The betting and iGaming industry is booming in 2025 but so is the competition. As new regulations roll out and user behaviour changes across devices and geos, affiliates need more than just good offers — they need ad networks that actually deliver.
Not all platforms are built for sportsbook, betting or gambling traffic. Some lack proper targeting. Others fail to convert, wasting your CPC budget with low quality impressions. That’s why working with a specialised betting ad network isn’t just smart — it’s essential.
Whether you’re driving push, popunder or native traffic, a solid network will help you:
- Access high-converting offers and premium traffic sources
- Fine-tune campaigns with granular targeting (device, browser, carrier, etc.)
- Optimise for CPA, CPC or conversion rate with smart bidding tools
- Scale globally with coverage across Tier 1-3 geos
In this article, we’re going to dive into the 10 best betting ad networks that make money — not just clicks. These platforms have proven to work across verticals like iGaming, sports betting and casino promotions, with smart tech, high ROI and expert support.
Let’s break them down — and find the one that fits your traffic strategy.
What to Look for in a Top Betting Ad Network
Choosing the right betting ad network can make or break your campaigns. While many networks claim to support betting traffic, only a few truly understand the nuances of this vertical — from regulatory landmines to high-paying CPA offers that require laser-focused targeting and clean traffic sources.
Here’s what separates the best from the rest:
🔍 Key Factors Affiliates Should Consider
- Ad Formats That Convert
For betting, the best formats are push, popunder and, in some cases, native ads. Make sure the network supports these and allows you to test multiple formats easily. - High-Quality Traffic Sources
Look for networks that provide real affiliate traffic — ideally with traffic source transparency, modern features, and access to blacklists/whitelists. - Advanced Targeting
Geo, device, OS, browser, language, connection type and even carrier filtering is crucial when running sportsbook or iGaming offers. - Flexible Pricing Models
Top networks offer multiple models like CPC, CPM and CPA. For affiliates, CPA is the end goal but starting with CPC testing can be more efficient at scale. - Optimization Tools
AI-based bidding, auto-rules, Micro Bidding, and target CPA modes help you optimize spend and convert without manual work. - Fast Moderation & Approval
When you find a winning creative, speed matters. The best networks review creatives fast or offer auto-approval systems for verified advertisers. - Reliable Support
From tech setup to campaign scaling, having a dedicated manager (especially one familiar with betting verticals) can boost performance big time. - Compliance & Experience with Gambling Vertical
Some networks ban or limit gambling traffic. Others specialize in it. Make sure the platform supports gambling/betting offers and has experience with restrictions in key geos.
10 Best Betting Ad Networks for Affiliates in 2025
In 2025, sports betting is dominating the affiliate marketing space. From live odds and matchday promos to regional sportsbooks and betting apps — the demand for targeted traffic is higher than ever. But with more competition and stricter ad policies, affiliates can no longer rely on generic ad networks.
To run profitable betting campaigns you need networks that understand the vertical inside and out — networks that deliver compliant, high-quality traffic, advanced targeting and smart optimization tools.
Below is our list of the top 10 betting ad networks for affiliates 2025. Each of these networks has been selected for their performance in sportsbook promotion, flexibility in ad formats like push and popunder, and ability to support Tier 1 and emerging markets. Whether you’re running single event promos or long-term retention funnels, these are the networks that can move the needle.
1. ROIads — The Best Betting Ad Network for Push and Popunder Traffic
ROIads is the best betting ad network thanks to its focus on performance and simplicity. Specializing in just two high impact formats — push and popunder — the platform delivers clean, converting traffic, and it’s ideal for sports betting offers.
Affiliates choose ROIads for its high-quality traffic, smart bidding features and hands-on support. Whether you’re running Tier 1 campaigns or scaling in emerging markets, the network has all the tools you need to get results and increase ROI — without the noise of irrelevant features or cluttered dashboards.
Key Features:
- Minimum deposit: $250
- Formats: Push and Pops
- Traffic volume: 900M+ impressions daily
- Best geos for betting: Brazil, India, Indonesia, Germany, USA
- Smart AI bidding technology and Micro bidding for source-level optimization
- Advanced targeting: Geo, device, OS, browser, connection type, language, carrier
- Verified premium traffic only
- Fast moderation and creative approval
- Free custom creatives and personal manager for $500+ deposits
- Full support for betting verticals with no restrictions
- Fast postback tracking setup with all major trackers (Voluum, Keitaro, BeMob, RedTrack, CPV Lab)
2. RichAds
RichAds is a performance-focused platform that has built a good reputation among affiliates working with betting traffic. With high daily volumes, fast creative approval and advanced automation tools it’s a go-to solution for media buyers looking to scale sportsbook offers fast and efficiently.
One of the key strengths of RichAds is its ability to fine-tune traffic performance with features like Target CPA, Performance Mode and automated rules. Combined with verified premium traffic and source-level statistics it gives affiliates full control over campaign results — from testing to scaling.
