The online gambling market is growing fast and competition for players is getting tougher. One of the key factors of success for operators and advertisers is choosing the right geo — countries or regions where the audience will be most interested in gambling and where the ad will bring the most ROI.
Choice of geos for promoting gambling depends on many factors: legislation, audience interest, competition, and of course, ad spend. In this article from ROIads ad network experts we will cover the best countries and regions for gambling promotion, compare Tier 1, Tier 2, and Tier 3 geo and give you tips on how to choose the right market for your ad campaign.
Why Geo is Crucial for Gambling Ads
Geo choice for a gambling campaign has a direct impact on the success and ROI. Advertisers need to consider many factors that can vary greatly by region:
- User behavior
Gamers’ needs and interests can be very different by culture, economic level and traditions of each country. For example, users in the US and Canada (Tier 1) are used to higher standards of security and service quality, which requires more effort to create high quality content. In Tier 3 countries like Bangladesh and Vietnam, users are more attracted to availability and bonuses. In developed countries, people play for fun, while in Tier 3 countries, gambling is a source of income. This nuance depends on your campaign positioning. - Regulation and laws
Regulation of gambling varies by country. In Tier 1 countries like the US and UK, there is strict control over the industry, so advertisers need to pay extra attention to local laws. In some Tier 2 and Tier 3 countries like Brazil or India, laws are less strict, so they are more open to the market but require understanding of each region. - Competition and ad spend
Competition varies by country which also affects the ad rates (CPC, CPM) and average user revenue. In Tier 1 countries competition is higher, so ad spend is higher but also higher ROI. In Tier 2 and Tier 3 countries ad spend can be lower but traffic quality and user behavior also differ.
Why Promoting Casino Games Through Push and Pop Traffic is a Winning Strategy
Now let’s get into which traffic sources are best for gambling advertising. Once we have that figured out, we’ll move on to the top geos for gambling.
Push and pop traffic is the more flexible and cost effective way for advertisers to reach their audience with less restrictions. Push ads show up as notifications on users’ devices so they get high visibility without having to actively browse a webpage. Pop ads load in a new tab or window behind the main browser window. This subtle approach keeps the ad in front of the user without interrupting their current browsing experience. Here are the benefits of using push and pop networks for gambling.
- Flexibility and Accessibility
Push and pop notifications don’t have the same strict rules as social media or search engines, so you can create more creative and attractive campaigns. - Wide Reach
Push notifications are delivered directly to the user’s device, and pop ads appear on top of the content, to grab attention and increase conversion chances. - Affordable Rates and Budget
Cost per click in push and pop ads is lower than in PPC and social media platforms, so you can get more traffic for less.
For comparison table — push and pop traffic vs other traffic sources:
| Parameter | Push and Pop Ads | Social Media (Facebook, Instagram) | Google Ads |
| Availability for Gambling Ads | High | Low | Low |
| Creative Freedom | Flexible | Limited | Limited |
| Targeting | Broad | Precise but limited for gambling ads | Broad, with restrictions |
| Risk of Account Suspension | Low | High | High |
| Effectiveness for Mass Reach | High | Medium | Medium |
Trending Geos for Gambling Launching in ROIads Ad Network
So we figured out the top formats suitable for gambling advertising. Now let’s dive into which geo works best with this vertical. Choosing the right geo directly affects the results of your gambling campaigns as each country offers unique opportunities depending on the level of competition, profitability and local regulations. Let’s break down the top geos for gambling advertising in ROIads and find out what to expect from advertisers depending on the Tier of the country.
Tier 1: Top Geos for Gambling
In Tier 1 countries like the US, Australia, Canada, France, and Japan, advertisers can expect high ROI but are willing to pay for it. These countries have strict ad requirements and high competition but ROI is justified by the paying audience.
We have a lot of premium traffic in these countries and Micro Bidding and AI Bidding Technology helps to set bids and sources to reach your audience even in competitive environments with high entry barriers. Plus our ad formats have no restrictions like on Facebook or other resources so you can launch campaigns smoother and with less limitations on your creative.
Tier 2: Top Geos for Gambling
Tier 2 includes countries with moderate competition but high potential for profit — South Africa, Turkey, Malaysia, Philippines and Thailand. These regions are popular among advertisers who want to get the most out of their budget. In these countries, gambling ads can be more flexible and allow to attract a wide audience for verticals like sports betting and casino.
