In affiliate marketing, tracking conversions is more than a technical detail — it’s the foundation of a profitable campaign. Tracking properly allows you to see performance at every level, what works with your audience and maximize your ad ROI. Without proper tracking, you’re making decisions based on guesswork, wasting budgets and missing opportunities.
By combining ROIads, a leading advertising network, with the tracking tool CPV Lab, one of the most powerful solutions out there, you’ll get advanced features that will keep you ahead of the game in the affiliate marketing space. This guide will walk you through the step-by-step process and show you the benefits of combining these tools.
What Is Postback Tracking, and Why Is It Essential?
Postback tracking, also known as server-to-server (S2S) tracking is a way to transfer data between platforms — an ad network (ROIads), a CPA network and a tracker (CPV Lab). It ensures that every user action — clicks, registrations or purchases is tracked and attributed to the right campaign, traffic source and creative.
How Does Postback Tracking Work in CPV Lab?
To understand how CPV Lab tracks conversions with ROIads, the process can be broken down into four key stages.
- User Interaction
When a user clicks on your ad, ROIads creates a unique click ID that acts as a digital fingerprint, linking the user’s activity to your campaign. This ID allows you to track the user from the very first click to the final conversion. ROIads then stores this click ID and passes it to the landing page or offer URL via the tracker so every interaction is captured and attributed correctly.
- Conversion Event
When the user completes the desired action — whether it’s signing up for a service, buying something or installing an app — the CPA network records this as a conversion. All the details of the event, including the time it happened, the revenue it generated and other user behavior is logged and stored. This step gives you a full view of the conversion process.
- Data Transmission via Postback URL
The affiliate (CPA) network sends the conversion data to CPV Lab ads tracking via a server-to-server postback URL. This URL includes the click ID which CPV Lab uses to match the conversion data to the original traffic source, campaign and creative. This gives you exact attribution so you know which traffic and strategies are working.
- Performance Reporting and Optimization
Once the data is received, CPV Lab tracker aggregates it into reports. These reports give you valuable insights into your campaign performance, breaking down results by traffic source, device, geo and other key metrics. With this information you can scale the high performers and optimize or remove the underperformers.
Why Use CPV Lab with ROIads?
When you use CPV Lab with ROIads, you gain access to powerful tools that simplify campaign management and optimization. For a CPV Lab review, keep reading to explore the key benefits of using this tracker with ROIads and how it can elevate your affiliate marketing performance.
Here are the key benefits of using CPV Lab tracker with ROIads:
- Advanced Analytics: CPV Lab gives you detailed reporting on everything in your campaigns. You can see performance by geo, device, creative, time of day and more so you can take action on it.
- Simplified Setup: ROIads has pre-configured templates for CPV Lab integration so you don’t have to do any manual configuration. This saves you time and reduces errors.
- Customizable Tracking: CPV Lab allows you to track multiple campaigns across different traffic sources and verticals so it’s a great solution for affiliate marketers with multiple offers.
- Real-Time Optimization: Postback tracking lets you see conversions as they happen. This real-time data allows you to adjust bids, update creatives or refine targeting parameters for maximum impact.
- Budget Efficiency: Access to ROIads’ Micro bidding allows precise bid adjustments at the traffic source level, enabling you to focus on profitable placements and cut waste. However, this feature is only available with a properly configured tracker, as accurate conversion data is essential to identify high-performing sources. Without a tracker, leveraging Micro bidding and optimizing your campaigns effectively is impossible.
Be sure to check out our guides on setting up other popular affiliate marketing trackers. Visit the Tracking Tutorials section in our blog
Step-by-Step Guide to Integrating CPV Lab Conversion Tracking with ROIads
This CPV Lab review will take you through all the steps to integrate ROIads with CPV Lab, so you can track and optimize your campaigns. Here’s what you’ll learn in the next sections:
- Adding ROIads as a Traffic Source: How to add ROIads in CPV Lab as your main traffic source. This step will make sure all clicks and traffic data is recorded for analysis.
- Connecting Your Affiliate Network: How to connect your affiliate (CPA) network to CPV Lab so you can collect conversion data. This is crucial for tracking user actions and attributing to the right campaigns.
- Setting Up an Offer in CPV Lab: How to create and configure your CPA offers in CPV Lab. This step is essential to ensure that conversion data from your affiliate network is accurately linked to the traffic data from ROIads within the tracker, enabling precise performance analysis and optimization.
- Creating Tracking Campaigns: Combine traffic sources, offers and CPA networks into one campaign in CPV Lab. This will give you a single view of all your metrics, allowing you to monitor and optimize your campaigns effectively.
If you are a direct advertiser, you need to integrate your website directly with the tracker. You can find instructions on how to do this on CPV Lab’s website.
By following this guide about CPV Lab ads tracking, you’ll have a fully integrated system to track, analyze and optimize your campaigns. Let’s get started!
⚠️ Important!
