Australia has been one of the most gambling-friendly countries in the world — and in 2025 it’s still a great direction for affiliate marketers and media buyers. Whether you’re scaling campaigns or just entering the market, knowing how to approach gambling ads traffic in Australia the right way is key to success.
In this guide from ROIads ad network, we’ll cover everything you need to know about advertising gambling traffic in this geo — from market insights to traffic sources that convert, with a special focus on push and pop formats that work.
Gambling Market in Australia: Economic and Demographic Overview
To advertising gambling traffic in Australia, you need to understand the foundations of its gambling economy and the players behind the numbers. Australia has had a global reputation for its deep-rooted gambling culture — but in 2025 it’s not just tradition that drives growth. A mix of digital expansion, increasing online participation and steady consumer spending makes this market very attractive for performance advertising.
In this section, we’ll cover the economic indicators that define Australia’s gambling industry, followed by a detailed look at the demographics that shape user behavior and preferences.
Economic Overview: Market Size and Spending Trends
Australia’s gambling industry is one of the most profitable per capita in the world. According to Statista, in 2025 the market will reach $15.88 billion, with steady growth through 2029.
Other key economic insights:
- The online gambling sector was valued at $5.2 billion in 2024 and growing at 5.88% CAGR.
- Australians spend more on gambling per capita than any other country, reflecting both accessibility and habits.
- Most revenue comes from online casinos, pokies and lotteries, with digital formats overtaking physical venues.
This strong economic base, combined with openness to digital platforms, makes Australia one of the best geos to buy gambling traffic — especially when using scalable traffic sources.
Demographic Overview: Who Are the Australian Gamblers?
Knowing the demographics of Australian gamblers gamblers is key for advertisers looking to advertise gambling traffic in Australia.
1. Gender Differences
Gambling participation varies significantly between genders:
- Men: Approximately 80.3% of men reported spending money on gambling in the past 12 months.
- Women: About 66.2% of women.
These numbers show that while men gamble more, a big chunk of women also gamble.
2. Age Groups
Gambling participation across age groups:
- 18–24: 6.1% of online gamblers.
- 25–34: 18.7% of online gamblers.
- 45–55: 20.5% of online gamblers.
3. Online Gambling Participation
Online gambling is growing:
- 33.4% of Australians gambled online in the past 12 months.
These numbers prove digital is key in the Australian gambling space.
4. Sociodemographic Factors
Online gamblers in Australia tend to share certain characteristics:
- Education: Higher levels of education.
- Employment: Higher employment rates.
- Household: More likely to be part of a couple with children.
Australian online gamblers tend to share a few key characteristics. You’ll find them in higher education brackets, with higher employment rates-and often part of a couple with kids. That’s where targeted advertising strategies come in. By understanding your audience, you can tailor your campaigns to reach the most receptive people in Australia.
Key Geo-Specific Details to Prepare a Campaign in Australia
To successfully buy gambling traffic and run high-performing campaigns in Australia, keep the following geo-specific factors in mind.
- Currency: Australian Dollar (AUD).
- Language: English (Australian dialect).
- Timezone: AEST (UTC+10), AEDT (UTC+11) during daylight saving.
Top Regions: New South Wales (Sydney), Victoria (Melbourne), Queensland (Brisbane). - Popular Payment Methods: POLi Payments (bank transfers), PayID (instant mobile-linked payments), BPAY (bill pay system), Visa/Mastercard (with restrictions), Cryptocurrencies (on select platforms).
- Key Local Holidays & Events: Melbourne Cup Day (early November), AFL Grand Final (late September), Australia Day (January 26), Christmas & Easter holidays.
Where to Buy Gambling Ad Traffic in Australia
Australia’s digital ecosystem is full of opportunities to advertise gambling traffic. Not all traffic sources are created equal, though-especially under Australia’s strict regulatory framework. Here’s how the most popular traffic sources stack up for gambling promotion in 2025.
1. SEO (Search Engine Optimization) for Gambling
Search Engine Optimization (SEO) is a tried-and-tested way to drive long-term traffic to gambling websites. Players in Australia actively search for terms like “best online casino Australia,” “real money pokies.” SEO lets operators and affiliates tap into that high-intent audience by ranking for strategic keywords.
It is especially effective for content-driven campaigns like casino reviews, odds comparisons, and gambling guides. Many affiliates use SEO to promote offers passively, especially when combined with email list building.
Advantages:
- Free organic traffic once you’re ranked.
- Works well for affiliate models and authority websites.
- Builds long-term brand trust and credibility.
Challenges:
- Extremely competitive in the gambling niche.
- Requires months of content production and link-building to see results.
