ROIads Guide: How to Launch Successful Pop Campaign

December 21, 2023

Are you ready to take your advertising game to the next level? Look no further! ROIads is thrilled to guide you through the exciting world of creating Pop campaigns on our platform. Our Step-by-Step Guide is here to empower you, whether you’re a seasoned marketer or diving into the world of Pop campaigns for the first time.

Is Pop a good format for beginners?

Pop ads can be a good format for beginners in digital advertising, but like any advertising format, success depends on various factors. Here are some considerations for beginners when it comes to using pop ads:

  1. Cost-Effective: Pop ads often have a lower cost compared to other ad formats, making them accessible for advertisers with smaller budgets.
  2. Wider Reach: Pops can achieve a broad reach as they appear in a new browser window or tab, ensuring that users notice the ad even if they close the original window.
  3. Easy Implementation: Pop campaigns are relatively easy to set up and launch, making them suitable for beginners who may not be familiar with complex ad creation processes.

Pop ads is compatible with most top GEOs and verticals.
Here some of our stats (more information you can find in the Insights):

  • Geo: 200 countries
  • Reach: 300 million+ impressions monthly

What you need to launch a pop campaign

  1. Good Offer for Everyone: Make sure your offer is interesting for a wide range of people.
  2. Use a Reliable ads Source: Find a trustworthy platform like ROIads that provides high-quality pop ads.
  3. Track Your Campaign Effectively: Use a tracker tool that gives you lots of information. This helps you know where your visitors are coming from and stop ads that aren’t working.
  4. Create a Nice Landing Page: Your landing page (the page users see when they click your ad) should be well-made because people see it right away with pop ads.
  5. Fast Hosting for Your Page: Make sure your hosting (where your page is stored online) is speedy so your page loads quickly when lots of people visit at once.

A step-by-step guide to launching a campaign

Сonsult your expert

ROIads offers full-management from the start and our specialists will help with:

  • Guide you through launching process;
  • Choose profitable verticals and combinations;
  • Share traffic insights and whitelists for your offer;
  • Recommend a profitable GEO or create the list of several GEOs you should start from.

Add destination URL

Make sure the link to your landing page is accurate so that you don’t use your testing budget on a link that doesn’t work.

Set up a postback URL to track conversions

A postback URL is a mechanism used to send conversion data back to your advertising platform or tracking system. It provides real-time data on conversions, allowing you to make timely adjustments to your campaigns for maximum impact.We highly recommend setting up a postback URL as you will gain the ability to track, measure, and optimize your campaigns with precision.

Identify the demographics of your audience

ROIads offers precise targeting based on country, city, or specific districts. Initially, we recommend selecting the entire country. Later, you can fine-tune and prioritize specific locations based on performance. This way, you can allocate more resources to regions that show higher conversion rates.

Keep in mind that 1 campaign = 1 GEO. If you want to add several GEOs, you’ll have to create several campaigns as well.

Choose technology targeting options

When setting up a pop campaign, you’ll have the option to select the device, OS, browser and connection type on which you want your pop notifications to be delivered. We recommend creating a separate campaign for each device, this will help you to see which ones perform better.

Set budget and CPM (cost per mille) bid

When indicating your cost per mille bid, ROIads displays the recommended CPM based on your target country. You can use our recommendation or consult your account manager for advice, as the clicks’ prices vary in different regions.

  • The minimal CPM – $0.5
  • Setting up CPA goal helps your campaign to get more converting traffic that will meet your cpa goals. This tool works only if you have set up a postback URL. For example, if your CPA Goal is $10, the platform will eliminate for your campaign all sources that exceed your goals.
  • Navigating the budget in media buying can be difficult, especially for beginners. We advise setting budget limits at a minimum of $25 per day and choosing Asap to get traffic whenever you have a winning bid.

Schedule your campaign

Setting up a schedule in a campaign allows you to control when your ads are shown to your target audience. This can be particularly useful for timing your advertising efforts to reach your audience when they’re most likely to be active and receptive.

Use advanced settings

While basic settings lay the foundation, advanced configurations empower advertisers to fine-tune their campaigns for optimal performance. In advanced settings you can set up:

  • Carrier targeting
  • Browser language targeting
  • Timetable
  • Sources whitelist / blacklist
  • Micro bidding
  • IP whitelists / blacklists


Launching a successful Pop campaign involves a combination of strategic planning, creative excellence, and continuous optimization. By paying attention to each aspect of the campaign and adapting based on performance analytics, you can maximize the impact of your Pop campaigns.