Looking to break into a fresh geo with untapped potential? Ethiopia might just be your next winning move.
While everyone’s busy fighting for clicks in oversaturated markets, smart affiliates are already testing new waters — and finding impressive results. This guide is your shortcut to understanding how to advertise gambling traffic in Ethiopia the right way: without stress, bans, or wasted budgets.
We’ll walk you through what makes this market tick, explore top-performing traffic sources, and explain why push and pop formats are your best friends here. Plus, you’ll get actionable tips to buy gambling traffic safely and profitably in this growing market.
Let’s dive in and see what makes gambling advertising traffic in Ethiopia worth your attention in 2025.

Economic and Demographic Overview of Gamblers in Ethiopia (2025 Update)
To effectively advertise gambling traffic in Ethiopia, understanding the country’s economic and demographic landscape is crucial. Here’s a comprehensive overview based on the latest data.
Key Demographic and Digital Stats
Metric | Value |
Total Population (2025) | 135.5 million |
Median Age | 19.1 years |
Urban Population | 22.5% |
Internet Users | 28.6 million (21.3% penetration) |
Smartphone Penetration | 60% (approx. 77 million connections) |
Android Market Share | 94.87% |
Registered Mobile Money Users | 90 million |
What This Means for Affiliates
- Youthful Demographic: With a median age of 19.1 years, Ethiopia has a young population that’s more likely to engage with online platforms and digital entertainment, including gambling.
- Mobile-First Audience: The high number of mobile connections and significant smartphone penetration means most users access the internet via mobile devices. This trend means mobile optimized campaigns are a must.
- Android Dominance: The 94.87% market share of Android devices means affiliates should focus on Android-compatible ads.
- Expanding Internet Access: While internet penetration is currently at 21.3%, initiatives like the Digital Ethiopia 2025 Strategy are rapidly increasing connectivity, presenting a growing audience for online gambling platforms.
- Digital Payment Infrastructure: 90 million registered mobile money users means a robust digital payment system for online gambling.

Understanding these dynamics is key for affiliates who want to buy gambling ad traffic in Ethiopia. Tailor your strategy to the country’s digital landscape and you’ll see better engagement and conversion rates.
Is Gambling Legal in Ethiopia? What Affiliates Should Know
Before we get into how to buy gambling ad traffic in Ethiopia, let’s understand the legal landscape. Ethiopia has strict gambling laws — but that doesn’t mean affiliates are out of the market.
📌 Gambling Laws in Ethiopia: A Quick Overview
- Land-based gambling is partially legal under Ethiopian law, sports betting, lottery and casino games are allowed but only through state-licensed operators.
- Online gambling is not regulated, there is no official licensing structure or clear ban. It’s in a legal gray area.
- The National Lottery Administration is the regulatory body and they are focused on local gambling services, not international affiliates or digital ad campaigns.
- There are no clear restrictions on advertising gambling online via international channels.
So, Can You Advertise Gambling Traffic in Ethiopia?
Yes — with the right approach. While operators must be cautious, affiliates promoting international brands face low direct enforcement. Most users access gambling content through:
- VPNs
- Offshore platforms
- English-language landing pages
- Alternative payment methods (e.g., mobile money)
And since push and pop formats operate outside of traditional social media and search platforms, they offer a safer route to reach local users without triggering bans or takedowns.
In summary: gambling ads traffic in Ethiopia exists in a regulatory gray area, but affiliates working smart can still promote offers effectively and at scale.
Top Traffic Sources to Buy Gambling Ads Traffic in Ethiopia
Once you understand the landscape, it’s time to talk about where and how to actually buy gambling traffic in Ethiopia. Not all traffic sources are created equal — especially when it comes to compliance, scalability, and performance in this market.

