The best CPC ad networks in 2025 help affiliates, advertisers and publishers get quality traffic, flexible bidding and stable monetization. Top CPC sites include ROIads, RichAds, PropellerAds, Adsterra, Evadav, FatAds, AdMaven, Traffic Nomads, MGID, HilltopAds and Zeropark. With formats like push, pop, native and interstitials plus advanced targeting, these CPC platforms drive higher conversions and revenue across multiple verticals and geos.
CPC advertising is one of the oldest and still most effective pricing models in digital marketing. It’s simple: advertisers pay for clicks, publishers earn from traffic and affiliates get a flexible way to test and scale campaigns.
In 2025, CPC sites and networks still deliver strong results across verticals like gambling, dating, finance, utilities, and more. The difference is in the details — targeting options, bidding systems, traffic quality and payouts vary a lot from one platform to another.
That’s why we’ve put together this review of the top CPC ad networks. In it we’ll look at the features, strengths and monetization potential of each platform and see how they compare for both affiliates and advertisers.
🔥 Hot Picks: Top 3 CPC Ad Networks
1. ROIads — Strong push and pop traffic with 150+ countries covered and up to 900M daily impressions. Great for gambling, betting, dating and finance thanks to AI bidding and Micro Bidding tools.
2. RichAds — One of the biggest CPC traffic sources with 5B+ daily impressions and coverage in 200+ countries. Works especially well for Tier-1 testing on push and in-page formats.
3. PropellerAds — Established around 2011, boasting 12+ billion daily ad impressions and reach across 195+ countries.
CPC Sites Comparison Table (At-a-Glance)
The table below compares the top CPC ad networks by formats, targeting, verticals, deposits and payouts. It’s a quick way to see which platform is right for your CPC ads and campaigns.
| CPC Ad Network | Ad Formats | Top Verticals | Targeting & Bidding | Min Deposit | Payouts / Notes |
| ROIads | Push, Pop | Gambling, Dating, Finance, Utilities | Geo, device, OS, carrier, AI bidding technology, Micro bidding | $250 | CPA Goal, fast campaign approval |
| RichAds | Push ads, In-page push, Popunders, Native, Direct click, Telegram ads | Gambling, Betting, Nutra, Finance | Automated rules, CPA Goal, source-level optimization | $100 | Weekly payouts, whitelist/blacklist options |
| PropellerAds | Telegram Mini Apps, Push, In-Page Push, Interstitial, Popunder, Survey Exit | Finance, Utilities, iGaming, Apps | Smart bidding, auto-optimization, traffic boosters | $100 | Global coverage, self-serve platform |
| Evadav | Push, In-Page, Native | Dating, Finance, Utilities, iGaming | Push, Pop, In-Page Push, Native | $100 | Fast moderation, good for affiliates |
| FatAds | Push, Pop | Dating, Gambling, Sweepstakes, Software | Manual CPC, Geo/device targeting, personal manager support | $300 | Strong in Tier-2/Tier-3, responsive support |
| AdMaven | Pop, Push, Interstitial, In-Page Push, Content Locker | Utilities, Software, Gambling, Apps | Geo, device, carrier targeting, CPC & CPM bidding | $100 | Weekly payouts, crypto accepted |
| Traffic Nomads | Push, Pop, Native, In-Page Push, Calendar, Banner | Gambling, Betting, Dating, Finance | CPC bidding, geo/device filters, whitelist/blacklist | $250 | Tier-1 traffic, transparent stats |
| Adsterra | Popunder, In-Page Push, Interstitial, Banner, Native, Social Bar | Finance, Dating, Gambling, Apps | Geo/device targeting, smart CPM+CPC | $100 | Multiple payment options, trusted by affiliates |
| MGID | Native Ads | E-commerce, Content Arbitrage, Finance | Geo, Interest targeting, CPC optimization, AI-based delivery | $100 | Strong Tier-1 coverage, brand-safe |
| HilltopAds | Onclick (Popunder), In-Page, Banner, Video | Utilities, Dating, Betting | Geo, device, browser, geo filters, CPC & CPM | $50 | Weekly payouts, anti-fraud tools |
| Zeropark | Pop, Domain Redirect | Dating, Utilities, Betting, E-commerce | Geo/device targeting, keyword/domain-based bidding | $200 | Real-time optimization, Tier-1 traffic focus |
If you’re looking for a good CPC ad network to run profitable campaigns, this list has you covered. We’ve selected 11 CPC sites that offer quality traffic, flexible targeting and solid monetization for affiliates, advertisers and publishers. Below is a closer look at each platform and what makes it special.