On ROIads these markets show stable results and allow advertisers to balance between ROI and spend.
Tier 3: Top Geos for Gambling
Tier 3 is growing markets with affordable traffic and high scalability. Countries like Indonesia, Bangladesh, Thailand, India, Vietnam, Philippines, Pakistan, Egypt, Kenya and Côte d’Ivoire attract advertisers with their affordability. Here you can launch campaigns with minimal spend and test different strategies.
On ROIads these markets are perfect for starting campaigns as advertisers can test different creatives and approaches, gathering data for further optimization and scaling.
Here you can check the full list of top performing geos for gambling in ROIads and our average prices. All countries are in descending order of impressions in the gambling vertical, but the data in the tables are common across all verticals.
| Geos | Average CPC (for Push Ads) | The Number of Impressions — Push Ads | Average CPM (for Pop Ads) | The Number of Impressions — Pop Ads |
| Indonesia | $0.007 | 86703178 | $0.870 | 1066317 |
| Bangladesh | $0.060 | 78279179 | $8.638 | 236063 |
| Thailand | $0.076 | 127515339 | $5.162 | 316506 |
| Brazil | $0.030 | 66027648 | $1.615 | 298897 |
| Japan | $0.186 | 69817923 | $5.004 | 246232 |
| Malaysia | $0.017 | 92855256 | $1.474 | 156319 |
| India | $0.007 | 389755408 | $0.870 | 675070 |
| Vietnam | $0.022 | 30485015 | $2.963 | 401650 |
| South Africa | $0.062 | 8670381 | $2.606 | 9270 |
| Australia | $0.177 | 10210150 | $0.717 | 63729 |
| Philippines | $0.027 | 68729119 | $2.342 | 100390 |
| United States | $0.087 | 51617164 | $1.241 | 1814232 |
| Turkey | $0.044 | 11855681 | $2.705 | 139497 |
| Pakistan | $0.023 | 6951235 | $2.616 | 109670 |
| France | $0.101 | 52279236 | $1.363 | 173940 |
| Canada | $0.130 | 12204312 | $2.268 | 275309 |
| Egypt | $0.022 | 46264525 | $2.781 | 77621 |
| Kenya | $0.069 | 3636082 | $2.111 | 31141 |
| South Korea | $0.120 | 6432144 | $0.876 | 54444 |
| Côte d’Ivoire | $0.142 | 5650055 | $3.273 | 4924 |
With tools and traffic pricing like on ROIads, you can bid by country and apply flexible strategies across multiple best geos for gambling, for super efficient budgeting and high conversion rates.
Quick Overview of ROIads Ad Network
Our advertising network is an ad platform for affiliate marketers worldwide. With its massive reach and innovative features, ROIads is the toolset for marketers to maximize their ad campaigns across various verticals and geos. Here’s a quick look:
- Global Reach: Access to traffic in over 150+ countries
- Top Ad Formats: Pops and Push Ads
- Minimum Deposit: $250
- Support at Every Stage: Personal account manager for strategy assistance, setup and optimization guidance, custom blacklists and whitelists, free creatives for advertisers depositing $500 or more.
Advanced Features of ROIads
Our ad network has features to give you full control over your campaigns and performance:
- Micro Bidding: A powerful tool to adjust bids on specific publishers and sources, to optimize traffic on a super detailed level.
- Advanced Targeting Options: Geo and region, device, os, carrier, time, browser and language targeting to segment your audience for better engagement and conversions.
- AI Bidding Technology: ROIads uses machine learning to analyze traffic and adjust traffic sources automatically, to keep your campaigns competitive and cost effective.
- Detailed Reporting: Real-time analytics to track your campaigns and make data driven decisions and optimizations.
Conclusion
Understanding how to choose the right geo is crucial for successful gambling advertising, as each region brings unique opportunities and challenges — from strict regulations in some countries to cost-effective, high-growth markets in others. With this guide, you now have all the essential insights to launch campaigns like a pro.
Our ad platform provides the flexibility and tools to adapt to each market’s nuances, from advanced targeting and Micro Bidding to AI Bidding Technology. Whether you’re aiming to maximize returns in established markets or scale efficiently in emerging ones, ROIads is ready to support your success. Dive into these geos confidently and watch your campaigns thrive.
