Affiliate marketing has exploded in the last few years, and 2024 was no exception: new geos and new innovations that changed how we approach our campaigns. As we head into 2025, we need to look back at the highlights of 2024 to know what’s to come.
In this article, we’ll go through the biggest trends and developments of 2024, with expert insights and stats. We’ll also feature predictions from ROIads ad network and our partners Bemob, Benom, Keitaro and Kaminari Click on what to expect in the affiliate marketing industry in 2025. And we’ll give you exclusive quarterly data on top performing geos and verticals to help you navigate the ever changing affiliate marketing landscape.
3 Main Affiliate Marketing Industry Highlights from 2024
Affiliate marketing has become a major player in the digital advertising world, delivering results for brands and media buyers worldwide. Looking back at 2024 it’s clear that the big trends and innovations have changed how businesses approach affiliate programs and what’s to come.
1. Affiliate Marketing Adoption and Brand Strategies
In 2024, affiliate marketing proved indispensable for brands seeking efficient and scalable advertising solutions. With its ability to combine cost and impact, this is the go to strategy for companies globally.
Over 80% of brands are now using affiliate programs to increase brand awareness and boost sales. Affiliate marketing can be an excellent way for companies to reduce their budgets without potentially damaging revenue.
This is a sign of the growing trust in affiliate marketing as a way to expand audience, conversion rate optimization and sustainable growth.
2. Affiliate Marketing Growth Statistics and Future Projections
2024 was a big year for affiliate marketing, and it’s only getting bigger in the digital advertising landscape.
The global affiliate marketing industry is currently valued at approximately $17 billion and is projected to reach $27.78 billion by 2027, indicating a compound annual growth rate (CAGR) of 9.89%.
This is due to increased internet penetration and performance based marketing models. As businesses look for cost effective marketing with measurable results, affiliate marketing is going to play an even bigger role in global advertising.
3. AI-Driven Technologies Transforming Campaign Optimization
2024 was the year, when artificial intelligence (AI) became a game changer in how affiliate marketers plan and execute their campaigns. With AI, businesses can now unlock a high level of efficiency and precision never seen before in their advertising.
AI-driven technologies enable hyper-personalized recommendations, dynamic pricing strategies, and predictive analytics to anticipate consumer behaviour. Machine learning algorithms optimize campaigns in real time, ensuring maximum ROI and seamless user experiences.
At ROIads, we’ve jumped on this bandwagon by integrating our advanced AI bidding technology. Our system analyzes huge datasets to make real time optimizations, auto adjusting traffic sources based on their performance. So campaigns always target the highest-performing sources without requiring manual intervention from the advertisers.
ROIads: Reflecting on 2024 and Looking Ahead to 2025
Despite ever-changing trends in verticals and geos, 2024 was a year of success for ROIads advertising network. Our team rode the waves of a dynamic market and helped our clients achieve amazing results while we adapted to the challenges that came our way.
The harder the experience is, the stronger we become. 2024 taught us to adapt quickly and respond to shifting trends, setting the foundation for future success.
Top Insights from ROIads: Quarterly Trends in 2024
- Q1 2024: The year began with a surge in Gambling campaigns in Indonesia, where competition reached unprecedented levels. With eCPMs soaring to $50, this geo became a hotbed of activity and a prime focus for advertisers.
- Q2 2024: As gambling remained strong, Finance offers in Tier 2 and Tier 3 geos emerged as a dominant force. Balancing these two verticals required agility and focus, but it also showcased our ability to deliver high-quality traffic across diverse niches.
- Q3 2024: The spotlight shifted to Software and Antivirus offers, which led us to unlock record-breaking volumes of desktop traffic for our clients. Gambling campaigns also saw impressive results across Tier 2 and Tier 3 geos. This shift highlighted the versatility of our platform in catering to both mobile and desktop campaigns.
- Q4 2024: As the year draws to a close, Gambling and Finance remain our top-priority verticals. These segments continue to demonstrate strong performance, driving exceptional CR rates for advertisers across Tier 2 and Tier 3 markets.
This quarter by quarter breakdown gives you the insights into the geos and verticals that performed best this year. Use this data to plan your 2025 and ride the trends in affiliate marketing landscape.
Affiliate Marketing Predictions in 2025: Expert Insights from ROIads Partners
The affiliate marketing industry is always changing with new trends, challenges and opportunities every year. To help our clients stay ahead we gathered exclusive predictions for 2025 from our partners — Keitaro, BeMob, Binom, and Kaminari Click.
Keitaro Tracker: Affiliate Marketing Industry Insights 2025
Keitaro is one of the top trackers known for its powerful and flexible tools to give affiliates and advertisers deep analytics and performance insights. As the affiliate marketing industry evolves Keitaro is at the forefront of identifying and adapting to the trends of the future.
One significant shift we’re seeing is the rise of artificial intelligence and machine learning. These tools are helping marketers dive deep into data, personalize content, and make smarter campaign choices.
Keitaro’s Predictions for 2025:
2025 is poised to be a transformative year for affiliate marketing, with several key trends. Here are the standout insights from the Keitaro team:
- The Rise of AI and Machine Learning:
Artificial intelligence and machine learning will continue to play a pivotal role in affiliate marketing. These technologies enable marketers to dive deeper into data, personalize content effectively, and optimize campaigns with precision.
- The Return of Contextual Advertising:
With the phasing out of cookies, contextual advertising is making a strong comeback. Ads will focus more on page content rather than user tracking, offering privacy-friendly solutions that still deliver high relevance.
- Sustainability as a Marketing Priority:
Eco-conscious marketing campaigns are on the rise, reflecting the growing consumer demand for sustainability. Brands that align their advertising with eco-friendly values will have a competitive edge.
