As an affiliate marketer, you need to know everything about the geo you are working with. It’s no secret that Brazil is a popular choice for advertisers to run traffic in the iGaming niche, but why is that?
In this post, the expert team at ROIads ad network will give you the lowdown on affiliate marketing in this region in 2025, why it’s a great place to launch your gambling campaigns, and how to buy gambling ad traffic in Brazil for maximum profit!
The Strength of the Brazilian Digital Marketing Landscape
A combination of social, economic and demographic factors have shaped the current landscape:
- Largest Population in Latin America — Brazil has a huge audience for campaigns.
- Leisure and Gambling Affinity — Brazilians love leisure and gambling, so they’re receptive to iGaming offers.
- Economic Growth — Brazil has the highest economic growth in Latin America.
Brazil’s online gambling market is on a growth path, driven by digital expansion, increased player engagement and regulatory progress. According to Grand View Research, the Brazilian online gambling industry was worth USD 2.2 billion in 2024 and will continue to grow in the coming years.
Casinos are a big revenue generator as the country has a strong gambling culture and high demand for online casino platforms. The widespread use of mobile devices and digital payment solutions has also contributed to the market growth. As Brazil develops its regulatory framework and attracts foreign investment, the country will be one of the most profitable gambling markets in Latin America.
Brazil’s iGaming Legislation in 2024
Brazil’s iGaming market is now fully regulated. The head of state signed Bill 3,626/2023 into law on December 30, 2023, which is expected to attract a wave of foreign direct investment.
As for online sports betting, it became permissible in 2018 by virtue of National Law No. 13,155. The Brazilian Ministry of Economy oversees sports betting regulation.
The Online Gambling Audience in Brazil
According to TGM Research, with a total population of 250 million, Brazil presents a vast consumer base ripe for exploration. The most populated states in Brazil, including São Paulo, Minas Gerais, and Rio de Janeiro, offer a concentrated target audience for Gambling and Betting operators.
Key statistics:
- Urban Population: 87%
- Internet Penetration: 81%.
- Smartphone Penetration: 96 out of 100 have a smartphone.
Online Casino Player Behavior in Brazil
According to the KTO casino online survey, it is predicted that by 2027, approximately 2.25 million more users will participate in online casino games. Currently, 48% of Brazilian users play casino games 1 to 3 times per week.
Regional Concentration of Players
A KTO study found the highest concentration of casino players in the following Brazilian states:
- São Paulo — 33.9%
- Rio Grande do Sul — 24.54%
- Minas Gerais — 14.54%
- Paraná — 9.06%
- Santa Catarina — 6.58%
- Rio de Janeiro — 2.34%
- Other regions — 9.04%
Users in Rio Grande do Sul play longer (9 minutes and 54 seconds) and São Paulo players play shorter (1 minute and 56 seconds).
Player Preferences
Understanding player preferences is crucial for affiliate marketing in Brazil. According to Globo iGaming Survey, Brazilian casino game preferences are as follows.
- 78% play online roulette.
- 66% play online blackjack.
- 64% play table games.
- 63% play online slots.
- 61% play online video poker.
- 50% play live dealer games.
Payment Methods in Brazil’s iGaming Market
A Globo survey highlighted that speed and trustworthiness of payments are critical factors for Brazilian players. When selecting an online casino or sports betting site, the speed of payment processing is a top concern.
The Most Popular Payment Methods:
- Debit and Credit Cards – Visa, Mastercard, Hipercard, and Elo are widely used.
- PIX – The most widely adopted payment method, expected to reach 92% acceptance.
- E-Wallets – Pay4Fun and Evino are preferred among gamblers.
- Boleto – A vital payment method for the 17% of Brazilians without bank accounts.
- Cryptocurrencies – Legalized in June 2023, with increasing demand in online gambling.
Key Conclusions
Based on what’s been said above, we would like to highlight 3 key points:
- Brazil’s iGaming market can be a giant in the industry with its big population and market size. That’s a big opportunity for online casino campaigns to grow.
