In affiliate marketing, conversion tracking is more than a technicality — it’s the foundation of a profitable campaign. Accurate tracking reveals which strategies are working, allowing you to optimize performance, scale winning campaigns, and maximize ROI. Without it, every decision is a guess and could mean wasted budgets and missed opportunities.
By combining ROIads, a top advertising network, with BeMob, one of the most flexible tracking tools out there, you get super powerful features to turbo charge your advertising campaigns optimization. This guide will walk you through setting up BeMob with ROIads and why this combo is so good.
What Is Postback Tracking and Why Does It Matter?
Postback tracking (also known as server-to-server S2S tracking) is a way for different platforms involved in an affiliate marketing funnel to communicate with each other. These platforms are usually an ad network like ROIads, an affiliate (CPA) network where the offer is hosted and a tracking tool like BeMob. This system ensures every user interaction — click, registration, purchase or app install — is tracked and attributed to the correct traffic source, campaign and creative.
How Does Postback Tracking Integration Work in BeMob?
To understand how BeMob tracks conversions with ROIads, break it down into 4 steps:
- User Interaction
When a user clicks on an ad, ROIads generates a unique click ID. This ID is like a digital fingerprint that links all the user’s actions to your campaign. The click ID is passed through the tracker to the landing page or offer URL so every interaction is logged and attributed correctly from start to finish.
- Conversion Event
Once the user completes the desired action — sign up, purchase or app install — the CPA network logs this as a conversion. All event details – time, revenue generated and user behaviour — are recorded so you get a full view of the conversion process.
- Data Transmission via Postback URL
The CPA network then sends the conversion data back to BeMob tracker via a server-to-server postback URL. This URL includes the click ID so BeMob can match the conversion to the original traffic source, campaign and creative. This exact attribution will show you what’s working.
- Performance Reporting and Optimization
BeMob aggregates the conversion data into reports, breaking down campaign performance by traffic source, device, geo and more. You can scale winners and optimize or kill losers.
Why Use BeMob Tracker with ROIads?
Combining BeMob with ROIads gives you a powerful toolset to make tracking and optimisation easier.
Here’s why this pairing is ideal for affiliate marketers:
- Advanced Analytics: BeMob has reporting by geo, device, creative and more so you can make data-driven decisions.
- Streamlined Integration: BeMob offers pre-configured templates for ROIads integration, eliminating the need for complex manual setup.
- Customizable Tracking: BeMob ads tracking supports multiple campaigns, traffic sources and verticals, which is just perfect for marketers with multiple offers.
- Real-Time Optimization: Postback tracking allows you to see conversions as they happen so you can adjust bids, creatives or targeting on the fly.
- Budget Efficiency with Micro Bidding: One of the best features of ROIads is Micro bidding. You can adjust bids at the traffic source level with precision and target only the most profitable placements and waste less. But this feature is only possible if you have accurate conversion data from a properly configured tracker like BeMob. Without BeMob or another tracker in place, Micro bidding is not possible as the data to make informed decisions won’t be available.
Ready to take the next step? In the next section we’ll go through the step-by-step guide on how to set up a BeMob tracker with ROIads ad network.
For more tracking tutorials and expert tips, check out our blog’s Tracking Tutorials section. Stay tuned!
Step-by-Step Guide to Integrating CPV Lab Conversion Tracking with ROIads
This guide will go through the process of setting up ROIads with BeMob so you can track and optimize your campaigns easily. Here’s what you’ll learn in the following sections:
- Adding ROIads as a Traffic Source: Learn how to set up ROIads as your main traffic source in BeMob. This step ensures that all clicks and traffic data are accurately recorded for detailed analysis.
- Connecting Your Affiliate Network: Find out how to connect your affiliate (CPA) network to BeMob so you can collect and track conversions. This is crucial to attribute user actions like registrations or purchases to the correct campaigns.
- Setting Up an Offer in BeMob: Learn how to create and configure CPA offers in BeMob. This will link conversion data from your affiliate network to the traffic data from ROIads so you can optimize your campaigns better.
- Creating a Flow in BeMob Tracker: This step involves setting up a flow in BeMob to integrate all the elements — traffic sources, landing pages, and offers — into a unified conversion tracking structure. This flow acts as the framework for managing and directing traffic while ensuring that conversions are attributed accurately.
- Creating Tracking Campaigns: Learn how to combine traffic sources, offers and CPA networks into one campaign in BeMob. This will give you a single view of all your performance metrics to monitor and optimize.
Follow this BeMob integration guide and review, and you’ll have a fully working system to track, analyze and optimize your campaigns for maximum ROI. Let’s get started!
⚠️ Important!