7. Traffic Nomads
8. Adsterra
9. MGID
10. HilltopAds
11. Zeropark
1. ROIads
ROIads is a global CPC ad network with a focus on push and pop ads. It has premium traffic across 150+ countries, 900M daily impressions. The platform is known for its advanced optimization tools — AI bidding technology and Micro bidding — that allows advertisers to adjust performance down to the source level. Affiliates like ROIads for transparent stats, fast moderation and strong results in verticals like gambling, dating, finance and utilities.
Key Features:
- Ad Types: Push, Pop
- Minimum Deposit: $300
- GEOs: 150+ countries with high volume in Tier-2/3 (Indonesia, Malaysia, Brazil)
- Top Verticals: Gambling, Dating, Finance, Utilities, Antivirus
- Optimization Tools: AI bidding technology and Micro bidding, CPA Goal, frequency settings, whitelist/blacklist
- Support: Personal account manager from $500 deposit, fast moderation
- Integrations: Voluum, Keitaro, RedTrack, BeMob, and more
ROIads is good for affiliates who want to scale campaigns with real optimization and high-quality traffic.
2. RichAds
Richads is one of those CPC traffic networks that cranks out an astonishing 5 billion ad impressions every single day, and that’s across a staggering 220 countries, including some of the toughest tier 1 and tier 3 markets to crack. Their platform is pretty versatile too, supporting 6 major ad formats. You can start getting push ads for as little as $0.005 per click, or native ads for around $0.001 in some countries. Of course, Richads also offers some advanced targeting options (so you can zero in on the nichest audience) — like device, OS, carrier, region, and of course publisher, plus automated rules like microbidding and target CPA, and all that jazz to help you get up and running fast. And Richads isn’t just limited to any one type of campaign either, you can use them for e-commerce, dating, gambling, finance or mobile campaigns, but be warned — you’ll need to be ready to test and optimize in a heartbeat or you’ll leave yourself open to a whole lot of wasted cash.
Key Features:
- Ad Formats: Push ads, In-page push, Popunders, Native, Direct Click, Telegram Ads
- Min Deposit: $100
- GEOs: 200+ countries, strong Tier 1 coverage
- Top Verticals: Gambling, Betting, Finance, Nutra, Dating
- Optimization Tools: Automated rules, CPA Goal, source-level targeting, fast campaign launch
- Support: Account managers, Telegram channel, learning hub for affiliates
- Monetization & Tracking: Integrates with major trackers, detailed reporting for clicks and conversions
RichAds is one of the best CPC networks for affiliates who want scalable traffic, advanced bidding and stable monetization.
Advantages:
- Mind boggling impression volume (5b plus a day) so you can scale as fast as you like
- Loads of ad formats push, in-page push, pop, native, direct click, Telegram
- Low starting CPCs and strong targeting tools.
- Ready-made whitelists, anti-fraud systems and automated rules to speed up optimization.
Disadvantages:
- Volume can be high but requires active filtering to keep traffic quality stable.
- Competitive verticals may need higher starting bids.
- Results depend heavily on fast testing and ongoing optimization — not ideal for “set and forget” campaigns.
3. PropellerAds
PropellerAds was formed all the way back in 2011 and nowadays it’s getting over 12 Billion ad impressions every single day across 195+ countries, in every type of traffic market — tier 1, tier 2 and even the bigger tier 3 ones. Along the way they’ve built a platform that supports all sorts of ad formats: push notifications, in-page push, popunders, interstitials, even mini apps in telegram. With all the right tools like their ‘CPA Goal’ auto-optimization , multi-format campaigns and top-notch targeting filters (device, os, geo, carrier), affiliates can not only test out but scale their CPC offers in a whole range of verticals like finance, utilities and even iGaming.
Key Features:
- Ad Formats: Telegram Mini Apps, Push, In-Page Push, Interstitial, Popunder, Survey Exit
- Min Deposit: $100
- Geos: Global coverage with strong Tier 1 and Tier 2 traffic
- Top Verticals: Finance, Utilities, iGaming, Apps, Dating
- Optimization Tools: Smart bidding, auto-optimization, traffic boosters, CPA Goal
- Support: Self-serve platform, learning center, account managers for larger advertisers
- Monetization & Tracking: Integrated tracking, real-time campaign stats, anti-fraud system
PropellerAds is a top choice among CPC sites for affiliates who want to run large scale campaigns with automated optimization and global coverage.
