Popunder ads are one of the most effective and cheapest forms of digital advertising. They appear behind the main browser window, so this format is non intrusive, can engage users and drive high quality traffic. This format is popular among affiliate marketers and advertisers in gambling, betting, utilities and dating verticals due to its scalability and cost effectiveness.
In this article, we will go deep into what makes popunder ads so good and why they are still delivering in 2024. As a result, you will receive a list of top popunder traffic sources.
We will also give you an expert overview of these top 16 pop ad networks, their features, strengths and use cases. Whether you are a seasoned marketer or just starting, this guide will help you choose the best popunder traffic sources to get the most ROI.
What Are Popunder Ads and Why Are They Still Effective?
In this section, we will go into the details of popunder ads: what they are, why they are a top choice for affiliate marketers and what makes this format special. By understanding the benefits and features of popunder ads you will see why they are still delivering across multiple verticals.
What are Popunder Ads?
Popunder (pop ad) — is an ad format where an ad window opens behind the active browser window. Unlike pop-ups which often annoy users, popunder remains invisible until the user closes the main window. This makes them less intrusive and more effective in terms of user interaction.
Why is Popunder Ad Still Popular?
Popunders are one of the oldest formats in the world of affiliate marketing, and over the years, they have proven their effectiveness due to several key advantages:
- High CTR:
Since popunder appears when the user is done with their activity, the click rate is much higher. - Availability:
CPM on popunder is usually lower than other formats so it’s a great choice for advertisers with limited budgets. - Wide coverage:
Popunder can reach literally any audience, from Tier 1 countries to Tier 2 and Tier 3.
Advantages of Popunder as an Ad Format
Popunders have several key advantages that make them a popular and effective tool for advertisers:
- Less restrictions: Unlike search and social media where ads are often limited by platform rules, popunders in ad networks have minimal restrictions. That’s why they are perfect for niche verticals.
- Scalable: Suitable for mass and niche targeting.
- Suitable for all verticals: Works great in iGaming, Dating, Utilities and other niches.
Top Popunder Ad Networks for 2024
To run a successful popunder campaign, you need to choose a reliable ad network. Below we have reviewed 16 top popunder networks for 2024.
1. ROIads: Best Solution for Popunder Traffic
ROIads is an ad network perfect for scaling popunder campaigns. The network focused on two most popular formats — Pop and Push Ads, and full transparency in stats and innovative tools for optimization including Micro bidding and AI bidding technology.
- Minimum deposit: $250.
- Minimum CPM: $0.01.
- Geo: Top geos for pop ads are Indonesia, Serbia, the USA, Saudi Arabia, Egypt.
- Top verticals: Gambling, Betting, Dating, Antivirus, Utilities.
- Wide targeting: Country, region, city, device (desktop, mobile, tablet), device model, device manufacturer, OS, browser, browser language, connection type, operator, ISP, schedule.
Features and benefits of ROIads:
- High converting traffic: Premium traffic and exclusive publisher base which you can only find in ROIads.
- AI optimization: The AI bidding technology selects the most relevant traffic from premium sources at the lowest possible cost. The feature optimizes traffic sources based on their performance automatically.
- Fine tuning: Micro bidding tool allows you to set bids for individual sources and increase their performance.
- Dedicated support at all stages: Personal manager will help with campaign setup and optimization, creatives and will provide white and black lists.
- Information support: ROIads has a professional thematic blog which will be useful for both newbie and professional in affiliate marketing.
2. RichAds: Best Solution for Push and Pop Traffic
RichAds — top-notch ad network that has gained popularity in the affiliate marketing community because of quality traffic, variety of formats and continuous growth. Founded in 2018, today RichAds has over 5 billion impressions daily and offers advertisers quality traffic verified by AdScore system.
- Minimum deposit: $150.
- Minimum CPM: $0.1.
- Geo: 220 countries.
- Targeting: Country, region, city, device (desktop, mobile, tablet), device model, device manufacturer, OS, browser, browser language, connection type, operator, ISP, schedule.
Features and benefits of RichAds:
- Premium traffic and various formats: Includes Pop, Push, In-Page Push, Direct Click, Native Ads and the new — Telegram Ad, giving advertisers more tools to get maximum ROI.
- AI-based Performance Mode: AI selects relevant traffic from premium sources at the best price. This technology automatically distributes the budget to the most performing sources.
- Micro bidding: Tool to set individual bids on source or publisher level to increase campaign profitability.
- Target CPA: Automatically optimizes campaign settings to reach desired CPA.
- Automated Rules: Simplifies traffic management, automatically adds sources to whitelist or blacklist.
RichAds is the best choice for advertisers who want quality traffic and advanced tools to achieve their marketing goals.
