Betting has been one of the most profitable verticals in affiliate marketing for years, and 2025 is no exception. With big global events, expansion of legalization and increased mobile penetration, the industry is bringing in new players making it a great opportunity for affiliate marketers.
However, betting ads campaigns require a strategic approach. Choosing the right payout model, traffic source and creatives will make or break your success. In this guide from ROIads ad network experts, we’ll show you how to drive and monetize betting traffic and optimize for high ROI.
Betting Market Trends and Opportunities in 2024
The global sports betting market size was valued at USD 103.08 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 224.12 Billion by 2033, exhibiting a CAGR of 8.56% from 2025-2033.
Europe currently leads the market with a share of over 41.3% in 2024. The regional sports betting market is driven by rising popularity of e-sports and competitive gaming, increased adoption of advanced technologies and growing demand for personalized and ergonomic gaming peripherals. Betting traffic monetization is becoming increasingly important as the market expands, with affiliates and advertisers seeking effective strategies to maximize their earnings from sports betting promotions.
Most Profitable Sports for Betting Offers
The demand for betting offers is huge but competition is high. To succeed affiliates must be strategic about traffic sources, audience segmentation and offer selection.
- Football (Soccer) is the dominant force especially in Europe, South America and Asia.
- Basketball attracts large betting volumes with the NBA and EuroLeague being the most popular.
- Cricket is one of the fastest growing markets especially in India, Pakistan and Bangladesh.
- Horse racing and baseball are profitable in Europe, the UK and North America.
- E-sports betting is becoming a major force especially in younger demographics.
Step 1: Choosing the Right Payout Model for Betting Advertising
Your payout model will impact your earnings so choosing the right one for your betting offers is key. Betting affiliate programs typically fall into three categories:
1. CPA (Cost Per Action)
With CPA you get paid a fixed amount for every user who signs up and/or makes a deposit. This model is perfect for fast payouts and scaling campaigns as there’s no need to wait for long-term player engagement.
- Best for: Affiliates who prioritize fast earnings and want to reinvest profits into scaling.
- Challenges: Lower long-term revenue compared to revenue share.
2. RevShare (Revenue Share)
RevShare allows affiliates to earn a percentage of the player’s lifetime losses. The main advantage is passive income where you earn as long as the user is active. However, it requires patience, as payouts take longer.
- Best for: Experienced affiliates who can optimize for long-term gains.
- Challenges: Payout delays and fluctuations in revenue.
3. Hybrid Model (CPA + RevShare)
Some betting affiliate programs offer a mix of CPA and RevShare where affiliates can earn both an upfront payment and a percentage of future revenue. This model balances immediate profits with long-term gains.
Beginners are advised to start with CPA for quicker earnings, while more experienced affiliates may prefer RevShare or hybrid models to maximize lifetime value.
Step 2: Selecting the Best Traffic Source for Betting Ads
Betting traffic is competitive, so you need to choose the right source for your campaign. Each traffic type has its pros and cons.
Search Engine Marketing (SEM)
SEM is buying ads on search engines like Google and Bing. Since users searching for betting related keywords already show intent, SEM can bring high-quality traffic with strong conversion potential.
- Pros: High intent users, measurable results, precise targeting.
- Cons: High CPCs due to competition, strict Google policies on betting ads.
Social Media Advertising
Facebook, Instagram and TikTok allow precise audience targeting based on interests, behaviors and location. However, betting ad campaigns face heavy restrictions and need to comply with platform policies.
- Pros: Huge audience reach, detailed targeting options.
- Cons: High ad rejection rate, limited scalability.
Native Advertising
Native ads blend with editorial content on websites, appearing as recommended articles. They work well for educating potential bettors and cold traffic into the funnel.
- Pros: Non intrusive, higher trust factor, lower competition.
- Cons: Lower CTR, requires strong pre-landings.
Influencer & Telegram Marketing
Influencer marketing via Telegram, YouTube or Twitter (X) can be effective for betting traffic as audiences trust personal recommendations. Betting Telegram channels in particular have loyal and engaged users.
- Pros: Higher engagement rates, warm audience, niche targeting.
- Cons: Hard to measure ROI, potential compliance issues.
Push and Pop Ads: The Hidden Betting Vertical Gems
Among all traffic sources, Push and Pop Ads offer a unique advantage for betting ad campaigns.
