Direct Click Ad Format: Buy Traffic for Your Offer
Built for advertisers, brand owners and agencies: domain traffic from mistyped, expired and parked domains that lands straight on your offer. No creatives, no ad in between.
1 billion
Impressions per day
+30%
Boost ROI
$0.02
AVG CPC
WorldWide
GEOs
Top Verticals and Geos
Top verticals:
Betting
Gambling
Finance
E-commerce
Mobile Utilities
Other
Top countries:
Brazil — 268M/day
Indonesia — 53M/day
Philippines — 18M/day
Direct click, also known as domain redirect or direct link ads, is a format where the user is redirected straight to the advertiser's site. There is no ad in between: no banner, no pop-up, no push.
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Domain visit. The user mistypes an address or lands on an expired or parked domain.
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ROIads auction. The request goes to ROIads, and advertisers bid for the user in real time by geo and device.
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Redirect. The winning offer gets the user, who lands on the site instantly and never sees an ad step.
Why choose domain redirect traffic?
What makes direct click ad format work:
- The user wasn't expecting your offer — the benefit must be visible on the first screen.
- One simple action: sign-up or purchase in 1–2 steps.
- Use local language, currency & payment methods.
- Focus on a fast-loading landing page optimized for mobile.
The classic format, now fully self-serve: launch in minutes, optimize on your terms
Set Your Target Cost per Deposit — We Build the Traffic Around It
AI Bidding Technology
Chooses the most suitable traffic from our premium sources at the best possible price for your iGaming campaign.
Automated CPA Strategy
Automatically adjusts bids to stay within your target CPA and drive more conversions without manual optimization.
How to get started with Direct Click
Sign up on ROIads
New campaign → Direct click card
Site link + targeting
CPM bid, optional CPA Goal
Bids are typically higher than for pops, in some cases up to 10x. Higher bids open the door to premium sources.
Direct click: a new traffic source for your clients
Fast launch per client
A campaign is built from a link, targeting & a bid.
Volume and scale
Large volumes of domain traffic & fast scaling in top geos.
Dedicated manager
Helps you select offers, optimize landing pages, & set up postbacks.
How it fits your media mix
Direct click covers fast-action goals (sign-up, deposit, purchase).
Buy domain redirect traffic now.
Test it on your top geo.
Why ROIads?
Exclusive Traffic, Never Resold
Sources that don't appear in other networks, so audiences stay fresh.
Anti-fraud Technology
Our in-house anti-fraud system effectively blocks bot traffic to ensure genuine engagement.
Fast Campaign Approval
You're just one step away from going live — launch your campaign in 10-15 minutes, get swift approval, & instantly connect with your audience.
Fresh, Engaged Audience
Carefully selected publishers deliver a fresh, engaged audience ready to interact with your ads.
Plans and Pricing
We start at $250 because the service model only pays off above a certain volume.
Enterprise
Custom terms
Running volume in a specific market? Tell us your target cost per deposit and the GEOs you need — we’ll put together terms that fit.
Contact salesTrusted by the Industry
Best CPM Ad Network of the Year
Silver Award Winner
Rising Star Operator of the Year
Winner
Trusted by Operators and Agencies
Luke Kling
Afflift.com
Mon
Operator
Samuel Ridgeway
Operator
affpaying.com
Affiliate Network Review Platform
Michael Waincroft
Operator
Affiliate Wave
Affiliate Network Review Platform
Lachlan Turner
Operator
Integrated with
Launch Your First Direct Click Campaign
What is Direct сlick traffic?
A format where a user from a mistyped, expired or parked domain is redirected straight to the advertiser's site. Read more in the guide about Direct click.
How is Direct click different from push and pop ads?
Pop shows an ad in a background tab. Direct click redirects a visit the user made themselves.
Do I need creatives to run Direct click ads?
No creatives required. Just add your landing page link, set your targeting and bid, and launch a direct link ads campaign.
How do I control customer cost?
With CPA Goal that helps to set a target cost per conversion. A postback is required.
Why are bids higher than on pop?
The user came on their own and is not tired of ads; the best sources are available at higher bids.
Is the format suitable for branding?
No. It is built for fast actions: sign-up, deposit, purchase.
Where does the traffic come from?
From domain redirects: mistyped, expired and parked domains.
Can I launch a campaign myself?
Yes. New campaign → Direct click card: add your link, targeting and bid.
Is Direct click the same as domain redirect traffic?
Yes. Direct click is how you buy domain redirect traffic on ROIads: visits to mistyped, expired and parked domains are redirected straight to your offer through a real-time auction.
How much does Direct click traffic cost?
Direct click is bought on a CPC basis through a real-time auction, so the price depends on geo, device and competition. Bids are usually higher than on pop, and higher bids unlock better sources. With CPA Goal, you can set a target cost per conversion.
Which verticals work best with Direct click ads?
Betting, Gambling, Finance, E-commerce and Mobile Utilities. Direct click works best for offers with a clear benefit and a quick action, like a sign-up, deposit or purchase.