3. PropellerAds: Universal Platform for All Ad Formats
PropellerAds is one of the largest ad networks working since 2011. Today PropellerAds has over 12 billion impressions daily and works with over 32 000 active advertisers. The network has proven itself as a market leader due to high quality traffic and wide optimization functionality.
Main formats include popunders that attract 500+ million users daily and other ad solutions.
- Minimum deposit: $100.
- Geo: 195+ countries.
- Audience reach: Over 500 million daily users for popunders.
- Top formats: Popunder, Push Notifications, In-Page Push, Interstitial, Survey Exit.
- Targeting: Country, region, device, OS, browser, connection type, operator, ISP, browser language, schedule.
Features and benefits of PropellerAds:
- Massive reach: Over 12 billion impressions daily and 500 million users for popunders make PropellerAds one of the largest networks.
- Optimization tools: SmartCPM and CPA Goal help advertisers increase ROI and reduce costs.
- Premium quality traffic: AI-based filtering and manual management exclude low quality and fraudulent traffic.
- Easy to use: User friendly interface suitable for both beginners and experienced users.
4. Adsterra: Reliable Platform for Popunder Campaigns
Adsterra is an ad network that started in 2013 and quickly proved itself as a universal platform for running campaigns. Today Adsterra works with over 50 000 partners and reaches 1.5 billion conversions annually.
Main ad formats include popunders, in-page, native, display and social ads (Social Bar). Adsterra clients can use integrated conversion trackers and API for data export that makes campaign management easier.
- Minimum deposit: $100.
- Ad formats: Popunder, In-Page, Native Ads, Display Ads, Social Bar.
- Geo: 248 countries including Tier 1, 2 and 3.
- Flexibility: You can choose CPM or CPA pricing model for popunder ads.
- Audience reach: Over 30 billion impressions monthly for popunders.
- Targeting: Country, region, city, device, OS, browser, connection type, operator, browser language, schedule.
Features and benefits of Adsterra:
- Optimization tools: Smart CPM, CPA Goal and Custom Bidding available to boost your campaigns.
- Global coverage: The network covers 248 countries giving you access to various audience segments.
- Ease of use: API and built-in conversion trackers make managing campaigns easy and efficient.
- Stability and scale: Over 30 billion impressions monthly give advertisers scale to drive traffic.
5. AdMaven: Advanced Platform for Popunder Campaigns
AdMaven is one of the oldest ad networks, founded in 2012. Over the years the platform has grown and now has over 25 000 advertisers and publishers. Today AdMaven offers advertising solutions in several formats including popunders, push notifications, interstitials and banners.
- For popunder ads AdMaven uses CPV instead of CPM, you pay per unique view.
- Minimum deposit: $50.
- Ad formats: Popunder, Push, Interstitial, Banners.
- Audience reach: Over 2 billion impressions daily.
- Targeting: Country, device, OS, browser, connection type, ISP, mobile operator, schedule, browser language.
Features and benefits of Adsterra:
- Universal platform: AdMaven offers an easy to use interface for launching and managing campaigns and API integration for more complex solutions.
- Focus on quality traffic: In-house anti-fraud technology and tools ensure high performing campaigns.
- Flexible pricing: CPV model gives advertisers a cost effective way to pay for traffic.
- Global reach: Over 2 billion impressions daily gives you access to a global audience.
- User support: Experienced managers will help you launch and optimize your campaigns.
6. Traffic Nomads: Popunder Advertising Network
Traffic Nomads is a modern ad network that is perfect for promoting through popunder ads. The network offers good quality traffic, powerful optimization tools and support for multiple verticals making it a popular choice among advertisers.
- Minimum deposit: $100.
- Minimum CPM: $0.2.
- Geo: Top geo for popunder ads include USA, Morocco, Bosnia and Herzegovina.
- Verticals: Top verticals for pop ads — mVAS, Crypto, Dating, E-commerce, Sweepstakes, Gambling.
Features and benefits of Traffic Nomads:
- Premium sources of traffic: Traffic Nomads works with exclusive publishers that gives you access to high quality traffic.
- Micro bidding tools: Traffic Nomads offers advanced micro bidding and micro management tools that lets you fine tune your campaigns.
- Multi format support: Besides pop, available formats are push, native and in-page ads.
7. Clickadu: Advanced Popunder Network
Clickadu is an established advertising network in the affiliate marketing industry, they have effective solutions for advertisers and publishers. They deliver over 5 billion daily impressions, work with 3 000+ active publishers and recently upgraded to 2.0 platform with new interface and features.
- Minimum deposit: $100.
- Geos: 200+ countries including Tier 1, 2 and 3
- Audience Reach: Over 5 billion daily impressions
- Targeting Options: Country, region, city, connection type, OS, device, manufacturer, model, browser, browser language, proxy
Features and benefits of Clikadu:
- Formats: Popunder, Banner Ads, Push Notifications, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM.
