A new format has launched in ROIads — in-page push. This is an on-site format that is displayed directly on a website page and does not require users to subscribe to notifications.
In-page push traffic complements classic push campaigns by covering scenarios where subscriptions are unavailable or the effectiveness of browser-based push notifications declines. The format works independently of browser limitations and is suitable for stable scaling across different geos and verticals.
In this article, we take a detailed look at what in-page push ads is from a mechanics standpoint, how to work with the format, which creatives are suitable, what results should be considered normal, and how to launch in-page push campaigns in practice within the ROIads ad network.
In-Page Push Traffic: How the Format Works and What It Is
In-page push notification is an on-site advertising format that is displayed directly inside the website page the user is currently on. Visually, it looks like a push notification, but it does not belong to classic push notifications in terms of either mechanics or display conditions.
The key point is that in-page push is a no-subscription format. Users do not need to give permission to receive notifications and are not added to a subscriber base. Ads are shown only during an active session, while the user is on the publisher’s website.
From a technical perspective, in-page push is closer to a banner or native format, but with push-style delivery logic:
- compact format;
- short text;
- focus on a fast click;
- native integration into the page.
Why In-Page Push Works Across All Devices
One of the key strengths of the format is reach. In-page push works equally well on desktop and mobile, including iOS devices, where classic push notifications are unavailable or heavily restricted.
Because of this, the format:
- does not depend on the browser;
- does not rely on opt-in mechanics;
- scales consistently across different geos.
Users see the notification not as an overlay on top of the screen, but as part of the page, which reduces irritation and provides a calmer, more “soft” interaction with advertising.
User Behavior and Interaction Characteristics
In-page push does not interrupt the user abruptly. It does not block content or aggressively pull attention away. This directly affects user behavior:
- clicks are more intentional;
- the share of accidental clicks is lower;
- frequency control is more effective.
That is why in-page push traffic is often used as a format for stable testing and scaling, especially when combined with push traffic.
In-Page Push Advertising, Classic Push, and Pop: How the Formats Coexist
In-page push traffic often operates alongside other formats. In real media plans, it is almost always used together with push and pop — not as a replacement, but as a complement.
In-page push covers on-site scenarios: the user is already on the website, sees the notification in a familiar format, and reacts without abruptly interrupting the session. This makes the format suitable for smooth engagement and scaling.
Push notifications work according to a different logic. They are a channel for repeated contact with a subscribed audience and quick reactions. Pop is a tool for volume and aggressive reach, where the priority is the number of clicks.
Formats Are Distributed by Tasks
Formats are usually assigned based on specific goals:
- in-page push traffic — stable reach without subscriptions, frequency control, and availability across all devices;
- push — audience return and re-engagement;
- pop — scaling and fast traffic acquisition.
In many cases, the best results come from combining formats within a single strategy. For example, in-page push is used for initial contact and testing, push — for further interaction, and pop — for expanding reach during scaling.
This approach makes it possible to:
- avoid hitting the limitations of a single format;
- manage user attention more flexibly;
- distribute budgets depending on the funnel stage.
That is why in-page push traffic is more often viewed as part of an overall setup rather than a standalone, one-size-fits-all channel. It integrates well into existing infrastructure and strengthens other formats without directly competing with them.
Format Comparison Table
| Parameter / Task | In-Page Push | Push | Pop |
|---|---|---|---|
| Display type | Inside the page (on-site) | Off-site | Off-site |
| User subscription | Not required | Required | Not required |
| iOS support | Yes | Limited / No | Yes |
| Browser dependency | No | High | Low |
| UX control | High | Medium | Low |
| Format aggressiveness | Low / Moderate | Low | High |
| Suitable for scaling | Yes | Yes | Yes |
| Suitable for initial testing | Yes | Not always | Yes |
| Interaction type | Intentional click within the session | Reaction to a notification | Session interruption |
| Role in media strategy | Core on-site format | Working with subscribed audience | Fast traffic volume |
In ROIads, we have ensured seamless compatibility between formats. When creating a push campaign, you can also launch an in-page push campaign in just a couple of clicks. We will cover this aspect in more detail in the chapter dedicated to step-by-step setup in our ad network. For now, let’s move on to a brief overview of ROIads features and capabilities.
Brief Overview of ROIads
ROIads is an advertising platform designed for affiliate marketers and media buyers who value traffic control, predictability, and the ability to scale without complex setups. The platform follows a performance-driven approach and is built specifically for verticals where traffic quality and optimization are critical.
