Advertising in Turkey is a chance and a challenge. With a growing audience for online gambling, the country is a lucrative and rich market for advertisers and affiliate marketers. But strict regulations and cultural differences require a strategic approach to the ad campaigns. At ROIads ad network, we help media buyers navigate such markets and provide expertise to perform well in tough geos. This article will cover the Turkish gambling market, ad formats and the best gambling ads creatives that work with the local audience. If you want to learn how to run gambling campaigns in Turkey, we’ve written a detailed guide.
Overview of the Gambling Market in Turkey
Turkey’s gambling market is a complicated one and has a big demand for online gambling services. Despite the strict regulations, the online gambling sector has grown significantly driven by technology and changing consumer behavior.
Market Size and Growth:
- In 2023, the online gambling market in Turkey generated a revenue of approximately USD 985.5 million. This figure is projected to reach USD 1,678.0 million by 2030, indicating a compound annual growth rate (CAGR) of 7.9% from 2024 to 2030.
Popular Gambling Activities:
- Online casinos with games like poker, blackjack and slots have attracted a wide range of users in Turkey.
User Demographics and Behavior:
- Research suggests that around 8 million people aged 18-50 in Turkey are online gamblers. 70% of these users are men.
Legal Restrictions for Gambling in Turkey
Turkey’s gambling regulations extend to advertising, creating big challenges for marketers. Although the demand for online gambling services is high, advertising for such services is officially prohibited in Turkey. This has created many difficulties for advertisers:
Overview of the Legal Landscape:
- The Turkish government has strict laws under “Law on Misdemeanors” and other related laws to control gambling and ads.
- Online casino ads are banned on mainstream platforms like Google, Facebook and local media. Violators will be fined heavily and can face legal action.
- Authorities block gambling websites but users use VPNs and proxies to bypass.
Impact on Advertising Strategies:
- Can’t use traditional channels like search ads, social media or native ads. Affiliates have to use alternative formats like push and pop ads in advertising networks.
- Advertisers need to use formats that are discreet but impactful, and bypass the restrictions while reaching the audience.
Why Push and Pop Ads Work in Turkey
ROIads ad platform helps advertisers to comply with local regulations. By providing alternative traffic sources and advanced targeting options they allow affiliates to run campaigns in tough markets like Turkey.
- Push Ads: These ads are delivered directly to the user’s device, no platforms in between. Great for the mobile first audience, which is the majority in Turkey.
- Pop Ads (Popunders): Less intrusive but very visible, maximum reach without violating ad restrictions.
For more info about the Turkish gambling market and how to launch a successful campaign, check our complex guide and market research.
ROIads: Your Trusted Partner for Gambling Ads in Turkey
When it comes to gambling ads in Turkey, ROIads is your go-to partner. We help affiliates and media buyers to overcome restrictions, payment issues, and audience targeting. With advanced targeting tools and premium traffic sources, we allow advertisers to achieve great results even in tough markets.
Why Choose ROIads?
- Top Ad Formats: Push and Pop ads, which work great in Turkey’s regulatory environment. These formats bypass ad blocks and restrictions.
- Localized Support: With a deep understanding of the Turkish market, our team provides insights into audience preferences, localization strategies, and the best-performing creatives.
- Affordable Traffic Costs: CPC for Push Ads start from $0.02, and CPM for Pop Ads — from $1.9.
- Useful Features: Micro bidding, premium traffic, AI bidding technology, expert support and insights for launching, exclusive creative assistance, perfect for gambling campaigns in Turkey.
With ROIads taking care of the hard part, you can focus on what matters most — creating ads that speak effectively to your audience. But what makes a gambling ad successful in Turkey? Let’s get into it and check out some examples of gambling ads and creatives for this market.
Top 12 Gambling Advertising Ideas for Push Ads in Turkey
Gambling in Turkey has many creative angles, each to overcome local challenges and maximize engagement. The strict regulations led to many different approaches, so you need to use the right creative for your audience. Below, we’ll check out some of the most effective and proven push ad creatives for this market.
