August 06, 2024
How to Launch Push Notification Ads Campaign in 2024
October 18, 2024
Turkey is one of the toughest but also one of the most promising markets for affiliates in online gambling. Despite the strict laws, the demand for gambling in the country is high.
To attract traffic effectively, you need to consider the legal restrictions, audience specifics and the right ad formats. In this guide we, ROIads ad network experts, will show you how to work with gambling traffic in Turkey — from choosing the ad sources to campaign optimization and creative approaches.
Turkey’s laws on online gambling are one of the strictest. In 2020 the laws were changed and the control over online gambling was tightened. According to the new rules, any illegal activities related to gambling, for operators and for users, can lead to heavy fines and criminal liability. The state organs intensified the fight against illegal platforms, including blocking the access and tracking transactions.
However, there is still high demand for gambling among the population. Operators and media buyers have to find ways to work in this geo using anonymous payments and VPN to bypass the blocks.
Main points:
Tip: To work with traffic in Turkey, you need to consider the restrictions and choose traffic sources that are either not affected by these legal limitations or where the restrictions are easier to bypass. Most of the barriers can be avoided by selecting the right traffic channels and understanding local laws.
Despite the strict laws, Turkey is still a good market for gambling and in affiliate networks you can find many gambling offers for Turkish geo. And here are the main reasons why Turkish gambling exists despite the strict bans:
According to research, the online gambling market in Turkey is estimated to be $687.5 million in 2023 and is expected to grow with a compound annual growth rate (CAGR) of 9.1% from 2024 to 2030.
To work successfully in the Turkish market you need to use the right traffic sources that match the behavior and preferences of the users. But not all sources are equal. Let’s see them in more detail.
Social media is still popular but its effectiveness for promoting gambling offers in Turkey is limited. The main problem is the strict moderation rules and many restrictions for advertisers.
SEO and contextual advertising is good for the long term but due to restrictions and competition it’s hard to get good results.
Push advertising is one of the most effective and popular traffic sources for gambling offers in Turkey. Ad networks that offer push traffic have less restrictions and offer simple moderation, making it easier to launch and manage campaigns.
Push Traffic Advantages:
Popunder advertising or “pop ads” is a format where the ad window opens under the current page without interrupting the user experience. This format allows to reach wide audience and capture users who ignore other ad formats.
Pop Ads Advantages:
Tip: To minimize user irritation, configure ad impressions. We recommend setting 1-2 impressions per user per day.
So push and pop traffic is the most effective and flexible traffic source for gambling offers in Turkey, social media and SEO requires more effort due to legal and technical restrictions. If you’re looking to buy gambling traffic, using push and pop traffic as a primary source through modern ad networks like ROIads is the way to go.
ROIads is an ad network that offers advertisers solutions to work with push and pop traffic. If you’re looking to tap into gambling ads traffic in Turkey, here is the list of advantages:
Launching a gambling campaign in Turkey requires consideration of the local audience and market. To maximize results, pay attention to the following tips:
More than 70% of Turkish users play through mobile devices, so mobile optimization is crucial. Make sure to adapt your landing pages and creatives for mobile screens to ensure ease of use and fast response.
Turkey is a Tier 2 country, which means the audience is looking for entertainment as well as earning. You need to balance between these two in your campaigns. Creatives should highlight not only the fun of the game but also the chance to win real money.
In Turkey, simple and clear calls to action work. Your offer should be transparent and action-oriented: sign up, get bonus, bet.
Using Turkish language in your ads, pre-landings and landing pages not only builds trust but also converts. Localized messages that consider cultural differences are perceived by the audience much better.
Turkish users love bonuses. Offer promotions — free spins, free bets or deposit bonuses to grab attention to your offers and increase conversions.
Test different creatives to find out what works best. Experiment with headlines, bonus offers and images to see what attracts the Turkish audience. In ROIads you can upload 5-10 creatives in one campaign and test different approaches.
Optimize your ad shows by time of day. Turkish users are active in the evening and weekends. Schedule your campaigns for these time slots for maximum engagement.
To promote gambling in Turkey you need to use creative approaches that will not only grab attention but also engage the audience. In this section we will see which creative strategies work best for push and pop traffic.
One of the most effective creative approaches for gambling ads on push in Turkey is to combine a big bonus for the first deposit and attractive visuals with a casino theme (e.g. wheel of fortune or slots). This approach hits two birds with one stone: earning and fun of the game.
Another powerful creative approach to attract Turkish audience to gambling is to offer free spins. This format works because of its simplicity and instant appeal: users get free chances to win without needing to deposit immediately. Make sure to highlight the number and value of free spins using headlines like: “Get 50 free spins now — free!” or “Take 100 free spins, no deposit!” Free spins lower the barrier of entry, offering instant play without deposit which will trigger the user to register.
Another creative way to attract the Turkish audience to the casino — using a hot Turkish girl in the ad. This works on cultural associations and emotional attraction, building trust and interest to the offer. Everything is good in this example: hot visual, deposit bonus and free spins in one creative.
Creative with a timer and limited offer is a proven way to get the audience to act fast. This method relies on the psychology of urgency, making users act now or miss the opportunity. Also in this example, there is a popular and recognizable character of slot games, which also works well for engagement.
Interactive pre-landings with gamification elements — one of the best ways for pop ads, especially in casino vertical. This method grabs user attention, engages them before they land on the main page. It is important not just to show the ad but also to give the user the ability to “play” immediately — spin the wheel of fortune or slot spin on the page.
Another way for pop ad — is to use pre-landings with game reviews that wait for the user on the platform. This works by showing the game assortment, heating up the interest and creating the desire to play.
Despite the strict laws, gambling advertising traffic in Turkey is thriving, and you can see it by looking at spy services where many campaigns are running in this vertical. The Turkish market is a big opportunity for media buyers who are willing to adapt their strategies and use the traffic sources.
Demand for casino in the country is high and advertisers are launching successful campaigns. Don’t miss your chance to get into this market. Sign up to ROIads and start your campaign today — with premium traffic, exclusive sources and advanced tools for optimization, your campaign will surely bring amazing results.