Key Platform Features:
- Available formats: push, pop, in-page push, and direct click
- Daily impressions: 1 billion
- Competitive pricing: minimum CPC from $0.003, CPM from $0.5
- Micro bidding: adjust bids for individual gambling traffic sources and increase ROI by excluding underperforming placements
- AI bidding technology: allow a smart AI algorithm to adjust bids based on performance data analysis
- CPA Goal: automate optimization to achieve your target cost per conversion
- Optimization rules: automation of key actions, including pausing weak creatives and excluding inefficient sources
ROIads is suitable both for test launches and for working with large traffic volumes.
How to Launch an In-Page Push Campaign in ROIads: Basic Setup
In this chapter, we walk step by step through how to launch an in-page push campaign via the ROIads advertiser dashboard.
1. After registering in the advertiser’s dashboard, select the push format when creating a new campaign.
2. In our ad network, in-page push is configured within a classic push campaign. If needed, after setup you can disable the push campaign and keep only the in-page push campaign. We will cover this in the next steps. A detailed explanation of how to set up a push campaign is available in our comprehensive guide to launching push advertising.
3. At this point, you have uploaded creatives, selected geo and technical targeting options, and configured the postback in the classic push campaign. Now it’s time to enable in-page push. To do this, scroll to the bottom of the campaign setup page and find the Create extra campaign for in-page format option. Enable it by checking the box.
4. After saving, two campaigns will appear in the campaign list:
- the original push campaign;
- an automatic duplicate for in-page push.
If you want to run only in-page push advertising without a classic push campaign, this is the stage where you can enable and keep only the required campaign. Also you can ask your personal ROIads’ manager for helping to launch a separate in-page push campaign at the start.
5. The duplicate campaign inherits all targeting settings from the original launch: geos, devices, browsers, schedule, limits, and more.
6. Both formats operate exclusively in AI bidding technology mode — the strategy automatically distributes the budget and optimizes traffic sources toward performance.
ОтдеSeparate Optimization Settings for Each Format
Important: despite the automatic creation of a copy, the optimization nuances remain separate.
For the original campaign and the in-page push copy, you can configure independently:
- Whitelists / blacklists — different source lists can be used for each format;
- Optimization rules — automated rules for disabling weak setups, controlling budgets, and more;
- Micro bidding — precise bid adjustments for specific sources, placements, and segments.
Who This Is Especially Useful For
- Those already running push traffic in ROIads who want to expand traffic quickly without extra manual work.
- Media buyers testing new entry points without rebuilding targeting and settings from scratch.
- Anyone who values control: even with automatic duplication, all key levers remain separate.
The launch itself takes just a couple of clicks: choose the setup, double-check the settings, hit start — and from there, AI bidding technology works toward results.
Top Geos and Verticals for In-Page Push in ROIads
The effectiveness of in-page push strongly depends on the context in which it is used. The format performs best in verticals with high mobile traffic and in geos where reach without subscriptions and browser dependencies is critical.
Gambling
For gambling offers, in-page push works well as a format for initial contact and scaling, especially on mobile. It allows you to engage users smoothly within the session without overwhelming them with aggressive formats.
- Working geos: Kyrgyzstan, Australia, Indonesia
- Why the format performs well: high mobile traffic, stable user behavior within the session, the ability to maintain soft interaction without aggressive pops.
Dating
In dating, in-page push fits naturally into the user context and is not perceived as intrusive advertising. The format is most often used for gentle engagement and testing new setups.
- Working geos: Japan, China, Indonesia
- Why the format performs well: native appearance, a high share of mobile traffic, clear click logic, and fast user response.
Sweepstakes
For sweepstakes, in-page push remains one of the most stable on-site formats. It scales well and does not require complex setup or user subscriptions.
- Working geos: India, Bangladesh, the Philippines
- Why the format performs well: large volumes of mobile traffic, simple offers, and a low entry threshold for users.
Finance
In the finance vertical, in-page push traffic is used more cautiously. Trust and presentation are critical here, but with proper setup, the format delivers steady and predictable metrics.
- Working geos: Germany, India, Slovakia
- Why the format performs well: strong interest in financial products, the ability to interact with users directly within the page, and effective frequency control.
Overall, in-page push in ROIads performs best in geos with a strong mobile segment and in verticals where scale without strict subscription limitations is essential. The format integrates easily into a media strategy and can be used both for testing and for stable, high-volume traffic acquisition.
Tips for Optimizing In-Page Push Advertising in Traffic Arbitrage
Optimization of in-page push traffic does not start immediately. The format requires initial data, and early adjustments tend to do more harm than good. It makes sense to draw the first conclusions only after the campaign has collected a sufficient volume of clicks.
When to Start Optimization
With in-page push, it is important to give the campaign time to show real traffic behavior.
- the benchmark is stable click volume and the first conversions;
- optimization based on “20–30 clicks” almost always distorts the picture;
- it is better to leave the campaign untouched in the first hours than to choke it too early.
