The gambling market in Israel is heating up in 2025 — and smart affiliate marketers are paying attention. While local laws around gambling are strict, online interest is growing. Israeli users are tech-savvy, mobile-first and open to exploring casino platforms through various digital channels. This is a high-potential environment for those who know how to play their cards right.
So why should you run gambling ads traffic in Israel this year?
First, the demand is strong. From sports betting to online casinos, users are looking for platforms — and the competition is still manageable. Second, Israeli audiences convert well, especially when the funnel is optimized for their language, devices and interests. And third, with formats like push and pop ads on the rise, it’s easier than ever to buy gambling traffic at scale without breaking the bank.
In this guide we’ll cover everything you need to know to advertise gambling traffic in Israel — from market insights and traffic sources to practical launch tips and a breakdown of the most effective formats in 2025.
Ready to get into gambling traffic in Israel? Let’s start with a look at the audience you’ll be targeting.
Economic & Demographic Overview of Gamblers in Israel
Who’s playing — and why — comes first before you advertise gambling traffic in Israel. Here’s the latest snapshot as of early 2025:
Market Size & Internet Penetration
- While Israel-specific revenue is rarely broken out, the Middle East & Africa (MEA) online gambling market hit around US $17.4 billion in 2023 and is projected to grow at ~8.2 % annually through 2030.
- Globally the gambling market grew from US $572.6 billion in 2024 to US $618.7 billion in 2025 — 8.1 % CAGR.
- Israel loves tech: smartphone and broadband penetration is over 90 % — mobile-first channels like push and pop are perfect to buy gambling traffic.
Demographic Table
| Segment | Stat/Share | Notes |
| Tech & Mobile Adoption | ~90 %+ | Mobile-first audience |
| Moderate‑risk & Problem | 6.3 % overall, 12.8 % recent players | Ideal targeting segment |
| Problem Gambling Serverity | 4 % serious cases | Smaller but high-ROI crowd |
| Illegal Gambling | ~13 % of gamblers | High-risk, high-conversion |
💡 What This Means for Advertisers
- A tech-savvy population with devices for gambling ads traffic in Israel.
- A portion of players are already in — use smart messaging and offers.
- The risk segment, small but profitable, offers best ROI per conversion due to stronger intents and higher lifetime-value.
Legal Status and Risks of Gambling Advertising in Israel
Before you buy gambling traffic or run ads in Israel, you need to understand the legal gray zones. Gambling in Israel is mostly illegal, but that hasn’t stopped advertisers or affiliates from finding loopholes.
🇮🇱 The Legal Framework at a Glance
- Land-based gambling is heavily regulated. Only a few types — like lottery (Mifal HaPais) and sports betting (Toto) — are legal and state-run.
- Online gambling is technically illegal, but enforcement mainly targets operators and platforms, not users or advertisers.
- Hosting gambling platforms on Israeli servers or processing payments through Israeli banks is also prohibited.
- There is no explicit regulation for affiliate marketing of gambling services that operate outside Israel.
Key Insight: Affiliates promoting offshore brands to Israeli audiences still operate in a legal gray area. While direct operators may face action, advertisers usually work through international platforms and domains.
What This Means for Gambling Advertising Traffic in Israel
When promoting gambling ads traffic in Israel, avoid landing pages with local bank options, .il domains, or Hebrew disclaimers resembling official notices. Use neutral pre-landings that introduce the offer only after the click. Stick to international programs and serve ads geo-targeted to Israel through platforms like ROIads.
Low-Risk Approach for Affiliates
Focus on licensed international brands (e.g., Malta, Curacao). Choose non-invasive formats like push and pops to stay under the radar. Most importantly, partner with ad networks that understand the gambling market in Israel and offer tools for safe, compliant scaling.
This legal climate shapes how affiliates approach advertising gambling traffic in Israel. Next up: we’ll explore the best traffic sources for this market, from SEO to Telegram — and what works best in 2025.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Top Traffic Sources to Buy Gambling Ad Traffic in Israel
In 2025, affiliates have more tools than ever to tap into the growing demand for gambling in Israel — but not all traffic sources are created equal. Here’s how the most common options perform when it comes to gambling advertising traffic in Israel.
1. SEO & Organic Content
Search engine traffic is one of the most trusted sources, especially for casino reviews and bonus comparisons. However, due to Israel’s tight regulations and language specifics, ranking content takes time and results aren’t guaranteed.
- Pros: High intent, long-term value
- Cons: Time-consuming, requires Hebrew localization, risky for compliance, strong restrictions
2. Telegram & Social Media
Telegram is booming in Israel, especially among younger male audiences. Affiliates create channels or post in niche gambling groups. Meta’s platforms (Facebook, Instagram) have limited options due to strict ad policies.
- Pros: Direct engagement, community-driven traffic
- Cons: Difficult to scale, requires moderation, strong restrictions
3. Email Marketing
Still effective for re-engaging existing leads or segmented user lists. Success depends on deliverability and how clean your database is.
- Pros: Great for retargeting, high ROI
- Cons: Doesn’t help with cold traffic, prone to spam filters
4. Native Ads
Blending in with content, native ads offer good click-through rates. But for gambling in Israel, they’re often scrutinized and blocked by platforms. Hebrew-language compliance issues can make campaign approval tricky.
- Pros: Good for storytelling, trusted appearance
- Cons: Expensive and hard to scale locally
Why Push and Pop Traffic Dominate Gambling Ads in Israel
When it comes to scaling gambling campaigns in Israel safely and profitably, push and pop traffic clearly outperform other sources. These formats offer everything affiliates need — wide reach, flexible targeting, affordable entry points, and, most importantly, a lower compliance footprint.
