Choosing the right geos and best verticals to promote in winter — key to successful affiliate marketing campaigns. Understanding the trends and what countries and categories are performing best allows marketers to optimize spend and maximize revenue.
This article will provide insights from ROIads for the winter 2025-2026 period. We’ll look at where the potential is highest and what directions are profitable for your campaigns
ROIads is an ad network that offers two top formats for affiliate marketers — push and pop, that allows it to reach users on different devices and in various geos. The platform has big volumes of traffic and flexible tools for setting and optimization to increase conversions. Let’s go through the main features of the network and then we will share the insights.
ROIads at a Glance:
- Global Reach: Access to traffic in over 150+ countries
- Impression Volume: Over 900 million impressions per month
- Features: Micro bidding, AI bidding technology, premium traffic, CPA goal, Optimization rules, exclusive sources, personal manager and free creatives.
Traffic Share by Device: Mobile vs. Desktop at ROIads Advertising Network
To successfully promote through ROIads platform you need to understand how the traffic is distributed between mobile and desktop devices. This will allow you to adapt your campaigns to the most active audience and choose the best ad formats.
Push Traffic Insights by Devices
According to ROIads stats, mobile traffic accounts for 90% of total push traffic. This is because push notifications look more natural on mobile devices and attract more attention. Desktop traffic makes up 7%, while tablet traffic accounts for 3%, confirming that mobile campaigns dominate this ad format.
💡 Traffic volumes and their proportions may vary from geo to geo.
Pop Traffic Insights by Devices
The distribution of pop traffic is more balanced, with 76% coming from mobile devices and 20% from desktops. Tablets contribute a smaller share at 4%. This indicates that pop ads remain effective across different devices, making them a versatile format for reaching a broad audience.
💡 Traffic volumes and their proportions may vary from geo to geo.
Trending Geos and Verticals: Winter 2025-2026 at ROIads Advertising Network
- Bangladesh, Brazil, and Pakistan stand out this winter for pop traffic in the Casino vertical, with stable volumes and competitive CPMs ($3.3, $1.9, and $0.9 respectively). These geos show strong engagement and are suitable for advertisers looking for predictable conversions and steady ROI.
- In the Antivirus vertical (desktop), Tier 1 geos such as the United States, France, and Germany continue driving high-quality traffic with CPCs at $0.15 and $0.10. These markets remain the most reliable for premium desktop conversions.
- Philippines, Bolivia, and Kenya form a solid group of Tier 2 pop geos for the Betting vertical. With CPMs at $2.3, $4.4, and $1.8, these countries offer a good balance between cost and performance, making them suitable for testing new approaches or scaling existing campaigns.
- For push traffic, markets like Bangladesh, Philippines, and Indonesia are the key performers for Casino, where low CPCs ($0.02, $0.015, $0.01) and high user activity help build scalable funnels. In Betting, Uganda, Ethiopia, and Nigeria show competitive CPCs ($0.033, $0.012, $0.01) and strong engagement.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Push Ads in ROIads: Best Geos & Verticals to Promote in Winter
Push ads remain one of the best ways to grab attention of the audience — especially on mobile devices. Knowing which countries and performing geos and verticals work best helps advertisers on ROIads build successful campaigns, taking into account seasonal trends and market specifics.
Top Geos & Verticals for Push Ads in ROIads
For push campaigns this winter, the strongest geos are Bangladesh (CPC $0.02), the Philippines (CPC $0.015), and Indonesia (CPC $0.01) for casino offers. These countries show stable engagement and give enough volume to test and scale campaigns affordably.
In betting, the most promising geos are Uganda (CPC $0.033), Ethiopia (CPC $0.012), and Nigeria (CPC $0.01) — all three deliver active users at competitive rates, making them suitable for both testing and ongoing scaling.
For desktop antivirus, the top-performing markets are the United States (CPC $0.15), France (CPC $0.10), and Germany (CPC $0.10), where high-quality traffic and strong buying power support predictable, conversion-focused campaigns.
And here are the insights by prices on ROIads for top geos:
| Geo | Impressions per day | Average CPC |
| Bangladesh | 74889744 | $0.02 |
| Philippines | 114812679 | $0.015 |
| Indonesia | 115881097 | $0.01 |
| Uganda | 2633797 | $0.033 |
| Ethiopia | 9849272 | $0.012 |
| Nigeria | 14498348 | $0.01 |
| United States | 14634378 | $0.15 |
| France | 9665578 | $0.10 |
| Germany | 12513698 | $0.10 |
Pop Ads in ROIads: Best Geos & Verticals to Promote in Winter 2025-2026
Pop ads is a format that allows to grab attention of the audience on both mobile and desktop devices. Depending on the market, pop campaigns on ROIads can be a great way to grab users attention using seasonal trends and market specifics.
Top Geos & Verticals for Pop Ads in ROIads
In pop traffic, Casino performs best in Bangladesh (CPM $3.3), Brazil (CPM $1.9), and Pakistan (CPM $0.9) this winter, supported by strong daily volumes and a wide reach. These geos are well-suited for aggressive scaling and broad-funnel campaigns.
For Betting, the most effective countries are the Philippines (CPM $2.3), Bolivia (CPM $4.4), and Kenya (CPM $1.8). These markets show fast click-through and responsive user behavior, making them reliable for performance-driven launches.
Media and blog monetization scales best in the United States (CPM $1.6), India (CPM $0.5), and Turkey (CPM $2). The pricing allows advertisers to reach large audiences cost-effectively while keeping engagement stable across long-running campaigns.
And here you can find average CPM for top geos:
| Geo | Impressions per day | Average CPM |
| Bangladesh | 442349 | $3.3 |
| Brazil | 156617 | $1.9 |
| Pakistan | 135046 | $0.9 |
| Philippines | 163644 | $2.3 |
| Bolivia | 56805 | $4.4 |
| Kenya | 81568 | $1.8 |
| United States | 4051910 | $1.6 |
| India | 2553141 | $0.5 |
| Turkey | 153215 | $2 |
How Does the Winter Season Affect Affiliate Marketing?
Winter noticeably changes how users behave online. People spend more time indoors, scroll more, and engage with ads more consistently — which creates a steady environment for scaling campaigns. These seasonal patterns help push and pop traffic perform predictably across most geos.
- Back-to-Routine & Online Activity
In winter, daily online habits become more stable. Users browse during work hours, stay active in the evenings, and generally spend more time on their devices. Push and pop ads work well here thanks to quick visibility and broad coverage — it’s an easy way to tap into constant user activity.
- Winter-Friendly Vertical Performance
This season, the strongest verticals are Casino, Betting, Antivirus (Desktop), and Media/Blogs. Casino and Betting continue to dominate thanks to stable user interest and high engagement across key geos. Antivirus shows strong performance in markets like the United States, France, and Germany, where users actively install security software during the winter period. Media and blog monetization also grows, supported by increasing content consumption in geos such as the United States, India, and Turkey.
- Engagement Through Seasonal Creatives
Winter creatives convert best when they match the season — clean visuals, holiday themes, New Year/Christmas motivation, and sports-based angles. Gambling funnels can lean on sports hype, finance can use budgeting or “new start” messaging, and software products work well with productivity-focused creatives. Simple seasonal alignment is usually enough to boost CTR and engagement.
Conclusion
So there you have it, the latest insights on seasonal geos and verticals for affiliate marketers, and now you have all the info to launch successful campaigns. Join the advertisers who are already building strategies on ROIads. Sign up today and hit new markets, scale, and make this winter a season of growth and success!
