October 11, 2024
Push Notification Advertising: A Comprehensive Guide
October 18, 2024
The iGaming industry is constantly growing and expanding. Nowadays this sphere includes such online activities as casino, Betting (sports and eSports), poker, loteries, and so on.
This guide is created by experts from the ROIads advertising network team and dedicated to iGaming vertical in affiliate marketing. We will tell you about the niche, types of online games, regulations in diverse GEOs as well as provide you with useful insights on how to develop creatives, prelandings and landings.
iGaming or Gambling — both these words describe online entertainment offers — includes a range of activities like casinos, poker, lotteries and betting.
The iGaming vertical has seen growth on a scale thanks to technological progress and the rise in internet usage rates worldwide. According to Statista, the global Gambling market reached $74 billion in 2024, and it is projected to reach up to $145 billion by 2029. This growth is driven by the availability of offers that allow you to find entertainment from your home, as well as the growing number of mobile users.
| Year | Market Size (Billion USD) |
| 2023 | 63,5 |
| 2024 | 74,2 |
| 2025 | 85,9 |
| 2026 | 99,1 |
| 2027 | 114,3 |
| 2028 | 129,8 |
| 2029 | 145,6 |
This information shows that iGaming is moving beyond entertainment, giving marketers and advertisers the opportunity to develop tactics to attract users and increase revenue in this growing sphere.
Gambling includes various types of activities:
Players engage in casinos to play such games as slot machines and blackjack from their homes or even beds. Blockchain and random number generators (RNGs) help ensure gameplay and transaction security for users.
2. Sports Betting:
Sports Betting is becoming even more popular. People began to follow various sporting events, such as football, basketball or horse racing, more than ever. Moreover, the popularity of eSports is growing rapidly, attracting more and more fans to follow the games and place bets on it.
3. Poker:
Poker is one of the oldest and favorite card games. It is known for its entertainment and financial advantages. Online poker occupies a significant part of iGaming, because players participate in numerous live games, for example, varieties of Texas Hold’em and Omaha.
4. Lotteries:
Lotteries are also a form of iGaming. The difference is that people do not buy tickets in stores, but play online in order to receive various awards and prizes. As a rule, the winnings are money.
5. Bingo and Others:
Online Gambling also includes other games that require player skill, such as bingo or chess.
The world of online Gambling industry continues to grow because of various factors:
Each country has its own rules regarding iGaming. When you choose a GEO for your ad campaign, remember that regulations can influence the success and traffic volume gained. Let’s get deeper in this question by looking through characteristics of several countries.
Many European countries have strict iGaming rules. Nevertheless, it’s still a popular region to rung Gambling and Betting traffic, especially in such countries as the United Kingdom, Malta, Sweden, and Gibraltar.
Regulations for gaming vary between the United States and Canada in North America. Let’s have a look at this differences:
The iGaming industry in Asia is recognized for its nature stemming from the differences in laws and enforcement methods across regions.
Gambling regulations in Africa are evolving and are currently being implemented differently across the regions.
In the ROIads advertising network, affiliate marketers and teams have the option to acquire Gambling traffic for promoting offers. These are our areas of interest where we suggest advertisers a substantial volume of traffic.
These areas are known for their enthusiasm for Gambling activities. We suggest considering the mentioned countries before starting an advertising campaign with ROIads!
ROIads is a platform for advertising push and pop ad formats. Unlike Facebook and Google Ads that have numerous restrictions for starting campaigns, this platform allows merchants to gain traffic without the hassle of moderation or approval hurdles.
| Massive reach | 900 billion impressions monthly ensure your campaigns reach a broad global audience |
| High-Quality Traffic Sources | Our ad network includes premium traffic sources from an exclusive base of publishers |
| User-friendly platform | Intuitive interface for easy campaign management and detailed statistics |
| AI Bidding Technology | Automatic optimization based on performance data |
We have explored the potential of iGaming in affiliate marketing. Also, we have delved into the benefits of using the ROIads advertising platform for ad campaigns. Let’s now move on to discussing insights on navigating this sphere.
While the iGaming industry can be highly profitable, achieving success hinges on using strategies and tailoring advertising campaigns appropriately.
For media buyers or advertisers the main task is to attract the right audience — one that will register, deposit or play. This requires a deep understanding of your audience and creative approach. In iGaming vertical you should consider the following:
In the world of iGaming, creating push notifications is essential for grabbing the interest and motivating users to take action. Drawing upon our knowledge and extensive experience in this niche, we have compiled a set of six points to assist you in producing engaging push notification ads.
The first step is to place messages such as “Making a million is easy! Exclusive bonuses for beginners”. This approach helps to draw in more visitors and attract players looking for easy wins.
