In 2025, digital advertising continues to evolve, and advertisers are always looking for the cheapest ad networks that still deliver high-quality traffic and ROI-positive results. Whether you’re an affiliate marketer, business owner or media buyer, reducing ad costs without sacrificing performance is a top priority.
Cheap means ineffective? Not necessarily! Some of the best ad networks offer super cheap rates and still maintain traffic quality, targeting and conversion-friendly formats.
Why choose a cheap ad network?
- Low entry point – Low minimum deposit to test with smaller budgets.
- Cost effective traffic sources – Push, Pops and Native ads are cheaper than Google or Facebook ads.
- Flexibility in scaling – Test with low CPC/CPM then scale profitable campaigns.
This guide presents 21 of the best cheap ad platforms in 2025, covering their pricing, traffic sources, targeting features and who they’re best for. Whether you’re looking for cheap PPC traffic, low cost display advertising or budget-friendly push and pop ads, this list will help you find the best one.
Let’s start with how to choose the right cheap ad network, then — the best cheap ad platforms in 2025!
How to Choose the Best Cheapest Advertising Network
Choosing the cheapest advertising network is more than just looking at the lowest CPC or CPM rates. A cheap ad network should still deliver quality traffic, effective targeting and optimization tools to maximize returns. Below are the key factors to consider when choosing the best cheap platform for advertisers in 2025.
1. Pricing Models: CPC, CPM, CPA – Which One Is Best?
Different cheap ad platforms have different pricing models, and the right one depends on your campaign goals and budget.
- CPC (Cost Per Click): Advertisers pay for actual clicks, it’s a good decision for performance-driven campaigns like lead gen and traffic arbitrage.
- CPM (Cost Per Mille): Advertisers pay per thousand impressions, it’s useful for brand awareness campaigns but requires high engagement for good results.
- CPA (Cost Per Action): Payment is based on conversions like sign ups or purchases. This model is popular in affiliate marketing for risk-free performance based spending.
For budget limited advertisers, CPC gives more control over ad spend while CPA ensures payment only for successful conversions.
2. Traffic Quality: Cheap Doesn’t Mean Low Quality
A cheapest marketing platform should still have high-quality, real human traffic. Look for:
- Verified Traffic Sources: Networks that use fraud detection systems like AdScore, Forensiq, or AI-based anti-fraud tools to eliminate bot traffic.
- Traffic Segmentation: Some networks categorize traffic into premium, standard and remnant sources. Pick the right tier to optimize ad spend.
- Reputation and Reviews: A cheap advertising platform with good advertiser reviews is more likely to have quality traffic.
Some platforms sacrifice quality for cheapness and end up with poor conversion rates. Choose a cheap platform for advertisers with premium filtering tools for better performance.
3. Ad Formats: Finding the Most Cost-Effective Option
The cheapest ads platforms focus on cheap ad formats that get engagement at a lower cost than search or social ads.
- Push Ads: One of the cheapest formats with high CTRs. Affordable for gambling, finance and sweepstakes.
- Popunder Ads: The cheapest choice for massive traffic volumes, often used for gambling, utilities and software downloads.
- Native Ads: A cost-effective display format that blends with website content, reducing ad fatigue.
- Direct Click Ads: A low cost alternative to PPC search ads, sending users directly to landing pages.
Push and popunder ads have the lowest CPC/CPM so are the best starting point for advertisers with a limited budget.
4. Audience Targeting: Does a Cheap Platform Offer Smart Targeting?
A cheap advertising platform should still have targeting options to optimize campaign reach. Look for:
- Geo-Targeting: Allows advertisers to target specific regions or countries, preventing budget waste on low-converting traffic.
- Device and OS Targeting: Mobile and desktop traffic may perform differently depending on the offer. Many cheapest marketing platforms offer mobile push or pop traffic which is often cheaper.
- Connection Type and ISP Targeting: Useful for filtering out unwanted traffic sources.
- Time-Based Targeting (Dayparting): Helps control when ads are shown, so they appear during peak engagement times.
Some cheapest ad platforms offer AI-powered segmentation and allow advertisers to automatically optimize traffic sources and adjust bids accordingly.
