Customer Segmentation

Lana Pavlova
< 1 min to read
Lana Pavlova

Affiliate marketing expert with 3+ years of hands-on experience. Lana writes based on real statistics, case studies, and hands-on work with push and pop traffic.

Customer segmentation is the practice of dividing a target audience into distinct groups based on shared characteristics or behaviors. It helps advertisers tailor their messaging, offers, and targeting to specific segments, allowing for more personalized and effective marketing campaigns.

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