Choosing the right geos and best verticals to promote in spring — key to successful affiliate marketing campaigns. Understanding the trends and what countries and categories are performing best allows marketers to optimize spend and maximize revenue.
This article will provide insights from ROIads for the spring 2025 period. We’ll look at where the potential is highest and what directions are profitable for your campaigns
ROIads is an ad network that offers two top formats for affiliate marketers — push and pop, that allows it to reach users on different devices and in various geos. The platform has big volumes of traffic and flexible tools for setting and optimization to increase conversions. Let’s go through the main features of the network and then we will share the insights.
ROIads at a Glance:
- Global Reach: Access to traffic in over 150+ countries
- Impression Volume: Over 900 million impressions per month
- Features: Micro bidding, AI bidding technology, premium traffic, exclusive sources, personal manager and free creatives.
Traffic Share by Device: Mobile vs. Desktop at ROIads Advertising Network
To successfully promote through ROIads platform you need to understand how the traffic is distributed between mobile and desktop devices. This will allow you to adapt your campaigns to the most active audience and choose the best ad formats.
Push Traffic Insights by Devices
According to ROIads stats, mobile traffic accounts for 90% of total push traffic. This is because push notifications look more natural on mobile devices and attract more attention. Desktop traffic makes up 7%, while tablet traffic accounts for 3%, confirming that mobile campaigns dominate this ad format.
💡 Traffic volumes and their proportions may vary from geo to geo.
Pop Traffic Insights by Devices
The distribution of pop traffic is more balanced, with 76% coming from mobile devices and 20% from desktops. Tablets contribute a smaller share at 4%. This indicates that pop ads remain effective across different devices, making them a versatile format for reaching a broad audience.
💡 Traffic volumes and their proportions may vary from geo to geo.
Trending Geos and Verticals: Spring 2025 at ROIads Advertising Network
- In Tier 1 countries such as the United States, Germany, and Poland, there is consistent demand for Antivirus, Software & Apps, and Finance verticals. These regions offer high-quality traffic with strong purchasing power, making them prime targets for advertisers looking to maximize ROI. Push ads perform well, particularly in software and finance niches, where users actively seek security solutions and investment opportunities.
- In Tier 2 markets like Indonesia, the Philippines, and Ethiopia, Betting and Finance verticals are among the top performers. These geos provide a good balance between traffic affordability and user engagement, making them attractive for campaigns that require volume at a reasonable cost. The growing digital economy in these regions fuels interest in trading, fintech services, and betting-related offers.
- For Tier 3 geos such as Bangladesh, Vietnam, Pakistan, and Thailand, Gambling and Betting dominate, especially in pop ad traffic. These markets offer lower advertising costs and high user engagement, making them ideal for testing new offers and scaling campaigns. Advertisers leveraging pop traffic can capitalize on the strong demand for gambling promotions, while e-commerce and digital services also see steady growth.
Push Ads in ROIads: Best Geos & Verticals to Promote in Spring
Push ads remain one of the best ways to grab attention of the audience — especially on mobile devices. Knowing which countries and performing geos and verticals work best helps advertisers on ROIads build successful campaigns, taking into account seasonal trends and market specifics.
Top Geos for Push Ads in ROIads
For push ads in spring 2025, the best working countries are Indonesia, Poland, USA, Philippines, Bangladesh, Ethiopia, and Germany.
Top Verticals for Push Ads in ROIads
The leading verticals for mobile push ads include Gambling, Betting, Finance, and mVAS. These industries thrive on mobile due to the fast-paced nature of user interactions, where instant notifications drive engagement. Gambling and betting capitalize on real-time excitement, finance benefits from quick access to investment and loan offers, while mVAS services rely on seamless mobile subscriptions and micropayments.
The most successful verticals for desktop push ads are Antiviruses, Software & Apps, Gambling, and Dating. Desktop users tend to engage with security solutions and software installations more actively, making antivirus and software offers highly effective. Gambling also performs well due to a more focused browsing experience, while dating services leverage the desktop format for users who take more time to explore connections.
