Choosing the right geos and best verticals to promote in autumn — key to successful affiliate marketing campaigns. Understanding the trends and what countries and categories are performing best allows marketers to optimize spend and maximize revenue.
This article will provide insights from ROIads for the autumn 2025 period. We’ll look at where the potential is highest and what directions are profitable for your campaigns
ROIads is an ad network that offers two top formats for affiliate marketers — push and pop, that allows it to reach users on different devices and in various geos. The platform has big volumes of traffic and flexible tools for setting and optimization to increase conversions. Let’s go through the main features of the network and then we will share the insights.
ROIads at a Glance:
- Global Reach: Access to traffic in over 150+ countries
- Impression Volume: Over 900 million impressions per month
- Features: Micro bidding, AI bidding technology, premium traffic, CPA goal, exclusive sources, personal manager and free creatives.
Traffic Share by Device: Mobile vs. Desktop at ROIads Advertising Network
To successfully promote through ROIads platform you need to understand how the traffic is distributed between mobile and desktop devices. This will allow you to adapt your campaigns to the most active audience and choose the best ad formats.
Push Traffic Insights by Devices
According to ROIads stats, mobile traffic accounts for 90% of total push traffic. This is because push notifications look more natural on mobile devices and attract more attention. Desktop traffic makes up 7%, while tablet traffic accounts for 3%, confirming that mobile campaigns dominate this ad format.
💡 Traffic volumes and their proportions may vary from geo to geo.
Pop Traffic Insights by Devices
The distribution of pop traffic is more balanced, with 76% coming from mobile devices and 20% from desktops. Tablets contribute a smaller share at 4%. This indicates that pop ads remain effective across different devices, making them a versatile format for reaching a broad audience.
💡 Traffic volumes and their proportions may vary from geo to geo.
Trending Geos and Verticals: Autumn 2025 at ROIads Advertising Network
- China and France are Tier 1 geos where pop traffic delivers great results. They have strong purchasing power and stable engagement so are great for advertisers looking for quality conversions and long-term ROI. Campaigns here have predictable performance and scaling opportunities.
- India, Ukraine and Chile are Tier 2 geos where verticals like Gambling, Media and Finance perform well. They have affordable traffic and strong engagement so are good for advertisers testing new funnels or scaling existing ones.
- Brazil, Cambodia, Ethiopia and the Philippines are Tier 3 geos where push traffic is growing. Top performing verticals are Gambling, Betting, Software & Apps and Finance. Low competition and budget-friendly CPCs/CPMs make these countries great for testing creatives, optimizing campaigns and building scalable funnels.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Push Ads in ROIads: Best Geos & Verticals to Promote in Autumn
Push ads remain one of the best ways to grab attention of the audience — especially on mobile devices. Knowing which countries and performing geos and verticals work best helps advertisers on ROIads build successful campaigns, taking into account seasonal trends and market specifics.
Top Geos for Push Ads in ROIads
For push campaigns, the strongest geos this autumn are Brazil, Cambodia, Ethiopia, Philippines, India. These geos combine solid traffic volumes with active user engagement, offering advertisers excellent opportunities to test, scale, and optimize push ad campaigns globally.
Top Verticals for Push Ads in ROIads
The leading verticals for push ads in autumn 2025 are Gambling, Betting, Software & Apps, Finance.
Push ads show strong results in these niches because they trigger instant reactions. Gambling and betting thrive on emotions and real-time engagement, software and apps drive quick installs and reactivations, while finance benefits from personalized offers and fast decisions, leading to high CTR.
And here are the insights by prices on ROIads for top geos:
| Geo | Impressions per day | Average CPC |
| Brazil | 11574680 | $0.06 |
| Cambodia | 15257787 | $0.16 |
| Ethiopia | 1141663 | $0.04 |
| Philippines | 21006182 | $0.03 |
| India | 405150390 | $0.01 |
Pop Ads in ROIads: Best Geos & Verticals to Promote in Autumn 2025
Pop ads is a format that allows to grab attention of the audience on both mobile and desktop devices. Depending on the market, pop campaigns on ROIads can be a great way to grab users attention using seasonal trends and market specifics.
Top Geos for Pop Ads in ROIads
For pop ads in autumn 2025, the best-performing geos are China, India, Ukraine, Chile, France. These regions offer high traffic volumes, strong user engagement, and competitive pricing — making them ideal for running scalable pop campaigns.
Top Verticals for Pop Ads in ROIads
The leading verticals for pop ads in autumn 2025 are Gambling, Media, Software & Apps, Finance.
Pop traffic drives high engagement through full-screen formats and broad reach, making it a strong fit for verticals that rely on impulsive clicks and mass coverage. Gambling benefits from instant user actions, media content attracts wide audiences and monetizes through subscriptions or pre-landings, software & apps gain installs at scale, while finance leverages the broad exposure to deliver offers that push quick decision-making.
And here you can find average CPM for top geos:
| Geo | Impressions per day | Average CPM |
| China | 82328 | $1.4 |
| India | 2553141 | $0.9 |
| Ukraine | 13070 | $13.5 |
| Chile | 159146 | $3.2 |
| France | 290686 | $0.7 |
How Does the Autumn Season Affect Affiliate Marketing?
Autumn brings a shift in user behavior as the vacation period ends and routines return. With people spending more time at home and online, this season creates opportunities for steady traffic growth and consistent conversions. Discover these autumn insights from ROIads experts to help maximize performance across push and pop traffic.
- Back-to-Routine & Online Activity
As daily routines settle in after summer, online activity becomes more predictable. Push and pop formats perform well because of their instant visibility and broad reach. Whether users are browsing during work breaks or unwinding in the evenings, autumn is the perfect time to reach them with targeted, performance-driven offers.
- Autumn-Friendly Vertical Performance
In autumn 2025, verticals like Gambling, Media, Software & Apps, and Finance perform best. Gambling and betting take off as major sports leagues start. Media and blog content does well as users look for new information and entertainment. Software & apps see higher install rates as people get ready for productivity, while finance converts as users budget, spend seasonally and invest.
- Engagement Through Seasonal Creatives
Autumn creatives work best when they reflect the season — warm colors, big sports events, back-to-school energy, and of course Halloween. Gambling offers can ride the wave of football leagues, finance funnels fit well with budgeting themes, software apps get attention as productivity tools, and Halloween promos always grab clicks with a playful or spooky twist. Keeping your visuals and copy in tune with the season is an easy way to boost engagement and conversions.
Conclusion
So there you have it, the latest insights on seasonal geos and verticals for affiliate marketers, and now you have all the info to launch successful campaigns. Join the advertisers who are already building strategies on ROIads. Sign up today and hit new markets, scale, and make this autumn a season of growth and success!