Approach 1: Celebrating Victory and Excitement
The first creative approach is about joy and celebration, people who are visibly excited and happy because of their win. These visuals are designed to create strong emotional engagement, to pull the user into the story of winning and fun.
Key Elements of the Visuals:
1. Emotionally Engaged Characters:
The ads show people in moments of pure excitement, with big smiles, raised arms and expressive body language. This is the thrill of winning and creates an aspirational feeling for the viewer.
2. Dynamic Casino Settings:
Vibrant casino elements like roulette wheels, slot machines and golden coins are everywhere. This sets the gambling context and the feeling of luxury and opportunity.
3. Bright and Inviting Colors:
Rich, warm colours — gold, red and green — create a sense of wealth, celebration and excitement. The ads look and feel attention grabbing.
Why This Approach Works:
- Emotional Appeal: TWinners are so enthusiastic, users will imagine themselves in a similar situation.
- Relatable Imagery: Showing ordinary people in extraordinary situations makes the creatives relatable and inspiring.
- Clear Association with Gambling: The casino elements in the creatives ensure the ad is instantly recognisable and relevant.
Approach 2: System Notifications and Recognizable Brand Logos
This approach uses the familiarity of system notifications and brand logos to grab the user’s attention and increase CTR. By mimicking native device elements like app notifications or message alerts, the ads blend in with the user’s daily digital life and create a sense of urgency.
Key Elements of the Visuals:
1. System Notification Style:
Icons of WhatsApp, email or other messaging platforms are used to simulate real notifications. This will make the user check their messages and engage.
2. Action-Oriented Design:
- The creatives have bold, central elements like a bright “OYNAMAK” (Play) button or prominent jackpot visuals to encourage immediate interaction.
- Gold, red and green colours highlight the reward focused ad, the themes of wealth and opportunity.
3. Familiar Themes:
Slot machines, gold coins and jackpots are still in the visuals, so the gambling context is clear.
Why This Approach Works:
- Immediate Attention: System style notifications grab the user’s attention, leveraging their instinct to check alerts.
- Trust Through Familiarity: Logos of trusted brands like WhatsApp and email apps build user trust in the ad.
- Seamless Integration: The native feel of these ads allows them to blend in with the user’s online life and reduce ad fatigue, increasing interaction.
- Emotional Trigger: Bonuses and jackpots with urgency triggers impulsive actions, conversions.
Approach 3: Gambling-Themed Elements
This approach uses the universal appeal of classic gambling visuals — slot machines and wheels of fortune. These elements are familiar to the target audience and will evoke the feeling of excitement and anticipation of gambling. The visuals are focused on the core gaming mechanics so are highly relevant and tempting for users.
Key Elements of the Visuals:
1. Slot Machines and Wheels of Fortune
Bright slot machines with “777” symbols and spinning wheels of fortune promising big rewards like bonus percentages and free spins. Gold coins and bright designs make them exciting, lucky and profitable. Casino users totally love them.
2. Color Scheme and Design:
- Dominant use of red, gold, and purple, which are traditionally associated with luxury, wealth, and excitement, helps capture attention.
- Clear and prominent CTAs (e.g., “ÇARKI ÇEVİR” — Spin the Wheel) drive immediate user interaction.
Why This Approach Works:
- Immediate Relevance: Slot machines and wheels of fortune are universal gambling symbols. The audience recognizes them instantly.
- Dynamic and Interactive: The visuals show action and movement. Users can imagine themselves spinning the wheel or pulling the lever.
- Reward-Centric Messaging: By focusing on bonuses, free spins and high returns these ads trigger the audience’s interest in gambling.
Approach 4: The Glamour Appeal with Beautiful Women
This approach uses glamour and sophistication by featuring beautiful women in a casino environment. It creates an aspirational story of exclusivity, luxury and excitement for the audience to desire a premium casino experience.
Key Elements of the Visuals:
1. Elegant Characters:
Beautiful women in elegant clothes — they grab attention and charm, confident and inviting. The user feels part of the exclusive experience.
