Poland is an attractive market for affiliate marketers promoting trading offers. With a growing economy and increasing financial literacy, more Polish users are exploring investment opportunities, making trading one of the most profitable verticals in the region.
In this guide, we’ll break down everything you need to know about running successful trading ad campaigns in Poland. We’ll cover the basics of the trading vertical, the most effective traffic sources, and the best creative approaches for push and pop ads. Additionally, we’ll discuss pre-landing and landing page strategies, along with practical campaign optimization tips to maximize conversions.
Let’s dive into the details and explore how to craft high-performing trading campaigns for the Polish market!
What is the Trading Vertical?
In affiliate marketing, trading vertical means offers related to online investing, where users sign up for brokerage platforms, trading apps or financial services. These platforms allow users to trade various financial instruments like stocks, Forex, commodities and cryptocurrencies.
Regular vs. Crypto Trading: What’s More Popular in Poland?
There are two primary types of trading offers.
- Regular Trading — Forex (foreign exchange trading), stock market investments, commodities trading (gold, oil, silver). It’s heavily regulated, promoted by established brokers and appeals to users looking for safe investment opportunities.
- Crypto Trading — Trading cryptocurrencies on exchanges, investing in DeFi projects, NFTs. Crypto trading has a niche audience, more regulated and less trusted in Poland than regular trading.
📌 Key insight: Regular trading is way more popular in Poland because users trust licensed brokers and regulated financial institutions. Many users prefer to invest in Forex or stocks rather than volatile crypto assets.
For advertisers, this means when running trading campaigns in Poland, you should focus on traditional investment platforms rather than crypto exchanges. Emphasizing stability, regulation and financial growth in ad creatives will get you more conversions.
Economic Indicators of the Trading Market in Poland
Knowing the traders profile and the trading market in Poland is crucial for running effective ad campaigns. Let’s see the size and potential of the market in this geo — this is a key to finding growth opportunities and to tailor the right ad strategy.
Market Size of Trading in Poland
It’s hard to determine the exact size of the trading market in Poland because of the lack of public data. However, Warsaw Stock Exchange (GPW) reports show strong market growth.
- In 2023, the WIG index (the main stock market index in Poland) grew by 36.5%, making it one of the best-performing major stock indices in Europe.
- In the first half of 2024, GPW Group recorded an all-time high revenue of 239.1 million PLN, marking a 5.3% increase compared to the previous year.
WSE (Warsaw Stock Exchange) is also an important part of the trading landscape in Poland. Despite difficulties in the last 10 years, there are efforts to revive the exchange, with new listings and market cap growth initiatives.
General Economic Insights about Polish Economic
Poland’s economic environment has been conducive to the growth of the trading sector. Key indicators include:
- Gross Domestic Product (GDP): In the fourth quarter of 2024, Poland’s GDP grew by approximately 2.8-2.9%, with projections of 3.1% growth in 2024 and 3.9% in 2025.
- Inflation Rate: As of December 2024, the inflation rate stood at 4.7%, which, while above the National Bank of Poland’s target range of 1.5% to 3.5%, indicates a relatively stable economic environment.
- Unemployment Rate: The unemployment rate was reported at 5% in November 2024, reflecting a stable labor market.
Additionally, Poland’s location in the heart of Europe, educated and competitive workforce and EU membership means it’s a great destination for investors. In short, Poland’s growing economy, stable financial situation and trading infrastructure development makes it great for traders and investors.
Demographics of Traders in Poland
The trading community in Poland has been experiencing significant growth. In 2023, the number of active clients of Polish brokers offering retail Forex (FX) and Contracts for Difference (CFDs) increased by 23%, reaching over 175,000 individuals. This outpaces the growth seen in many other European countries.
While detailed demographic data is limited, global trading trends suggest that the typical Polish retail trader:
- Is predominantly male, aged 25-45.
- Has at least a bachelor’s degree, often in finance, economics, or business.
- Is highly interested in financial markets, investments, and trading opportunities.
These traders look for high-quality investment platforms, regulated brokers, and often trade Forex and stocks rather than cryptocurrencies.
Best Traffic Sources for Promoting Trading Offers in Poland
Selecting the right traffic sources is key to running profitable trading campaigns. Due to the high value of trading leads, you need to balance cost-efficiency, targeting precision, and compliance requirements. Below is an overview of the best performing traffic sources for trading offers, their advantages, challenges and suitability for different trading verticals.
1. PPC Advertising
Pay-per-click (PPC) advertising on platforms like Google Ads and Bing Ads allows marketers to target high-intent users actively searching for trading-related terms.
Advantages:
- High-quality traffic — Users already interested in trading.
