Thinking about launching advertising campaigns in the betting vertical? Push notifications can be a powerful tool for promoting such campaigns! Let’s dive into the details and understand why the combination of “betting” + “push ads” is worth it.
We, the experts at ROIads ad network, have prepared a detailed guide on how to promote betting on push ads, analyzing the most effective types of push ads for this niche, the most successful creative approaches, and strategies for successful betting promotion in the network.
Betting: Understanding the Vertical and Market Scale
Let’s start with a quick overview: What exactly is the betting vertical? Essentially, betting encompasses everything related to wagering. Primarily, this involves betting on sporting events, including football matches, major tournaments in various sports, the Olympic Games, and even cyber and fantasy sports.
Given the event-driven nature of this niche, the most important aspect is to stay on top of all potentially relevant events and plan your advertising campaigns in advance.
The Betting Market: Overview, Types, and Future Prospects
Now let’s take a closer look at the current trends and future development of the betting market. According to data from 2023, the global betting market is valued at $94.52 billion, and it is expected to continue growing.
This growth is driven not only by the popularity of sports betting but also by technological innovations, shifts in consumer preferences, and the expansion of the market into new geographies. Online betting platforms are becoming increasingly user-friendly and accessible, which also contributes to the rising number of users and overall industry revenue.
The chart shows the revenue dynamics across different sports in the betting sector from 2017 to 2028 (forecast). The statistics highlight which sports disciplines are the most popular and generate the highest revenue.
Let’s take a closer look at this chart and explore the key areas in the betting market. Football, basketball, and boxing/MMA are the most popular sports for betting, generating significant revenue. As of 2024, football betting has brought in the highest income, and this trend is expected to continue. Basketball and boxing/MMA also hold leading positions and show steady growth. The rapidly growing segment of esports is also worth noting. Although it currently holds a smaller market share, it is steadily gaining popularity among betting enthusiasts, making it an important consideration when promoting betting on push ads.
Why Is Advertising Betting on Push Ads Worth It?
Now that we have gained a deeper understanding of the betting vertical, it’s time to explore why push notifications are an excellent tool for launching advertising campaigns on betting platforms. In a highly competitive market, push notifications offer unique advantages for affiliate marketers. Let’s examine the key benefits.
Advantages of Betting Promotion on Push Ads
- Instant Interaction:
The primary advantage of push notifications is their quick delivery to users’ devices. This feature is crucial in betting, where wagers are often tied to tournaments or matches, and push notifications allow for instant communication about new bets, updated odds, or exclusive offers. - Low Cost and High ROI:
Push advertising is often less expensive than many other formats, such as search or display ads. For instance, in our ad network ROIads, the cost of push ads starts at $0.001, with the highest price reaching $0.463 in top Tier 1 geos. - High Engagement:
Unlike banner or contextual ads, push notifications appear on the user’s screen regardless of whether they are on the website or app at the moment. Push notifications remain on the screen until the user interacts with them, either by closing or clicking them. This mechanism positively impacts conversion rates and engagement. Capturing the user’s attention instantly is crucial in the betting vertical. For maximum effectiveness, ensure that your push notifications link directly to a well-optimized landing page that aligns with the content of the ad, providing users with a seamless and relevant experience that drives conversions. - Precise Targeting:
Another advantage of push ads is the ability to finely tune targeting. ROIads offers targeting by device type, network connection, OS, and browser. In advanced settings, you can also target by operator and provider, as well as schedule ad displays — an essential feature in such an event-driven vertical as betting.
As we can see, push notifications have numerous advantages that set them apart from other formats. By maximizing their potential, you can launch a profitable advertising campaign in the betting vertical. If you are looking for a reliable partner to run betting on push ads, our ad network ROIads offers top-tier tools to achieve the best results.
ROIads at a Glance
A key strength of ROIads is its AI bidding technology, which optimizes your campaigns by analyzing ad source performance, ensuring that you achieve the highest ROI without the need for constant manual adjustments. We also offer advanced targeting and analytics tools that allow for precise audience segmentation, keeping you competitive in the betting market.
Key Benefits of ROIAds Advertising Network:
- Massive Reach: 900 billion impressions per month.
- Global Coverage: Active in over 220 countries.