2. Casino Setting:
- The backdrop of a high-end casino with ambient lighting and professional gamblers enhances the premium appeal.
- Elements like poker chips, cards, and tables reinforce the gambling theme while maintaining a classy atmosphere.
3. Glamorous Design:
- Rich colors such as gold, red, and purple add to the luxurious vibe of the ad.
- Subtle highlights, such as sparkling effects or soft glows, enhance the overall aesthetic.
Why This Approach Works:
- Emotional Engagement: Beautiful women grab attention and create a positive emotional response. Users will interact.
- Aspirational Appeal: The premium casino environment speaks to users who associate gambling with luxury and exclusivity.
- Gambling Context: Glamour and casino elements combined clearly communicates the purpose of the ad and adds aspiration.
Approach 5: Social Proof with Money and Happy Winners
This approach uses visual and emotional triggers by showing happy winners, big cash amounts and visible winnings on screen. It uses social proof — others are winning so you should too.
Key Elements of the Visuals:
1. Happy and Successful People:
Ads show people smiling and looking confident, holding phones or celebrating their wins. Their faces are relatable and aspirational.
2. Visual Representation of Money:
Stacks of cash or large sums displayed on screens reinforce the idea of tangible rewards. These elements grab attention and create excitement.
3. In-App Displays of Wins:
Screenshots or live demonstrations of winnings within gambling apps (e.g., amounts like +7584$ or +3500€) add credibility. They make the win feel real and achievable.
4. Social Proof in Action:
Showing multiple people in one ad makes it look like a community of winners, making the platform more trustworthy. Especially when combined with earnings or transactions displayed.
Why This Approach Works:
- Trust Building: Seeing real people win money makes the ad feel real and achievable, reducing skepticism.
- Aspirational Messaging: Viewers can put themselves in the winners’ shoes, to act.
- Visual Impact: Big money and happy winners are attention and emotion grabbing, higher CTRs and conversions.
- Community Connection: By showing multiple winners, the ad creates a sense of belonging and social proof.
Approach 6: Seasonal and Holiday-Themed Creatives
Seasonal and holiday-themed creatives leverage the festive spirit and higher engagement during specific times of the year. These ads use culturally relevant visuals and messaging to create excitement and urgency, tie in with celebrations or holidays.
Key Elements of the Visuals:
1. Festive Imagery:
- Halloween Example: Spooky visuals such as ghosts, pumpkins, and haunted houses are used to evoke the playful and thrilling essence of the holiday. Use bright, thematic colors like orange, black and green.
- Christmas/New Year Example: Cheerful visuals include Santa Claus, festive decorations, and snowflakes, paired with celebratory tones of red, white, and blue. These elements create a sense of joy and anticipation.
2. Event-Based Rewards:
Daily surprises, massive jackpots or limited time rewards (e.g. gambling ad copy examples
like “10 Milyon TL” or “Daily Surprise Rewards”) leverages the sense of urgency and exclusivity of the event.
3. Call-to-Action (CTA):
Big, action based CTAs like “Üye Olun” (Join Now) or “Çarkı Çevir” (Spin the Wheel) are displayed prominently to act now.
Why This Approach Works:
- Seasonal Engagement: People are more engaged during holidays, more likely to click and convert.
- Cultural Connection: Tying promotions to local and global celebrations makes the ad relevant and timely.
- Limited-Time Offers: Highlighting exclusive, time-bound rewards creates urgency and FOMO (fear of missing out).
- Visual Appeal: Festive colors and imagery make the ads stand out and attract attention, even in crowded digital spaces.
Top 5 Tips for Push Ad Creatives
Follow these general pieces of advice, and you’ll get the most out of your push ads, keep users engaged and get consistent results over time.
- Test 5-10 Creatives for A/B Testing
Start with 5-10 creatives and see which ones work best for your audience. Increase bids on high-performing creatives and disable underperforming ones to optimize your campaign’s ROI.
- Effective CTAs (Call-to-Actions)
Keep CTAs clear, action oriented and benefit driven (e.g. “Join Now”, “Claim Your Bonus”, “Spin & Win”). Use urgency and exclusivity in your copy (e.g. “Limited Offer” or “Today Only”) to get users to act now.