Push Ads: Fast, Click-Driven, and Compliant
Push notifications are perfect for reaching mobile-first Israeli users. With click-through rates often exceeding native or banner formats, push ads deliver messages directly to users’ screens — without triggering ad policy filters. They’re also cheap, with CPCs starting from $0.003 on ROIads.
Push ads allow geo targeting, language targeting, OS targeting, browser targeting and device targeting — total control without any restrictions. And since the ad format doesn’t require local hosting or domains, it’s safer for regulated geos like Israel.
Pop Ads: High-Volume and High-Converting
Pop traffic, especially popunders, opens a new tab behind the browser — less intrusive yet highly visible. With CPMs starting from $0.5, pops offer huge volume at a fraction of the price of native or search ads. This format is perfect for aggressive testing, rapid scaling and reaching users who are already browsing gambling content.
Unlike other channels, pops allow volume and conversion testing at scale — without risking account bans or policy violations.
Quick Comparison Table
| Traffic Source | Avg. CTR | Avg. Cost | Compliance Risk | Scalability | Best For |
| Push Ads | High | CPC from $0.003 | Low | Very High | Mobile-first targeting |
| Pop Ads | Very High | CPM from $0.5 | Low | Very High | Mass testing, scale |
| Native | Medium | High CPC | Medium/High | Medium | Content-based funnels |
| Telegram | Medium | Variable | Medium | Low | Retargeting/Community |
In short, if you want to buy gambling ad traffic in Israel that works, push and pop ads are your best bet — especially when run through a network that has gambling traffic like ROIads.
Why ROIads Is the Best Platform to Buy Gambling Traffic in Israel
If you want to advertise gambling traffic in Israel, ROIads has everything you need: scale, control, and results. We specialize in push and pop traffic — not just offering these formats but building the whole platform around them. That’s why we can deliver the performance affiliates expect when promoting high-converting verticals like gambling.
What Makes ROIads Stand Out
- Our Core Formats: Push and Pop Ads
Push and pops are not just options at ROIads — they’re our specialty. We’ve optimized these formats down to the last detail, giving advertisers access to premium placements, top-tier publishers, and advanced controls specifically designed for affiliate traffic. Whether you’re running casino, betting or lottery offers in Israel, these are the formats that deliver.
- Low Entry Costs
Start testing from just $0.01 average CPC for push and $0.8 average CPM for pops. Ideal for running budget-friendly A/B tests while keeping room to scale.
- Advanced Targeting
Hit exactly the right audience with targeting by geo, browser, OS, language, device, and more — a must when working in a niche market like Israel.
- Micro Bidding
Fine tune your bids per traffic source to maximize ROI and cut underperformers quickly with Micro bidding tool. Essential for scaling gambling advertising traffic in Israel efficiently.
- AI Optimization
Let our AI bidding technology find the most profitable sources for you, based on conversion feedback and postback data.
- Real Support, Real Fast
Get campaigns approved in no time. And with a $500 deposit, you’ll receive free push creatives and a dedicated manager who knows the gambling vertical inside out.
In short, ROIads isn’t just another ad network — it’s the best way to buy gambling ad traffic in Israel using formats that actually convert.
Tips to Launch a Successful Gambling Campaign in Israel
Once you’ve decided to advertise gambling traffic in Israel, the next step is executing a campaign that delivers both conversions and compliance. From creatives to bidding strategies, here’s how to get it right from day one.
1. Geo-Targeting and Language
Israel is a small but digitally active market. Most users are fluent in both Hebrew and English, so it’s smart to A/B test both language versions of your creatives and landing pages. Start broad, but monitor performance by browser language and OS to find what converts best.
- For push: use targeting by OS, browser, language and device type. Mobile often wins, but desktop shouldn’t be ignored.
- For pops: run separate campaigns for desktop and mobile to control budgets and optimize funnels differently.
2. Creatives That Convert
Keep push creatives simple and curiosity-driven. Use casino style icons, subtle calls to action and localized triggers like “Bet now and win BIG today!” Test multiple combinations of icons and copy — you’ll be surprised what converts.
Pop traffic doesn’t use creatives, but pre-landers are key. Keep them simple, engaging and compliant. Avoid direct claims or fake urgency — Israeli audiences respond better to realism and value-based hooks.
3. Optimization Tips
- Start with moderate bids: e.g., $0.01–$0.02 CPC for push, $0.8–$1.2 CPM for pop.
- Split test multiple creatives and landing pages.
- Use Micro bidding in ROIads to adjust bids per traffic source or publisher for granular control.
- Monitor click-to-registration and registration-to-deposit ratios — not just CTR.
4. Don’t Forget Tracking
Set up postback tracking via BeMob, Keitaro, RedTrack or Voluum. This will give you real-time data for optimization and use AI based bidding inside ROIads.
Conclusion: The Gambling Market in Israel Is Ripe — Start Scaling with ROIads
The demand for online gambling in Israel is growing — and so is the opportunity for affiliates who know how to grab it. Despite regulatory issues, Israeli users are engaged, mobile-first and responsive to well-placed, well-crafted campaigns. With the right approach, gambling advertising in Israel can deliver big returns.
Push and pop ads are the most efficient, scalable and low-risk way to enter this market. And at ROIads, we don’t just offer these formats — we specialize in them. Our platform is designed to help you test faster, optimize smarter and scale further with tools like Micro bidding, AI bidding technology and traffic from premium sources.
So if you’re ready to buy gambling traffic that performs — with support, insights and flexibility for the Israeli market — now is the time.
Launch your campaign on ROIads today. Reach the right users, beat the competition and make 2025 your best year ever.
