Pop ads, including popups and popunders, are still a great tool for marketers because of their massive reach and traffic. Contrary to the idea that pop ads are dead, they still make money for many businesses. Their ability to bypass ad blockers and capture user attention makes them especially valuable in today’s competitive advertising landscape.
In this article, the ROIAds ad network team will give you the best creatives to get popunder traffic. We want to help you maximize your earnings with this ad format.
But first, let’s remember what a popunder is.
What is Popunder?
Popunder ads are ads that open on your screen in a new browser window while you’re online. It’s a surprise to your browsing experience. They have a way to catch your attention in a spontaneous way, like bumping into a street performer while walking. These are a creative way for affiliate marketers to promote their products and connect with their audience.
20 Popunder Ad Copy Examples
Popunder and popup still remain one of the most profitable ways of promotion in affiliate marketing. The best verticals for popunder ads are:
- Gambling;
- VPN;
- Betting;
- Media.
Let’s have a look at the list of popunder ads examples that can inspire you:
1. Gambling Popunder Ads Examples
Promoting Gambling offers through pop ads is a good idea. These ads usually have catchy headlines that offer limited time bonuses upon sign up, with the registration form below. The buttons used in these promotions often tell users to “Join”, “Play” or “Create an account”.
How to create ads for Gambling offers:
- Add Registration Form:
Keep it simple, start with an email or mobile number and save rest for later.
- Highlight Payment Options:
Since the main purpose of online Casino promotions is to get users to deposit, make sure to show the payment options on the landing page. This transparency will show users that adding funds to their account is easy and can be done with their preferred payment method.
Examples of Gambling popunders:
2. VPN Popunder Advertising Example
VPN is also a top vertical for pop advertising. The ads attract the attention of users thanks to the sense of urgency. Often such advertisements are accompanied by a sound effect so that the user precisely minimizes the browser window and proceeds to the advertisement.
Also popunder ads have the advantage of having clear and strong calls-to-action (CTA). For example they can ask users to sign up for a VPN service or grab a limited time offer. This direct approach encourages users to act fast and engage with the VPN service, so they can take the desired action without delay.
How to create ads for VPN offers:
- Highlight Anonymity:
In creatives you can point out the pain of users. For example security of financial transactions, hiding internet activity or visiting websites that are blocked in your country.
- Develop Landing Page:
Make sure you have separate landing pages for computers and mobile devices. You can also enhance user experience by providing direct links to the app page or offer page. This will also optimize the user journey and increase conversions by sending users to the most relevant and convenient destination based on their device.
Examples of VPN popunders:
3. Betting Popunder Ad Copy Examples
Betting through pop-up and popunder ads is a direct and efficient marketing strategy. Usually these ads lead to landing pages that show betting tables or current popular sports events so users can get straight to the sportsbook features.
How to create ads for Betting offers:
- Live Sports Events:
For the active betting audience, you should highlight major events like the Football World Cup on the landing page. Users are more engaged during big events so this is a key focus.
- Effortless Withdrawals:
In the Betting world, easy withdrawals are highly valued by users. Since the primary reason for betting is to make money, users need to know they can withdraw their winnings fast and smoothly. This will increase user trust and satisfaction.
Examples of Betting popunders:
4. Media Popunder Ads Examples
The media vertical is like a big umbrella, covering various offerings from personal blogs to YouTube channels. For media offers the landing page usually shows the platform right away so users can subscribe and be informed about new content.
How to create ads for Media offers:
- Stay Updated with New Content:
Make sure users know they can stay connected with the platform and receive updates on fresh content by subscribing to newsletters or bookmarking the page. This way, users can be in the loop about the latest updates and content from the media source.
Examples of Media popunders:
How to Advertise with Popunder: Additional Tips
As far as you can understand, popunder advertising includes three key points:
- A straightforward and easy-to-understand offer;
- A fast-loading landing page;
- Concise text on the landing page accompanied by a clear and prominent CTA button.
What concerns landing pages, you need to remember that users usually aren’t expecting a landing page to pop up out of nowhere. They often try to close it without even looking at what it offers. In this case your landing pages need to load fast. You can grab the user’s attention before they close the page and increase the chances they will engage with your content.
How to Start a Popunder Campaign
Here are few recommendations from ROIads team on how to launch a popunder campaign.
1. Test Several Landing Pages at the Same Time
When you start an ad campaign the first step is to find the ad layout. Relying on just one landing page and hoping it will work isn’t smart. You really want to know which landing pages convert. Launch separate campaigns to test each one individually.
