The betting industry continues to thrive in 2025, offering affiliates and advertisers lucrative opportunities to generate revenue. Millions of people worldwide engage in sports betting, not only for entertainment but also as a way to make money.
For affiliate marketers, betting is one of the most competitive and profitable verticals. But success depends on choosing the right geos for promoting betting. A country with high betting interest, good regulations and low ad costs can make a huge difference in conversion rates and ROI.
In this guide from ROIads ad network experts, we’ll dive into the top geos for betting ads in 2025, trends and strategies to max out your results when running campaigns.
Betting vs. Gambling: Key Differences
To promote betting offers effectively, you need to understand the difference between betting and gambling. If you’re new to the iGaming vertical, let’s set the record straight.
Betting is a sub-niche of gambling that focuses on sports event outcomes. The main difference is that sports betting is regulated in most countries, while casino gambling is more restricted.
Key characteristics of sports betting:
- Bets are placed on real-world events like football matches, basketball games or horse racing.
- eSports betting is getting popular, and you also can bet on video game competitions.
- The audience is harder to attract but easier to retain, sports bettors tend to stick to the platforms they trust.
- Sports betting is time sensitive — earnings depend on ongoing sporting events.
The biggest betting events like FIFA World Cup, UEFA Champions League, the Super Bowl and major eSports tournaments drive massive traffic and revenue for affiliates.
Is Betting a Profitable Niche in 2025? Key Market Insights
The sports betting industry in 2025 is growing big time, and there’s plenty of opportunities for affiliates and advertisers.
According to the market projections from Statista, the global sports betting market is expected to reach $77.87 billion in 2025, with a compound annual growth rate (CAGR) of 5.09% from 2025 to 2029.
The online sports betting segment is also experiencing rapid expansion. In 2024, it was valued at $66.91 billion, and forecasts predict it will grow to $163.42 billion by 2034, with a CAGR of 10.2%.
Meanwhile, the eSports betting market is gaining momentum, expected to reach $1.8 billion in 2025, with a projected CAGR of 7.25% from 2025 to 2029.
These numbers prove that betting is a top vertical for affiliate marketers. But choosing the right geo for promoting betting is key to running profitable campaigns.
How to Choose the Right Geo for Betting Offers?
Choosing the right geo for betting offers is one of the most important decisions in running a successful campaign. Market demand, regulations and competition levels vary greatly across different regions, directly impacting conversion rates, acquisition costs and overall ROI.
Affiliates and advertisers should consider the following factors.
1. Market Demand and Player Behavior
Some countries have an established sports betting culture where placing bets is a normal activity among the population. In these regions conversion rates are higher but so is the competition. Key factors influencing market demand are:
- Betting Culture – Countries with a strong sports following culture have a high volume of bettors. Football (soccer), basketball and cricket are some of the most bet-on sports globally.
- Player Spending Habits – In some countries players are willing to deposit and bet bigger, in others it’s smaller bets.
- Mobile vs Desktop – Some markets are mobile first (e.g. Southeast Asia, Africa) while others still see significant betting activity on desktop (e.g. Western Europe, North America).
2. Regulatory Landscape and Legal Restrictions
Regulations play a big role in determining if a geo is viable for betting offers. Some markets have strict regulations or outright bans, others allow betting freely or with certain licensing requirements. Here is the list of trending geos for betting advertising and their legality features:
- Fully regulated markets – UK, Australia, Spain where betting is fully legal and regulated but competition is high and licensing fees are expensive.
- Partially regulated markets – Canada, India, Brazil have a mix of regulated and grey areas making them attractive for international betting platforms.
- Unregulated or grey markets – Some countries have no clear betting laws, offshore operators can advertise without major restrictions but risks of future regulation changes exist.
Before launching a campaign in a new geo, affiliates should always check local gambling laws to avoid compliance issues.
3. Traffic Costs and Competition Levels
The cost per acquisition (CPA) and cost per click (CPC) vary depending on how competitive the market is.
- Tier 1 geos (High competition, high payouts) – Mature markets like USA, UK, Germany, Canada, Australia. They offer high quality traffic but require bigger budgets due to expensive CPC and CPA.
- Tier 2 geos (Balanced competition and profitability): Brazil, Poland, Turkey, Mexico. Traffic is affordable and competition is medium, good for scaling.
- Tier 3 geos (Low ad costs, emerging markets): Bangladesh, India, Indonesia, Pakistan, Vietnam. Low competition and cheap traffic, good for testing and scaling on a budget.
Choose between Tier 1, 2 or 3 based on the affiliate’s experience and risk tolerance. Beginners start with Tier 2 and 3, experienced marketers go for Tier 1 for higher value players.
4. Sports Popularity in Different Regions
Understanding which sports are most popular in each geo helps affiliates optimize their ad creatives and targeting. For example:
- ⚽ Football (Soccer) – Most popular in Europe, Latin America, and Asia (UK, Germany, Spain, Brazil, Argentina, Thailand).
- 🏀 Basketball – Big markets include the USA, Canada, the Philippines, and China.
