Choosing the right geos and best verticals to promote in summer — key to successful affiliate marketing campaigns. Understanding the trends and what countries and categories are performing best allows marketers to optimize spend and maximize revenue.
This article will provide insights from ROIads for the summer 2025 period. We’ll look at where the potential is highest and what directions are profitable for your campaigns
ROIads is an ad network that offers two top formats for affiliate marketers — push and pop, that allows it to reach users on different devices and in various geos. The platform has big volumes of traffic and flexible tools for setting and optimization to increase conversions. Let’s go through the main features of the network and then we will share the insights.
ROIads at a Glance:
- Global Reach: Access to traffic in over 150+ countries
- Impression Volume: Over 900 million impressions per month
- Features: Micro bidding, AI bidding technology, premium traffic, exclusive sources, personal manager and free creatives.
Traffic Share by Device: Mobile vs. Desktop at ROIads Advertising Network
To successfully promote through ROIads platform you need to understand how the traffic is distributed between mobile and desktop devices. This will allow you to adapt your campaigns to the most active audience and choose the best ad formats.
Push Traffic Insights by Devices
According to ROIads stats, mobile traffic accounts for 90% of total push traffic. This is because push notifications look more natural on mobile devices and attract more attention. Desktop traffic makes up 7%, while tablet traffic accounts for 3%, confirming that mobile campaigns dominate this ad format.
💡 Traffic volumes and their proportions may vary from geo to geo.
Pop Traffic Insights by Devices
The distribution of pop traffic is more balanced, with 76% coming from mobile devices and 20% from desktops. Tablets contribute a smaller share at 4%. This indicates that pop ads remain effective across different devices, making them a versatile format for reaching a broad audience.
💡 Traffic volumes and their proportions may vary from geo to geo.
Trending Geos and Verticals: Summer 2025 at ROIads Advertising Network
- In high-value Tier 1 geos like Poland and Japan, push traffic shows consistently strong results. These regions combine high purchasing power with stable user engagement, making them ideal for advertisers focused on quality traffic and long-term ROI. Campaigns launched here benefit from predictable performance and a strong base for scaling.
- In growing Tier 2 markets such as Indonesia, Argentina, and South Africa, Betting and Gambling are booming. These geos strike a perfect balance between affordable traffic and solid engagement. The surge in mobile gaming and local betting platforms makes these verticals especially profitable during seasonal events and sports tournaments.
- Emerging Tier 3 geos like Ethiopia and Thailand are showing strong momentum in pop and push traffic. Vertical performance highlights include Dating, Gambling, and Finance. These countries offer low competition and budget-friendly CPCs/CPMs — ideal conditions for testing creatives, scaling campaigns, and building profitable funnels.
Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
Push Ads in ROIads: Best Geos & Verticals to Promote in Summer
Push ads remain one of the best ways to grab attention of the audience — especially on mobile devices. Knowing which countries and performing geos and verticals work best helps advertisers on ROIads build successful campaigns, taking into account seasonal trends and market specifics.
Top Geos for Push Ads in ROIads
For push campaigns, the strongest geos this summer are Argentina, Indonesia, Ethiopia, South Africa, Poland, Japan. These geos combine solid traffic volumes with active user engagement, offering advertisers excellent opportunities to test, scale, and optimize push ad campaigns globally.
Top Verticals for Push Ads in ROIads
The leading verticals for push ads in summer 2025 are Gambling, Betting, Finance, and Dating. These industries perform exceptionally well in the push format thanks to the immediacy and visibility of notifications. Gambling and betting campaigns benefit from urgency and real-time interaction, finance gains traction through personalized offers and quick decision-making, while dating relies on emotional triggers and user curiosity to drive high engagement and CTR.
And here are the insights by prices on ROIads for top geos:
| Geo | Impressions per day | Average CPC |
| Argentina | 8859235 | $0.04 |
| Indonesia | 111348621 | $0.06 |
| Ethiopia | 1477347 | $0.04 |
| South Africa | 5035860 | $0.06 |
| Poland | 10227583 | $0.11 |
| Japan | 15953434 | $0.14 |
Pop Ads in ROIads: Best Geos & Verticals to Promote in Summer 2025
Pop ads is a format that allows to grab attention of the audience on both mobile and desktop devices. Depending on the market, pop campaigns on ROIads can be a great way to grab users attention using seasonal trends and market specifics.
Top Geos for Pop Ads in ROIads
For pop ads in summer 2025, the best-performing geos are Argentina, Indonesia, Ethiopia, South Africa, China, and Thailand. These regions offer high traffic volumes, strong user engagement, and competitive pricing — making them ideal for running scalable pop campaigns.
Top Verticals for Pop Ads in ROIads
The leading verticals for pop ads in summer 2025 are Gambling / Casino, Betting, Dating, and Media & Blogs. Pop traffic drives high engagement through full-screen formats and broad reach, making it ideal for verticals that rely on impulsive clicks and curiosity. Gambling and betting capitalize on instant action, dating attracts users with emotionally charged offers, while media & blog content performs well thanks to its broad appeal and easy monetization through pre-landings or subscriptions.
And here you can find average CPM for top geos:
| Geo | Impressions per day | Average CPM |
| Argentina | 126941 | $2.2 |
| Indonesia | 653835 | $2.3 |
| Ethiopia | 49546 | $2.2 |
| South Africa | 18212 | $4.3 |
| China | 82328 | $1.4 |
| Thailand | 129370 | $5.0 |
How Does the Summer Season Affect Affiliate Marketing?
Summer opens up fresh momentum for affiliate marketers as user behavior shifts toward more relaxed, entertainment-focused patterns. Vacation mode, seasonal events, and increased mobile activity make it a prime time for scaling campaigns. Discover these summer insights from ROIads experts to help maximize performance across push and pop traffic.
- Vacation Mindset & Mobile Engagement
With people spending more time on their phones during travel and downtime, mobile engagement peaks in summer. This is especially noticeable in push and pop formats, where instant visibility and broad reach work well for attention-grabbing verticals. Whether users are relaxing on the beach or commuting, it’s the perfect moment to reach them with timely, high-impact offers.
- Summer-Friendly Vertical Performance
In summer 2025, verticals like Gambling, Betting, Finance, and Dating perform exceptionally well. Sports tournaments and gaming activity boost interest in betting and gambling offers. Meanwhile, finance continues to convert, especially with users managing vacation budgets or exploring investment opportunities. Dating traffic also sees a seasonal spike, as users look for connections during the summer months.
- Engagement Through Seasonal Creatives
Summer-themed creatives — think sun, beaches, sports, bold colors, and limited-time promos — are key to catching user attention. Whether it’s a gambling offer framed around a major match or a dating funnel with playful, summer-vibe imagery, seasonal relevance drives clicks. Don’t miss the opportunity to align your visuals and copy with summer moods — it’s a simple but powerful move for boosting CTR and engagement.
Conclusion
So there you have it, the latest insights on seasonal geos and verticals for affiliate marketers, and now you have all the info to launch successful campaigns. Join the advertisers who are already building strategies on ROIads. Sign up today and hit new markets, scale, and make this summer a season of growth and success!