5. Optimization Tools: Maximizing ROI on a Budget
Even a cheap advertising platform should have basic optimization tools to be cost-efficient. Look for:
- AI-Based Optimization: Automatically adjusts bids based on traffic performance to prevent overspending.
- Micro Bidding: Allows advertisers to micro-manage bids for specific placements, sources or audiences.
- Auto-Rules: Automates actions like pausing low performing placements or increasing bids on high converting traffic.
For example, ROIads ad network has a Micro bidding tool and AI-powered optimization so advertisers can get the best possible ROI at the lowest CPC.
6. Minimum Deposit: How Much Do You Need to Start?
A cheap platform for advertisers should have a low barrier to entry. The minimum deposit to start varies across networks.
Advertisers who want to test campaigns on a tight budget should look for the cheapest ads platforms with a $50-$100 minimum deposit to minimize risk before scaling.
Top 21 Cheapest Advertising Platforms in 2025
In 2025, advertisers are looking for budget-friendly solutions that get them more for their money without sacrificing traffic quality. While big players like Google Ads and Facebook Ads rule the market, many smaller advertising networks offer competitive alternatives with lower CPCs, more ad formats and advanced targeting options with less content restrictions (for example, for gambling promotion).
This chapter will break down 21 of the best and most affordable and cheap ad platforms for advertisers, their pricing models, traffic volume, targeting options and best use cases. Whether you’re looking for push notifications, pop ads, native ads or direct click solutions, this guide will help you choose the right platform to get results at the lowest cost.
1. ROIads
ROIads is a top advertising network focusing on push notifications and popunder ads. Launched in early 2023, it has become a go-to platform for advertisers who need affordable yet high-quality premium traffic solutions.
Key Features:
- Ad Formats: Push Notifications, Pop Ads
- Global Reach: Operates in over 150 countries, with a huge audience pool for advertisers.
- Traffic Volume: Over 900 million daily impressions, so plenty of room to scale your campaigns.
- Pricing: Competitive CPC (from $0.003) and CPM (from $0.2), and it is very affordable for advertisers.
- Min Deposit: $250, with extra benefits like dedicated account manager and creative assistance for deposits of $500 or more.
- Best Verticals: Gambling, Antivirus, Betting, Software & Apps, Finance.
- Payment Methods: Credit/Debit Cards, Bank Transfers, Wire Transfer, Capitalist
Targeting and Optimization:
- AI Bidding Technology: Uses artificial intelligence to optimize traffic sources in real-time, to improve campaign performance.
- Micro Bidding: Allows to adjust bids for specific traffic sources and publishers, so you have full control over your campaign spend.
ROIads is a budget-friendly advertising network with advanced targeting and optimization tools. Its global reach and specialized ad formats make it a versatile option for advertisers who want to get more for their money.
2. RichAds
RichAds is a global self-serve advertising platform for performance marketers. Founded in 2018, it evolved from a push ad network (formerly RichPush) to a full-fledged platform with multiple ad formats.
Key Features:
- Ad Formats: Push Notifications (in-page), Pop Ads, Native Ads, Direct Click, Telegram Ads
- Traffic Volume: Over 5 billion daily impressions in 220 countries, so huge audience for advertisers.
- Pricing: Competitive pricing with min CPC from $0.005, suitable for advertisers with any budget.
- Min Deposit: $150.
- Best Verticals: Gambling, Betting, Sweepstakes, Nutra, Antiviruses & VPN, Cleaners
- Payment Methods: Credit/Debit Cards, Bank Transfers, Wire Transfer, Capitalist, Cryptocurrencies.
- Advanced Targeting: Detailed targeting options — geo, device, OS, browser, connection type, and more other, so you can reach your audience exactly.
- AI Optimization: Uses artificial intelligence to improve campaign performance, with automated rules and performance-based bidding.
- Traffic Quality Segmentation: Let’s choose traffic quality tiers — Premium, Standard, Remnant.
RichAds offers a versatile and cost-effective advertising solution with advanced targeting and optimization features. Its diverse ad formats and substantial traffic volume make it suitable for advertisers aiming to scale their campaigns effectively.
3. PropellerAds
PropellerAds is a multisource ad platform with unique traffic sources and AI-based ad-serving and optimization tools. Founded in 2011, it’s a versatile network for media buyers, agencies, brand owners and affiliate marketers.
