ targeting options: Extended targeting options by geo, devices, operating systems and demographic targets by interests help to fine tune campaigns.
3 payment models: CPC, CPM and CPA Target, gives advertisers flexibility in budget management.
Personal manager: Each advertiser gets professional support in the form of a personal manager who helps with settings, creatives and campaign optimization. Manager monitors campaigns and gives advice on how to maximize profit.
Knowledge base: Kadam has its own knowledge base where guides on launch, optimization, integration with trackers and other technical aspects are collected, so advertisers can solve many problems themselves and increase their gambling campaigns efficiency.
Small minimum deposit: To start working on the platform you need a deposit of $100 or €100, so it’s available for advertisers with different budgets.
7. AdMaven
AdMaven is another good ad gambling network. The platform is known for its flexibility and huge volumes of quality traffic. Four main ad formats are available: Pop, Push, In-page Push, Interstitial.
Interesting stats: AdMaven has 1 billion impressions daily through 15000 exclusive traffic sources.
Top Geos for Gambling Campaigns in AdMaven
Top geos for gambling campaigns in AdMaven are USA, India, Germany, Canada and Brazil.
AdMaven Benefits for Gambling
Auto-Optimization: AdMaven has auto-optimization tools that allows advertisers to set bids dynamically and exclude non-performing sources.
Micro-bidding: Advertisers can set bids for each source of traffic, so you can control costs and boost campaigns.
Payment models: We support CPM for pop and CPC for push ads, so marketers can manage their budget according to campaign goals.
Low minimum deposit: AdMaven makes advertising available to all advertisers with a minimum deposit of $50 so affiliates can start with small budgets.
8. TrafficStars
TrafficStars is another good gambling ad network with global coverage. One of the main advantages of the ad network is the many ad formats: Banners, Native, Pre-roll, IM Slider, Push, Popunder, Interstitial.
Interesting stats: The platform has over 7 billion impressions daily and traffic to over 200 countries.
Top Geos for Gambling Campaigns in TrafficStars
For TrafficStars top geos for affiliate and betting campaigns are USA, Germany, UK, France and Belgium. These geos have high conversion rates especially for In-Page Push and Native Ads. The platform also has a lot of traffic from Japan, India and Indonesia.
TrafficStars Benefits for Gambling
Payment models: CPM, CPC, CPMV and DCPM so you can budget accordingly.
Targeting: Operating systems, languages, browsers and IP ranges so you can hit your target.
Low entry point: $100 minimum deposit and you can test with small budgets.
24/7 support: We have 24/7 support for any technical or optimization questions.
Info support: Knowledge base, blog, FAQ and guides.
9. Zeropark
Zeropark — another European ad network with global reach, popular for gambling vertical. Multi functional platform with solutions for advertising and monetization and one of their products is an ad network. Available ad formats: Push ads, Popunder, Domain redirect, RPD (Redirect Pop-unders).
Interesting stats: Platform processes over 140 million impressions per month, works in 220+ countries, and has a 8% conversion rate. Last year over 20 million conversions were recorded, that’s how good it is for ad campaigns.
Top Geos for Gambling Campaigns in Zeropark
Best geos for gambling in Zeropark are Tier 1: USA, Canada, Germany, UK, Australia. These geos have high conversion with Push and Pops.
Zeropark Benefits for Gambling
Advanced optimization: Users have Rule-Based optimization and Custom bids so you can automate bids and adjust campaigns based on performance.
Postback: Supports all popular trackers for exact conversion tracking and traffic analysis.
Low minimum deposit: Advertisers can start working with Zeropark after the first $200 deposit.
Traffic Nomads is a self-serve ad network that has been around for over 10 years. They specialize in premium traffic for Gambling, Adult, Crypto, Dating. They offer advertisers all the basic tools for automation, optimization and monitoring of campaigns and massive volumes of traffic. Ad formats: Push, In-Page Push, Calendar Push, Engaged, Pops, Banners, Native.
Interesting stats: Traffic Nomads delivers over 60 billion impressions per month and covers 200+ countries, quality traffic.
Top Geos for Gambling Campaigns in Traffic Nomads
Here are the top geos for each format in Traffic Nomads as of writing this article (September 2024):
Push: India, China, Ghana.
Engaged: Egypt, Nigeria, Kenya.
In-Page Push: China, France, Indonesia.
Pops: Morocco, Bosnia and Herzegovina, USA.
Calendar: Germany, France, Spain.
Banners: Indonesia, France, China.
Native: Indonesia, USA, Spain.
