The antivirus vertical doesn’t really go through hype cycles. It stays in demand because the underlying need never disappears — devices get older, subscriptions expire, and users constantly receive security warnings.
From an affiliate perspective, this creates three stable conditions:
- consistent user intent tied to security and software protection
- clear conversion logic (subscription purchase)
- predictable performance in push-based traffic
This article is based on real campaign experience from the ROIads × Affdragons partnership. The data comes from ongoing antivirus push campaigns, not from test launches or theoretical models. End clients are not publicly disclosed, but all performance insights reflect actual traffic results.
Why the Antivirus Vertical Is Practical for Affiliates
Antivirus is one of the most straightforward verticals in affiliate marketing. The user already understands the product, so the funnel doesn’t require complex explanations or long warming.
Most campaigns follow a simple logic: a push notification highlights a security issue, the user lands on a page with a clear message, and the final step is a subscription purchase. Because the intent is obvious, conversions tend to be more predictable than in many other niches.
Another reason affiliates stick with antivirus campaigns is stability. Offers usually run for a long time, demand doesn’t depend on trends, and campaigns can generate steady results without constant relaunches.
This makes the vertical suitable both for beginners testing push traffic and for experienced affiliates who prefer building long-term profitable setups.
Antivirus Campaigns: Key Setup Details
Here are the main parameters of the campaign:
- Ad format: push ads
- Offer from: Affiliate Dragons
- Ad network: ROIads
- Vertical: Antivirus
- Offer: McAfee subscription
- Payout model: CPL
- Payout: $125 per conversion
- Geo: United States
The campaign focused on a single geo and used a straightforward setup without m ultiple funnels or complex testing stages.
Campaign Setup and Optimization Approach to Sky-boost the User Engagement
The advertiser had long-term experience running antivirus traffic and launched this campaign on a proven whitelist built from historical data. The goal was steady profit rather than high-volume scaling.
Only desktop traffic was targeted because of the offer requirements. Major browsers were included to maintain reach.
Key settings:
- CPC: $0.20
- Daily budget: $200
- Targeting: desktop, popular browsers (Chrome, Edge, IE, Whale)
- Frequency cap: 3 impressions and 1 click per user
- Traffic: whitelist only
Instead of splitting campaigns by browser, adjustments were handled through ongoing bid optimization within one setup.
Creatives and Funnel Setup
The campaign used standard creatives commonly applied in McAfee offers. These were simple alert-style visuals focused on antivirus protection.
Traffic was sent to a pre-landing page that informed users about an expired antivirus subscription and offered a discounted renewal.
From there, users moved to a single landing page where they could purchase the subscription.
Several creatives were tested, with some performing better than others. Since the overall results remained stable, most creatives stayed active, while less efficient ones were planned for gradual removal.
Testing Period and Optimization
The campaign was tested for over a month, with the performance data shared for the period from December 20 to January 20.
During this time, the main adjustments focused on traffic quality. The advertiser refined the whitelist by removing sources that were too expensive and made small bid changes to control win rates and impression volume.
Since the campaign was already built on proven sources, the overall optimization process was minimal. Targeting settings remained unchanged, and no major structural changes were required.
Become an expert in launching and optimizing push ads with our guide:
Campaign Results and ROI
This campaign reflects a typical pattern for antivirus traffic. It was not designed for rapid scaling or high volumes. Instead, the focus was on steady performance and controlled spending.This approach shows how antivirus campaigns often work in practice — they rely less on aggressive testing and more on consistent traffic quality and gradual refinement.
For the analyzed period, the campaign spent around $1,000 on traffic.
During this time, it generated:
- 10 conversions
- $1,250 in revenue
- $250 in profit
This resulted in a final ROI of 125%.
Why ROIads Is a Strong Choice for Antivirus Offers
ROIads is a performance-focused ad network built for affiliate campaigns that require stable traffic and precise optimization.
Available ad formats:
- Push ads
- In-Page Push
- Pop ads
- Direct Click
Key features:
- AI bidding technology for automated optimization
- Micro bidding for source-level bid control
- CPA Goal to optimize toward conversions
- Optimization rules for automated campaign management
- Advanced targeting by device, browser, OS, and geo
These tools allow affiliates to run antivirus campaigns with a simple setup while maintaining control over traffic quality and performance.
Why the ROIads × Affdragons Combination Works
The partnership between the traffic source and affiliate network plays a practical role in campaign performance.
In antivirus campaigns specifically:
ROIads provides:
- stable push traffic volume
- precise targeting options
- micro-level bid adjustments
Affdragons contributes:
- reliable antivirus offers
- clear payout structures
- consistent conversion tracking
This combination allows affiliates to focus on optimization rather than troubleshooting offer reliability or traffic consistency.
Start Testing Antivirus Campaigns
Antivirus traffic doesn’t require complex funnels or aggressive scaling strategies. Most campaigns begin with a simple setup and rely on gradual optimization based on real data.
If you want to explore this vertical, the practical starting point is straightforward:
- choose a clear subscription-based offer
- launch a focused push campaign
- optimize traffic quality step by step
You can get started here:
→ Register on ROIads
→ Explore antivirus offers on Affdragons
→ Launch your first test campaign
This approach allows affiliates to test the antivirus vertical in a controlled way and build stable performance over time.