Key Features:
- Minimum deposit: $100
- Formats: Push, In-Page Push, Popunder, Telegram Ads, Direct Click, Native
- Traffic volume: 5B+ impressions daily
- Target CPA bidding and Performance Mode
- Traffic verified by AdScore
- Fast moderation and access to pre-approved whitelists
- Strong results with betting campaigns across Tier 1-Tier 3 geos
3. PropellerAds
PropellerAds is a multisource advertising platform that has been delivering high-converting traffic for betting campaigns since 2011. With global reach and optimization tools, it’s perfect for affiliates looking to scale their sportsbook promotions.
The platform offers various ad formats: push notifications, in-page push, popunders, interstitials, direct click. Advanced targeting options allow segmenting the audience by geo, OS, browser, device, language, connection type, and more.
Key Features:
- Minimum deposit: $100
- Ad formats: Push, In-Page Push, Popunder, Interstitial, Survey Exit, Telegram Ads
- Daily impressions: Over 12 billion
- Geo coverage: 195+ countries
- Automation tools: CPA Goal, rule-based optimization
- Advanced targeting: Geo, OS, browser, device, language, connection type
- Anti-fraud protection: Real-time filtration and machine learning filters
- 24/7 moderation and support
PropellerAds is a reliable betting ad network for affiliates who want to combine big reach with smart campaign management.
4. Adsterra
Adsterra is a global advertising network that has been serving affiliates and advertisers since 2013. With focus on performance and various ad formats, it’s become a popular choice for promoting betting offers. The platform has access to huge traffic sources and advanced targeting options, so it’s suitable for both beginners and experienced media buyers.\
Key Features:
- Minimum deposit: $100
- Ad formats: Popunder, Social Bar, In-Page Push, Interstitial, Native, Banners
- Traffic volume: Over 30 billion impressions per month
- Geo coverage: 248 countries
- Targeting options: Geo, OS, device type, browser, language, connection type, time zone
- Optimization tools: CPA Goal, custom bidding, whitelists/blacklists
- Anti-fraud system: Sentry system for traffic filtering
- Support: 24/7 Partner Care
Adsterra’s Social Bar format has customizable ad flows, perfect for betting campaigns. Big traffic, various ad formats and optimization tools – great for affiliates to scale their betting promotions.
5. RollerAds
RollerAds is a self-serve ad network focused on push and in-page push formats — two of the most reliable sources for driving betting traffic in Tier 2 and Tier 3 markets. With real-time bidding, fast creative approval, and affordable CPCs, it’s a great choice for affiliates who want to launch and test sportsbook offers quickly.
The platform is known for its simplicity and performance. It offers smart optimization features and clear reporting, allowing even small teams or solo affiliates to manage campaigns effectively.
Key Features:
- Minimum deposit: $50
- Ad formats: Push, Onclick, In-Page Push
- Real-time bidding with fast moderation
- Focus on Tier 2 & Tier 3 traffic
- Built-in tracking and postback integration
- Dedicated support for betting campaigns
6. Clickadu
Clickadu is a global multi-format ad network that has become a go-to platform for affiliates promoting betting offers. With over 6 billion daily impressions across 240+ geos, Clickadu has extensive reach and diverse ad formats to fit any campaign strategy. The self-serve interface and advanced optimization tools make it accessible for both new and experienced media buyers.
One of Clickadu’s standout features is its Smart Rotation system, powered by machine learning. This tool automates ad delivery based on real-time performance data, so the best creatives are shown to the right audience segments. Clickadu also has robust anti-fraud measures and dedicated account management support to keep traffic quality and campaign integrity.
Key Features:
- Minimum deposit: $100
- Ad formats: Banner Ads, Popunder, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM
- Daily impressions: Over 6 billion
- Geo coverage: 240+ countries
- Pricing models: CPM, CPC, SmartCPA, SmartCPM
- Optimization tools: Smart Rotation, real-time performance analytics
- Anti-fraud measures: Machine learning-based filters
- Support: Dedicated account managers and fast moderation
Clickadu’s combination of wide traffic, diverse ad formats and smart optimization tools makes it a great choice for affiliates looking to scale betting campaigns in 2025.
7. TrafficStars
TrafficStars is a premium ad network with a great reputation for native and popunder traffic, so it’s a good choice for affiliates promoting sportsbook offers in mainstream and adult-friendly environments. The DSP structure gives you access to global supply through direct publishers and RTB integrations.
Transparent reporting, source-level optimization and smart bidding options give experienced media buyers the control to run profitable betting campaigns at scale.
Key Features:
- Minimum deposit: $100
- Ad formats: Banner, Native, Pre-Roll, IM Slider, Push, Popunder, Interstitial
- Programmatic access via RTB
- Geo targeting and granular source segmentation
- Real-time stats and smart bidding tools
- Strong performance on betting verticals in Tier 1 and Tier 2 markets
When you’re looking for an ad network that really delivers for your sports betting campaigns, you need one that can keep up with your high engagement and real-time triggers. That’s where EvaDav comes in. This self-serve ad network is particularly well-suited for affiliates working in sports betting — with a focus on traffic that drives real results.