- Algorithm updates can dramatically affect rankings overnight.
2. Google Ads (PPC) for Licensed Operators
Google Ads lets licensed gambling advertisers run pay-per-click campaigns on search and display networks. It’s a high-intent channel: users who click are already searching for gambling-related terms. That makes this a potentially lucrative option.
But strict compliance policies mean this method is only viable for officially licensed sportsbooks, casinos, or affiliates with Google certification. For those who qualify, it can be a fast-track to conversions-especially when bidding on branded or geo-specific keywords.
Advantages:
- Instant exposure for hot gambling keywords.
- Deep targeting: device, time, demographics, and more.
- Full control over budget and optimization.
Challenges:
- Licensing restrictions make it inaccessible to many affiliates.
- High CPCs due to intense competition.
- Risk of ad disapproval or account bans for minor violations.
3. Native Advertising
Native ads look and feel like editorial content and appear on news sites, blogs and entertainment platforms. In Australia, native is a good fit for “soft” gambling promotions: for example, “Top 5 Casino Bonuses This Week” or “How Aussies Are Making Money Playing Poker Online”.
This format is less aggressive and will pass compliance filters easier. Native also works well with pre-landings and long-form advertorials which warm up users before they hit the offer page.
Advantages:
- Blends in with content, increases trust and engagement.
- Higher approval rates than traditional display banners.
- Good for educating or storytelling around gambling offers.
Challenges:
- Requires well-crafted pre-landings and creatives.
- Not suitable for aggressive promotions or one-click landings.
- May not work for ROI if not tested extensively.
4. Social Media Advertising
Facebook, Instagram and TikTok are massive platforms with deep targeting. But in Australia, gambling advertisers face big restrictions. Only licensed operators with prior approval can run campaigns, and even then ad creatives must follow strict rules (no minors, no misleading incentives etc.).
Advantages:
- Powerful targeting options based on interests and behaviors.
- Works well for retargeting or funnel based strategies.
- Can build organic communities over time.
Challenges:
- Strict compliance rules; ad rejection is common.
- Account bans possible for minor violations.
- Limited room for direct CTAs.
5. Push Notification Advertising
Push ads send clickable notifications to users’ devices — even if they’re not on your site. In Australia, push is one of the most underutilised yet powerful channels for gambling promotion. It’s perfect for time-sensitive offers, free spin bonuses or alerts.
Users opt in to receive notifications, which makes this format compliant, personal and highly engaging. ROIads ad network, for example, offers advanced segmentation tools and AI bidding technology to deliver push ads to responsive audiences across Australia.
Advantages:
- Direct user attention with real-time delivery.
- High CTR and visibility on both desktop and mobile.
- Works well with bonuses, countdown timers and urgency driven creatives.
- No gambling content restrictions — perfect for affiliates and operators.
Challenges:
- Requires strong creatives and testing.
- Users can opt out if frequency is too high.
- Best results with proper source targeting and Micro bidding.
6. Popunder Advertising
Popunder ads open in a new browser tab behind the active window and appear when the user closes the current one. While often considered intrusive, in gambling — especially in Australia — pops deliver massive volume at low cost and can convert fast.
Works best for aggressive offers, welcome bonuses or lead-gen funnels. For cold traffic, using a strong pre-landing or soft quiz funnel can improve performance. Networks like ROIads allow advertisers to blacklist poor sources and scale only what works.
Advantages:
- Massive reach and very low CPM rates.
- Great for bonus-driven or clickbait-friendly landings.
- Easy to scale quickly without creative limitations.
- No restrictions on gambling content — ideal for affiliates and operators.
Challenges:
- Needs smart optimization to avoid low-quality traffic.
Why ROIads Is the Best Source of Push and Pop Traffic in Australia
When it comes to gambling advertising in Australia, few platforms offer the flexibility, scale and performance that ROIads does. As a self-serve advertising network, specialising in push and pop traffic, ROIads is perfect for affiliates, looking to promote casino and betting offers in high-potential geos — and Australia is one of them.
Here’s why ROIads is a smart choice for gambling promotions in Australian Tier 1 geo:
- Specialisation in Push & Pop Formats: We don’t spread across dozens of formats — we focus on what works best for aggressive verticals like gambling. Push and pop are our core strengths and they convert exceptionally well in Australia.
- No Gambling Restrictions: Unlike most major platforms, ROIads allows direct gambling creatives. No ad disapprovals, no compliance headaches — just traffic, fast.
- Advanced Micro Bidding Tools: Optimise campaigns by device, OS, carrier or traffic source ID. You have full control over your spend and performance with support from AI bidding technology algorithms.