- Advanced targeting — Allows precise segmentation based on demographics, search intent, and device type.
Challenges:
- Strict regulations — Google and Bing enforce stringent compliance policies on trading ads, often requiring financial licenses and approvals.
- High competition and CPC costs — Trading keywords are some of the most expensive in paid search.
- Frequent ad rejections — Accounts may face bans if they fail to comply with platform policies.
Best for: Forex trading, regulated brokers, and platforms with approved financial licenses.
2. Social Media Advertising
Social media platforms (Facebook, Instagram, TikTok, YouTube, Twitter/X, Reddit, LinkedIn) offer vast audiences with diverse targeting options, from interest-based targeting to retargeting and lookalike audiences.
Advantages:
- Engages a younger, tech-savvy audience — Ideal for crypto trading and retail investors.
- Powerful visual storytelling — Video ads, influencers, and UGC (user-generated content) boost credibility.
- Advanced retargeting — Helps recover lost leads and optimize conversions.
Challenges:
- Heavy ad restrictions — Platforms like Facebook and TikTok frequently restrict financial ads, requiring compliance with financial regulations.
- Risk of account bans — Many affiliate marketers struggle with getting trading ads approved.
- Ad fatigue — Social media users often ignore repetitive financial ads.
Best for: Crypto trading, influencer-driven promotions, and educational trading content.
3. SEO & Organic Promotion
Search Engine Optimization (SEO) and content marketing provide long-term traffic sources for trading offers by leveraging blogs, YouTube, Twitter threads, and email lists.
Advantages:
- Sustainable, long-term traffic — Once ranked, organic content continuously drives leads.
- Authority building — Helps establish trust and credibility in the financial space.
- No ad restrictions — Bypasses the compliance issues seen in PPC and social ads.
Challenges:
- Time-consuming — SEO efforts take months to show results.
- Requires expertise — Needs high-quality content, backlinks, and proper optimization.
- Difficult to scale quickly — Unlike paid ads, SEO does not deliver immediate traffic.
Best for: Authority sites, financial blogs, YouTube channels, and long-term brand-building.
4. Push Traffic in Ad Networks: A High-ROI Solution
Push traffic is one of the most effective and highest converting ad formats for trading offers promotion. Unlike display or search ads, push notifications are sent directly to users’ devices, showing up as real time alerts on desktops, mobile phones and tablets.
This format allows advertisers to reach users instantly, even when they’re not actively browsing, making it perfect for forex and crypto trading campaigns. Since push notifications are an opt-in model, the audience is more engaged and therefore higher conversion rates compared to many other traffic sources.
Another big plus of push ads is that they bypass compliance restrictions, which often limit PPC and social ads in the trading space.
Advantages:
- High engagement rates — Since push notifications appear directly on users’ screens, they naturally attract attention, increasing CTR and conversions.
- No compliance restrictions — Unlike PPC and social ads, push traffic allows unrestricted promotion of trading offers, even in regulated markets.
- Cost-effective and scalable — Push ads offer low CPC rates, allowing affiliate marketers to test, optimize, and scale campaigns quickly.
- Works across all devices — Push notifications are effective on both desktop and mobile, expanding the reach of trading campaigns.
Challenges:
- Requires compelling creatives — If the notification lacks a strong hook, users may ignore it.
Solution: Use urgency-driven messaging like “Last Chance to Claim Your Trading Bonus!” or “Bitcoin Surges 10% — Trade Now!”.
- Opt-in dependency — Push ads are delivered only to users who have previously opted in.
Solution: Target premium traffic sources in networks like ROIads to ensure high-quality engagement.
5. Pop Traffic in Ad Networks — A Highly Effective Alternative
Popunder (pop) ads in ad networks are a great alternative to PPC and social ads, especially for offers where compliance restrictions limit reach and profitability. These ads open when users visit certain websites and open a new browser tab or window in the background.
Unlike PPC or social media, ads pop traffic has no platform restrictions, making it one of the most available and scalable for affiliate marketers. When optimized properly, pop ads deliver a high volume of engaged users at low cost, and it is perfect for regular and crypto offers.
Advantages:
- No ad restrictions — Unlike Google Ads, Facebook, or TikTok, pop ads do not require financial licenses or compliance approvals, allowing unrestricted promotion of trading offers.
- Massive reach and global scalability — Pop ads are widely used across various geos, providing millions of impressions daily, making them ideal for high-volume trading campaigns.
- Lower competition and cheaper costs — CPM rates are significantly lower than PPC, reducing overall acquisition costs.
- High conversion potential — When combined with well-designed pre-landers, pop traffic converts exceptionally well, especially for crypto trading platforms, forex brokers, and financial services.