8. EvaDav
EvaDav is a self-serve ad network focused on push and in-page push traffic — perfect for affiliates promoting sports betting campaigns that require high engagement and real-time triggers. They are strong in Tier 1 and Tier 2 geos and support aggressive scaling with optimized CPC bidding.
EvaDav also has flexible scheduling, multilingual ad support and clean UI — making it easy to test and launch betting offers fast.
Key Features:
- Minimum deposit: $25
- Ad formats: In-Page Push, Popunder, Push, Native, Programmatic Integration
- Fast campaign approval and ad rotation tools
- Geo, OS, browser, language, connection targeting
- CPC and CPM bidding
- Built-in monetization for direct publishers (fresh traffic)
- Supports sportsbook and betting verticals
9. AdMaven
AdMaven is a performance-driven ad network with various ad formats for betting campaigns. With over 1 billion daily impressions across 180+ countries, they offer affiliates a huge and diverse audience.
They have multiple ad formats. These formats are designed to maximize engagement and conversions for sports betting offers.
Key Features:
- Minimum deposit: $50
- Ad formats: Pop, Push, In-Page Push, Interstitial, Content Locker
- Daily impressions: Over 1 billion across 180+ countries
- Traffic sources: Primarily from file-sharing, sports-related and video streaming sites
- Targeting options: Geo, OS, device type, browser, language, connection type
- Anti-fraud measures: Advanced anti-ad blocking technology and traffic filtering
- Support: 24/7 customer support with dedicated account managers
AdMaven’s combination of multiple ad formats, huge reach and robust targeting options makes them a good choice for affiliates looking to scale their betting campaigns.
10. ExoClick
ExoClick is one of the biggest and most technologically-advanced ad networks in the industry, offering wide access to betting traffic through native, popunder and more other formats. They have programmatic infrastructure and granular targeting options, perfect for affiliates promoting sportsbook offers in global and niche markets.
The platform supports RTB buying, smart bidding and custom conversion tracking — for affiliates who want full control over their campaign performance.
Key Features:
- Minimum deposit: $200
- Ad formats: Push, Interstitial, Email, Video, Popunders, Native, Banners, IM, Direct
- Geo targeting with advanced filters
- RTB support and in-house programmatic engine
- Smart CPM and CPA options
- Custom tracking macros and goal conversions
- Tier 1 and Tier 2 betting campaigns
Comparison of the 10 Best Betting Ad Networks
| Ad Network | Formats | Min. Deposit | Key Strengths |
| ROIads | Push, Popunder | $250 | Premium betting traffic, Micro Bidding, push & pop |
| RichAds | Push, In-Page Push, Popunder, Telegram Ads, Direct Click, Native | $100 | Target CPA, automation, verified traffic |
| PropellerAds | Push, In-Page Push, Popunder, Interstitial, Survey Exit, Telegram Ads | $100 | 12B+ daily impressions, smart optimization |
| Adsterra | Popunder, Social Bar, In-Page Push, Interstitial, Native, BannersTraffic volume: Over 30 billion impressions per month | $100 | Social Bar format, 30B+ monthly traffic |
| RollerAds | Push, Onclick, In-Page Push | $50 | Low entry, simple UI, solid push results |
| Clickadu | Banner Ads, Popunder, Instant Text Message, In-Page Push, Video Pre-Roll, SKIM | $100 | Smart Rotation, global reach, diverse formats |
| TrafficStars | Banner, Native, Pre-Roll, IM Slider, Push, Popunder, Interstitial | $100 | Programmatic access, real-time data |
| EvaDav | In-Page Push, Popunder, Push, Native, Programmatic Integration | $25 | Fast approval, CPC bidding, push focus |
| AdMaven | Pop, Push, In-Page Push, Interstitial, Content Locker | $50 | Ad diversity, anti-block tech, smart filters |
| ExoClick | Push, Interstitial, Email, Video, Popunders, Native, Banners, IM, Direct | $200 | Advanced targeting, RTB, native performance |
Conclusion
Running betting campaigns in 2025 is more than just picking a high-payout offer. With more competition, stricter ad policies and changing user behavior your traffic source can make or break your results.
Each of the betting ad networks in this list has something unique — whether it’s precision targeting, advanced automation or access to premium push and popunder traffic. For affiliates who value transparency, performance and control, these networks are the top of the line right now.
If you want the most direct path to high ROI, ROIads is the way to go with verified premium betting traffic, smart features like Micro bidding and dedicated support that actually helps affiliates grow.
Whatever your strategy — whether you’re testing new geos or scaling a proven sportsbook funnel — choose your network wisely. Start small, optimize fast and let the right traffic source drive your next winning streak.