- Set an Impressions Cap
Don’t overwhelm users by setting an impression cap of 1-2 views per day per user. This prevents ad fatigue and keeps your ads fresh rather than annoying.
- Update Creatives After Seasonal Campaigns
Once a holiday or seasonal event ends, replace themed creatives with fresh, relevant designs. Keeping ads current maintains audience interest and avoids the perception of outdated promotions.
- Combat Banner Blindness
Once a holiday or season is over, swap out themed creatives for new, relevant ones. Keeping ads current keeps users interested and avoids the perception of old promotions.
- Localize Texts and Buttons
Always localise your ad copy and CTAs to Turkish as many users have limited English proficiency. Using native language builds trust, relevance and increases engagement and CTR.
Top 4 Gambling Advertising Ideas for Pop Ads in Turkey
Running pop ads for gambling campaigns is a simpler setup than other formats, as it doesn’t rely on ad creatives. Users are directed straight to a pre-landing page or landing page and the journey to conversion is streamlined. Due to Turkey’s gambling regulations, media buyers and casino platforms have come up with unique and innovative ways to run effective and compliant campaigns. Let’s see some of the top gambling ads examples and best strategies.
Approach 1: Interactive Pre-Landings
In pop ads, interactive pre-landings are one of the best creative ideas. These pages engage the user with dynamic elements and make the experience fun and interactive before directing them to the main gambling platform.
Key Features of Interactive Pre-Landings:
1. Engaging Interaction:
Pre-landings often include interactive elements such as spinning wheels, slot machine simulators or simple mini-games. Users have to click, spin or play and this creates an engaging moment that increases their investment in the process.
2. Attractive Rewards:
These pre-landings show rewards such as “up to 35,000 TL bonus” or “100% + free spins” and display them prominently to encourage interaction. Once the user interacts (e.g. spins the wheel) the reward is revealed and the user is motivated to go to the main platform.
3. Smooth Transition to the Main Platform:
After interacting with the pre-landing the user is directed to the main platform where they can claim their prize or continue the gambling experience. This seamless transition reduces drop-off and keeps the user engaged.
4. Thematic Design:
Pre-landings are themed to match the offer, e.g. candy themed for casino games or lightning for high stakes gambling. High quality visuals and animations look professional and enticing.
5. Localized Elements:
Texts, CTAs and rewards are localized (e.g. Turkish phrases for gambling ad copy examples like “Tekerleği Döndür” — Spin the Wheel, “Şimdi Kazan” — Win Now) to match the audience.
Why This Approach Works:
- Increased Engagement: Interactive elements grab attention and make the ad more memorable and more likely to convert.
- User Investment: By participating in the activity, users feel more committed to following through on the offer.
- Trust Building: High-quality design and localized text builds trust, especially in markets like Turkey where trust is key.
- Higher Conversion Rates: IInteractive pre-landings keep users engaged, reduce bounce rates and increase time on site.
Approach 2: Bonus Banner as an Entry Point
The second approach in pop advertising uses an eye-catching banner as the first touchpoint, showing bonuses or rewards to grab the user’s attention. After the user interacts with the banner, they are directed to the main platform where they can explore offers and start engaging with the content.
Key Features of Bonus Banner Pre-Landings:
1. Attention-Grabbing Visuals:
Banners show rewards like bonuses, free spins or jackpots. Bold text with numbers like “1000X Catch Bonus!” or “Daily Free Spins” grabs attention.
2. Clear Call-to-Action (CTA):
CTAs like “Bir Daha Gösterme” (Don’t Show Again) or “Hemen Katıl” (Join Now) make users take the next step. CTAs are often big and contrasting in color so they stand out.
3. Strategic Placement:
The banners appear as the first visual interaction after the pop ad triggers, ensuring maximum visibility and engagement.
4. Highlighting Instant Benefits:
Rewards are presented as instant and exclusive to new users (e.g. “Available only for first-time players!”). Messages like “No wagering requirements” or “40% bonus” to encourage action.