Step 1: Adding the Ad Network as a Traffic Source in CPV Lab Tracker
To begin, you need to integrate the CPV Lab, affiliate marketing tracker, with an advertising network. We will show you this step using our ad network, ROIads. In this example we are using CPV One, the cloud hosted version of CPV Lab. Please note that CPV One has the same features as CPV Lab so this guide will work for both.
1. Go to the “Traffic sources” tab in the left panel of the tracker and click on “Import from catalog”.
2. Start to type “ROIads” in the search bar and click on the logo to select the ad network.
3. Scroll down and click “Save”. All fields are already filled in the template, don’t change anything.
We’ve completed the step where we need to connect the traffic source (ROIads) to the tracker. The next step is to connect to the affiliate (CPA) network.
Step 2: Connecting the Affiliate Network with CPV Lab Conversion Tracking
Many affiliate (CPA) networks are already integrated with the CPV Lab tracker, meaning most of them come with pre-configured templates for easy setup. In this section, we will demonstrate how to add an affiliate network to CPV Lab using the network LeadBit as an example.
1. To connect the affiliate network to the tracker, find the “Offer sources” tab on the left panel of the tracker and click on the “Import from catalog” button.
2. Type in the name of the affiliate network you selected and click on the logo to import the offer source.
3. Find the postback URL field, copy it using the button and save it for yourself. Then click “Save” to save the changes.
This step is done — we connected the affiliate network to the conversion tracker. Now it’s time to add the offer to the tracker.
Step 3: Adding a CPA Offer to CPV Lab Tracker
In this section we will show you how to connect a CPA offer to the tracking in CPV Lab using the offer from LeadBit. The process may vary slightly for offers from other CPA networks. If you encounter any issues, contact CPV Lab support for help with integration.
1. Go to Offers in your CPA network and find the offer you want to promote. Click “Create tracking URL”.
2. In the new window, fill in the “Name” field, select ROIads as the traffic source and choose the landing pages from the CPA network you will promote in your campaign.
3. Scroll down to the “Statistics transmission setup” section. Paste the postback URL from Step 2 in the required fields in this section.
4. Scroll down and click “Create flow”.
5. After this step you will be redirected to the “Tracking URL” page. Find your new flow and click the clipboard icon.
6. Copy the tracking URL from the popup window and save it.
7. Go back to the CPV Lab tracker and add the new offer to the tracker. To do this go to the “Offer management” tab on the left panel of the tracker. In the opened page type in the offer name, offer source (affiliate network) and paste the offer URL which was copied from the affiliate network. Also after pasting the link click on the “+SubID” button to add the token. This is required for correct postback data transmission.
Done! Your offer is added to the tracker. Now, let’s continue with the CPV Lab postback integration by creating a tracking campaign.
Step 4: Creating a Tracking Campaign in CPV Lab
To consolidate all the configured sources into a unified conversion tracking process, you need to create a tracking campaign in the affiliate marketing tracker CPV Lab. Here’s how to set up the campaign:
1. Go to the “Add New Campaign” section in the tracker and click on “+Create Campaign” next to the desired campaign type. For example, in this guide, we will use “Direct Link & Landing Pages” as our campaign type.
2. Click “Advanced Setup” to be able to configure the campaign in detail.
3. On the new settings page enter the campaign name, data options in the “Data options” section, redirect type in the “Redirect type” section, campaign type in the “Campaign type” section.
4. Scroll down and find the “Macros & Tokens” section. Here enter the traffic source in the “Traffic source” field — in our case “ROIads” which we connected in step 1. Then you can enter the “Bid | Cost” values for correct stats when collecting data. Choose CPC for push campaigns, CPM for pop campaigns.
5. Scroll down a bit and find the “Offers” section. Select the offer you added in step 3.
6. Scroll down to the “Links & pixels” section and copy the campaign URL from the “Campaign URL” field. Make sure the “Traffic source postback URL” checkbox is checked so the data about your conversions will be sent back to the traffic source.
7. Scroll down a bit and click “Save campaign”.
8. The last step — adding the campaign URL to ROIads. Go to your dashboard, start creating a new campaign and in the “Destination URL” field paste the URL you copied in step 6.
Congratulations, your setup of CPV Lab ads tracking integration is complete! Now, proceed to configuring and launching your ad campaign in ROIads. To run campaigns like a pro, check out our detailed step-by-step guide on launching successful push campaigns.
Conclusion
You now have everything you need to connect ROIads ad network with CPV Lab tracker. By setting up conversion tracking, you can gather and analyze the data on traffic sources in depth, optimize campaigns with precision by using Micro bidding and increase ROI. You’re ready to take your affiliate marketing to the next level.
By leveraging CPV Lab’s detailed analytics and ROIads’ premium traffic, you can make data-driven decisions that boost performance, scale your campaigns, and achieve your marketing goals faster than ever. The tools are in your hands — start building high-performing campaigns today!
