January 26, 2024
Betting Big: Strategies for Success with Push Ads on ROIads
December 21, 2023
Are you ready to take your advertising game to the next level? Look no further! ROIads is thrilled to guide you through the exciting world of creating Pop campaigns on our platform. Our Step-by-Step Guide is here to empower you, whether you’re a seasoned marketer or diving into the world of Pop campaigns for the first time.
Pop ads can be a good format for beginners in digital advertising, but like any advertising format, success depends on various factors. Here are some considerations for beginners when it comes to using pop ads:
Pop ads is compatible with most top GEOs and verticals.
Here some of our stats (more information you can find in the Insights):
ROIads offers full-management from the start and our specialists will help with:
Make sure the link to your landing page is accurate so that you don’t use your testing budget on a link that doesn’t work.
A postback URL is a mechanism used to send conversion data back to your advertising platform or tracking system. It provides real-time data on conversions, allowing you to make timely adjustments to your campaigns for maximum impact.We highly recommend setting up a postback URL as you will gain the ability to track, measure, and optimize your campaigns with precision.
ROIads offers precise targeting based on country, city, or specific districts. Initially, we recommend selecting the entire country. Later, you can fine-tune and prioritize specific locations based on performance. This way, you can allocate more resources to regions that show higher conversion rates.
Keep in mind that 1 campaign = 1 GEO. If you want to add several GEOs, you’ll have to create several campaigns as well.
When setting up a pop campaign, you’ll have the option to select the device, OS, browser and connection type on which you want your pop notifications to be delivered. We recommend creating a separate campaign for each device, this will help you to see which ones perform better.
When indicating your cost per mille bid, ROIads displays the recommended CPM based on your target country. You can use our recommendation or consult your account manager for advice, as the clicks’ prices vary in different regions.
Setting up a schedule in a campaign allows you to control when your ads are shown to your target audience. This can be particularly useful for timing your advertising efforts to reach your audience when they’re most likely to be active and receptive.
While basic settings lay the foundation, advanced configurations empower advertisers to fine-tune their campaigns for optimal performance. In advanced settings you can set up:
Conclusion
Launching a successful Pop campaign involves a combination of strategic planning, creative excellence, and continuous optimization. By paying attention to each aspect of the campaign and adapting based on performance analytics, you can maximize the impact of your Pop campaigns.