And here are the insights by prices on ROIads for top geos:
| Geo | Impressions per day | Average CPC |
| Indonesia | 122179316 | $0.05 |
| Poland | 14787556 | $0.05 |
| USA | 31031121 | $0.12 |
| Philippines | 8933321 | $0.01 |
| Bangladesh | 97841546 | $0.07 |
| Ethiopia | 5266506 | $0.04 |
| Germany | 58587522 | $0.1 |
Pop Ads in ROIads: Best Geos & Verticals to Promote in Spring 2025
Pop ads is a format that allows to grab attention of the audience on both mobile and desktop devices. Depending on the market, pop campaigns on ROIads can be a great way to grab users attention using seasonal trends and market specifics.
Top Geos for Pop Ads in ROIads
For pop ads in spring 2025, the best working countries are the Indonesia, USA, South Korea, Vietnam, Pakistan, and Thailand.
Top Verticals for Pop Ads in ROIads
The leading verticals for mobile pop ads are Gambling, Betting, E-commerce, and Dating. Mobile users are highly active in impulse-driven actions, making gambling and betting highly profitable. E-commerce benefits from quick purchasing decisions, while dating services attract users looking for instant interactions. The mobile-first approach of these verticals aligns perfectly with the nature of pop ads.
The strongest verticals for desktop pop ads include Dating, Gambling, Media & Blogs, and Software & Apps. Desktop users are more likely to engage with long-form content, making media and blogs effective. Gambling and dating perform well as users spend more time exploring offers, while software and apps benefit from desktop users’ preference for downloading and installing programs.
And here you can find average CPM for top geos:
| Geo | Impressions per day | Average CPM |
| Indonesia | 597289 | $2.1 |
| USA | 3691111 | $3.4 |
| South Korea | 49546 | $1.7 |
| Vietnam | 193608 | $1.8 |
| Pakistan | 74546 | $2.8 |
| Thailand | 170618 | $1.8 |
How Does the Spring Season Affect Affiliate Marketing?
Spring brings fresh opportunities for affiliate marketers as user behavior shifts with the changing season. Warmer weather, upcoming holidays, and renewed consumer energy make it an exciting period for advertisers. Discover these spring insights from ROIads experts to optimize your campaigns for maximum performance.
- Warmer Weather and Changing Online Activity
As winter fades and spring arrives, users become more active outdoors, but online engagement remains high, especially in mobile-friendly verticals. Gambling, Betting, E-commerce, and Finance continue to perform well, but now with a focus on seasonal trends. Spring promotions, tax season offers, and travel-related campaigns see a surge in demand. This is a great time to leverage push and pop ads to engage users as they transition into a new spending cycle.
- Seasonal Interest in Verticals
Spring influences vertical performance in unique ways. E-commerce experiences a boost with users shopping for seasonal fashion, outdoor gear, and travel essentials. Gambling and betting remain strong, especially with major sporting events like March Madness and the UEFA Champions League heating up. Finance verticals thrive as people focus on taxes, investments, and budgeting for summer vacations. Aligning campaigns with these seasonal trends can significantly improve conversions.
- Engagement Through Seasonal Creatives
Spring-themed creatives are a powerful tool to capture user attention. Banners and ad copies featuring fresh, bright colors, flowers, and themes related to spring sales, Easter promotions, and travel discounts can enhance engagement. Highlighting limited-time offers and seasonal deals encourages users to take action. Adapting creatives to reflect the energy and renewal of spring can lead to higher CTRs and better campaign performance.
Conclusion
So there you have it, the latest insights on seasonal geos and verticals for affiliate marketers, and now you have all the info to launch successful campaigns. Join the advertisers who are already building strategies on ROIads. Sign up today and hit new markets, scale, and make this fall a season of growth and success!
