Choosing the right geos and best verticals to promote in winter — key to successful affiliate marketing campaigns. Understanding the trends and what countries and categories are performing best allows marketers to optimize spend and maximize revenue.
This article will provide insights from ROIads for the winter 2024-2025 period. We’ll look at where the potential is highest and what directions are profitable for your campaigns
ROIads is an ad network that offers two top formats for affiliate marketers — push and pop, that allows it to reach users on different devices and in various geos. The platform has big volumes of traffic and flexible tools for setting and optimization to increase conversions. Let’s go through the main features of the network and then we will share the insights.
ROIads at a Glance:
Global Reach: Access to traffic in over 150+ countries
Impression Volume: Over 900 million impressions per month
Features: Micro bidding, AI bidding technology, premium traffic, exclusive sources, personal manager and free creatives.
Traffic Share by Device: Mobile vs. Desktop at ROIads Advertising Network
To successfully promote through ROIads platform you need to understand how the traffic is distributed between mobile and desktop devices. This will allow you to adapt your campaigns to the most active audience and choose the best ad formats.
Push Traffic Insights by Devices
According to ROIads, mobile traffic makes up 87% of the push traffic. This is because push notifications look more natural on mobile devices and grab more attention. Desktop traffic for push is only 13% which means mobile campaigns are more popular in this format.
Pop Traffic Insights by Devices
Pop traffic situation is more balanced: mobile is 67% and desktop is 33%. This is because this format is equally effective on both devices. Users accept pops on both mobile and desktop devices which makes this format universal and suitable for wide audience coverage.
Trending Geos and Verticals: Winter 2025 at ROIads Advertising Network
- In Tier 1 countries — US, Germany, Poland — there is a steady demand for Antivirus and Software & Apps verticals. Audience is active in these niches which makes these regions attractive for advertisers looking for high quality traffic and higher ROI.
- In Tier 2 countries like Brazil, Kazakhstan and Japan, Finance (regular and crypto trading) and Betting verticals are very popular. These geos have a good balance between user income and traffic cost which allows advertisers to find best conditions to promote their offers.
- For Tier 3 regions like Bangladesh, Vietnam and Pakistan, rates are lower and users are more engaged in Gambling and Betting verticals especially in pop ads. These markets are good for testing new offers and cheap traffic.
Push Ads in ROIads: Best Geos & Verticals to Promote in Winter
Push ads remain one of the best ways to grab attention of the audience — especially on mobile devices. Knowing which countries and performing geos and verticals work best helps advertisers on ROIads build successful campaigns, taking into account seasonal trends and market specifics.
1. Mobile Traffic: Top Geos and Verticals
For mobile push ads in winter 2024 the best working countries are Indonesia, Philippines, USA, Mexico and Poland.
In these regions users are interested in such verticals as Gambling and Betting — they play and bet. Verticals like Finance and Antiviruses are also in demand.
And here are the insights by prices on ROIads for top geos:
| Geo | Impressions per day | Average CPC |
| Indonesia | 93655763 | $0.056 |
| Philippines | 35370671 | $0.038 |
| USA | 80108079 | $0.084 |
| Mexico | 11695175 | $0.031 |
| Poland | 26115088 | $0.126 |
2. Desktop Traffic: Top Geos and Verticals
Although most of the push traffic is mobile, desktop campaigns can also be very effective especially in high income countries like the USA, Japan, Indonesia, Bangladesh, and Thailand.
Here users are willing to react to offers related to Software & Apps, Antiviruses, Gambling and Betting.
Here are the insights by CPC for top geos:
| Geo | Impressions per day | Average CPC |
| USA | 46837662 | $0.081 |
| Japan | 10966339 | $0.076 |
| Indonesia | 720487 | $0.011 |
| Bangladesh | 307417 | $0.104 |
| Thailand | 593769 | $0.037 |
Pop Ads in ROIads: Best Geos & Verticals to Promote in Winter 2024
Pop ads is a format that allows to grab attention of the audience on both mobile and desktop devices. Depending on the market, pop campaigns on ROIads can be a great way to grab users attention using seasonal trends and market specifics.
1. Mobile Traffic: Top Geos and Verticals
For mobile pop ads in winter 2024 the best working countries are the Pakistan, Indonesia, Bangladesh, Egypt, and Vietnam.
These regions show high interest in verticals Gambling and Betting as users are engaged in online games and bets. Also verticals Finance and Telecom attract users looking for financial products and telecom solutions.
And here you can find average CPM for top geos:
| Geo | Impressions per day | Average CPM |
| Pakistan | 345214 | $0.813 |
| Indonesia | 1764807 | $1.012 |
| Bangladesh | 446170 | $8.208 |
| Egypt | 22527 | $6.902 |
| Vietnam | 97417 | $2.516 |
2. Desktop Traffic: Top Geos and Verticals
Top geos for desktop pop traffic this winter are Pakistan, Bangladesh, Peru, USA, and Thailand. These regions are active with pop format and attract mass audiences for various verticals.
Top verticals in these countries are Gambling, Betting, Finance. These directions are stable and show good results allowing to engage the audience and get conversions.
And here you can check the average CPM for the top geos:
| Geo | Impressions per day | Average CPM |
| Pakistan | 32952 | $1.975 |
| Bangladesh | 22808 | $4.830 |
| Peru | 137475 | $0.651 |
| USA | 778505 | $3.164 |
| Thailand | 15715 | $9.641 |
How Does the Winter Season Affect Affiliate Marketing?
Fall season brings changes in user behavior and activity across various affiliate marketing niches. It’s a great time for advertisers as users become more engaged in buying and content consumption. Discover these winter insights, prepared by the experts at ROIads, to make the most of the season.
- Cold Season and Increased Online Activity
As fall arrives and gets cold, users spend more time at home and are more active online. This creates extra demand for verticals like Gambling, Betting, E-commerce and Financial services. For advertisers, it’s a great time to launch campaigns via push and pop ads to capitalize on audience engagement.
- Seasonal Interest in Verticals
Many verticals like E-commerce, Gambling, Betting and Finance get more attention in winter. This is due to the start of holiday prep, increased buying and interest in entertainment and financial services. Especially popular are offers related to fall sales and discounts that encourage users to buy.
- Engagement Through Seasonal Creatives
Seasonal creatives are one of the most effective ways to grab users’ attention in winter. Banners and text messages adapted to New Year and Christmas themes help advertisers make their campaigns more appealing. Winter creatives with mentions of sales, discounts and limited time offers create a sense of urgency that encourages users to act.
Conclusion
So there you have it, the latest insights on seasonal geos and verticals for affiliate marketers, and now you have all the info to launch successful campaigns. Join the advertisers who are already building strategies on ROIads. Sign up today and hit new markets, scale, and make this fall a season of growth and success!