Push Ads
Push ads deliver notifications directly to users’ devices, creating instant engagement. They work well in Tier 2 and Tier 3 geos where user acquisition costs are lower.
- Why it works for betting: Push ads feel less intrusive than display ads and can feature event-based targeting (e.g., a notification before a big football match).
- Optimization strategy: Segment by device type, focus on sports enthusiasts, and use localized creatives.
Pop Ads (Popunders)
Pop ads open a new tab under the main browser window when a user visits a website. As they don’t interrupt the browsing experience, they have higher engagement rates.
- Why it works for betting: Pop ads bypass ad blockers, ensuring high visibility.
- Optimization strategy: Use sports-related placements, target high-betting-activity regions.
Push and pop ads outperform all other formats in terms of cost-efficiency and scalability making them perfect for betting offers.
Why ROIads is the Best Traffic Source for Betting
ROIads is a leading betting ad network, offering high-quality traffic and advanced targeting for betting campaigns. Unlike many ad networks that have strict restrictions on betting ads, ROIads allows full flexibility to run betting ads.
With ROIads, affiliates can fine-tune their betting traffic strategy by using AI tools, premium ad placements and real-time analytics.
Key Advantages of ROIads for Betting Niche
- Top Geos for Betting Campaigns: Bangladesh, Egypt, Peru, Mozambique, Thailand, Indonesia.
- Exclusive Premium Traffic: Access top-performing geos with millions of daily impressions.
- Advanced Targeting: Geo, OS, browser, connection type, and Micro bidding for source-level bid control.
- AI-Driven Optimization: Smart AI bidding technology that adjusts traffic sources for maximum ROI.
- Multiple Ad Formats: Push notifications and popunders designed for high CTR and engagement.
- Flexible Budgets: Start with as little as $250 to test and scale campaigns.
How to Promote Betting with Push Ads: 4 Creative Approaches
Push advertising has become one of the best traffic sources for betting offers due to its high engagement rates and direct reach to users’ devices. Betting is a fast-paced industry where timing, urgency and relevance matters for conversions. With the right creatives and messaging affiliates can increase CTR and ROI.
When launching push campaigns for betting, it’s essential to follow several creative approaches that match the target audience’s interests and behavioral patterns. Below are the four best creative approaches for betting push ads, with real examples to show how it works.
1. The No-Deposit Bonus Hook
No-deposit bonus is one of the strongest incentives for bettors. It allows them to play without financial risk which significantly reduces barriers to entry. Push creatives that highlight “instant bonus” or “free bet” can get high CTR especially for new users.
Key Elements of This Approach:
- Strong Call-to-Action: Phrases like “Sign up and get $50 free!” encourage immediate action.
- Urgency & FOMO (Fear of Missing Out): Adding elements like “Limited Time Offer” or “Only Today!” increases conversions.
- Clear Bonus Visibility: The number should be bold and prominent (e.g., ”$50 Bonus”).
Example: “Sign up for an instant NO DEPOSIT bonus — Start betting for free NOW!”
Best for: Tier 2-3 geos, where users are more responsive to free incentives.
2. Event-Driven Betting Promotions
Betting thrives on big sports events and leveraging them in push ads can increase engagement. Whether it’s the Champions League Final, NBA Playoffs or Cricket World Cup, event-driven creatives capture attention by tapping into the audience’s existing excitement.
Key Elements of This Approach:
- Event Name & Date: Users are more likely to engage if they recognize an upcoming event.
- Exclusive Offers: Providing a bonus for specific events creates urgency.
- Relevant Visuals: Using players, trophies, or event logos enhances trust.
Example: “🔥 Champions League Tonight! Get 100% Bonus on Your First Bet!”
Best for: Football, basketball, and cricket betting campaigns—sports with huge global audiences.
3. Gamification & Interactive Elements
Push ads with gamified elements stand out and pique user curiosity. By making users feel like they’re participating in a challenge or unlocking a reward, they become more likely to click through.
Key Elements of This Approach:
- Spin-the-Wheel or Scratch Cards: Creatives that make users feel they need to “claim their reward” drive engagement.
- Surprise Bonuses: Using words like “Spin to reveal your FREE BET” increases interaction.
- Vibrant Colors & CTA Buttons: Bright visuals grab attention and enhance CTR.
Example: “🎰 Spin & Win a $100 Free Bet! Tap to Claim Now!”
Best for: Younger audiences and casual bettors who enjoy interactive experiences.