Advantages
- They’ve got a seriously big traffic scale going on — talk about 12 Billion impressions every day in almost 195 countries.
- There’s heaps of ad formats to play with that are perfect for testing out CPC: push, in-page push, popunders and interstitials, to name a few.
- Their auto-optimization tools like CPA Goal really make it easy to cut costs and speed up your optimization process.
- They seem to have pretty good results for performance niches like finance, utilities and iGaming.
Disadvantages
- There’s heaps of competition around, so your campaigns often need to be fast paced and you need to be tweaking on the fly.
- Some countries and formats might need a higher starting bid to get any sort of stable volume.
- To really get the best results, you need to have an idea how their targeting and optimization tools actually work.
4. Evadav
Evadav is a CPC network for push and in-page push ads, native formats. It was opened publicly in 2018 (although it had activity before). According to Evadav’s own site, it reaches ~300 million unique users and delivers 2 billion ad impressions daily across verified sites and apps. The network supports traffic from 250+ countries so it covers Tier-1, Tier-2 and Tier-3 regions widely. Evadav is known for fast campaign approvals, flexible targeting options and a subscription-based push model that helps affiliates get steady monetization over time.
Key Features:
- Ad Formats: Push, Pop, In-Page Push, Native
- Min Deposit: $100
- Geos: 180+ countries with strong Tier 2 and Tier 3 coverage
- Top Verticals: Dating, Finance, Utilities, iGaming, Sweepstakes
- Optimization Tools: Geo/device/browser targeting, CPC bidding, frequency settings
- Support: Fast moderation, account manager for advertisers, responsive support team
- Monetization & Tracking: Subscription push model for publishers, detailed click and revenue reports
Evadav is one of the best CPC networks for affiliates who want to monetize push traffic and run CPC campaigns with flexible targeting and steady conversions.
Advantages
- Large scale: 2 billion daily impressions and 250+ countries, lots of traffic options.
- Good format support: push, in-page push and native ads, flexibility in campaign design.
- Fast campaign setup and approval, easy to test.
- Subscription-based push model for monetization, can give longer-term value.
Disadvantages
- Because it covers many countries and formats, traffic quality varies — you’ll need to filter and optimize.
- Some traffic markets will require higher bids or special creative strategies to convert.
- For newbies, mastering targeting and format differences will take time; results won’t come immediately.
5. FatAds
FatAds is a CPC ad network for push and pop ads — and although it’s relatively new it’s already making big noise. The platform delivers 2+ billion ad impressions daily, reaches 220 countries and has CPC push rates starting from $0.003 in some regions. It’s strong in Tier-2 and Tier-3 countries for verticals like dating, gambling, sweepstakes and software. What sets FatAds apart is the hands-on approach: you get a personal manager, help with creatives and campaign optimization and stable traffic for affiliates who want volume and performance.
Key Features:
- Ad Formats: Push, Pop
- Min Deposit: $300
- Geos: Global with strong volumes in Tier-2/3
- Top Verticals: Dating, Gambling, Sweepstakes, Software, Telecom
- Optimization Tools: Geo/device targeting, manual CPC bidding, frequency capping, blacklist/whitelist
- Support: Personal manager available, Telegram support, fast moderation
- Monetization & Tracking: Clear stats, integrated tracking, transparent revenue reporting
FatAds is a good choice among cpc ad networks for affiliates who want to run high-volume cpc campaigns with good support and access to profitable verticals.
Advantages:
- Huge reach: 2+ billion daily impressions and 220 countries.
- Very low CPC rates (from $0.003) in some markets — great for testing.
- Formats for push and pop traffic, perfect for high-volume offers in Tier-2/3.
- Personal service: account managers help with setup, creatives and optimization.
Disadvantages:
- Tier-1 traffic may be more expensive and perform differently.
- Deposit and budget required to access full features and support.
- Not all is turnkey — you need to test, optimize and manage to get the best.
6. AdMaven
AdMaven is a long running CPC ad network with global traffic and multiple ad formats. Founded around 2015 and today handles over 1 billion ad impressions daily across 180+ countries. It offers push notifications, popunders, in-page push, interstitials and content lockers. The network is popular for utilities, software and gambling and affiliates targeting Tier 1 and Tier 2 regions use it because of its flexibility, crypto-payments and weekly payouts.