- Empowering Users with Data Control:
A standout prediction is the shift towards Self-Sovereign Identity (SSI). This technology allows users to manage their own digital identities, deciding which data to share and under what conditions. This emphasis on privacy and user control is expected to redefine trust in the digital advertising ecosystem.
Keitaro’s forward-thinking approach highlights the importance of adapting to new technology and changing consumer behaviour. These trends are an opportunity for affiliate marketers to get ahead.
BeMob Tracker: Affiliate Marketing Industry Insights 2025
Our next partner, BeMob tracker, has pinpointed key trends and opportunities for affiliate marketers in the upcoming year. They share with us their plans for the platform in 2025 to improve user experience and campaign performance.
Prioritizing first-party data and leveraging AI-driven solutions will be essential for navigating the privacy-centric and dynamic affiliate marketing landscape of 2025.
BeMob’s Predictions for 2025:
As the affiliate marketing landscape evolves, BeMob highlights the following trends to watch:
- Prioritizing First-Party Data:
With increasing privacy regulations, affiliates must rely on first-party data to deliver personalized and effective campaigns. This ensures compliance while maintaining relevance and user trust.
- The Rise of AI-Driven Solutions:
Artificial intelligence will continue to revolutionize affiliate marketing, optimizing every aspect from targeting to content creation and performance analytics.
- Embracing Niche Markets:
Affiliates targeting smaller, specialized audiences will see higher engagement and improved ROI compared to broader, less-focused campaigns.
- Tapping Into Emerging Markets:
High-growth regions like Asia and Africa present fresh opportunities for scaling campaigns. Affiliates expanding into these areas can benefit from untapped traffic sources and reduced competition.
- Strengthening Mobile-First Strategies:
As mobile traffic dominates the market, optimizing campaigns for mobile users will remain crucial for affiliates looking to stay competitive.
💡 Exciting Updates from BeMob in 2025
Binom Tracker: Affiliate Marketing Industry Insights 2025
Our partner Binom tracker is getting ready for a big year with big plans for 2025. They’ve shared their roadmap for Binom 2, the next gen of their tracker, which will be the most powerful and feature-rich tracker for affiliates to scale their campaigns.
Binom 2 will redefine traffic management, handling up to 15 times greater traffic volumes and introducing features that streamline workflows and enhance efficiency.
Binom’s Predictions and Plans for 2025:
Binom’s efforts are focused on staying ahead of the evolving affiliate marketing landscape. Here’s what affiliates can expect:
- Enhanced Traffic Management Capabilities:
Binom 2 will support up to 8 billion clicks per month, depending on server capacity. This level of scalability ensures that affiliates can handle even the most ambitious campaigns with ease.
- Regular Updates with New Features:
Updates will be rolled out every 2–4 weeks, ensuring that affiliates have access to the latest tools and optimizations to maintain their competitive edge.
- Advanced Trigger System:
Compared to Binom 1, the new version will feature a significantly expanded trigger system, offering greater customization and automation options for campaign management.
- Deeper Integration with Traffic Sources:
Binom 2 will offer improved integration with traffic sources, simplifying workflows and improving data synchronization. This deeper connection will make campaign optimization more seamless and precise.
Binom is committed to innovation and scalability so they are the perfect partner for affiliates who want to grow their campaigns in 2025. Binom 2 is a proof of their commitment to give you the latest solutions that fit the ever changing industry.
Kaminari Click Anti-Fraud: Affiliate Marketing Industry Insights 2025
As digital fraud evolves, our partner Kaminari Click remains at the forefront of combating fraudulent activities in affiliate marketing. In 2024, their advanced anti-fraud solutions uncovered a significant amount of fake clicks and bot traffic in push and pop campaigns. Looking ahead to 2025, Kaminari Click predicts new challenges fueled by AI-driven tactics and shares their commitment to safeguarding affiliate campaigns with cutting-edge technology.
As digital fraud evolves, our partner Kaminari Click is always on the front line to combat fraud in affiliate marketing. In 2024, they detected billions of fake clicks and bot traffic in push and pop campaigns. For 2025 they predict new challenges driven by AI-driven tactics and share their commitment to protect advertising campaigns with the latest technology.
In 2025, the rise of AI-powered fraud — such as deepfakes, phishing schemes, and fake digital documents — will demand smarter, more adaptive solutions to protect data and ensure compliance.”
Kaminari Click’s Predictions and Solutions for 2025:
Fraud tactics are getting more and more advanced, AI is generating deepfakes, fake digital identities, phishing schemes. Fraud as a Service platforms makes it easier for bad actors to attack affiliate campaigns.
Digital identifiers and stricter regulations like the AI Act in the EU makes data protection more important than ever. Affiliates need to secure their operations and be compliant to stay competitive.
To address these challenges, Kaminari Click is rolling out innovative solutions:
- Smart analytics and real-time monitoring to detect and block anomalies early.
- Anti-fraud filters that eliminate bot traffic, fake leads, and other malicious activities.
- Biometric verification to confirm legitimate user interactions and strengthen campaign security.
- Compliance-ready tools aligned with global data protection standards, offering affiliates peace of mind in an increasingly regulated environment.
Kaminari Click helps affiliates to protect investment and optimize their campaigns. Fraud is getting more advanced so their solutions will keep you safe, efficient and compliant in 2025.
Conclusion
As we wrap up 2024, we want to thank our clients and partners for being with us through this exciting year. Despite the challenges, we achieved incredible results together and are ready to take on 2025 with even greater ambition.
We wish you a Merry Christmas, a Happy New Year, and a profitable 2025! Let’s start the year strong — register on ROIads and launch your successful campaign today! 🎉 🎄 You can also watch a special video with greetings from our team by following this link.
