Revenue Share (RevShare)
While many affiliate marketers work with the CPA model and some switch to CPL, the Revenue Share (RevShare) model is less popular. But it has its unique advantages and quirks that make it a viable choice for long-term profitability. Today, we will dive into the Revenue Share meaning, exploring how this model works so you can use this payment method with confidence.
What is Revenue Share (RevShare)?
The RevShare model is a payment model where media buyers get a percentage of the revenue of a product or service. It’s used in verticals such as:
- Gambling & Betting
- Subscriptions
- Finance (trading)
- Other high-value niches
RevShare Definition
It’s similar to a referral program where affiliates earn a percentage of generated revenue. Standard referral programs offer 5-10% commissions, RevShare payouts are 25% to 60% and sometimes even more during promotional periods.
Why Choose the Revenue Share Model?
The Revenue Share (RevShare) model allows affiliates to earn a percentage of the casino’s profits for each player they refer. Unlike CPA, where payouts are fixed per action, RevShare offers higher long-term earnings as affiliates get paid from the same player over time. But it also comes with risks — if the player wins, the affiliate earns nothing, and payments depend on the player’s activity. That’s why RevShare is best suited for marketers with big budgets, who can wait for long-term returns and optimize their traffic for high-value players.
Key Considerations:
- If the player wins, you don’t earn anything.
- If the player loses, you receive a percentage of their losses (provided all KPI criteria are met).
- Best suited for marketers with substantial budgets who can afford long-term investments.
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- High-quality traffic for Gambling offers.
- Advanced AI bidding technology and traffic optimization.
- Global reach with top-tier iGaming traffic sources — push and pop ads.
Example of RevShare — What It Is and How It Works
RevShare is most common in the Gambling industry offering long-term revenue. A single referred player can generate revenue for over a year.
How It Works:
- A media buyer gets a player who deposits $2,000 in an online casino.
- The player loses the money and stops playing.
- With a 50% RevShare deal the affiliate earns $1,000.
- After deducting hidden fees and transaction costs the final payout is around $900-950.
Key Insight:
Some players deposit big amounts once and others deposit small amounts regularly. That’s why some affiliates prefer the faster payout cycle of CPA offers so they can quickly re-invest in new campaigns.
Why Do Some Advertisers Offer Only RevShare?
- Some advertisers don’t pay on a CPA basis and only offer RevShare.
- Affiliate marketers with high-quality offers need to diversify their portfolio with RevShare deals.
- When CPA offers run out in networks, marketers go directly to the advertiser and use the RevShare model.
RevShare vs CPA: Which is More Profitable?
Choosing between RevShare and CPA depends on your approach to traffic monetization, cash flow strategy and long-term goals. Affiliates who focus on scaling quickly with lower risk will prefer CPA, while those who want to earn more over time will go with RevShare. Some marketers combine both models, start with CPA to cover ad spend and transition to RevShare for long term gains.
| Model | Best For | Payout Type | Key Advantage |
| CPA | Short-term profits | Fixed amount per action | Instant payouts, quick reinvestment |
| RevShare | Long-term revenue | % of advertiser’s earnings | Passive, recurring income |
Advantages of the RevShare Model for Media Buyers
- Long-Term Income — Earn recurring revenue as long as your referred players are active.
- High Earning Potential — A successful campaign can make more than CPA.
- Motivation for Optimization — Since income is based on player activity, media buyers will optimize their campaigns.
How Does Revenue Share Work in Affiliate Marketing?
To maximize earnings with RevShare, affiliates must prepare their campaigns properly.
1. Choosing the Right Offer
- Top RevShare offers include online casinos, sportsbooks, and other Gambling brands.
- Consider reputation, payout percentage, and affiliate terms before committing.
2. Attracting High-Quality Traffic
RevShare success depends on the quality of users you attract.
- Choose High Quality Ad Networks: Run campaigns only in reliable ad networks that offer the right type of traffic for your vertical. For example, ROIads, where Gambling and Betting are top performing verticals, so you have access to high-converting traffic sources.
- Use Spy Tools: Analyze competitor strategies and optimize your approach.
- Optimize Ad Campaigns: Continuously test creatives, landing pages and targeting.
3. Campaign Optimization
- Track key metrics like LTV (Lifetime Value), ROI (Return on Investment) and CR (Conversion Rate).
- Adjust campaigns based on data for maximum profitability.
Revenue Share Model in Gambling: Features & Strategies
To succeed in Gambling RevShare, affiliates must analyze and optimize continuously.
1. Choosing the Right iGaming Brand
- Reputation — Work with trusted casinos with positive reviews.
- Payout Terms — Check minimum withdrawals and commission rates.
- Support — Ensure partner assistance and resources are available.
2. Analyzing and Segmenting Traffic
Key factors to analyze:
- GEO Targeting: Identify top-performing regions.
- Devices: Determine whether mobile or desktop traffic converts better.
- User Behavior: Find the highest-value players.
3. Using Spy Tools
Spy tools help identify profitable ad strategies:
- Analyze Creatives — What ads are the best.
- Optimize Targeting — Who are the best audiences.
- Discover Best Platforms — Which ad networks work with Gambling.
Conclusion
The Revenue Share (RevShare) model is a great monetization strategy for affiliate marketers who want to build long term recurring income. While it requires patience and traffic optimization, the earnings can be higher than CPA especially in high LTV verticals like Gambling and Betting.
To succeed with RevShare you need to choose the right offer, attract engaged players and optimize for long-term retention. Working with reliable ad networks that specialize in high converting traffic is also important.
With push and popunder ads, advanced AI bidding technology and strong focus on Gambling and Betting, ROIads is the perfect traffic source for affiliates looking to maximize their RevShare earnings.