Key Features:
- Ad Formats: Pop, Push, Interstitial, In-Page Push, Content Locker
- Min Deposit: $100
- Geos: Worldwide traffic with strong Tier-1 and Tier-2 volumes
- Top Verticals: Utilities, Software, Gambling, Apps, Dating
- Optimization Tools: Geo/device/carrier targeting, CPC & CPM bidding, frequency caps
- Support: Account managers available, responsive team, easy campaign setup
- Monetization & Tracking: Weekly payouts, multiple payment methods including crypto, detailed reporting
AdMaven is a versatile CPC advertising network for affiliates who want multi-format traffic sources and flexible monetization options.
Advantages
- Global with 1 billion+ daily impressions and presence in over 180 countries.
- Multiple formats (push, popunder, in-page push, interstitial, content locker) for CPC campaigns.
- Weekly payouts and crypto support for publishers who need speed and flexibility.
- Good for performance niches like utilities, software and gambling where CPC can scale fast.
Disadvantages
- Since it’s global and flexible, traffic quality can vary — Tier 1 regions will demand higher bids and tighter optimization.
- Some campaigns and formats require publishers to meet stricter conditions or larger minimum traffic.
- For better results you need active optimization and format familiarity — it’s not completely “set it and forget it”.
7. Traffic Nomads
Traffic Nomads is a CPC ad network launched in 2021 and has grown fast due to its strong traffic and clean stats. The platform delivers 1–1.5+ billion impressions per day and reaches 150+ countries, with strong traffic in Tier-1 regions like US, UK, Canada and Australia. It supports push, in-page push, pop, native, banner and calendar ads, so affiliates have plenty of room to test and scale CPC campaigns. Traffic Nomads is popular for gambling, betting and dating because the reporting is clear, the traffic is stable and weekly payouts make it easier to maintain steady cash flow. Advertisers also get full control over targeting — devices, operating systems, countries and mobile carriers.
Key Features:
- Ad Formats: Push, Pop, Native, In-Page Push, Calendar, Banner
- Min Deposit: $250
- Geos: Global with strong Tier-1 and Tier-2 traffic
- Top Verticals: Gambling, Betting, Dating, Finance, Apps
- Optimization Tools: CPC bidding, geo/device targeting, whitelist/blacklist, frequency capping
- Support: Dedicated account managers, fast approval process, detailed campaign guidance
- Monetization & Tracking: Clear stats, real-time reporting, stable payouts
Traffic Nomads is a good CPC ad network for affiliates and advertisers who want high-quality traffic, flexible optimization and reliable CPC revenue.
Advantages
- Solid volume: 1–1.5+ billion daily impressions across 150+ countries.
- Strong Tier-1 traffic for gambling, betting and dating campaigns.* Weekly payouts.
- Targeting by device, OS, country and carrier.
Disadvantages
- Tier-1 traffic requires real testing budget.
- Traffic can vary across sources — optimization needed.
- Newbies need time to get familiar with formats and CPC.
8. Adsterra
Adsterra is one of the most well-known CPC ad networks, founded in 2013 and now serving traffic in 190+ countries. The network delivers 10–12+ billion impressions per month and is especially strong in Tier-1 and Tier-2 regions. Affiliates mostly use Adsterra for pop and in-page push traffic, but the platform also offers banners, native ads and its unique Social Bar format, giving plenty of options for CPC testing. Adsterra is popular among advertisers and publishers thanks to its stable monetization, fast approvals, anti-fraud protection and wide country coverage.
Adsterra — the well-known CPC ad network that’s been around since 2013 and dominates traffic in well over a hundred and ninety countries. Every month the network dishes out an astonishing 10-12B impressions to squeeze the last drop out of CPC ad campaigns. Its real strength lies in Tier-1 and Tier-2 regions where the ad network really holds sway. Its affiliates work predominantly with pop and in-page push ads but it also comes equipped with banners, native ads and its unique Social Bar format — so there’s plenty to get stuck into when it comes to CPC ad testing. Whats more, with stable monetization, rapid account approvals, built-in anti-fraud protection and a country presence that spans the globe Adsterra is the go to network among both advertisers and publishers.
Key Features:
- Ad Formats: Popunder, In-Page Push, Interstitial, Banner, Native, Social Bar
- Minimum Deposit: $100
- Geos: 190+ countries, strong Tier-1 and Tier-2 coverage
- Top Verticals: Finance, Dating, Gambling, Software, Apps
- Optimization Tools: Geo/device targeting, smart CPC bidding, frequency settings, traffic filtering
- Support: Responsive account managers, knowledge base, community resources
- Monetization & Tracking: Multiple payment options, real-time tracking, stable monetization for publishers
Adsterra is a trusted CPC ad network for affiliates and advertisers who want scale, reliable traffic and steady revenue from CPC ads across multiple formats.