5. Transition to Main Page:
After the user clicks the banner, they are directed to the main platform, usually a gambling site or game selection page, where they can redeem the bonuses or start playing.
Why This Approach Works:
- Instant Engagement: Showing bonuses first grabs the user’s attention before they can leave.
- Easy Conversion Path: The flow from the pop to the main page keeps the user engaged throughout the funnel.
- Trust and Incentive: Showing real rewards builds trust and gives the user a reason to click.
- Localized Appeal: Turkish language and local offers makes it relatable and user friendly.
Approach 3: News-Based Advertising for Gambling Platforms
News based advertising uses the credibility and curiosity of news style content to promote gambling platforms. This method involves creating ads or landing pages that mimic the structure and tone of a news article to attract potential players.
Key Features of the News-Based Approach:
1. Headline Mimicking News Style:
The ad starts with a bold headline that grabs attention (e.g. gambling ad copy examples like “BREAKING: 35,000 TL Welcome Bonus Casino Platform”). Headlines often include numbers, exclusivity or urgency.
2. Educational or Informative Content:
The body of the landing page is written in an informative style, highlighting features of the platform such as bonuses, games and ease of use. It may include comparisons with other platforms to make the promoted platform stand out.
3. Highlighting Success Stories:
News style ads often include “real life” success stories or testimonials (e.g. “Local Player Won 50,000 TL on Betcio in 1 Spin”). This builds social proof and makes the reader imagine themselves winning.
4. Incorporation of Trending Topics:
The ad may tie the platform to trending topics, holidays or events to make it more relevant (e.g. “New Year with 100 Free Spins and 25% Cashback!”).
5. Clear and Subtle CTAs:
Calls-to-action are embedded in the content like “Learn More”, “Claim Your Bonus” or “Join the Winner Today”. These are designed to feel like a continuation of the informative tone rather than a sales pitch.
6. Local Adaptation:
The content is localised to the target market, using local references and language. For example, in Turkey the ad might mention local payment methods, popular games or bonuses in Turkish lira.
Why This Approach Works:
- Builds Trust: The news style format feels less like an ad and more like an article, so reduces resistance and increases credibility.
- Engages Curiosity: By presenting the ad as breaking news or a discovery, the ad taps into the reader’s curiosity and makes them click.
- Combines Storytelling with Promotion: The use of testimonials or success stories humanises the message and makes it relatable.
- Boosts Click-Through Rates: The familiar format of a news article makes the ad approachable, leading to higher engagement.
Top 5 Tips for Running Pop Ads Campaigns
- Use High-Quality Pre-Landings or Direct Landings:
Since pop ads send users directly to a pre-landing or landing page, make sure your pages are fast, visually good and have clear CTAs.
- Optimize for Mobile Devices:
In Turkey, most of the gambling traffic comes from mobile. Make sure your pre-landing and landing pages are fully mobile responsive and load fast on mobile. Simplify navigation to minimize friction and user experience.
- Set Impressions Cap:
To avoid overwhelming users and ad fatigue, limit the number of times your pop ads are shown to the same user. 1-2 impressions per user per day is recommended for best results.
- Localize Content and Offers:
Customize your landing pages and pre-landings to include Turkish language and local elements. Show local payment methods and Turkish lira bonuses to build trust and relatability.
- Test Multiple Pre-Landings:
Run A/B test with at least 3-5 pre-landing variations to see which one performs best. Test different themes, CTAs and rewards to see what works best with your audience.
Conclusion
Gambling advertisements in Turkey require creativity, flexibility and localization to overcome the strict regulations and to resonate with an engaged audience. By using different strategies — emotional push notifications, interactive pre-landings and bonus driven pop campaigns — you can tap into user excitement and get high conversions. Localized content, relevant offers and user experience is key to building trust and engagement.
Success in this market is about innovation and perseverance. Apply the tips and strategies in this article and create campaigns that grab attention and get results. Take these insights, adapt to your audience and start getting meaningful performance with ROIads today.