Sometimes it’s good to try a combination of pre-lander and landing page especially for specific markets. This will make testing a bit more complicated but will get you closer to the perfect setup.
2. Separate Desktop and Mobile Campaigns
Optimizing mobile and desktop campaigns separately is crucial! Popunders generate a lot of data so breaking the campaigns apart will help you manage that better.
Plus mobile and desktop traffic have different costs so this will save you some money. Remember different devices convert in different ways, popunders are much more noticeable on desktop than on mobile devices.
3. Use Whitelists at the Right Time
To run a successful ad campaign you need to know which traffic sources bring in the most conversions and cut out the ones that don’t work.
Now let’s talk about whitelists. Whitelists are lists of your top performing sources that will help you reach the most relevant audience for your offer. According to ROIAds, using whitelists can increase your ROI by 50%!
Why Popunder in 2025?
Even as digital advertising is changing, pop ads are still working. Here’s why you should try pop traffic:
- Beat Banner Blindness: Pop ads grab user’s attention, it’s a good alternative to traditional display ads;
- Higher CTR: Pop ads have better CTR than banner ads. When combined with targeted landing page and strong offer they can bring in big profits;
- Better ROI: Low cost per impression and high visibility.
ROIads Short Overview
Our advertising network is designed for affiliate marketers around the world. With its wide reach and features, ROIads as a popunder ad network has everything you need to make the most of your popunder ad campaigns across industries and geos.
Quick summary:
- Global Reach: Get traffic from over 150 countries;
- Top Ad Formats: Pops and Push Ads;
- Minimum Deposit: $250;
- Support at Every Stage: You’ll have a personal account manager to help with strategy, setup and optimization, and custom blacklists and whitelists. If you deposit $500 or more you’ll also get free creatives.
Advanced Features of ROIads
Our platform has features that give you full control over your campaigns and performance:
- Micro Bidding: Fine-tune bids for each source to control spend and focus on top performers.
- AI Bidding Technology: Automatically optimizes traffic sources in real time to achieve the best ROI.
- CPA Goal: Keeps campaigns within your target CPA by auto-adjusting bids and traffic distribution.
- Optimization Rules: Automate optimization with custom rules — pause weak creatives, blacklist low-performing sources, and manage budgets without manual work.
- Advanced Targeting Options: Target your audience by geos (Tier 1, Tier 2 or Tier 3), device, os, carrier, time, browser and language to get more engagement and conversions.
- Detailed Reporting: Get real time analytics to track your campaigns and make data driven decisions for continuous improvement.
Also, you can check top cases on ROIads traffic:
| Case Study | Format | Read More |
|---|---|---|
| Gambling in Ethiopia (AhaduBirr, ROI 185%) | Push Ads | Read guide → |
| Antivirus in Germany with 40% ROI | Push Ads | Read guide → |
| Finance Offer Pemex in Mexico with 209% ROI | Push Ads | Read guide → |
| Casino Traffic in Czech Republic (Mostbet) | Push Ads | Read guide → |
| Gambling Offer in Malaysia with 180% ROI | Pop Ads | Read guide → |
| Gambling in Azerbaijan — Strategy & Results | Push Ads | Read guide → |
| Binance Push Ads in Czechia with 166% ROI | Push Ads | Read guide → |
FAQ: What People Also Ask About Popunder Ads
❓ What are successful popunder ad examples?
Good popunder creatives are short and direct. Use a clear headline, a strong visual or icon, and a simple value proposition — for example “Free bet — limited time” or “Install and get bonus”. Localize the message: mention local teams, currencies, or events when it makes sense. Test a headline with and without urgency, and keep the landing message consistent with the ad.
❓ Which verticals perform best with popunders?
Popunders work best for verticals that depend on impulse and mass reach: gambling and betting, software and utilities, VPNs, gaming, sweepstakes and some finance offers. These formats give full-screen exposure and high click volumes, which helps offers that convert from volume rather than long user journeys.
❓ How do creatives affect popunder CTR?
Creatives are the main lever. CTR rises when the creative matches user intent and geo specifics — relevant imagery, short action verbs, and visible incentives. Rotating several creative sets and pausing low-performers quickly is key. Also test icon variations and different calls to action: small changes in wording often shift CTR significantly.
Conclusion
A good popunder ad strategy can really change the game for any advertiser and publisher. With ROIads you have everything you need to set up campaigns right at your fingertips.
Why not sign up today and get started with popups and popunders? Let’s get your pop ad campaign up and running and get you some amazing results that can really increase your profits!
