Turkey is one of the most difficult but also one of the most lucrative markets for affiliates in online Gambling. Despite the strict laws, the demand is high.
To attract traffic you need to consider the laws, audience and ad formats. In this guide we, ROIads ad network experts, will show you how to work with Gambling traffic in Turkey — from ad sources to campaign optimization and creatives.
Turkey Gambling Laws
Turkey’s online Gambling laws are one of the strictest. In 2020, the laws were updated and the control over the iGaming sector was increased. According to the new rules any illegal activity related to Gambling for operators and for users can lead to heavy fines and criminal liability. State organs intensified the fight against illegal platforms, including blocking access and tracking transactions.
But there is still high demand for Gambling among the population. Operators and media buyers have to find ways to work in this geo using anonymous payments and VPN to bypass the blocks.
Main points:
- Online casino ban: Any commercial platform offering online casino is illegal;
- Legal sportsbook: Only state operators like IDDAA can offer Gambling.
Tip: To work with Gambling in Turkey, you need to consider the restrictions and choose traffic sources that are not affected by these laws or where the restrictions are easier to bypass. Most can be avoided by choosing the right traffic and knowing the local laws.
Why is Turkey Good for Gambling?
Despite the strict laws, Turkey is still a good market for gambling, and in affiliate networks you can find many Gambling offers for the Turkish region. And here are the main reasons why Turkish Gambling exists despite the strict bans:
- High demand: Turkish players love Gambling as well as football, basketball and eSports bets;
- Demographics: Men aged 18-35 are the main audience. They use mobile devices;
- Formats: Sportsbook and live casino are the top interest among Turkish players.
Turkey Gambling Market Overview
Research shows that the online Gambling industry in Turkey is projected to reach $687 million by 2023 and is anticipated to expand at a growth rate of 9.1% from 2024 to 2030.
Where to Buy Gambling Ad Traffic in Turkey: 4 Sources
To work successfully in the Turkish market, you need to use the right traffic sources that match the behavior and preferences of the users. But not all sources are equal. Let’s see them in more detail.
1. Social Media Ads (Facebook, Instagram)
Social media is still popular but not very effective for Gambling offers in Turkey. The main problem is the strict moderation rules and many restrictions for advertisers.
- Restrictions: Facebook and Instagram have strict rules for Gambling ads which often forces advertisers to use indirect methods and masking as legal products.
2. SEO Promotion
SEO can deliver long-term results, but gambling promotion in Turkey poses an exceptionally difficult challenge due to the country’s strict regulations. Here’s what you need to know:
Why Gambling SEO in Turkey is a Major Challenge
- Strictest Restrictions: Gambling sites are heavily monitored and often blocked within 1 week to 2 months, making it difficult to maintain consistent online visibility.
- Frequent Domain Changes: Websites need to switch domains constantly to evade blocks, requiring redirects, proxy servers, and continuous preparation of backup sites.
- Cryptocurrency Dependence: Payments can only be made using cryptocurrency, which limits audience reach and requires clear communication in campaigns.
- Content Creation Issues: Finding native Turkish writers for SEO content or customer support is extremely difficult, as many avoid working with gambling-related activities.
- High Competition: The competitive landscape for SEO keywords is intense, requiring extensive resources to rank effectively.
- Blocked Platforms: Social media platforms are sometimes blocked, adding further challenges to traffic generation and audience reach.
3. Push Traffic
Push advertising is one of the most effective and popular traffic sources for Gambling offers in Turkey. Ad networks that offer push traffic have less restrictions and simple moderation, so it’s easier to launch and manage campaigns.
Push Traffic Advantages:
- High CTR: Push notifications appear natively on the user’s device like system notifications. This builds trust and directly impacts CTR;
- Easy to set up: Push campaigns are easy and simple to set up, so you can launch campaigns fast;
- Great creative freedom: Push notifications allow title, description, icon, main image so you have many options to create unique and attractive ads;
- Advanced targeting: GEO, device, OS, browser, mobile carrier, and time-of-day targeting allow you to configure your campaign to the fullest.
4. Pop Ads Traffic
Pops, also known as “pop ads” is a type of advertising that displays the ad window, below the page without causing any disruption to the users browsing experience. This method of advertising is effective in reaching an audience and attracting users who may overlook types of advertisements.
Pop Ads Advantages:
- Huge reach: Popunder ads reach everyone. No matter what website a user is visiting, pop ads will open automatically and will be always in the background;
- High visibility: Pop ads open in a new window so they are super visible. Eventually the user will see this window after closing the main page or switching to another task so they can’t ignore it and will increase engagement and conversion rates;
- Easy to set up: Pop ads don’t need complex creatives — a well designed pre-landing and landing page or even a single landing page can be enough to run a campaign.