- Top AU Traffic Inventory: ROIads offers high-quality mobile and desktop traffic from Australian users. Whether you’re running casino spins, sportsbook promos or live betting, we have relevant and engaged audiences.
- Personal Manager & Free Creatives: With a $500 deposit, advertisers get a dedicated manager to help with campaign setup, optimisation and creatives — including localisation to match Australian slang and culture.
Estimated Push & Pop Traffic in Australia on ROIads
If you’re looking to scale gambling ads traffic in Australia on ROIads, here are the latest available volumes and average prices by format and device:
| Format | Device | Impressions Available | Avg. Cost | Pricing Model |
| Push Ads | Mobile | 2,605,355 | $0.32 | CPC |
| Push Ads | Desktop | 5,817 | $0.13 | CPC |
| Popunder Ads | Mobile | 74,497 | $0.49 | CPM |
| Popunder Ads | Desktop | 21,989 | $0.42 | CPM |
With ROIads, you get exactly what you need to buy gambling traffic in Australia — no limitations, no guesswork and full control. Ready to go? Let’s go!
Tips to Successfully Advertise Gambling Ads Traffic in Australia
Even with the right traffic source, success in the Australian casino gambling market depends on smart execution. Local audience habits, funnel structure and proper testing — all play a big role in making your campaign profitable.
Here are expert-backed tips to help you launch and optimise your casino-focused gambling advertising traffic in Australia.
1. Localize Creatives for Better Engagement
Australian users respond better to creatives that feel local. Avoid generic or international templates. Instead, add local flavour through copy, imagery and pre-landing context.
What works well:
- Visuals: Use AUD symbols, Australian flags and casual imagery.
- Headlines: Try “Aussies are loving this casino bonus!” or “Top rated pokies site — no ID required!”
2. Segment by Device from the Start
Casino players in Australia access offers via mobile — but desktop users convert at higher rates for complex flows.
Best practice:
- Launch separate push and pop campaigns for desktop and mobile.
- Use Micro bidding in ROIads to increase bids on segments with better ROI (e.g. iOS users or Chrome browser).
3. Use Pre-Landings with Soft Hooks
In casino funnels, pre-landings warm up cold traffic and reduce bounce rates. Instead of sending users directly to the registration form, use intermediate steps like:
- Fake chat with a “support agent” offering bonuses.
- Bonus wheels or interactive quizzes with “You won 50 AUD!”
- News-style pre-landings with headlines like “Online Casino Shocks Aussie Gamblers With This Welcome Offer”
4. Test Multiple Funnels and Creatives
Don’t rely on a single landings or creative set. A/B testing helps you find the hidden winners.
Recommended:
- 5–10 push creatives (image + headline variations)
- 2–3 types of pre-landings (bonus, fake article, chat)
- Different CTA copy: “Play Now” vs. “Claim Bonus” vs. “Try Your Luck”
Make decisions based on conversion rate (CR) and revenue per click (RPC), not just CTR.
5. Optimize With Real Data, Not Assumptions
Using postback tracking from day one is crucial to campaign success. With ROIads, you can connect to major tracking platforms (RedTrack, Keitaro, BeMob, etc.) and see:
- Conversions by zone, site and creative
- Best performing OS or browser types
- CR by landing page variant
Combine this with Micro bidding to reallocate budget in real time and eliminate underperforming traffic sources.
6. Start Broad, Then Narrow Down
When launching, don’t over-restrict your targeting. Start with:
- Geo: Australia
- Device: mobile and/or desktop
- Language: any
- Browser: all
Once you have data, you can:
- Blacklist poor quality zones
- Boost bids on high converting sources
- Refine targeting by device, region, language or browser
With the right mix of localized creatives, clear funnels and data driven optimization, casino gambling ads traffic in Australia can be not only scalable but very profitable — especially with high volume formats like push and pop.
Conclusion: Ready to Gain Gambling Traffic in Australia with ROIads
Australia remains one of the most promising geos to buy gambling traffic in 2025 — especially in the casino vertical. With a digitally mature audience, strong per-capita spend, and minimal restrictions on ad formats like push and pop traffic, this market offers serious potential for affiliates and advertisers alike.
Whether you’re a seasoned media buyer or just starting out, running campaigns to advertise gambling traffic in Australia is easier and more profitable with the right tools. And that’s what ROIads offers:
- Premium traffic for Australian geo.
- No gambling restrictions.
- Micro bidding and AI bidding technology.
- Personal manager and free creative packs.
The opportunity is real — and so is the competition. Don’t get left behind.
Sign up on ROIads today and start running casino campaigns that convert. With our push and pop traffic, you’re just one campaign away from the highest-ROI gambling market in the world.
