October 11, 2024
Push Notification Advertising: A Comprehensive Guide
November 22, 2024
Finland is one of the hottest markets for online gambling with 70% of the population gambling every year. In this article, written by ROIads experts, we’ll dive into the economic potential of the Finnish gambling market, audience insights, best traffic sources and creative ways to make your campaign succeed. New to this geo or looking to scale? We got you covered!
Finland has one of the highest gambling engagements in Europe. Gambling is not only popular but also generates significant revenue for the country.
Total player spend: In 2022 Finns spent around €1,070 million on games offered by state monopoly Veikkaus — the state-owned gambling monopoly in Finland. Veikkaus operates under strict regulations and is responsible for providing legal gambling options. And this number is growing. According to statistics, the Finnish online gambling market includes:
But these numbers don’t tell the whole story as Finns also play illegal and foreign online games. These types of bets are not included in the official statistics but the amount is significant.
Gambling is popular among all age groups in Finland as shown in the population survey on gambling:
So we know that the Finnish gambling market has huge potential with high population engagement and big spend on gambling. We’ve covered the key market and target audience. Now it’s time to look at the best sources of traffic for players and launch successful ad campaigns in Finland. Below are the main ad formats, pros and cons to help you make the right choice.
| Traffic Source | Advantages | Disadvantages |
| SEO Optimization | Organic traffic is free after initial investment, long-term results with proper content strategies | Expensive to implement, slow to rank for gambling keywords, gambling topics face ranking challenges due to search engine restrictions |
| PPC & Social Media Ads | Precise targeting based on user interests and demographics, high visibility on platforms like Facebook | High CPC and CPM rates, strict restrictions for gambling ads, risk of ad account bans |
| Push Notifications | Real-time delivery to users, high CTR and engagement, budget-friendly with excellent scalability, easy segmentation by geo and technology target options, no restrictions and easy setup, even for beginners. | Requires creative, attention-grabbing visuals and copy |
| Pop Ads | Large traffic volumes, one of the lowest CPM, highly effective for gambling and casino offers, simple to launch and test campaigns, because you don’t need to make creatives | Perceived as intrusive by some users — you need to set up ad frequency properly |
Comparison of traffic sources showed that push and pops are the best formats for gambling in Finland. They offer high engagement, low cost and scalability, unlike SEO and social media where costs are higher and restrictions are tighter.
To get the best out of your campaigns you need to choose an ad network that offers these formats and specializes in gambling vertical. ROIads ad network is that platform that’s perfect for running successful push and pop campaigns in Finland.
ROIads Overview:
Push ads is a powerful tool to engage audiences in Finland, especially in gambling vertical. With instant delivery and personalization this format works great for promoting bonuses, offers and exclusive deals. But to get the best out of it you need to use creative approaches that will grab the user’s attention and make him take action.
Let’s look at a few creative approaches that will make your push campaign successful.
The Finnish audience loves content that reflects their culture and national symbols. Using elements like the Finnish flag accompanied with Finnish text creates trust and boost ad recognition.
How it works:
Finns as Tier 1 citizens love luxury lifestyle and an ad that appeals to their dreams of extra income and pleasure works well.
How it works:
To get attention to push ads you need to use bright colors that stand out from other notifications. No-deposit bonuses with strong CTA motivates users to click instantly.
How it works:
You can adapt these to Finnish audiences by using visual and text content that appeals to their interest in gambling. Just remember to translate the creative texts to Finnish. We translated the texts for you, so you can see which bonuses are offered in these visuals.
Pop ads are one of the most effective formats for gambling offers due to their high visibility and big traffic. This format works well in Finland where users are used to interactive and visually appealing offers.
To make your pop campaigns work best, focus on creative solutions that grab attention and motivate users to interact further.
Due to strict regulations Finnish landing pages often focus on information and trust.
Features:
The Finnish audience likes specificity and transparency in offers. Poppers should lead to pages with unique bonuses but in minimalistic design.
Features:
Landing pages with game elements work well in Finland, as they create interactive user experience.
Features:
To win in Finland’s gambling market you need to consider the local audience, culture and effective advertising. Here are the tips to help you to create high performing campaigns:
Localization is key in Finland. Finns respond better to ads that feel tailored for them.
Make sure all prices, bonuses and offers are in euros (€) to have a smooth user experience. Bonuses in a familiar currency increases conversions as users won’t be confused or suspicious about exchange rates.
When launching a campaign start with broad targeting to gather initial data and find out which audience segments perform best.
Showing ads too many times can annoy users and cause ad fatigue. To avoid this:
Finland’s gambling market is full of opportunities, with an engaged audience and room to grow. Localize your campaigns, optimize targeting and use effective ad formats like push and pop ads and you’re in. With ROIads’ premium traffic, competitive pricing and expert support your campaigns will succeed. Start now with ROIads and turn your ideas into profits!