Tip: To minimize user irritation, set ad impressions. We recommend 1-2 impressions per user per day.
So, push and pop traffic is the best and most flexible traffic source for Gambling offers in Turkey, social media and SEO requires more effort due to legal and technical restrictions. If you want to gain Gambling traffic, use push and pop traffic as primary sources through modern ad networks like ROIads.
ROIads Brief Overview
ROIads is an ad network that works with push and pop traffic. If you want to advertise in Turkey gambling traffic here are the benefits:
- Competitive pricing: Turkish GEO, push CPC is $0.02 and pop CPM is $3.9;
- Premium traffic only: ROIads only works with verified premium traffic sources, so you get high quality audience and minimize fraud traffic risk;
- Exclusive sources: We have exclusive traffic sources that are not available in other networks;
- Micro Bidding: Adjust bids for sources with micro precision;
- AI-bidding: AI optimizes sources in real-time.
Turkey Gambling Campaign Tips
Launching a Gambling campaign in Turkey requires consideration of the local audience and market. Here are the tips:
- Mobile Optimization
A significant majority of users engage with content using mobile devices. Thus, optimization for mobile is crucially important. Ensure that your landing pages and creatives are tailored to screens to facilitate user experience and quick response times.
- Audience Considerations
Turkey falls into the category of a Tier-2 country where the audience seeks both amusement and financial gain simultaneously in measures within your strategies. The visuals and content should not highlight the aspect of the gaming experience, but also emphasize the potential to secure actual cash rewards.
- Clear CTAs
In Turkey, simple CTAs work. Your offers should be clear and action oriented: sign up, get bonus, bet, and so on.
- Localized Creatives
Using Turkish language in your ads, pre-landings and landing pages not only builds trust but also converts. Localized messages that consider cultural differences are perceived by the audience much better.
- Bonus Offers
Turkish users love bonuses. Offer promotions — free spins, free bets or deposit bonuses to grab attention to your offers and increase conversions.
- Creatives Testing
Test different creatives to see what works. Try different headlines, bonus offers and images to see what appeals to the Turkish audience. In ROIads you can upload 5-10 creatives in one campaign and test different approaches.
- Time of Day
Optimize your ad shows by time of day. Turkish users are active in the evening and weekends. Run your campaigns during these times for maximum engagement.
Best Creatives for Turkey Gambling
To promote Gambling in Turkey you need to use creativity that will grab attention and engage the audience. Here we will see what creative works for push and pop traffic.
Creatives for Push Ads
1. Big Bonus for First Deposit and Casino Images
One of the best creative for Gambling ads on push in Turkey is to combine a big bonus for first deposit and casino theme images (e.g. wheel of fortune or slots). This will kill two birds with one stone: earning and fun of the game.
2. Call-to-Action with Free Spins
Another way to attract Turkish traffic to Gambling is to give them free spins. This format works because of its simplicity and instant reward: users get free chances to win without having to deposit right away. Make sure to highlight the number and value of free spins in headlines like: “Get 50 free spins now — free!” or “Take 100 free spins, no deposit!” Free spins will lower the entry barrier, instant play without deposit will make the user register.
3. Hot Girls + Call-to-Actions
Another creative way is using a hot Turkish girl in the ad. This works on cultural associations and emotional attraction, building trust and interest to the offer. Everything is good in this example: hot visual, deposit bonus and free spins in one creative.
4. Limited Offer and Sense of Urgency
Creative with a timer and limited offer is a proven way to get the audience to act fast. This method relies on the psychology of urgency, making the user act now or miss the opportunity. Also in this example, there is a popular and recognizable character of slot games, which also works well for engagement.
Creatives for Pop Ads
1. Interactive and Gamification
Interactive pre-landings with gamification elements — one of the best for pop ads, especially in Сasino vertical. This will grab user attention, engage them before they land on the main page. The ad displayed is not displayed. Users also have the opportunity to engage instantly by spinning the wheel of fortune or trying their luck with a slot spin, on the page.
2. Game Review
Another way for pop ads is to use pre-landings with game reviews that wait for the user on the platform. This will show the game assortment, heat up the interest and create the desire to play.
Conclusion
Despite the strict laws, Gambling ads are running in Turkey and you can see it by looking at spy services where many campaigns live in this vertical. The Turkish market is a big opportunity for media buyers who are willing to adapt and use the traffic sources.
Lots of demand for casinos in the country and advertisers are making money. Don’t wait. Sign up to ROIads and start now — with premium traffic, exclusive sources and optimization tools you will win.