- Many users in Brazil are already familiar with online Gambling. That’s good for online casinos. They know how to navigate online platforms, understand the industry and trust it. So affiliate marketing and gambling ads in Brazil are easier because they are a more receptive audience to attract than people who don’t know virtual betting.
How to Choose Best Sources for Gambling Traffic in Brazil?
Choosing the right traffic source is key to maximize conversions in the Brazilian gambling market. Given the country’s digital landscape and audience behavior, four main traffic sources stand out: PPC advertising, social media ads, SEO, and push/pop ads in advertising networks.
PPC Advertising
Pay-per-click (PPC) campaigns are a proven way to get high-quality traffic fast. With targeting, affiliates can reach users who are actively searching for gambling content. Google Ads and Bing Ads are the traditional platforms for PPC, but since there are restrictions on gambling advertising, you may need to use workarounds like pre-landings and whitelisting strategies.
Social Media Advertising
Brazil has a big social media presence so Facebook, Instagram and TikTok are viable for gambling promotions. Despite platform restrictions, creative ad strategies and influencer collaborations help affiliates to reach potential players. Private gambling related communities on Telegram and WhatsApp also play a big role in audience engagement.
SEO Promotion
Search engine optimization (SEO) is one of the most cost effective long term strategies. Ranking well for gambling related keywords allows affiliates to get consistent organic traffic. Since there are no advertising restrictions compared to social media and PPC, SEO is even more attractive. Targeting local search trends and optimizing Portuguese content helps to be more visible in the competitive Brazilian gambling niche.
Push and Pop Ads in Ad Networks
Push ads are a type of ad that appears as a notification directly on a user’s device — desktop or mobile. These ads are delivered through a user’s subscribed push notification service, so they are non-intrusive but highly engaging. Since push notifications appear, even when users are not browsing, they are very visible and interactive.
Pop ads (also popunders) are full page ads that open in a new tab or window when a user visits a website. Unlike banners or pop-ups, pop ads don’t require user click to be shown, so they are great for exposure. Popunders stay open behind the active window so the user sees them when they close or minimize their current page, so engagement rates are higher.
Push and pop ads in ad networks offer several advantages over other traffic sources:
- No Limits — Unlike PPC and social media, push and pop ads have fewer restrictions on gambling offers.
- High Engagement — Push ads look like native notifications, so they grab user attention.
- Massive Reach — Pop ads show users gambling offers as soon as they visit certain websites, ensuring high visibility.
- Cost-Effective — Compared to PPC and social media ads, push and pop ads are cheaper with the same conversion rates.
Quick Overview of ROIads Advertising Network
For affiliates looking to tap into Brazil’s growing gambling market, ROIads offers the perfect solution with its push and pop ad network, providing high-quality gambling advertising traffic in Brazil.
Why Choose ROIads for Brazilian Gambling Traffic?
- Global Presence with Strong Volumes in Brazil — Huge traffic volumes for a steady stream of players.
- Flexible Targeting — Optimize campaigns by geo, device, OS, browser, ISP, and more.
- Competitive pricing — Lower CPC (from $0.04) and (from $1.4) CPM than PPC and social media ads, so higher ROI.
- Micro Bidding Feature — Fine-tune bids for specific traffic sources and other parametrs, optimizing conversions.
- AI Feature for Optimization — AI bidding technology selects the most relevant traffic from premium sources at the lowest possible cost for your offer.
- No Gambling Restrictions – Freely run gambling campaigns without compliance hurdles.
Affiliates looking to scale their gambling campaigns in Brazil should use ROIads’ push and pop traffic for cost-effective ad strategy.
4 Creative Approaches for Promoting Gambling Ads in Brazil with Push Ads
Push ads are the best way to drive traffic to gambling offers in Brazil. To maximize impact, affiliates should focus on 4 creative strategies for the Brazilian audience.
1. Popular Slot Characters: The Power of Recognition
One of the most effective approaches is to use popular slot characters. Many online slot games have mascots and recognizable figures, like tigers, lucky cats or mythical creatures. By using these visuals in push creatives, advertisers tap into an audience that already knows these games, so this ensures higher CTR and user interest. Recognizable characters create a sense of familiarity and trust, so users are more likely to engage.