Which Metrics Matter Most
CTR in in-page push is a secondary metric. It reflects creative response, not traffic quality.
The key metrics are:
- metric stability over time.
- user behavior after the click;
- conversion rate for the target action;
- cost per conversion;
If traffic is clicking but not converting, the issue is usually in the setup, not in the format itself.
Working With Creatives
Creatives are one of the first optimization points.
- variants with clearly weak response are paused;
- approaches that deliver not only clicks but conversions are scaled;
- text and visuals should be adjusted gradually, without breaking the overall campaign logic.
In in-page push creatives, sharp changes often cause metric spikes but do not always lead to quality growth.
Bids and Volume
In-page push is sensitive to bid levels. Bids that are too low lead to:
- incomplete traffic delivery;
- random placements;
- unstable results.
Bid optimization should be gradual and based on actual delivery and user behavior, not just dashboard numbers.
Scaling
Scaling in-page push makes sense only after:
- the setup has proven stable;
- metrics do not deteriorate as volume increases;
- creatives have not burned out.
In most cases, scaling is achieved by increasing the budget or adding additional geos.
Common Mistakes When Working With In-Page Push Traffic
Despite its relatively simple mechanics, in-page push traffic is often undermined not by technical limitations, but by unrealistic expectations and rushed decisions. Below are the most common mistakes seen when launching and scaling in-page push campaigns.
- Starting With a Bid That’s Too Low
Trying to enter the format with a minimal CPC leads to incomplete delivery and random traffic. The campaign fails to gain volume, and user behavior data becomes unreliable. - Early Optimization Without Enough Data
In-page push needs time. Optimizing based on the first clicks almost always distorts the real picture and prevents the campaign from reaching a stable working phase. - Using Push Creatives Without Adaptation
In-page push creatives are perceived differently than classic push notifications. Aggressive wording and “shouting” messages reduce traffic quality and increase the number of accidental clicks. - Overly Restrictive Targeting at Launch
Tight limitations on devices, browsers, or other parameters without a statistical baseline narrow reach and prevent the format from performing at its full potential. - Focusing Only on CTR
A high CTR in in-page push does not necessarily indicate quality traffic. User behavior after the click and actual conversions are far more important. - Scaling Too Early
Increasing the budget before performance stabilizes often leads to a drop in CR and a higher cost per conversion. - Ignoring Frequency Control
Without frequency caps, the format burns out faster — especially when running in a single geo with a limited pool of creatives. - Expecting Pop-Level Results From In-Page Push
In-page push is a softer format. Trying to squeeze aggressive volume out of it leads to disappointment and incorrect conclusions about its effectiveness.
FAQ: What People Also Asked About In-Page Push Ads
❓What Are In-Page Push Ads?
In-page push ads are an on-site advertising format displayed directly within a website page. They visually resemble push notifications but do not require users to subscribe or grant notification permissions. Ads are shown only while the user is actively browsing the site.
❓How Do In-Page Push Ads Work?
In-page push ads appear during an active user session on a publisher’s website. The ad is embedded into the page layout and shown as part of the content flow. When a user clicks the ad, they are redirected to the advertiser’s landing page. Once the session ends, the ad is no longer shown.
❓What Is the Difference Between Push and In-Page Push Ads?
Classic push ads require user opt-in and are delivered outside the website, often appearing on the device screen even when the browser is closed. In-page push advertising do not require subscriptions and are shown only inside the website page during an active session. They are not affected by browser push restrictions.
❓Are In-Page Push Ads Supported on iOS?
Yes. In-page push ads fully support iOS devices because they do not rely on browser or OS-level push notification permissions. This makes the format especially useful for reaching mobile audiences on iOS.
❓Which Verticals Perform Best With In-Page Push Ads?
In-page push ads perform best in verticals with strong mobile traffic and simple user actions. The most effective verticals include gambling and betting, dating, sweepstakes, utilities, and some finance offers. The format is especially effective in geos where push subscriptions are limited or unstable.
Conclusion
In-page push is not an experimental format or a temporary alternative to other traffic sources. It is a full-fledged on-site tool that fits naturally into a media strategy and performs especially well on mobile traffic and in geos with subscription limitations.
The format delivers stable reach without opt-in, predictable user behavior within a session, and flexibility in testing and scaling. At the same time, it does not require rebuilding the entire strategy and integrates smoothly with push and pop.
We launched in-page push traffic in ROIads as a complete format with transparent statistics and a familiar launch workflow. It’s a format worth testing on your own offers and geos, based on real data.
The performance logic stays the same: test → data → conclusions. The tool is already available in ROIads.