- Versatile Ad Formats: Supports both push and pop ads.
- Feature-Rich Platform: Includes easy campaign setup, detailed statistics, robust fraud protection, and cutting-edge AI bidding technologies.
Examples of High-Converting Betting Push Ad Creatives
Now it’s time to explore some of the most interesting creative approaches for betting push ads.
Approach 1: Create a Sense of Urgency
Incorporate a sense of urgency in your creatives and call-to-action texts — encourage users to take immediate action with clear and straightforward messages. Urgency is particularly relevant in betting, where the timing of sports events is crucial. An animated countdown timer can further amplify this effect, motivating users to place their bets before the opportunity slips away.
Approach 2: Capture Attention with Recognizable Imagery
Leverage familiar and popular visuals in your creatives — such as tournament logos, team emblems, and the faces of key players. These recognizable elements are sure to grab attention, reinforce user associations, and build trust in your advertising message. Utilizing well-known imagery not only enhances engagement but also helps establish a connection with the audience, making your push notifications more compelling and effective. Incorporating these strategies is one of the effective ways to promote betting on push ads, ensuring your campaigns resonate with the target audience and drive conversions.
Approach 3: Use Dynamic and Captivating Visuals
Incorporate energetic and attention-grabbing images in your creatives. Dynamic visuals not only capture interest but also convey the excitement of betting. Don’t forget to include slogans that highlight bonuses and clear call-to-action buttons, encouraging users to click on the ad immediately and take advantage of the limited-time offer.
By the way, if you’re looking to learn more about launching push campaigns with ROIads, we recommend checking out our comprehensive guide, where we break down each step in detail.
Important: We recommend launching at least five different creatives for each campaign to test and determine which ones perform best.
You can customize the images by adjusting the positioning of elements, resizing logos and buttons, or swapping out offers and calls to action. This approach will help you optimize your advertising efforts and achieve the best results. Additionally, with ROIads, you can reach out to your dedicated manager to create unique creatives tailored specifically for your campaign.
Strategies for Successful Betting Promotion with Push Ads
We’ve covered the structure of the betting market and why the push notification format is a perfect fit for this vertical, as well as explored the most popular creative approaches. Now, it’s time to consolidate the advice and share a couple more relevant strategies.
- Monitor Timing and Relevance
For a successful push campaign in betting, timing is crucial. Keep an eye on your ad display schedule to avoid situations where the match has already ended, making the bets irrelevant while your budget continues to be spent on outdated ads. In ROIads, you can use the “Timetable” feature, available through the “Advanced Settings” button at the bottom of the campaign setup page.
- Create a Sense of Urgency
Another effective way to boost conversions is by creating a sense of urgency through the use of countdown timers and call-to-action slogans. This approach motivates your audience not to miss out on a limited-time opportunity, encouraging them to place their bets quickly and secure their profits.
- Apply A/B Testing
With A/B testing, you can identify which elements of your push ads perform best. To find the most effective combinations, experiment with different headlines, texts, images, and timing for sending notifications. Once your campaign generates initial results, you can analyze the data to make informed adjustments.
- Use optimization
For optimized performance, request free whitelists from your dedicated ROIads manager. These whitelists are carefully selected to help you test with reliable traffic sources. Furthermore, we offer advanced optimization tools, including micro-bidding and AI-driven technology, to continuously fine-tune your campaigns and ensure the best possible results.
Guides for Running Push Campaigns in Other Verticals
If you’re interested in launching push ad campaigns in other verticals, our blog offers a wealth of useful articles. Each guide covers the specifics and best practices for different markets, helping you effectively set up your campaigns and achieve great results. Here they are:
- How to Advertise Antivirus on Push Ads
- Gambling Ads in 2024: A Comprehensive Guide
- How to Advertise Nutra on Push Ads
- How to Run Dating on Push Ads
Conclusion
You’ve now familiarized yourself with the key strategies and approaches for a successful campaign, and you’re ready to put this knowledge into practice! Ready to take the next step and start promoting betting on push ads?
Launch your campaigns with ROIads and gain access to exclusive premium traffic, a user-friendly ad dashboard, global reach in any geo, advanced analytics, and AI bidding technologies. Start your campaign with us right now and get the most out of your advertising budget!