2. National Symbols and Colors: Localized Marketing
Brazilians are very patriotic and love to see national symbols, colors and cultural references in creatives. The Brazilian flag, the yellow and green colors and carnival themed visuals are very well received by the local audience. By using push ad creatives that match Brazil’s identity, advertisers can create an emotional connection with users, so campaigns feel more personalized and engaging.
3. Vibrant Gambling Attributes: The Casino Aesthetic
Casino imagery like slot machines, roulette wheels, card decks and gold coins are universally loved and instantly signal gambling content. Using bright and animated gambling elements in push ads creates excitement and anticipation. It makes the user feel like they’re stepping into a high-energy casino and curiosity increases.
4. The Allure of Big Wins: Showcasing Large Sums of Money
One of the biggest motivators in gambling is the chance to win big. Push creatives with images of stacks of cash, overflowing coins or winning lottery tickets grab attention. Add phrases like “Big win!”, “Jackpot inside!”, “Win $5,000 now!” and you’ll get even more traction. This plays on the aspirational side of gambling where users are drawn in by the promise of financial success.
By combining these tactics, you can launch a gambling ad campaign that drives high-performing push ad campaigns for Brazilian users and maximizes conversions.
3 Creative Approaches for Promoting Gambling Ads in Brazil with Pop Ads
Pop ads are a high-traffic source for gambling offers, you can reach users as soon as they visit a website. Unlike push ads, pop ads don’t require user subscription, so it’s a great tool for mass reach. Here is the list of the best pre-landing and landing pages for pop ads in Brazil.
1. Interactive Pre-landing with a Popular Character
Using recognizable slot game characters in interactive pre-landings significantly boosts engagement. Characters like tigers, leprechauns, or lucky mascots create a familiar and inviting atmosphere. Animated elements, such as characters greeting the user or guiding them through the registration process, increase time spent on the page and reduce bounce rates. The key is to simulate an in-game experience before the user even reaches the offer.
2. Attractive Woman on the Pre-landing Page
Putting a beautiful woman in gambling pop ads works well in Brazil. A woman holding a casino chip or standing in front of slot machines grabs attention. This is aspirational marketing where users associate gambling with luxury and fun. The psychology behind this is simple: a human element makes the ad more personal and engaging and increases click-through rate (CTR).
3. Fortune Wheel and Prize-Based Interactive Pre-landings
Gamification is a proven concept in pop ads and “Spin the Wheel” mechanics work great. Pre-landings with a fortune wheel or scratch card make users interact and engage. Offering a “guaranteed win” like free spins or deposit bonuses makes users go to the offer page. This works because it creates anticipation and excitement just like the gambling experience itself.
4. Native Look-Alike Design
A good idea is to make the pre-landing page look like a Google Play Store or App Store listing. Mimicking app store visuals, ratings, reviews and the green “Install” button builds trust and reduces user skepticism. Many users are used to downloading apps from official stores so this design feels more credible and safe. This works especially well for mobile users where the familiar interface converts better.
By using these creative approaches in pop ads, affiliates can increase user engagement, get more conversions in the Brazilian gambling market, and master how to create a gambling ad campaign that drives results.
Conclusion
Now that you have a complete understanding of the Brazilian gambling market, the best traffic sources, and the most effective creative strategies, you’re ready to take action. With its booming iGaming industry, engaged audience, and high conversion potential, Brazil is one of the most profitable geos for affiliates.
The key to success? Smart strategy and the right tools. With ROIads, you get access to premium push and pop traffic, advanced targeting options, and AI-powered optimization features that help you scale efficiently. Whether you’re running interactive pre-landers, engaging push creatives, or high-converting pop campaigns, ROIads ensures you get maximum ROI with zero restrictions.
It’s time to dominate the gambling market. Sign up with ROIads today to buy gambling ad traffic in Brazil and launch your campaign like a pro!