Traffic Nomads Benefits for Gambling
Campaign flexibility: Support white- and blacklists so you can filter and focus on high converting traffic sources. Automated rules simplify the management of bids and costs in real-time, so less manual work.
Tracker: The platform supports full integration with Voluum, Binom, Keitaro and others so you have full transparency of data and exact conversion tracking. This is crucial for Gambling.
Cost and payment methods: Minimum deposit on the platform is $100 and you can choose the payment method that suits you best — CPC, CPM or CPA. Popular payment methods are PayPal, bank transfers and cards.
Info support: Blog is updated regularly with useful content including campaign optimization tips and case studies. Also on the main page you can find fresh stats for top geos and traffic volumes so you can stay up to date with the trends.
11. Clickadu
Clickadu — ad network for traffic for Gambling, Adult, Dating, Sweepstakes verticals. The platform has many ad formats and advanced tools for campaign optimization including AI based technologies. Here are the ad formats you can run in Clickadu: Banner Ads, Popunder, Push Notifications, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM.
Interesting stats: 6 billion impressions daily and huge traffic volumes allow you to reach audiences from more than 240 countries.
Top Geos for Gambling Campaigns in Clickadu
In the Clickadu advertisers section they give a lot of insights about their traffic. Here are the top geo for their leading ad formats.
Banner Ads: USA, Germany, Japan, India, France, UK.
Popunder: Vietnam, USA, India, Japan, Italy, France.
Push Notifications: India, Brazil, Mexico, Indonesia, Thailand, USA.
Instant Text Message: USA, Poland, Vietnam, Germany, Hungary, Austria.
Clickadu Benefits for Gambling
Optimization and targeting: Advertisers have advanced targeting options for devices, geo, OS and browsers, white- and blacklists and automatic rules for campaign optimization.
Tracker integration: Support for popular trackers like Voluum, Keitaro, BeMob and others for conversion tracking and analysis.
Payment models: Clickadu has 4 payment models — CPM, CPC, SmartCPM and SmartCPA, so you can control the bids and budget according to your campaign goals.
Knowledge base: Platform has a big knowledge base where you can find guides for setting and optimizing campaigns.
24/7 support: Professional support is available 24/7 to help you with any issue and to improve your campaign results.
12. RollerAds
RollerAds — ad network that offers push notifications for various verticals: Gambling, Dating, Finance. Network has global reach and many tools for campaign optimization. Besides classic push, in-page push and onclick (popunder) are also available to run.
Interesting stats: RollerAds connects more than 10 000 direct publishers and more than 8 000 advertisers who use the network for their campaigns. Daily the platform has more than 3 billion impressions and more than 5 million clicks.
Top Geos for Gambling Campaigns in RollerAds
RollerAds top geo for ad campaigns include the USA, India, Brazil, Indonesia and Thailand. These regions have high engagement and conversions especially for gambling vertical.
RollerAds Benefits for Gambling
Campaign optimization: RollerAds has Rule-Based optimization which adjusts bids automatically based on source performance. Advertisers can also use white- and blacklists to target better.
Flexible targeting: Platform has many targeting options – geo, device, OS, browsers and mobile operators. Advertisers can fine tune their audience and get more conversions.
Tracker integration: RollerAds supports integration with trackers like Voluum, Keitaro, BeMob so advertisers can track conversions and manage campaigns by data.
Payment models: Advertisers can choose from CPM, CPC and CPA so marketers can control the budget and get more results.
Low minimum deposit and many payment methods: Minimum deposit to start working on the platform is $50. Many payment methods available – Wire Transfer, Credit Card, Capitalist, Paxum, Payoneer and PayPal so it’s easy for advertisers worldwide.
13. Pushground
Pushground — casino ad network that focuses on push ads and offers easy solutions to promote in Gambling, Nutra, E-commerce and Finance verticals. The platform has powerful setup and optimization tools and competitive pricing. Price starts from $0.001 per click! Pushground does push ads (web push and In-Page Push) but also offers pop traffic.
Interesting stats: 1+ billion impressions daily from 200+ countries.
Top Geos for Gambling Campaigns in Pushground
For Gambling campaigns, top geo in Pushground are Tier 1 countries, specifically USA, India, Brazil, France and Spain. These geos have high engagement and conversions for push ads so they are a priority for advertisers in this vertical.
Pushground Benefits for Gambling
Campaign optimization: Platform has automatic rules for optimization and white- and blacklists to improve campaign performance.
Targeting methods: Pushground has basic targeting options – geo, device, OS, browser and mobile operator.
