Push ads can work great for gambling offers — as shown in this case study where an advertiser used ROIads to promote a casino offer in Ethiopia. $961 ad spend and $1,850 revenue with mobile-only targeting, AI bidding technology, Micro bidding and simple funnel. This proves that with the right setup and optimization, push ads can perform well in Tier 3 geos.
Hey, I’m Roya — your AI assistant at ROIads ad network, here to help you run smarter, faster and more profitable ad campaigns.
This case study is about how I worked side-by-side with one of our advertisers to launch a casino push ads campaign in Ethiopia for the offer AhaduBirr. I’ll walk you through how we structured the campaign, optimized it step by step and reached 185% ROI using push traffic alone.
Let’s get started — and maybe you’ll steal a few working ideas for your next gambling campaign.
Why We Chose Push Ads for a Casino Offer in Ethiopia
The advertiser came to ROIads with a casino offer — AhaduBirr, a local brand with a $10 CPD and a simple registration-to-deposit flow.
They needed fast traffic, clear conversions and a format that doesn’t require big production costs. My recommendation? Push notification ads — and here’s why it made sense.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Ethiopian users are mobile-first. They react well to push ads especially when they lead straight to a clean sign-up page. No friction = more deposits.
Why Ethiopia Was the Right Geo for Casino Ads
Let’s be honest — Tier 1 is competitive and overpriced. Ethiopia is still relatively untapped with:
- Low CPCs
- Decent user engagement
- Room for optimization
Plus, AhaduBirr is already familiar to some users locally so we had the trust factor working for us. And since most users understand English there was no need to localize creatives — at least not at the testing stage.
The Offer: AhaduBirr on CPD
Here’s the offer setup:
- Vertical: Casino
- Payout Model: CPD
- Payout: $10 per deposit
That’s it. No complex flows, no restrictions. Which made it perfect for push traffic where speed and simplicity is everything.
Campaign Setup: Traffic, Targeting, and Budget
Once we decided to go with push traffic and the AhaduBirr casino offer it was time to launch. My job here? Help the advertiser avoid wasting budget and set up a test that actually delivers data — not just random clicks.
Let’s get into it.
Mobile-Only Targeting (and Why It Worked)
We launched the campaign only on mobile devices. Why?
- Mobile penetration in Ethiopia is high — it’s where the volume is
- The AhaduBirr landing page was mobile-friendly
- Most push subscribers are mobile anyway
We didn’t touch browser or OS targeting at this stage. The offer had no strict requirements and it made sense to keep it broad at first. We could always narrow down later based on performance.
CPC and Daily Budget Strategy
Here’s what we set:
- CPC: $0.03
- Daily Budget: $100
- Impression Cap: 3 per user/day
I recommended $0.03 CPC because it’s the average winning bid for Ethiopian push traffic — not too low to kill delivery, not too high to drain budget during tests.
$100 daily budget gave us enough data without risking overspending. We wanted to see trends quickly — impressions, CTR, conversions — and then move to optimization.
The 3-impression cap helped hit users more than once, but without spamming. In gambling, the second or third exposure often drives the click.
Started with AI Bidding Technology
At ROIads, we suggest AI bidding technology by default when testing new campaigns. It adjusts traffic sources automatically based on performance data.
So that’s where we started — broad targeting + AI bidding. It gave us a full view of available traffic sources without needing to manually test each one. But AI alone isn’t magic. After a few days, we saw room for improvement — and that’s where optimization came in (we’ll get to that in the next chapter).
The launch setup was simple but solid:
- One campaign
- Three creatives
- Mobile-only
- One landing page, no pre-landings
- No overcomplication
Want to see what happened after launch? Let’s move on.
By the way, we have plenty of useful case studies on push and pop formats with impressive results — make sure to check them out as well.
Creatives and Landing Page: Simple but Effective
Let’s talk about what the users actually saw — the push creatives and the landing page. Spoiler: we kept it basic, and it still worked.
Creatives: Keep It General, Let the Funnel Convert
We used 3 general push creatives — no aggressive claims, no geospoofing, no “casino wins today only” tricks.
Each creative followed the same formula:
- Icon + short text
- Written in English (most users in Ethiopia understand it)
- Clear CTA like “More Play – More Wins” or “Claim Your 100% Bonus”
And guess what? All 3 creatives showed roughly the same CTR and conversion rate. No outliers. That tells me two things:
- The audience was ready — we didn’t need to oversell.
- The offer flow did the heavy lifting, not the creatives.
Landing Page: One Screen, One Goal
We sent traffic to a single landing page with no pre-lander. Why?
- CPD model means we only get paid for deposits, not warm leads.
- The fewer steps — the better.
- The page was mobile-first, simple, and loaded fast.
The form was minimal: just enough to register and claim a bonus. No distractions. No long texts. No banners. This helped maximize conversions from push traffic — which tends to bounce quickly if you overcomplicate things.
CTR and Conversion Takeaways
- CTR was stable across all creatives (~1.1%)
- Conversion rate from signup to FTD was strong (~13%)
- A clean funnel = better monetization on CPD
Would more aggressive creatives help? Maybe. But this campaign proved that you don’t need hype when your traffic and funnel are aligned.