Here’s a breakdown of the most common sources of gambling advertising traffic in Ethiopia, with pros, cons, and what to avoid.
🧭 Overview of Popular Traffic Sources
Traffic Source | Traffic Source | Pros |
SEO & Content | Long-term, high-quality traffic; good for trust-building | Time-consuming; difficult to scale fast; SERP volatility |
Google Ads | Intent-driven traffic; high CR | Gambling ads usually restricted or disapproved; account bans |
Facebook Ads | Precise targeting; large local audience | Gambling not allowed; requires cloaking; high risk of bans |
Native Ads | High engagement; good for storytelling | Needs strong pre-landings; moderate cost; hard to control placements |
Push Ads | High CTR; direct user engagement; works great for mobile, no restrictions | Short attention span; requires creative testing |
Pop Ads | Cheap, massive reach; good for awareness + direct landings, no restrictions | Needs optimization; may require whitelist/blacklist management |

Roya, Emotional Damage Officer & Supreme AI Arbitragist at ROIads
⚡ Why Run Push and Pop Campaigns with ROIads?
When you’re ready to buy gambling ad traffic in Ethiopia, you need a reliable source — not just volume.

Here’s what makes ROIads ad network a top choice:
- 900M+ daily impressions with premium traffic, including massive volumes in Ethiopia.
- Push and pop formats only — focused inventory = better optimization.
- AI bidding technology & Micro bidding to boost ROI and control sources.
- No restrictions on gambling ads — freedom to test and scale.
- Personal manager + free creatives for deposits over $500.
Whether you’re testing new angles or scaling a proven funnel, ROIads gives you everything you need to dominate this geo.
How to Launch a Gambling Campaign in Ethiopia: Step-by-Step Guide
You’ve picked the right geo. You’ve chosen the right formats. Now let’s break down how to actually launch a gambling ads traffic in Ethiopia campaign that performs.
Whether you’re targeting betting, casino, or mixed iGaming offers, this quick-start guide will walk you through a battle-tested flow tailored to Ethiopia’s unique digital environment.

🛠 Step 1: Prepare Your Landing Page
- Language: English works well for most users, especially in urban areas. You can test Amharic versions for added trust on mobile.
- Speed: Load fast — mobile-first, lightweight pages.
- Pre-Landings: Simple, curiosity-driven pre-landers with big CTA buttons.
- No video: Many users are on slow internet; static or GIFs work better.
🎯 Step 2: Choose the Right Offer and Flow
- Go for single registration or SOI/DOI flows — low-friction funnels convert better here.
- Look for offers that accept mobile money or card payments (common in Ethiopia).
- Test both sweep-style angles and straight casino promos to see what sticks.
🚀 Step 3: Set Up the Campaign in ROIads
Here’s how to launch your first test campaign using push or pop traffic:
Setting | Recommended Option for Ethiopia |
Format | Push or Pop |
Device Targeting | Mobile only to start (then test desktop later) |
OS | Android |
CPM / CPC | Start with $0.003–$0.005 CPC for Push, $0.5–$0.8 CPM for Pop |
Frequency Capping | 1–2 impressions per user/day |
Budget | $30–50/day per campaign for testing |
Bidding Strategy | Start broad → then optimize via Micro bidding |
Targeting Filters | Geo only at first → use blacklist/whitelist after stats roll in |
🎨 Step 4: Creatives That Convert
For push:
- Use strong curiosity hooks: “Win instantly,” “Don’t miss this,” etc.
- Add elements of luck, national colors, or local references.
- Try 5–10 creatives from launch and test CTR.
For pop:
- Creative is the landing — make sure it’s clear, mobile-optimized, and loads in under 2s.
- Pre-landings with “Yes/No” logic or fake news articles tend to perform well.
🔎 Step 5: Optimize Like a Pro
- Check ROIads stats daily: look at publisher IDs, OS versions, browser types.
- Use Micro bidding to adjust bids per source — keep the good ones, drop the dead weight.
- Once you get conversions — scale with whitelists or increase budget slowly.
These five steps will get your first gambling campaign in Ethiopia up and running with real ROI behind it. No guesswork, no bans — just pure scaling power.
Conclusion: Ethiopia Is a Hot Geo to Buy Gambling Traffic In 2025
In a world full of saturated Tier 1s and overregulated platforms, Ethiopia gives you something rare — freedom to scale without friction. It’s a mobile-first market, young users, low competition and endless possibilities. No strict enforcement on online gambling promotions and no Big Tech bans to worry about, you have the green light to launch, test and scale.
So if you’re still wondering where to buy gambling traffic in 2025 — stop guessing. Ethiopia is ready. The traffic is hot. The rules are flexible. And your next profitable campaign is just a click away.
🚀 Join ROIads, launch today and watch your ROI skyrocket in one of the most underated geos of the year.