Push ads or web push notifications — are an ad format resembling private messages or important website alerts that pop up on a user's screen over other windows. Thanks to their ability to engage users directly and remain unobtrusive, while being highly appealing, Push Ad notifications achieve great success.
These notifications appear in a small window, typically in the bottom-right corner on desktop or at the top of mobile screens. Push ads can reach users on any device with a browser and internet connection.