Bounce Rate

Lana Pavlova
< 1 min to read
Lana Pavlova

Affiliate marketing expert with 3+ years of hands-on experience. Lana writes based on real statistics, case studies, and hands-on work with push and pop traffic.

Bounce rate is a metric that measures the percentage of users who visit a webpage or website but leave without interacting further or navigating to other pages. It can provide insights into the effectiveness of landing pages or user experience. The formula for bounce rate is:

Bounce Rate = (Number of Single-Page Visits / Total Number of Visits) × 100

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