Return on Ad Spend (ROAS)

Lana Pavlova
< 1 min to read
Lana Pavlova

Affiliate marketing expert with 3+ years of hands-on experience. Lana writes based on real statistics, case studies, and hands-on work with push and pop traffic.

Return on ad spend is a metric that measures the effectiveness of advertising campaigns by calculating the revenue generated for every dollar spent on ads. The formula for ROAS is:

ROAS = Revenue Generated from Ads / Advertising Spend

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