Features:
- Ad Formats: Push Notifications, In-Page Push, Popunder, Interstitial, Survey Exit
- Global Reach: 195 countries with 12 billion daily impressions
- AI Optimization: CPA Goal bidding and rule-based automation
- Best-Suited Verticals: Mobile Utilities, Software, E-commerce, Mobile Apps, Lead Generation, Finance
PropellerAds has a full range of advertising solutions with advanced targeting and automation. Its global reach and many ad formats make it a good choice for advertisers looking to run campaigns across multiple channels.
4. AdMaven
AdMaven is a performance-based ad network with exclusive traffic for user acquisition and monetization solutions for publishers. With global reach, AdMaven monetizes over 1 billion daily ad impressions worldwide across 15,000 exclusive traffic sources. The platform has advanced bot detection systems to ensure traffic quality and AI-driven auto-optimization features to boost campaign performance.
Features:
- Ad Formats: Pop Ads, Push Notifications, In-Page Push, Interstitials, Content Lockers, Smart Links, Direct Links
- Global Reach: 1 billion daily ad impressions worldwide across 15,000 exclusive traffic sources
- AI Optimization: Smart-CPA optimization and auto-optimization tools
- Targeting Options: Advanced targeting capabilities: ad format, geography, device type, os, mobile carrier, audience engagement level
- Best-Suited Verticals: Software Distributors, Mobile Utilities, Games, Finance, Lead Generation
AdMaven has a full range of advertising solutions with advanced targeting and optimization. Its global reach and many ad formats make it a good choice for advertisers looking to run campaigns across multiple channels.
5. Adsterra
Adsterra is a global ad network connecting advertisers with publishers, offering a full range of innovative advertising solutions. Founded in 2013, Adsterra has grown fast, serving over 30 billion ad impressions per month across 248 countries and territories. It serves various industries: gaming, finance, utilities and more with tailored advertising strategies for different marketing goals.
Features:
- Ad Formats: Popunder, Social Bar (In-Page Push, Interstitials and other display ads), Push Notifications, Banner Ads, Native Ads, Video pre-roll (VAST), Direct Link
- Global Reach: 30 billion ad impressions per month across 248 countries and territories
- AI Optimization: AI-powered anti-malware and anti-fraud solutions to ensure verified traffic and ads
- Targeting Options: 20+ targeting options: geo-targeting, device type, os, browser and more
- Best-Suited Verticals: VPNs, Utilities, Sweepstakes, Dating, Gaming, Finance
Adsterra has a full range of advertising solutions with advanced targeting and optimization. Its global reach and many ad formats make it a good choice for advertisers looking to run campaigns across multiple channels.
6. Clickadu
Clickadu is a premium ad network launched in 2014 offering a wide range of advertising solutions for web and mobile. With global reach, Clickadu serves over 5.8 billion ads daily across more than 240 countries and territories.
Features:
- Ad Formats: Popunder, Push Notifications, In-Page Push, Video Pre-Roll, Banner Ads, Instant Text Message, SKIM
- Global Reach: 5.8 billion daily ads across 240+ countries and territories
- AI Optimization: Machine learning-based fraud detection and traffic quality assurance
- Targeting Options: Geo, device type, OS, browser, connection type and more
- Best Suited For: Social Apps, Android Tools (cleaners, boosters), E-commerce (wholesale brands), VPN, Tools & Utilities, Push Subscriptions, Nutra, Finance Apps, Games, Surveys, Sweepstakes, Dating, Gambling & Betting
Clickadu offers multiple ad formats and targeting options making it a great platform for advertisers looking to reach a global audience. Its commitment to traffic quality and vast reach across various verticals makes it a good partner for digital advertising campaigns.
7. MGID
MGID is a native advertising platform founded in 2008 specializing in content-based ads that blend with website design and user experience. With global presence, MGID reaches over 850 million unique visitors monthly across more than 32,000 content websites, serving around 185 billion content recommendations monthly.