- Perfect for aggressive testing and scaling — Due to its affordability, pop traffic allows advertisers to test multiple angles, optimize performance, and rapidly scale winning campaigns.
Challenges:
- Quality variations across traffic sources — Some ad networks have a mix of high-quality and low-quality traffic.
Solution: Use premium ad networks like ROIads that provide traffic segmentation and Micro Bidding to refine sources.
- Potential ad fatigue — If not optimized, pop traffic can suffer from high bounce rates.
Solution: A/B test different landing page designs, hooks, and creatives to maximize engagement. Also, you need to set up the ad frequency properly (1-2 per user per day).
Best for: Forex trading, crypto trading, and brokers looking for high-volume, unrestricted traffic sources.
Why ROIads is a Top Choice for Trading Ad Campaigns
ROIads is the #1 ad network for promoting trading offers with push and pop traffic, scalable and cost-effective for affiliate marketers. Unlike PPC and social platforms, ROIads allows unlimited trading ad promotion, and it’s perfect for Forex and crypto campaigns.
Key Information About ROIads
- Top Verticals: Finance (Trading), Gambling, Betting, Antivirus.
- Ad Formats: Push and pop ads, proven to convert for trading offers.
- No Compliance Restrictions: No ad restrictions on trading promotions like Google and Facebook.
- AI-Powered Optimization: AI bidding technology to optimize campaigns for better performance.
- Micro Bidding: Bid at the source and publishers level to fine-tune traffic quality.
With quality traffic, advanced optimization and flexible budgets, ROIads is perfect for trading affiliate campaigns. Now let’s get into creative ideas for push and pop ads to get results.
4 Creative Approaches for Push Ads: Promoting Trading Offers in Poland
When creating push ad creatives for trading campaigns in Poland, you should use proven approaches that work with your audience. Based on the examples below, here are four push ad strategies to increase engagement and conversions.
1. Financial Incentives & Free Bonuses
Many Polish traders are interested in commodity trading, especially in oil, gold and silver. These physical assets are seen as a safe haven against inflation and economic uncertainty. Promote trading opportunities in physical commodities to attract an audience that prefers traditional investments over digital assets like crypto.
Key elements of this approach:
- Headline: Commodity trading (“Oil Prices Are Rising — Invest Now!”).
- Visuals: Use physical assets like oil barrels, gold bars or mining operations.
- CTA: Direct and action oriented, like “Trade Commodities Today” or “Start Trading Oil Futures”.
💡 Tip: This works best when tied to real life economic trends, like oil price fluctuations or inflation fears. Polish campaigns should focus on stable and profitable assets over speculative instruments.
2. No KYC / Fast & Anonymous Trading
Many traders, especially crypto and Forex traders, value privacy and prefer platforms that don’t require KYC. The promise of instant access to trading without long registration is a great incentive to click the ad.
Key elements of this approach:
- Headline: Highlight instant trading and no KYC (“Trade Instantly — No KYC Required!”).
- Visuals: Crypto exchange symbols, recognizable assets like Bitcoin, USDT, or Ethereum.
- CTA: Direct and action-oriented, such as “Start Trading Now”.
💡 Pro Tip: This type of approach works best for crypto trading, but since regular trading is more popular in Poland, it’s better to adapt the messaging to regulated brokers with fast onboarding instead of purely anonymous exchanges.
3. Market News & Urgency-Driven Messaging
Traders react quickly to market movements. If they see an ad about a potential price jump or a major economic event, they are more likely to engage to avoid missing out.
Key elements of this approach:
- Headline: Focus on a question or market insight (“Will Bitcoin Explode Soon?”).
- Visuals: Include a price chart or stock ticker, making the ad look like an urgent financial update.
- CTA: Encourage action with “Check Market Predictions” or “Trade Before It’s Too Late”.
💡 Pro Tip: This approach is ideal for Forex and stock trading. Use real, verified market trends rather than clickbait to build trust.
4. Exclusive Investment Opportunities & High-Value Trading
High-net-worth traders and professionals look for premium investment opportunities, pre-IPO stocks, venture capital, commodities. Position trading as a high-end wealth building activity to attract serious investors.
Key elements of this approach:
- Headline: Exclusive trading benefits (“Invest in Exclusive Trading Assets!”).
- Visuals: Professional trading dashboards, app UIs or high-end assets like gold and real estate.
- CTA: More refined, “Join the Elite Traders” or “Access Premium Investments”.
💡 Pro Tip: Works best for highly targeted push ads with personal messaging. Use exclusive sounding headlines and professional visuals to attract high-income traders looking for serious investment opportunities.