4. Dynamic & High-Energy Visuals
Betting is all about fun, excitement and quick decisions, and your push ad creatives should reflect that. A static image won’t grab attention, but a high-energy image will make users stop and engage.
Key Elements of This Approach:
- Action-Packed Imagery: Use visuals of athletes in motion, intense game moments, or celebrations to create a feeling of urgency and excitement.
- Bold Colors & Contrast: Bright, energetic colors like red, yellow, and electric blue make the ad stand out in a crowded notification feed.
- Explosive Typography: Large, bold text with sharp edges and tilted angles conveys motion and excitement.
- Powerful CTAs: “🔥 Bet Now & Win Big!” or “💥 Don’t Miss Out — Free Bet Inside!” drive immediate action.
Example: A push ad featuring a footballer mid-kick, with the text “Live Bets Open Now! Win Up to $100 Bonus!” in large, bold, high-contrast letters.
Best for: Live betting, sports promotions, and high-stakes gambling campaigns where quick decisions matter.
How to Promote Betting with Pop Ads: 3 Creative Approaches
Pop ads (popunders) are one of the most effective and scalable traffic sources for betting platforms. Unlike other ad formats, pop ads don’t require traditional creatives like banners or push notifications. Instead, success largely depends on well-optimized pre-landings and landing pages that engage users the moment the popunder appears.
Since pop ads open in a new browser tab, the challenge is to keep user attention long enough to convert. A strong pre-landing should hook the visitor, and the final landing page should ensure a smooth transition to the betting platform.
In this section we’ll cover three creative approaches for structuring pre-landings and landing pages that work best for betting pop traffic.
1. The Instant Betting Hook: Get in the Game Now
Since pop ads interrupt the user’s browsing, the first few seconds matter. The pre-landing must create a sense of urgency while keeping the message simple and direct.
Key Elements of This Approach:
- Bold, action-driven headlines such as “Live Bets Open! Don’t Miss Out on Today’s Big Wins!”
- Sports-themed visuals featuring live-action moments, celebrating players, or winning bets to reinforce the excitement.
- Fast registration forms or one-click CTA buttons like “Bet Now & Win Instantly!” to reduce friction.
Example: A pre-landing displaying live betting odds or a countdown timer, making users feel they’re about to miss out on a great opportunity.
Best for: Live betting promotions, high-paced sports events (e.g., football, NBA, UFC), and impulse-driven users.
2. Regional & Localized Offers: Speak Their Language
Betting is a geo-focused vertical, so users will convert more when offers are presented in their local language, currency and sports. A generic pre-landing will underperform compared to a localized one.
Key Elements of This Approach:
- Localized currency & bonuses (e.g., “₹4,50,000 Bonus for Indian Players!” or “10000 KES Free Bet in Kenya!”).
- Geo-specific sports targeting (e.g., Cricket in India, Football in Brazil, Rugby in South Africa).
- Native-language copy & culturally relevant images to improve engagement and trust.
Example: A pre-landing for Indian traffic showcasing a cricket match with a ₹500 bonus offer, paired with Hindi-language messaging.
Best for: Tier 2-3 geos where localization significantly improves conversions.
3. Betting & Gambling Cross-Promotion: Same Audience, More Engagement
Betting campaigns run on the same platforms as casino, gambling and sweepstakes offers so cross promotion is a no brainer. Many users already engaged in gambling activities are open to trying sports betting, especially if an attractive hybrid offer is presented.
Key Elements of This Approach:
- Casino-style visuals (e.g., slot machines, poker chips, spinning wheels) to appeal to gambling audiences.
- Transition messaging like “Turn Your Casino Winnings Into Sports Bets — Try It Now!” to encourage cross-engagement.
- Hybrid bonus offers that combine free spins + free bets to maximize interest.
Example: A landing appearing on a casino site, promoting a limited-time betting bonus for users already engaged in gambling.
Best for: Gambling-heavy markets (Europe, LATAM, Southeast Asia), and platforms where sweepstakes & iGaming traffic is common.
Conclusion
Betting is one of the highest-paying verticals in affiliate marketing, but success depends on strategy, optimization and the right traffic source.
By choosing the right payout model, using high-performing traffic sources and leveraging ROIads’ premium push and pop traffic, you can maximize profitability in the betting niche.
Ready to launch your high ROI betting campaign? Sign up on ROIads today and start driving converting betting traffic!