Features:
- Ad Formats: Native Widgets, Smart Widgets, Native Video
- Global Reach: 850 million unique visitors monthly across 32,000+ content websites
- AI Optimization: AI based matching algorithm to connect users with products and increase engagement and conversion
- Targeting Options: Detailed audience targeting, geo, OS, browser, traffic source, sub-IDs
- Best Suited For: Technology and Computing, E-commerce, Dating, Nutraceuticals, Gaming, Gambling
MGID has a native advertising platform with advanced targeting and optimization. Its global reach and multiple ad formats make it a good platform for advertisers to engage users through non-intrusive, content-driven ads.
8. TwinRed
TwinRed is a digital advertising service provider for high-quality adult traffic. Developed by Double Impact, TwinRed offers self-service and openRTB capabilities so clients can access a large market with advanced optimization. With global reach, TwinRed delivers 190 million daily impressions, giving advertisers a large audience to engage with. The platform also has advanced targeting options and robust tracking, allowing for very precise audience segmentation and performance monitoring.
Key Features:
- Ad Formats: Interstitials, Push Ads, In-Page Push, Native Ads, Display Ads, Popunders, Video Ads
- Global Reach: Over 190 million daily impressions
- Targeting Options: Advanced user targeting and retargeting capabilities
- Best-Suited Verticals: Dating, Adult, Video on Demand (VOD), Games
TwinRed’s range of advertising solutions and focus on adult traffic makes it a great platform for advertisers and publishers to maximize their revenue in this niche. Its multiple ad formats and targeting options cater to all advertising needs so campaigns perform across multiple channels.
9. ExoClick
ExoClick is an ad network and ad exchange that offers many advertising solutions for both advertisers and publishers. Founded in 2006, it has grown to become one of the biggest ad networks, serving over 9.7 billion daily impressions across many ad formats.
Features:
- Ad Formats: Banner Ads, Native Ads, Popunders, In-Stream Video, Fullpage Interstitials, Push Notifications, In-Page Push, Multi-Format Ads
- Global Reach: Over 9.7 billion daily impressions across many ad formats
- Targeting Options: Advanced targeting, geo, device, OS, browser, language, carrier, and more
- Best-Suited Verticals: Dating, Entertainment, Gaming, Utilities, E-commerce, Finance
ExoClick’s range of ad formats and advanced targeting options make it a great cheapest platform for advertisers looking to reach a global audience. Its commitment to innovation and global reach across many verticals makes it a good partner for digital advertising campaigns.
10. TrafficStars
TrafficStars is a self-serve ad network and ad exchange that connects advertisers with publishers, allowing buying and selling of premium traffic. Founded in 2014, the platform has grown to become a significant player in the digital advertising space, offering many ad formats and advanced targeting options to fit different marketing strategies.
Features:
- Ad Formats: Banner Ads, Native Ads, Video Pre-Roll, In-Page Push Notifications, Popunders, Interstitials, Push Notifications
- Global Reach: Over 7 billion daily ad impressions across more than 200 countries
- Targeting Options: Comprehensive targeting, country, site, language, category, OS, device, browser, carrier, IP range
- Best-Suited Verticals: Adult, Dating, Gaming, iGaming, Nutra, Forex
TrafficStars offers many advertising solutions with advanced targeting and optimization features. Its global reach and many ad formats make it a good platform for advertisers to optimize their campaigns across multiple channels.
11. HilltopAds
HilltopAds is a global ad network that offers many ad formats and advanced targeting options for both advertisers and publishers. Founded in 2014, it serves over 12 billion daily impressions across multiple ad formats. HilltopAds has anti-fraud protection and real-time statistics to ensure quality traffic and campaign management.
Features:
- Ad Formats: Display Banners, Popunders, Push Notifications, In-Page Push, Video Ads, Native Ads
- Global Reach: Over 12 billion daily impressions across multiple ad formats
- Targeting Options: Advanced targeting, geo, device, OS, browser, and more
- Best-Suited Verticals: Entertainment, Software, Gambling, E-commerce, Dating
HilltopAds offers many advertising solutions with advanced targeting and optimization features. Its global reach, competitive and many ad formats make it a good and cheap ad network for advertisers to optimize their campaigns across multiple channels.
12. Adcash
Adcash is a global ad platform that offers many ad formats and advanced targeting options for both advertisers and publishers. Founded in 2007, Adcash serves a lot of daily ad impressions across many ad formats for digital advertising.
