At ROIads ad network, we deliver results for our advertisers using the latest features and expert support. In this case study we will show you how one of our advertisers ran a gambling campaign in Malaysia using pop traffic and got 180% ROI in just 2 weeks.
This is a great example of how ROIads tools and strategy can turn your advertising goals into reality even in competitive markets like gambling. Let’s dive in to see how it was achieved!
The Main Challenge of the Gambling Case Study
This campaign was to promote a CPA offer in the gambling vertical through pop ads, targeting the high-performing geo of Malaysia. The advertiser had clear goals and strategy to maximize returns in 2 weeks.
Campaign Details:
- CPA Network: CPA.House
- CPA Offer: BetSuper
- Payout Per Deposit: $30
- Geo: Malaysia
- Traffic Channel: Pop Ads
- Campaign Period: 2 weeks
Pop ads was chosen as the traffic channel because of its good performance in the gambling vertical, high engagement and conversions. Malaysia was chosen because of its good history for gambling campaigns on ROIads and the advertiser relied on the manager’s recommendation to choose the BetSuper offer. The challenge was to test pop traffic in this competitive vertical and optimize for profitability and scale.
Be sure to check out another success story from one of our users about how they launched an antivirus vertical campaign on push traffic and achieved a 40% ROI.
Creative Strategy
Since pop ads were used in this gambling traffic case study, no creatives were needed. All efforts were focused on sending traffic to a single high converting landing page.
Landing Page Details
- Language: The landing page was in English which is widely spoken by most of the people in Malaysia. So it was good as it is.
- Performance: The landing page was mobile friendly and loaded fast. This was important since most of the traffic was mobile.
⚠️ Important information: By focusing on the landing page quality and accessibility the campaign was able to simplify the user journey and maximize conversions.
Detailed Campaign Breakdown
In this section we will go through each campaign launched during the two-week promotion. From the initial testing phase to the optimized campaigns we will see the targeting, budgets, bidding and results that made this case study possible.
Initial Campaigns
Two separate campaigns were launched to start the campaign — one for mobile and one for desktop. The goal of this phase was to test the AI bidding technology so the system can optimize and allocate the budget across traffic sources. By segmenting the campaigns by device, the advertiser wanted to get performance insights and find out which channel is performing better.
1. Strategy for Mobile Devices
- Geo: Malaysia
- Targeting: Mobile devices, broad targeting.
- CPM: $6.24 — set the system-recommended bid.
- Daily Budget: $50.
- Additional Settings: 1 click per user per day, as advised by the account manager.
- Objective: To test mobile traffic performance with a wide targeting setup.
2. Strategy for Desktops
- Geo: Malaysia
- Targeting: Desktop devices, broad targeting
- СPM: $4,5 — set slightly lower bid due to lower competition for desktop traffic.
- Daily Budget: $50.
- Additional Settings: 1 click per user per day.
- Objective: To compare desktop traffic performance with mobile traffic under similar broad targeting conditions.
Optimization Strategies
Three days in, and it was clear mobile was beating desktop in engagement and conversions. Based on this and the account manager’s recommendations, the advertiser decided to shift focus to mobile only and launch two new campaigns with targeted optimization strategies.
1. Whitelist Campaign — Mobile
This campaign was set up with a whitelist provided by the personal account manager, which included high performing traffic sources. Additional data from previous campaign stats was used to further refine the whitelist to include only sources that had performed well during the initial run.
2. Blacklist Campaign — RON, Mobile
The second campaign of this gambling case study targeted all sources in the network, so we could further optimize through blacklist management as the campaign went live. This campaign was to test additional publishers and sites that could deliver for the advertiser and allow them to scale volumes and expand the campaign’s reach.
Advanced Optimization: Both campaigns used ROIads advanced tools for traffic management. All campaigns were daily optimized, with Micro bidding implemented to fine tune performance.
- Micro Bidding: Allowed to fine tune bids at source level, so the advertiser could increase bids on high performing traffic sources and reduce or exclude underperforming ones.
- Whitelist/Blacklist Management: For both campaign performing and underperforming sources were identified, so the budget was allocated efficiently.
Also during the second phase campaign test, it was discovered that Android 8 devices were underperforming. So we disabled this device version which helped to improve overall campaign performance and optimize budget allocation.
This ongoing optimization process ensured both campaigns were ROI positive and profitable.
Results of Gambling Case Study on Pop Ads
The two-week campaign in this pop ads case study performed exceptionally well, proving pop traffic works for gambling offers in Malaysia. By optimizing and using ROIads tools the advertiser achieved:
- Registrations: 51
- Deposits: 15
- Revenue: $450
- Profit: $200
- ROI: 180%
Key Drivers of Success
- Leverage Manager Expertise: Ask your account manager to help with campaign setup, optimization and access to whitelists and blacklists. Manager insights were key to this campaign’s success.
- Mobile-First Focus: Deciding to go mobile only after the initial test phase was a game changer as mobile performed better than desktop in engagement and conversions.
- Precise Optimization: Daily optimizations, bid adjustments, blacklist management and Micro bidding allowed for fine tuning of traffic.
- Data-Driven Decisions: Whitelists and performance data from previous campaigns was used to maximize returns by targeting high performing sources.
- Device Targeting Adjustments: Disabling underperforming device versions reduced waste and improved overall performance.
Conclusion
This case study shows that combining pop traffic with strategic optimization can produce amazing results in the gambling niche. In just two weeks the advertiser made 180% ROI, even in a competitive market like Malaysia.
$200 may not seem like a lot of money but that’s normal for one campaign. Most affiliate marketers run multiple offers at the same time and the real success here is the ROI which sets the foundation for scaling and further optimization.
By leveraging ROIads’ advanced tools, such as Micro bidding and daily optimization techniques, and focusing on high-performing traffic sources, the advertiser has successfully unlocked the potential of pop traffic for gambling campaigns.
