The antivirus vertical doesn’t really go through hype cycles. It stays in demand because the underlying need never disappears — devices get older, subscriptions expire, and users constantly receive security warnings.
This article is based on real campaign experience from the ROIads × Affdragons partnership. The data comes from ongoing antivirus push campaigns, not from test launches or theoretical models. End clients are not publicly disclosed, but all performance insights reflect actual traffic results.
Campaign Overview: Inputs and Results First
In any profitable affiliate campaign, the key things to understand are the initial setup and the final results. Everything else is optimization. Here are the exact inputs and performance metrics from this antivirus push campaign. The full mechanics are explained below, but if you’re ready to launch on ROIads, you can start now.
Campaign inputs:
- Vertical: Antivirus
- Traffic type: Push ads
- Traffic source: ROIads
- Affiliate network: Affdragons
- Geo: United States
- Offer: McAfee subscription
- Payout model: CPL
- Payout: $125 per conversion
Campaign results:
- Ad spend: $1,000
- Revenue: $1,250
- Profit: $250
- Conversions: 10
- Final ROI: 125%
The sections below explain how the campaign was structured and optimized to reach this outcome.
Campaign Setup and Optimization Approach to Sky-boost the User Engagement
The advertiser had long-term experience running antivirus traffic and launched this campaign on a proven whitelist built from historical data. The goal was steady profit rather than high-volume scaling.
Only desktop traffic was targeted because of the offer requirements. Major browsers were included to maintain reach.
Key settings:
- CPC: $0.20
- Daily budget: $200
- Targeting: desktop, popular browsers (Chrome, Edge, IE, Whale)
- Frequency cap: 3 impressions and 1 click per user
- Traffic: whitelist only
Instead of splitting campaigns by browser, adjustments were handled through ongoing bid optimization within one setup.
Creatives and Funnel Setup
The campaign used standard creatives commonly applied in McAfee offers. These were simple alert-style visuals focused on antivirus protection.
Traffic was sent to a pre-landing page that informed users about an expired antivirus subscription and offered a discounted renewal.
From there, users moved to a single landing page where they could purchase the subscription.
Several creatives were tested, with some performing better than others. Since the overall results remained stable, most creatives stayed active, while less efficient ones were planned for gradual removal.
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Testing Period and Optimization
The campaign ran for over a month, with performance analyzed from December 20 to January 20.
Optimization focused on traffic quality. Non-performing sources were removed from the whitelist, and bids were adjusted to control volume and costs. Since the campaign was launched on proven sources, no major changes were needed. Targeting remained the same, and optimization was limited to source and bid adjustments.
Become an expert in launching and optimizing push ads with our guide:
Campaign Results and ROI
This campaign followed a typical antivirus strategy focused on stable performance rather than aggressive scaling. The setup relied on proven traffic sources and gradual optimization to maintain consistent results.
During the analyzed period, total ad spend was approximately $1,000.
During this time, it generated:
- 10 conversions
- $1,250 in revenue
- $250 in profit
This resulted in a final ROI of 125%.
Why ROIads Is a Strong Choice for Antivirus Offers
ROIads is a performance-focused ad network built for affiliate campaigns that require stable traffic and precise optimization.
Available ad formats:
- Push ads
- In-Page Push
- Pop ads
- Direct Click
Key features:
- AI bidding technology for automated optimization
- Micro bidding for source-level bid control
- CPA Goal to optimize toward conversions
- Optimization rules for automated campaign management
- Advanced targeting by device, browser, OS, and geo
These tools allow affiliates to run antivirus campaigns with a simple setup while maintaining control over traffic quality and performance.
Why the ROIads × Affdragons Combination Works
The partnership between the traffic source and affiliate network plays a practical role in campaign performance.
In antivirus campaigns specifically:
ROIads provides:
- stable push traffic volume
- precise targeting options
- micro-level bid adjustments
Affdragons contributes:
- reliable antivirus offers
- clear payout structures
- consistent conversion tracking
This combination allows affiliates to focus on optimization rather than troubleshooting offer reliability or traffic consistency.
Start Testing Antivirus Campaigns
Antivirus traffic doesn’t require complex funnels or aggressive scaling strategies. Most campaigns begin with a simple setup and rely on gradual optimization based on real data.
If you want to explore this vertical, the practical starting point is straightforward:
- choose a clear subscription-based offer
- launch a focused push campaign
- optimize traffic quality step by step
You can get started here:
→ Register on ROIads
→ Explore antivirus offers on Affdragons
→ Launch your first test campaign
This approach allows affiliates to test the antivirus vertical in a controlled way and build stable performance over time.