Key Features:
- Ad Formats: Display Banners, Native Ads, Popunders, Interstitials, Push Notifications, In-App Ads
- Global Reach: Over 200 million daily ad impressions across multiple ad formats
- Targeting Options: Advanced targeting capabilities, including geo, device, OS, browser, language, and more
- Best-Suited Verticals: E-commerce, Entertainment, Gaming, Software, Finance
Adcash’s global reach and diverse ad formats make it a great platform for advertisers looking to run campaigns across multiple channels. Its advanced targeting and quality traffic ensure efficient advertising.
13. Kadam
Kadam is a performance-driven advertising network that has established itself as a reliable platform for advertisers and affiliate marketers. Founded in 2013, Kadam has built a strong reputation for its diverse ad formats, precise targeting capabilities, and cost-effective solutions. With billions of monthly impressions and a global reach, Kadam ensures high-quality traffic and optimized ad performance.
Features:
- Minimum Deposit: $100 / €100
- Geo Reach: Worldwide coverage across multiple regions
- Targeting Options: Geo, device type, OS, browser, language, connection type, interests, and retargeting
- Diverse Ad Formats: Push Notifications, In-Page Push, Popunders, Native Ads, Teaser Ads, Banners
Kadam offers AI-powered optimization tools, smart bidding strategies, and precise targeting to help advertisers maximize ROI. The platform supports advanced retargeting, interest-based targeting, and automated rules to refine ad performance. Its traffic quality control system ensures effective ad delivery, making Kadam a great choice for various verticals.
14. ClickAdilla
ClickAdilla is a self-serve ad network that offers advertisers access to many ad formats and traffic sources. The platform is known for its user-friendly interface, competitive prices and advanced targeting, so it’s good for both beginners and experienced marketers.
Key Features:
- Ad Formats: Push Notifications, Popunders, Banners, Native Ads, Video Ads, In-Page Push, Interstitials
- Global Reach: Delivers billions of impressions daily across various geographies
- AI Optimization: Automated optimization tools to boost campaign performance* Targeting Options: Geo, device, OS, browser, carrier and more
- Best-Suited Verticals: E-commerce, Dating, Gambling, Mobile Apps, Finance
ClickAdilla’s multiple ad formats and targeting options make it a great platform for advertisers looking to reach specific audiences. Self-serve and optimization tools give advertisers control over their campaigns.
15. RollerAds
RollerAds is a performance-based ad network focused on push notification traffic. Launched in 2018, it has fast grown and is known for quality traffic and versatility of ad formats.
Features:
- Ad Formats: Push Notifications, In-Page Push, Popunders
- Global Reach: Millions of impressions daily across multiple countries
- AI Optimization: Uses machine learning algorithms to optimize ad delivery and performance
- Targeting Options: Detailed targeting, geo, device, OS, browser, language
- Best-Suited Verticals: E-commerce, Dating, Sweepstakes, Finance, Mobile Apps
RollerAds’ focus on push notification traffic and optimization makes it a great platform for advertisers looking for high CTR. User-friendly interface and targeting options cater to many advertising needs.
16. PopAds
PopAds is a popunder advertising network with fast approval, low costs and good traffic. Founded in 2010, it’s the go-to choice for cost-effective ads.
Features:
- Ad Types: Popunders
- Global Reach: Billions of impressions daily in many countries
- AI Optimization: Real-time bidding and optimization
- Targeting: Advanced targeting, geo, device, OS, browser, language
- Best for: Entertainment, Software, Gaming, Dating
PopAds’ specialization in popunder ads and commitment to quality traffic make it an excellent choice for advertisers focusing on this ad format. Its competitive pricing and robust targeting options provide flexibility and effectiveness in campaign management.
17. EvaDav
EvaDav is a cost-effective advertising network that delivers high-quality traffic. Founded in 2018, it expanded to many ad formats and targeting options.
Features:
- Ad Types: Push Notifications, In-Page Push, Native Ads
- Global Reach: Millions of impressions daily in multiple regions
- AI Optimization: Automated optimization and smart bidding
- Targeting: Comprehensive targeting, geo, device, OS, browser, language
- Best for: E-commerce, Dating, Finance, Mobile Apps, Sweepstakes
EvaDav’s focus on push notification and native ads, with advanced optimization tools, makes it a versatile platform for advertisers to engage users. Global reach and many ad formats for various marketing goals.
