Running finance ads successfully requires a data-driven strategy, precise targeting and smart bidding adjustments. In this push ads case study we break down how our advertiser used push traffic on ROIads ad network to promote a finance offer (Pemex) in Mexico, getting 524 registrations and 209% ROI.
This push advertising case study will walk you through the campaign setup, optimization techniques and key takeaways so you can see why push ads are one of the best traffic sources for finance offers in 2025.
Setting Up the Ad Campaign
Before launching the push ads campaign the advertiser created a strategy around high-quality whitelist sources, device segmentation and targeted bidding to maximize finance traffic conversions.
Key Campaign Details
- Ad Format: Push Ads
- Ad Network: ROIads
- Offer: Pemex (Finance Vertical)
- Payout Model: CPL ($10 per lead)
- Geo: Mexico
- Total Campaigns: 2
- Campaign Duration: January 19th – January 30th (same testing period for both campaigns)
Instead of running a generic push ad campaign, the advertiser structured his strategy around two targeted campaigns, each with different bidding strategies and targeting rules.
Campaign Structure & Targeting
The advertiser created two separate campaigns to test different bidding strategies and targeting options.
Finance offers often perform better on mobile, as users tend to complete sign-ups and transactions more frequently on their smartphones. To keep the ad campaign efficient, the advertiser skipped desktop traffic entirely, following the recommendation of the account manager. Both campaigns worked from 19th of January until 30th of January — and they had the same testing period.
Campaign Setup Breakdown:
| Campaign | CPC | Daily Budget | Impression Cap | Click Cap | Targeting Adjustments |
| Pemex WL1 | $0.05 | $500 | 3 per day per user | 1 per day per user | Excluded Android 8 & Samsung Browser |
| Pemex WL2 | $0.081 | $500 | 1 per day per user | 1 per day per user | Excluded Android 8 & Samsung Browser |
Why Were These Settings Chosen?
Every decision in the campaign setup was data-driven and recommended by the account manager. The goal was to maximize conversions while keeping costs under control. Here’s why each setting was chosen:
- Daily Budget of $500 → The campaign was performing well, so more traffic and conversions would be driven.
- Two CPC Approaches → The first campaign started with a lower bid and was later optimized with Micro bidding, the second campaign launched with a higher bid.
- Impression Cap Strategy → The first campaign allowed more impressions per user to get lower cost traffic, the second campaign had stricter limits since it was already competing with a higher bid.
- Click Cap of 1 per User per Day → Prevented wasted ad spend by filtering out repeated clicks from non-converting users.
Creative Strategy: Finding the Best-Performing Push Ads
A strong creative strategy was a key in this push ads case study. The advertiser tested A/B different creatives to see which ones worked best with the audience.
For the landing page strategy only one landing page was tested, no pre-landings were used. The reason was simple: the existing landing page was already optimized for conversions and was performing well without the need for extra variations. Since there were no issues with user engagement or drop-offs, testing multiple landing pages wasn’t necessary.
Instead, the advertiser focused on optimizing push ad creatives to drive high-quality traffic to the page.
Creative Breakdown:
- Pemex WL1: 8 different push creatives for A/B testing.
- Pemex WL2: Used the same 8 creatives from WL1 + 1 extra variation for additional variety.
What Performed Best?
- Urgency based ad copy (e.g. “Act now! Limited time financial opportunity”) increased CTR and conversions.
- Trust elements in creatives (financial icons and security badges) boosted engagement.
- Short and direct CTAs like “Claim Your Bonus” performed better than longer CTAs.
Optimization Strategy: Maximizing ROI with Smart Adjustments
Optimization was key to improving cost and conversion for both campaigns. Since the advertiser was using whitelist traffic, performance was already good but adjustments were made to dial it in.
Pemex WL1: Gradual Scaling with Micro Bidding
The first campaign (WL1) started with a $0.05 CPC to test the initial traffic quality. Once the first results were in, Micro bidding was applied to increased bids on the best performing publishers and traffic sources. This allowed the advertiser to scale traffic from the winners while keeping CPL stable.
Also, Android 8 and Samsung Browser were excluded early on as they showed poor conversion rates during the initial testing phase. This helped to save ad spend and increase overall ROI.
Pemex WL2: Competitive Bidding for Premium Traffic
For the second campaign (WL2), the strategy was different. Since this campaign was running on a more competitive whitelist, the advertiser started with a higher CPC of $0.081 from the beginning. Unlike WL1, where bids were adjusted gradually, this campaign focused on keeping a strong bid to get high-quality traffic immediately.
Since the whitelist already contained top performing sources, only minor bid adjustments were needed, mainly to increase volume from the best placements. The advertiser also monitored conversion rates daily and fine-tuned bids when necessary to keep cost-per-conversion stable without overpaying for traffic.
Overall Optimization Takeaways
- Micro bidding was key for WL1 to scale traffic without overspending.
- WL2 was based on aggressive bidding to get premium finance traffic.
- Low-converting OS versions and browsers were excluded to improve efficiency.
- Daily bid adjustments to keep CPC stable while scaling up.
By doing this, the advertiser was able to scale for more leads while keeping CPL profitable and got a 209% ROI.
Final Results: 524 Registrations & 209% ROI
So, how did this push ads case study turn out? The numbers speak for themselves:
- Total Ad Spend: $1,884
- Total Registrations: 524
- Revenue Generated: $5,820
- Profit: $3,936
- ROI: 209% 🚀
- Campaign Duration: January 19th – January 30th
This finance case study proves that push traffic can be a very profitable traffic source when combined with targeting, bidding strategy and whitelist optimization.
Key Takeaways: What Made This Push Ads Campaign a Success?
After reviewing the results, here are the key takeaways from this push ads case study 2025:
- Push ads work for finance traffic when combined with high-quality whitelist sources.
- Bidding strategy is important → Start with lower bid and scale with Micro bidding to maximize ROI.
- Mobile & Tablet performed better than Desktop so device segmentation is key for finance offers.
- Creative testing is important → Running 8+ ads ensured that only top performing ads were scaled.
- Budget scaling was key → Increasing ad spend at the right time brought more leads and more profit.
💡 This push ads case study shows that finance offers can be scaled profitably with a well-structured campaign.
Want more real-world success stories? Check out our other case studies here: ROIads Case Studies
Looking for high-quality push and pop traffic? ROIads offers premium sources, top-tier AI bidding technology, Micro bidding and advanced optimization tools to help you get more conversions and scale profitable. Start your campaign now and see how much you can earn with push ads in 2025!