- Massive Reach: 5+ billion daily impressions across 200+ countries, Clickadu is the top popunder network.
- New Platform: 2.0 version with new interface and tools.
- Exclusive Model: SmartCPM to get conversions at competitive prices.
- Tracker Integration: Conversion tracker support.
- Anti-Fraud: Manual bot filtering.
8. HilltopAds: Comprehensive Popunder Advertising Network
HilltopAds is an advertising network established in 2013, they support most popular ad formats: pops, push, video ads, display ads, direct links. They operate on the CPM model, CPA available upon request. HilltopAds have exclusive solutions for their premium partners.
Also they have their own ad server system with anti-fraud tools and AdBlock bypass. Users have real-time campaign analytics.
- Minimum Deposit: $50
- Minimum CPM: $0.1
- Ad Formats: Pops, Push, Video Ads, Display Ads, Direct Links
- Targeting Options: Country, city, device, browser, OS, browser language, connection type, carrier, ISP
Features and benefits of HilltopAds:
- Multi-Format: Supports key ad formats: pops and video ads.
- Anti-Fraud and AdBlock: Built-in technologies to filter low quality traffic and bypass ad blockers.
- Flexible Bidding: CPM with CPA, available on request, to optimize your spend.
- User Support: Dedicated managers for your campaigns.
- Analytics: Real-time campaign tracking.
9. Adcash: Advanced Popunder Advertising Platform
Adcash is a global advertising network with various ad formats including popunders. They are known for their advanced technology and massive reach, perfect for advertisers who want to scale their campaigns.
- Minimum Deposit: $100
- Minimum CPM: $0.5
- Geos: All countries, from Tier 3 to Tier 1
- Targeting Options: Country, region, city, device, OS, browser, model, ISP, carrier, connection type, browser language
Features and benefits of Adcash:
- Huge Audience Reach: 200+ countries and regions, to reach a diverse and large audience.
- Auto Optimize: Uses machine learning to improve performance and conversions.
- Multi-Format: 6 ad formats (Popunder, Interstitial, In-Page Push, Native, Banner, Autotag) to test and optimize for different goals and audience.
- Easy to Use: Simple platform to set up and manage campaigns.
10. Evadav: Leading Popunder Advertising Network
Evadav — popunder network that delivers high quality popunder traffic. The network offers various ad formats and advanced optimization technologies that makes it attractive for advertisers looking to scale their campaigns.
- Minimum deposit: $100.
- Popunders available on CPM and CPC models.
Features and benefits of Evadav:
- Wide reach: Evadav covers all countries and regions, giving you access to a diverse and massive audience.
- Large advertising ecosystem: Platform generates 100 million impressions daily, 40 000 publishers and 14 000 advertisers, and over 28 000 active campaigns daily.
- Multi-format support: Besides Popunders, Push Notifications, In-Page and Native ads are available.
- User-friendly interface: The platform has an easy to use interface for setting and managing campaigns.
- Anti-fraud system: Effective protection against fraudulent traffic, ensuring quality and transparency.
- 24/7 support: Personal manager and technical support always available.
- Auto-optimization: Algorithms prevent wasting money on non-converting traffic and help advertisers to use their budget efficiently.
11. RollerAds: Specialized Popunder Advertising Network
RollerAds — popunder network that delivers high quality OnClick traffic (network changed the name of the format to OnClick, also known as popunder ads). The platform has lots of traffic and advanced optimization technologies that makes it attractive for advertisers looking to scale their campaigns.
- Minimum deposit: $50.
- Minimum CPM: $0.5.
- Geo: Global coverage over 200 countries.
Features and benefits of RollerAds:
- Focused on three formats: OnClick (Popunder), Push Notifications, In-Page Push.
- Active audience: Platform has over 10 000 direct publishers, 8 000 advertisers and generates over 3 billion impressions and 5 million clicks daily.
- Wide reach: RollerAds covers over 200 countries, giving you access to a diverse and massive audience.
- Innovative optimization technologies: System uses advanced algorithms to increase efficiency and conversions.
- User-friendly interface: Platform has easy to use interface for setting and managing campaigns.
12. Zeropark: A Top-Tier Popunder Advertising Network
Zeropark is a well known advertising platform created by Commerce Media Tech that supports various ad formats including popunders, domain redirect ads and search ads (available only for premium users). The platform has a self-serve solution that allows it to launch campaigns globally.
Additionally Zeropark has a 30 days adaptation period for new clients to make the start with the platform as smooth as possible.
- Minimum deposit: $200.
- Minimum CPV: $0.0001.
- Impressions: 60+ billion monthly.
- Geo: Global coverage, Tier 3 to Tier 1.
- Targeting: Country, region, city, device, OS, browser, RON, source, keyword, multi-GEO.