- 🏏 Cricket – Dominates in India, Pakistan, Australia, and the UK.
- 🏒 Hockey – Popular in Canada, Scandinavia, and the USA.
- 🎾 Tennis – Strong betting market in France, Germany, Australia, and Brazil.
For affiliates running campaigns, choosing a geo where a major sports event is taking place can significantly boost conversions.
5. Language and Localization
Running campaigns in English can work for many Tier 1 markets but in Tier 2 and 3 geos, localization can make a big difference. Translating ad creatives and landing pages into the local language improves engagement.
- Spanish works well in Latin America and Spain.
- Portuguese is needed for Brazil.
- French is effective in France, Canada, and some African regions.
- Hindi and Bengali are useful in India and Bangladesh.
Localization goes beyond language — it includes ad design, offers and even the type of promotions that work best in each region.
How to Maximize Conversions for Betting Offers
Choosing the right geo for betting offers is crucial but it’s only half of the equation. Even the best performing markets won’t bring the results without a reliable advertising network that provides high-quality traffic and the right tools to optimize campaigns. To scale betting promotions effectively you need access to a large volume of global traffic, advanced targeting features and cost efficient ad formats — push and pop ads.
The betting vertical is one of the most competitive in affiliate marketing, you need premium global traffic sources to achieve high ROI. A strong ad network provides:
- Wide geo coverage across Tier 1, Tier 2, and Tier 3 markets with 900M impressions per day.
- Competitive costs with min CPC $0.003 and min CPM $0.5.
- High-converting push and pop traffic for sports betting campaigns.
- AI bidding technology and Micro bidding to improve performance.
At ROIads, betting is one of our top verticals. We offer millions of daily impressions from engaged users worldwide, so advertisers and affiliates can scale their betting campaigns effectively.
Top Geos for Betting on ROIads in 2025
Betting is one of the top-performing verticals on ROIads, delivering high engagement and profitability for advertisers. To get the best results, choosing the right geo for betting offers is a key. Different markets respond differently to push and pop ads, and knowing which countries perform well for desktop and mobile traffic, helps advertisers scale.
Based on ROIads’ internal data and campaign performance insights, here are the best geos for betting ads for different ad formats.
Best Geos for Betting Vertical – Push Ads (Desktop)
Push ads on desktop devices are great for users who prefer to bet through web platforms rather than mobile apps. This format works well for high-intent audiences especially in regions where desktop sports betting platforms are popular.
Top-performing geos include: Indonesia, Serbia, Turkey, Malaysia, New Zealand, Germany, Vietnam.
These markets have high engagement for desktop push notifications, perfect for targeting bettors looking for premium betting offers.
Best Geos for Betting Vertical – Push Ads (Mobile)
Mobile push ads perform really well in markets where users are mostly on mobile for betting. With the increasing adoption of mobile betting apps and mobile-friendly sportsbooks, push ads are a great traffic source.
Top-performing geos include: Bangladesh, Egypt, India, Pakistan, Indonesia, South Africa, Turkey.
These geos have a high mobile adoption rate, and users are highly engaged with sports betting content. Mobile push ads help capture real-time betting opportunities, especially during live sports events.
Best Geos for Betting Vertical – Pop Ads (Desktop)
Pop ads on desktop are a powerful tool to get new users and direct them to high-converting landing pages. This format works well in geos where desktop-based betting platforms dominate.
Top-performing geos include: Peru, Pakistan, Uganda, Thailand, Turkey, Indonesia, UAE.
Desktop pop ads are particularly effective for markets where players prefer making bets on larger screens, ensuring better conversion rates for long-form betting sites.
Best Geos for Betting Vertical – Pop Ads (Mobile)
Mobile pop ads are one of the best ways to drive high-intent betting traffic at scale. This format works well in emerging markets where pop traffic delivers large volumes at competitive prices.
Top-performing geos include: Peru, Pakistan, Uganda, Thailand, Turkey, Indonesia, UAE.
With high traffic volumes and strong engagement, mobile pop ads are a solid traffic source for affiliates and advertisers promoting betting offers in ROIads’ top geos.
Choosing the right geo for betting ads is crucial to run profitable campaigns. On ROIads, push and pop ads offer advertisers scalable and high-converting traffic on both desktop and mobile. By using top-performing betting geos you can optimize your campaigns, maximize conversions and scale your betting promotions.
Conclusion
The betting industry is booming, and with the right geos and traffic sources you can unlock massive profits. Whether you are targeting Tier 1 markets for high-value players or emerging regions with lower competition and high engagement, having a reliable ad network is the key to success.
At ROIads, we provide premium push and pop traffic, advanced AI bidding technology and Micro bidding tools to help you optimize your campaigns and maximize conversions. With millions of daily impressions across top betting geos, you can scale your campaigns efficiently and stay ahead of the competition.
Now you know top-performing geos for betting like a pro! Ready to dominate the betting vertical? Start your first campaign today and take advantage of high-converting traffic at competitive rates!