Advantages
- It reaches 190+ countries with a strong presence in Tier-1 and Tier-2 regions.
- It’s has all the usual ad formats — pops, in-page push, Social Bar, native and banners.
- The monthly impression count is pretty bonkers — 10-12B of them.
- Rapid account approvals are the name of the game, and it’s got built-in anti-fraud tools.
- Easy to get up and running with your CPC campaign and clear stats to boot.
Disadvantages
- The usual suspects get pricey in competitive verticals, pop ads in particular.
- Traffic quality can be patchy, so optimizing your campaigns is key.
- In some regions volume can be all over the place depending on demand and time of year.
9. MGID
MGID — a native CPC veteran that started way back in 2008 and has been quietly going about its business ever since. It works with a whoppin’ 30,000+ publishers and 10,000+ advertisers across the globe. And it delivers a pretty impressive traffic footprint in 200+ countries, with a special focus on Tier-1 regions like the US, the UK, Canada and Australia. But the thing that really sets it apart from other CPC networks is its focus on native ads. And that makes it a solid choice for e-commerce, finance, health, lead gen and content arbitrage campaigns. MGID uses AI to drive its delivery and interest-based targeting to connect with users who are actually interested in the stuff you’re advertising. Publishers meanwhile get stable monetization thanks to consistent click-through demand.
Key Features:
- Ad Formats: Native Ads
- Minimum Deposit: $100
- Geos: 200+ countries, strong in Tier-1 (US, UK, EU)
- Top Verticals: E-commerce, Content Arbitrage, Finance, Health, News Media
- Optimization Tools: Interest and demographic targeting, CPC optimization, AI-based delivery
- Support: Dedicated account managers, optimization tips, learning hub for affiliates
- Monetization & Tracking: Stable payouts for publishers, detailed stats for advertisers, fraud protection
MGID is one of the best CPC ad networks for affiliates running native CPC ads, offering a balance of high quality traffic, granular targeting and strong monetization options.
Advantages
- Strong Tier-1 traffic and global reach across 200+ countries.
- Fully native ad platform — ideal for e-commerce, finance and content arbitrage.
- Large network of verified publishers (30,000+) and stable volumes.
- AI-based targeting and interest segmentation improve engagement and click-quality.
- Reliable monetization for publishers with consistent CPC demand.
Disadvantages
- Native ads require some serious quality in the creatives and landing pages, and that can be pricey to test.
- Tier-1 clicks can cost a pretty penny – so you need to be ready to budget accordingly.
- Performance really depends on optimization and audience selection.
10. HilltopAds
HilltopAds launched around 2014 and today serves over 45,000 publishers who earn daily and offers traffic in Tier-1, Tier-2 and Tier-3 countries. The platform supports popunders, in-page ads, banner and video formats and lists Tier-1 countries such as USA, UK, Germany and Sweden, Tier-2 like Austria, Belgium, Israel and Spain, and Tier-3 including Turkey and Russia. HilltopAds is known for fast campaign moderation, anti-fraud systems, multiple payment methods (including crypto, wire, Paxum) and a platform designed for utilities, dating and betting verticals where Tier-2/3 traffic offers good volume and value.
Key Features:
- Ad Formats: Onclick (Popunder), In-Page, Banner, Video
- Minimum Deposit: $50
- Geos: Global coverage with strong Tier-2 and Tier-3 traffic
- Top Verticals: Utilities, Dating, Betting, Finance
- Optimization Tools: CPC & CPM bidding, geo/device/browser targeting, frequency caps
- Support: 24/7 support team, quick moderation, personal assistance for larger campaigns
- Monetization & Tracking: Weekly payouts, anti-fraud system, real-time reporting
HilltopAds is a cheap CPC ad network for affiliates testing new CPC offers and advertisers who want fast campaign launches with stable traffic sources.
Advantages
- Multi-format support (popunders, in-page, banners, video) for many CPC models.
- Coverage across Tier-1, Tier-2 and Tier-3 countries — many options for campaigns.
- Fast moderation, targeting and anti-fraud features to improve traffic quality.
- Multiple payment methods including crypto and global currencies to make withdraws easy.
Disadvantages
- Quality and cost vary a lot by country — Tier-1 traffic may require higher bids and tighter optimization.