Features and benefits of Zeropark:
- CPV (Cost Per View) model: Unlike traditional CPM model, on Zeropark you pay for each unique view, making budgeting more transparent and cost-effective.
- Global reach: Network covers Tier 1 and Tier 3 countries, so you can choose your audience for different ad purposes.
- Easy to use: Self-serve platform is perfect for fast campaign launch.
- Cost-effective: Rates start from $0.0001, so it’s suitable for any budget.
- Huge volume of traffic: 60+ billion impressions monthly.
13. TrafficStars: Multi-Format Advertising Network
TrafficStars — ad network founded in 2014 with multiple ad formats and global reach. The platform is growing and recently added their own CPA network with internal offers making it more attractive for advertisers.
- Minimum deposit: $100.
- Minimum CPM: $0.1.
- Geo: 240 countries including Tier 1, 2 and 3.
- Audience reach: Over 7 billion impressions daily.
- Targeting: Country, region, browser language, device, model, OS, browser, mobile operator, keywords, proxy.
Features and benefits of TrafficStars:
- Multi-format support: TrafficStars offers a wide range of formats including Popunder, Push, Banners, Native, Interstitial, Video Pre-roll, Video IM Slider, Video X Preroll.
- In-house CPA network: Internal offers and CPA models expand monetization and promotion possibilities.
- Integration with useful solutions: Conversion trackers and other tools make setup and management of campaigns easier.
- Optimization tools: Built-in Optimizer and Automated Rules help to boost campaigns.
14. Kadam: Comprehensive Advertising Platform
Kadam — one of the largest affiliate marketing platforms that specializes in clickunder ads. Founded in 2012, the platform is constantly growing and now supports several popular formats including clickunder, push ads, banners, native, on-site and in-app push.
- Minimum deposit: $100
- Geo: 195 countries including Tier 1, 2 and 3.
- Audience reach: Over 10 billion impressions daily.
- Targeting: Interests, country, region, device, browser, connection type, mobile operator, language, schedule, vertical.
Features and benefits of Kadam:
- Stable growth: Since Kadam was founded, it has expanded its geo reach and added new formats giving advertisers more opportunities to scale their campaigns.
- Self-serve platform: User friendly interface to launch and manage campaigns.
- Anti-fraud system: Built-in protection to ensure clean traffic and transparency.
- CPA Target: Tool automatically adjusts bids to get maximum conversions within a given CPA.
15. ClickAdilla: Multi-Format Advertising Network
ClickAdilla — ad network launched in 2017 that supports 13 formats including on-click (popunders), push, in-page, banners, tab links, native, in-app and more. The platform is growing fast due to its massive reach and self-serve interface.
- Minimum deposit: $50
- Minimum CPM: $0.5.
- Ad formats: On-Click (Popunder), Push, In-Page, Banner, Tab Links, Native, In-App and more.
- Geo: 240+ countries including Tier 1, 2 and 3.
- Audience reach: Over 4.5 billion impressions daily.
- Targeting: Country, region, city, device, model, browser, OS, connection type, mobile operator, browser language, I2P location.
Features and benefits of ClickAdilla:
- Flexibility of formats: ClickAdilla supports 13 ad formats making the platform suitable for any type of campaign.
- Massive traffic: Popunders alone generate over 10 million impressions daily ensuring huge reach.
- HotOffers: Tool to get CPA offers from specialized CPA networks and optimize campaigns.
- DSP integration: Ability to add third party traffic sources and manage them from one platform.
- Affordability: Minimum CPM $0.5 and minimum deposit $50 makes the platform accessible to new advertisers.
16. PopMyAds: Focused Popunder Advertising Network
PopMyAds — one of the top popunder notification ad networks, that includes only pop ad format. The platform offers advertisers full control over campaigns including targeting and bidding which makes it popular among more than 200 000 active users.
- Minimum deposit: $50.
- Ad formats: Popunder.
- Geo: Global coverage.
- Impressions: 300+ million per month.
- Targeting: Country, OS, Browser, Source, Vertical.
Features and benefits of PopMyAds:
- Full control over campaigns: Advertisers can control targeting and bidding to get the best results.
- Advanced anti-fraud system: Platform filters out proxies, bots and low quality traffic to ensure clean and effective ads.
- Quality orientation: PopMyAds focuses on quality popunder traffic which allows 99% client satisfaction.
- Accessibility: Minimum deposit of $50 makes the platform accessible to new advertisers.
Conclusion: Set Up for Success with ROIads
In this article we reviewed top popunder ad networks, each with its pros and cons and unique tools.
In the popunder world choosing the right network is the key to your campaign success. Whether you want to get quality traffic or maximize your ROI — ROIads is your reliable partner. Sign up now and start your first campaign and open new horizons for your business!
