Frequency Capping

May 09, 2024

Lana Pavlova

< 1 min to read

Lana Pavlova

Affiliate marketing expert with 3+ years of hands-on experience. Lana writes based on real statistics, case studies, and hands-on work with push and pop traffic.

Frequency capping is a technique used to limit the number of times an ad is shown to a user within a specific timeframe. It helps prevent ad fatigue, improves user experience, and ensures that ads reach a broader audience.

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