18. AdsCompass
AdsCompass is a dynamic advertising network that provides advertisers and affiliate marketers with a range of powerful ad formats and advanced targeting tools. With a focus on high-quality traffic and AI-driven optimization, AdsCompass ensures efficient and scalable ad campaigns across global markets.
Features:
- Minimum Deposit: $100
- Geo Reach: Worldwide coverage across multiple regions
- Targeting Options: GEO, device type, OS, browser, language, ISP, and retargeting
- Diverse Ad Formats: Popunders, Push Notifications, In-Page Push, Native Ads, Banners
AdsCompass leverages AI-based algorithms to optimize ad placements, helping advertisers achieve the best performance with minimal manual effort. The platform supports smart bidding strategies, automated campaign management, and real-time analytics to enhance results. AdsCompass also ensures high-quality traffic through strict anti-fraud measures.
19. Media.net
Media.net is a contextual advertising network that gives advertisers access to Yahoo! Bing’s network with high-quality traffic and advanced targeting options. Founded in 2010, Media.net has grown to serve over 100 billion ad impressions per month across multiple ad formats, and is a major player in the digital advertising landscape.
Features:
- Ad Formats: Contextual Ads, Display Ads, Native Ads
- Global Reach: Over 100 billion ad impressions per month across multiple ad formats
- AI Optimisation: Uses advanced machine learning algorithms to optimise ad placements and targeting for better campaign performance
- Targeting Options: Advanced targeting options including contextual, geo, device and more
- Best-Suited verticals: E-commerce, Finance, Technology, Travel
Media.net’s global reach and multiple ad formats make it a great platform for advertisers to optimize their campaigns across multiple channels. Its advanced targeting options and AI-driven optimisation tools help in efficient digital advertising for lower costs.
20. Taboola
Taboola is one of the largest native advertising platforms, specialising in content discovery and sponsored recommendations. Founded in 2007, it delivers over 450 billion content recommendations per month across top publishers like USA Today, Bloomberg, and NBC News. Taboola’s AI-powered algorithms analyse user behaviour to serve highly engaging, targeted ads making it a great choice for brand awareness, lead gen and content amplification.
Features:
- Ad Formats: Native Ads, Video Ads, Sponsored Content
- Global Reach: 500M+ daily active users, 450B+ monthly recommendations
- AI Optimisation: Predictive targeting and machine learning for better ad engagement
- Targeting Options: Contextual, Behavioural, Geo, Device, Interest based
- Best-Suited Verticals: E-commerce, Finance, Tech, Travel, Automotive
Taboola’s massive publisher network, AI-driven ad placements and scalable native ad solutions make it a great platform for advertisers to increase brand visibility and drive high intent traffic at competitive rates.
21. Outbrain
Outbrain is a native advertising network that powers sponsored content placements across top publishers like CNN, BBC and The Guardian. Founded in 2006, it reaches over 1 billion unique users per month, serving 344 billion content recommendations per month. Outbrain’s AI optimization continuously refines ad delivery based on user engagement patterns making it a highly efficient platform to drive conversions.
Features:
- Ad Formats: Native Ads, Video Ads, Sponsored Content
- Global Reach: 1B+ unique users per month, 344B+ monthly recommendations
- AI Optimisation: Predictive targeting to improve engagement and conversions
- Targeting Options: Contextual, Behavioural, Geo, Device, Interest based
- Best-Suited Verticals: E-commerce, Travel, Automotive, Technology
Outbrain is a top choice for advertisers to scale content marketing, with premium traffic sources, precise targeting and AI powered ad delivery for high engagement and conversion rates.
Final Thoughts
The cheapest ad platform is one with low costs, quality traffic and smart optimization tools. While the big players like Google Ads and Facebook Ads are popular, alternative ad platforms are affordable and effective for advertisers who want to scale without burning too much money.
Among those options, ROIads advertising network is the best cost-effective ad network, with push and popunder traffic, and AI optimization. Low CPCs and CPMs, premium sources and Micro bidding for total control, means maximum performance for minimum cost.
If you’re looking for a budget friendly platform that delivers real conversions, ROIads is the place to start. Launch your campaign now and scale with top-quality low cost traffic.