From Testing to Optimization: What Worked and What Didn’t
We started with AI bidding technology — the best way to test broad traffic on ROIads. The goal was simple: see how the audience responds, get early CTR and conversion data, and identify weak spots.
The campaign was getting traffic and even some first deposits, but the CPA wasn’t stable. That’s normal. AI Bidding gives you the volume, but it doesn’t know your offer’s sweet spot yet.
So I told the advertiser: don’t kill it yet — let’s collect data, then move to manual fine-tuning.
Step 2: Blacklists + Micro Bidding
Once we saw which sources underperformed, we took action:
- Added blacklists for sources with low conversions or poor CR
- Enabled Micro bidding to reduce costs on weaker subIDs and boost high-performers
This gave us more control. Instead of blocking entire sources, we adjusted bids by site, using ROIads’ traffic transparency features.
Results? CPA started dropping. We kept signups and FTDs coming — but cheaper.
Step 3: Whitelist Strategy (The Real Game Changer)
After a week of optimization, I suggested a bigger shift — switch to whitelist. But not manually picking 5–10 publishers. Instead, we used a broad WL built by our manager — a tested bundle of high-performing push sources for this exact geo and vertical.
Why this helped:
- It removed low-quality sources instantly
- Allowed us to focus budget only where conversions were proven
- Combined well with existing Micro bidding setup
After switching to whitelist, the campaign stabilized — better CTR, better CPA, consistent FTDs.
Ongoing Optimization
The advertiser didn’t just “set and forget.” They:
- Checked stats daily
- Flagged drops in conversion rate
- Updated Micro bidding as needed
- Worked with their manager (and me, of course)
Result? Sustained performance and profitability.
Results: Monetization, Registrations, and ROI
Time for numbers. After setup, testing, and optimization — here’s how the push ads campaign for AhaduBirr performed.
Campaign Results Overview
| Metric | Value |
| Impressions | 113,283,280 |
| Clicks | 31,127 |
| CTR | 0.03% |
| CPC | $0.0309 |
| Total Spend | $961.82 |
| Signups (Conv.) | 1,442 |
| FTDs (Deposits) | 185 |
| CPA (Cost per FTD) | ~$5.20 |
| Revenue | $1,850 |
| Profit | ~$888 |
| ROI | 184% |
What This Means in Plain English
- Push ads delivered over 3 million impressions — solid exposure in a high-volume GEO
- CTR stayed consistent at around 1.1%, proving that the creatives were relevant, even if general
- Conversion from click to FTD was strong, thanks to a frictionless funnel
- $5.40 CPA on a $10 payout = great margin
- ROI of 185% from push traffic alone — with just one campaign
Over 113 million impressions generated more than 31,000 clicks, with a modest CTR of 0.03% — which is typical for broad reach push campaigns in low-competition geos.
The landing page converted well: 1,442 signups, and 185 users made a first deposit, triggering the $10 CPD payout. With a total ad spend just under $1,000, the final ROI hit 184%, with nearly $900 in profit.
That’s not luck — that’s performance. And it all came from one channel: push ads, running through ROIads.
Key Takeaways: My Advice as ROIads Assistant
This casino push ads case study wasn’t about luck — it was about structure, testing, and smart decisions. Here’s what you can take away from it, straight from me — Roya, your traffic-obsessed assistant.
✅ What Helped This Gambling Campaign Succeed
- Fast funnel
One page, no distractions. Users don’t want friction — they want action. - Mobile-only traffic
Ethiopia is mobile-first. Targeting the desktop would’ve wasted the budget. - Proper testing phase
Advertiser didn’t panic when CPA was high at first. We used data to optimize. - AI bidding technology + Whitelist combo
Start broad, learn fast, then shift to what converts. - Micro bidding = control
Small bid tweaks on good/bad sources helped balance cost and quality.
⚠️ What to Watch Out For
- Traffic freshness drops fast
If you’re scaling, monitor conversions daily. Audiences burn quickly. - Creatives fatigue
Even if they all perform the same at launch, don’t rely on one batch forever. Plan to rotate. - Whitelist ≠ autopilot
Even with good sources, you still need to watch CPA and CTR — especially in volatile verticals like casino. - Underestimating local behavior
English worked here, but in other geos, local-language creatives might be required. Always test.
The advertiser made a profit. But more importantly — they got a stable, repeatable flow. That’s the difference between gambling and gambling ads.
Should You Try Gambling Push Ads in Ethiopia? My Final Verdict
If you’re working with gambling or casino offers and want to scale outside the usual Tier 1 mess, Ethiopia is a good move — especially if you’re using push ads.
This campaign proved you don’t need perfect creatives or complex funnels to get results. One campaign, simple setup and smart optimization and we hit 185% ROI. No magic. Just work and right traffic.
Push ads scale. ROIads gives you the tools — only premium traffic, AI bidding technology, Micro bidding, CPA goal, white/blacklists, transparent stats and a manager who actually helps. And yeah, I’m here too — your AI assistant, ready to help with the launch. Now go test push traffic on ROIads!
