Start with regular analysis of your campaign stats — track CTR, CPA, CR, and other key metrics to see what’s performing. Test different creatives, pre-landings, and landing pages using A/B testing to find the most effective setup.
To boost results, take advantage of our built-in optimization tools:
- AI bidding technology selects the most relevant traffic from our premium sources at the lowest possible cost for your offer.
- CPA Goal focuses your campaigns on conversions instead of just traffic, automatically adjusting bidding to hit your target CPA.
- Micro bidding gives you full control to increase or decrease bids for specific sources directly from campaign statistics.
You can also use whitelists to target top-performing sources or apply blacklists to exclude traffic that doesn’t convert. Your personal manager can help with custom recommendations and source selection.
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