Step 1: Adding the Ad Network as a Traffic Source in BeMob Tracker
The first thing to do in setting up BeMob for ads tracking is to connect it to your ad network. In this guide we’ll go through how to do this with ROIads so your campaigns are set up for click and conversion tracking.
1. First, you need to add a new traffic source (ROIads) in BeMob. Go to “Traffic sources” in the top menu and click “New from template”.
2. In the window that opens, type in the name of the advertising network, ROIads and select the ad format you will run your campaign on (push or pops). Then click “Next”.
3. The template will fill in all the fields for you. Just click “Save”.
The tracker is now connected to the traffic source. Now we will connect the affiliate (CPA) network.
Step 2: Linking the Affiliate Network to BeMob for Conversion Tracking
BeMob supports integration with many affiliate (CPA) networks, with pre-made templates to make the process easier. In this section, we will show you how to add an affiliate network to BeMob, using LeadBit as an example.
1. Go to the “Affiliate Networks” tab, click “New” and select the first option “New from template”.
2. Type in the name of your affiliate network in the search bar, find it and click “Next”.
3. Make sure all the auto-filled data is correct. If more information is required, contact your affiliate network managers to get the details.
Once everything is verified and correct, save the postback URL for the next steps and click “Save” in the bottom right corner of the window.
Done — we linked the affiliate network to the conversion tracker. Now we will add the offer to the tracker.
Step 3: Adding a CPA Offer to BeMob Tracker
This step will show you how to connect a CPA offer to BeMob tracking, using an offer from LeadBit as an example. The process might be slightly different for offers from other CPA networks. If you have any issues, contact BeMob support for integration help.
1. Go to the “Offers” section in your CPA network and find the offer you want to promote. Then click “Create tracking URL” to get the link.
2. In the new window, type in the “Name” field, select ROIads as the traffic source and choose the landing pages from the CPA network you will promote in your campaign.
3. Scroll down to the “Statistics transmission setup” section. Paste the postback URL from Step 2 in the required fields here.
4. Scroll down and click “Create flow”.
5. After this you will be redirected to “Tracking URL” page. Find your new flow and click the clipboard icon.
6. Copy the tracking URL from the popup window and save it.
7. Return to BeMob to add the offer. Locate the “Offers” tab in the top menu and click “New Offer”.
8. In the new window you need to fill in the following: enter the offer name in the “Name” field, select the affiliate network in the “Affiliate network” dropdown and paste the link you copied from the “Tracking link” section into the “URL” field.
To ensure postback tracking works properly, add “{clickId}” to the end of the link. If the click ID macros weren’t included in the link, you should add “{clickId}” instead. Once everything is correctly filled in, click the “Save” button in the bottom-right corner to finalize the setup.
Step 4: Creating a Flow in BeMob Tracker
Now we need to create a flow that will tie everything together. Follow these steps.
1. Go to the “Flows” tab in the top menu of the tracker and click “New”.
2. Click the “Add new path” button in the new window. Then select the redirect type and add a landing page or disable if you’re not using one. You can fill in as per the example image.
Then, click “Add Offer” on the right side of the window and select the offers you added earlier. Make sure everything is filled in correctly and once done click the “Save” button in the bottom right corner of the window.
Now we’re done and can move on to the last step — creating a tracking campaign.
Step 5: Setting Up a Tracking Campaign in BeMob
To tie everything together into a conversion tracking process you need to create a tracking campaign in BeMob. Here’s how:
1. Go to the “Campaign” tab in the top left corner of the tracker’s menu and click “New” to create a new campaign.
2. For the next steps, in the newly opened window, fill in the following details:
Enter the name of the tracking campaign in the “Name” field. In the “Traffic source” section select the traffic source you added earlier; in this case “ROIads — Pops”. Check the box next to “Send Postback, %” to enable postback tracking.
In the “2. Destination” section of the same window sets the value to “Flow” and selects the flow you created earlier. Once everything is filled in click the “Save” button in the bottom right corner to save.
3. Copy the URL from the “Campaign URL” field and save.
4. Go to ROIads network and during the campaign creation paste the URL you copied in the previous step in the “Destination URL” field.
Conclusion
Now you know how to set up postback tracking in the affiliate marketing tracker BeMob, integrate with ROIads network, CPA network and offer and combine everything in one tracking campaign. It’s simple and intuitive, just connect each step by step. And BeMob has preconfigured templates for most platforms so it’s even easier.
Postback is not just a technical feature; it’s a must have for getting exact analytics and to optimize your campaigns. With postback configured, you can unlock ROIads advanced features like Micro bidding and fine-tune your campaigns at the source level and maximize your profit.
Now you’re ready to go! With ROIads you can run push and pops ads, access high quality traffic from over 150+ geos including Tier 1 countries. Set up your tracking, check your results and start earning with ROIads today!