3 Creative Approaches for Pop Ads: Promoting Trading Offers in Poland
Pop ads (popunders) are one of the best traffic sources for trading offers, high visibility and low cost per lead (CPL). But success depends on strong pre-landing and landing pages that grab user attention and convert. Below are the examples.
1. Educational Pre-Landing for Beginner Traders
Many Polish traders are newbies who want to learn how trading works before they put real money. Simple onboarding pre-landing that explains trading basics and guides users step-by-step will get more signups.
Key elements:
- Headline: Learning trading basics (“New to Trading? Learn & Start Now!”).
- Visuals: Trading interface with a friendly welcome message (like Olymp Trade example).
- CTA: Low friction buttons like “Start” instead of “Deposit Now”.
💡 Pro Tip: Works great for brokers with demo accounts as it eases user into the process without asking for deposit.
2. Authority & Trust-Based Landing Page
Polish traders prefer regulated, established trading platforms. Landing pages that emphasize trust, experience, security will build credibility, and convert.
Key elements of this approach:
- Headline: Security & experience (“25+ Years of Market Expertise”, “Trade with Confidence”) as seen in the second example.
- Visuals: Financial imagery, bull market symbol, secure login screen, broker certification badges.
- CTA: Trust building wording, “Join Trusted Traders”.
💡 Pro Tip: Add testimonials or regulatory logos (like “Licensed by the Polish Financial Authority”) to increase credibility.
3. Minimalist Landing Page for High-Converting Sign-Ups
Some traders are already familiar with trading and don’t need lengthy explanations. A clean, minimalist landing page with a strong CTA works best for these users.
Key elements of this approach:
- Headline: Keep it short and direct (“Upgrade the Way You Trade”) as seen in the Exness example.
- Visuals: Simple signup form with big CTA button
- CTA: High-contrast buttons like “Register” or “Try Free Demo” for quick conversions
💡Pro Tip: Works well for retargeting pop ads as it removes distractions and gets to signups.
10 Best Practices for Trading Ads Campaign Optimization in Poland
To perform well in the trading vertical, you need to have a structured approach to campaign setup, optimization and scaling. Below are the key best practices for running profitable trading ads in Poland.
1. Start Wide, Then Optimize
Start with broad targeting (geo, device, OS, browser, traffic sources) to collect data. Once you see what’s working best, increase bids on high quality traffic and decrease spend on low performing ones. Use Micro bidding to optimize at the most granular level.
2. Set Frequency Capping to Avoid Fatigue
Showing ads too many times can lead to user fatigue, lower CTRs and unsubscribes. A good rule of thumb is to limit push and pop ads to 1-2 impressions per user per day to keep your audience engaged without overwhelming them.
3. Test Multiple Creatives for Maximum Performance
The trading vertical is competitive and different audiences respond to different messages. Running 5-10 creatives per campaign allows you to find the best converting approach for copy, visuals and CTA style.
4. Rotate Creatives to Prevent Banner Blindness
Even top performing creatives become ineffective over time. Regularly refresh ads with new angles, visuals and messages to keep the audience engaged and avoid ad fatigue. If CTR drops significantly, it’s time to update your creative strategy.
5. Use a Conversion Tracker and Optimize with Micro Bidding
Conversion tracking is crucial to see which traffic sources bring real deposits and active traders. Use trackers like BeMob, RedTrack or Voluum to monitor campaign performance and adjust bids at the source level with Micro Bidding.
6. Test Different Languages in Creatives and Landing Pages
In Poland both Polish and English perform well in trading campaigns and Russian may work for some audiences. Running A/B tests with different language versions.
7. Optimize Landing Pages for Pop Traffic
Since pop ads bring massive traffic, your landing page must be optimized for fast, smooth conversions. Test different headlines, CTAs and trust building elements like broker ratings, testimonials and security badges to increase credibility.
8. Scale Smart by Monitoring KPIs
Monitor CTR, conversion rate, ROI and EPC (earnings per click) to scale. Gradually increase budgets on winning campaigns and test new creatives to avoid performance flatline.
Conclusion
Poland has a massive trading audience, growing community of investors, stable economy and growing interest in Forex and stock trading. But running successful campaigns in this geo requires the right approach — from choosing the best traffic sources to creating high-converting creatives for push and pop ads.
To make profits, you need an ad network that delivers traffic without restrictions. ROIads has everything you need to launch and scale your trading campaigns in Poland — premium push and pop traffic, advanced targeting, AI bidding technology and Micro bidding for traffic control. Now is the time to tap into Poland’s trading market, and run high performing campaigns on ROIads. Sign up today and start getting high quality leads with push and pop ads that really convert.