To reach the players, consider using casino symbols such as slot machines and roulette tables as well as such a number as 777. Attractive and dynamic visual effects demonstrating the gameplay should attract the attention of the audience. The “Sign up and enjoy your bonus!” invitation is фдыщ designed to attract users.
In order to motivate users to act promptly and decisively create limited time conditions. This tactic causes a feeling of urgency especially if you use such messages as “Act now” or “Today only!”. We recommend using this push advertising strategy for offers with temporary discounts or exclusive incentives.
The use of visual elements such as money has proven to be a good strategy for attracting visitors in Gambling. This brings up the idea of financial gain and instills a sense of confidence, creating the impression of imminent success.
We suggest using such messages like “Get a 100% Bonus” or “Receive Your Reward Upon Registration” to grab the audience’s interest and encourage action. It’s also effective to add statements like “Sign Up Now” or “Redeem Your Bonus” to boost the impact of these advertisements.
Promotions that highlight “Limited time offer!” can create a sense of exclusivity for users by suggesting them a chance that may not be available to everyone. These appealing deals have the power to motivate gamers to act promptly. Expressions such as “Join, Registers, Win and Enjoy” or “Claim your bonus today” simplify the steps for users to grasp what actions they should take.
Launching a pop ads campaign, make sure that your pre landing and landing pages suits the offer. There are several tips:
It takes time to reach a landing page. The marketing funnel consists of creatives, prelanding and landing pages. Therefore, in order to ensure the successful achievement of the goal and effective engagement, it is important to get gamers interested from the very beginning of the interaction.
When creating prelanding pages for iGaming, it’s essential to make them lively and engaging with features like a spinning wheel or an attractive promotional deal. Highlight the advantages such as spins, welcome bonuses or immediate rewards so that users can see the value and realize that signing up will bring them benefits.
Keep it brief! Try messages like “Take a Chance” or “Claim Your Bonus Now.”
Tip: To enhance audience participation and boost engagement levels in your content strategy plan consider adding such things as spinning wheels or interactive pop up messages.
The landing page should be easy to understand and navigate. We recommend placing the registration form, bonus information, and a call-to-action button here. All this increases user engagement and conversions, minimizing distractions during the registration process.
Tip: Divide the process into stages, with limited input sections (such as name or email address) and include visual cues showcasing advantages, bonuses or complimentary spins upon signing up.
Launching an ad campaign in iGaming requires attention to details that can impact the success. Here are a few key considerations to remember when launching campaigns, for Gambling or Betting:
It is essential to conduct market research and gauge the demand for the offers within the specific countries being targeted such as Indonesia, the Philippines and Thailand. These nations exhibit an inclination towards Gambling activities. Nonetheless, it is crucial to take into account the frameworks overseeing iGaming promotional activities, within these geographical areas.
We recommend segmenting the target audience based upon criteria including interests and geographical location as well as age. Some gamers may be looking to win money, while others may just be looking to have fun online. This method allows you to develop a more targeted marketing strategy, thereby increasing the likelihood of successful conversion of potential customers into real customers in the long term.
Before starting a campaign in iGaming, make sure to create and test visuals first! Creatives play an important role in capturing the audience’s attention for Gambling and Betting campaigns. The headlines and text messages should focus on highlighting bonuses and quick wins while also encouraging users to take action. By the way, in ROIads you have the opportunity to upload up to 10 creatives!
When starting a campaign make sure to use all targeting features and settings including devices and operating systems (OS), GEO locations, and time zones to effectively target your desired audience with accuracy.
Begin your marketing strategy by setting budgets to experiment with sources of traffic flow. Evaluate the data collected and adjust bids to enhance effectiveness over time while slowly raising the allocated funds for these channels.
Using micro bidding allows you to adjust rates depending on the performance of each channel and increase them in high-traffic areas to optimize results and prevent budget waste on low-efficiency sources, which ultimately increases ROI.
Consider using whitelists. They are designed to prioritize sources of high-quality traffic. Blacklists are also important, which exclude inefficient traffic sources. Feel free to contact your ROIads customer service manager to get whitelists and blacklists.
After you’ve launched a campaign, start tracking the statistics to stay on top of the evolving iGaming landscape. Monitoring metrics, like CTR (Click Through Rate) CPA (Cost Per Acquisition) and CR (Conversion Rate ) is crucial for achieving success in this field. Use ROIads real time analytics tools to make adjustments and fine tune your campaign, for results.
By joining our platform, you will be able to achieve maximum success with ROIads using a number of features available to you now. Start your journey to profitability with ROIads!