Tracker integration: Platform supports integration with trackers like Voluum, RedTrack, ThriveTracker, BeMob, CPV Lab and Skro.
Flexibility: Pushground works on CPM and CPC models.
Advertiser friendly: Minimum deposit is $50 and platform supports multiple payment methods — PayPal, Skrill and bank transfer.
14. Adcash
Adcash is an advertising platform launched in 2007 and since then hundreds of thousands of ad campaigns have been run worldwide. With their advanced technology and long experience Adcash helps advertisers to promote their products and services including gambling vertical. Ad formats: Pop-Under, Interstitial, In-Page Push, Native, Banner and Autotag (3-in-1 solution with combo of In-Page Push, Popunder and Interstitial).
Interesting stats: Network reaches 200 million unique users in over 200 countries daily, 400 000 conversions and saves advertisers around $21.5 million per year with their built-in anti-fraud system.
Top Geos for Gambling Campaigns in Adcash
For gambling campaigns on Adcash top geo also includes Tier 1 countries: USA, France, Germany, Spain and Italy. These regions have high engagement and great results for gambling advertisers.
Adcash Benefits for Gambling
Campaign automation: Platform offers AI-optimization of campaigns, so you save time. Adcash uses smart algorithms to improve campaign performance based on user behavior and real-time data.
Multiple payment models: Adcash gambling ad network supports CPC, CPM, CPA models so you have flexibility in budgeting.
Targeting and optimization: Platform has wide targeting options: geo, device, OS, browser and mobile operators. Adcash also has auto-bids and white/blacklists to boost campaign performance.
Tracker integration: Adcash supports integration with popular trackers like Voluum, RedTrack, Keitaro and others so you can track conversions and optimize campaigns based on analytics data.
Payment flexibility: Minimum deposit is $100 and we support multiple payment methods: PayPal, Skrill, Wire Transfer and Credit Cards.
15. PopCash
PopCash — pop ad network with big traffic worldwide. On the market since 2012. Platform for multiple verticals: Gambling, Adult and Utilities. Flexibility and powerful tools to set up and optimize campaigns.
Interesting stats: Network has 50 000+ websites, traffic from 200+ countries. Daily impressions on the platform is 850 million.
Top Geos for Gambling Campaigns in Adcash
PopCash works best for gambling campaigns in the USA, India, Brazil, France and Mexico. These regions have high conversion and engagement for ads.
PopCash Benefits for Gambling
Budgeting flexibility: Minimum deposit is $5 so you can test quickly.
Campaign automation: Platform has auto rules, so you can set bids and use white- and blacklists to optimize campaigns.
Tracker integration: PopCash supports integration with popular trackers like Voluum, Keitaro, RedTrack so you can track and analyze campaigns.
API available: Automate your work with PopCash using API.
In-house Ad Server: In-house built ad server to meet your needs.
16. 7SearchPPC
7SearchPPC is an Indian ad network with PPC model, for Gambling, Adult, Finance and Cryptocurrency verticals. The platform has high quality traffic with wide targeting and optimization options to promote casinos, sports betting and other offers in the gaming industry. Ad formats: Text Ads, Native Ads, Banner Ads, In-Page Push, Popunder, Video (soon).
Interesting stats: 7SearchPPC has users from over 200 countries making it perfect for international campaigns.
Top Geos for Gambling Campaigns in 7SearchPPC
Since 7SearchPPC is an Indian ad network, most of the traffic comes from India but since the platform is global you can test other geos too.
7SearchPPC Benefits for Gambling
Multiple payment methods: Platform accepts all credit and debit cards, all cryptocurrencies, bank transfers and UPI/Wallet payments (only for India).
Easy to get started: Platform has a simple interface so it is easy to create and launch campaigns even for newbies in ad networks.
Campaign optimization: 7SearchPPC has advanced targeting options including keyword, geo and device targeting so you can set up campaigns with precision.
Tracker integration: Platform supports integration with popular trackers for conversion tracking and campaign analysis.
24/7 support: Support and account managers available 24/7.
Conclusion
So, in summary of our review of the best ad networks for gambling offers 2024, we can say that the iGaming market is growing and has lots of opportunities for advertisers. We looked at 16 networks, each with its own features and benefits for different purposes and goals.
ROIads team, after years of experience in online advertising, here are the key things to look for in an ad network: traffic quality, payment models, optimization tools and geo. Want to level up in affiliate marketing or just starting out? ROIads has solutions with managers, tracker integration and low entry barrier.