- Some formats and verticals require more advanced setups and creative work to convert.
- Steady results only come after testing and optimization — so if you’re new you’ll need patience and budget.
11. Zeropark
Zeropark was founded in 2011 and has grown into a big CPC network specializing in pop-under and domain redirect traffic (also supports push formats). It has over 2 billion monthly clicks and works in 200+ countries, covering Tier-1, Tier-2 and Tier-3 regions. With deep targeting — keywords, domains, carriers, OS — Zeropark attracts performance-driven affiliates running dating, utilities, e-commerce and betting offers who value volume, bidding tools and anti-fraud features.
Key Features:
- Ad Formats: Pop, Domain Redirect
- Minimum Deposit: $200
- Geos: Global with focus on Tier-1
- Top Verticals: Dating, Utilities, Betting, E-commerce, Software
- Optimization Tools: Keyword/domain targeting, geo/device filters, real-time CPC bidding
- Support: Account managers, knowledge base, fast approval
- Monetization & Tracking: Real-time stats, integrated tracking, stable revenue options
Zeropark is one of the oldest CPC sites for affiliates and advertisers who want flexible bidding, high-quality Tier-1 clicks and effective monetization through domain and pop traffic.
Advantages
- Huge traffic volume and global reach in 200+ countries.
- Strong targeting by keyword, domain, OS, device, carrier — perfect for niche CPC campaigns.
- Deep spec support: domain redirects plus pop-under formats give unique inventory.
- Fast campaign approval and built-in anti-fraud mechanisms to reduce risk.
Disadvantages
- Domain and pop traffic can vary a lot in quality — optimization and filtering are crucial.
- Higher bids and budget for Tier-1 countries or high-intent keywords.
- Setup required for targeting and optimization.
Use-Case Playbook: Matching CPC Networks to Campaign Goals
Not all CPC ad networks work equally well for every type of campaign. Affiliates and advertisers should match CPC sites to specific goals, verticals and Geos to get the highest CPC and stable revenue.
- Gambling & Betting
ROIads, RichAds and Traffic Nomads are great for gambling and betting offers. They combine premium traffic with smart bidding tools to help affiliates optimize campaigns in Tier-1 and Tier-2. - Dating
Evadav, FatAds and Adsterra are good for dating CPC offers. They have solid push and pop traffic and allow precise targeting and fast campaign testing in Tier-2/3 geos where dating converts best. - Finance & Utilities
PropellerAds, AdMaven and HilltopAds are good for finance or utility campaigns. They have broad geo coverage and flexible bidding. Their CPC ad formats like interstitials and pops are good for high-volume conversions. - E-commerce & Content Arbitrage
For e-commerce or native traffic MGID is the best CPC network. They deliver engaged clicks with interest targeting and stable monetization for publishers. - Tier-1 Traffic Focus
For affiliates looking for the highest CPC in Tier-1 geos, Zeropark and MGID are the go-to CPC networks. They combine keyword/domain targeting and native traffic with premium volumes for big campaign scaling.
By matching CPC offers to the right network strengths, affiliates and advertisers can maximize conversions, optimize bidding and grow long term revenue.
FAQ: CPC Ad Networks and Advertising
❓Should I use CPC or CPM — and which is more profitable?
CPC is more profitable when you want performance and conversions, since you pay only for clicks. CPM works better for branding campaigns with broad impressions. Affiliates and advertisers choose CPC ad networks to maximize ROI.
❓ What is a CPC ad network and how does it work?
A CPC ad network links up advertisers who need traffic with publishers who can deliver it. The thing is, advertisers only pay when someone actually clicks on their ad, while publishers get paid every time they get a valid click from one of their users. This model is just so popular because its predictable, scalable and covers just about every vertical — dating, gambling, finance, e-commerce and loads more. Plus, it’s really much easier for publishers to get a decent income from, since driving clicks is a hell of a lot easier than driving actual conversions.
❓ How do we evaluate and compare CPC ad networks?
We look at five core factors: traffic quality and country coverage, the range of available formats, the strength of targeting and bidding tools, tracking and campaign management, and payout/deposit conditions. A good CPC network must provide real users, multiple ad formats, flexible optimization tools like smart bidding or AI, clear conversion tracking, and stable monetization options for both advertisers and publishers.
❓ Which verticals perform best with CPC ads?
CPC ads work just fine across loads of different niches, but they really come into their own in verticals where grabbing people’s attention really quickly matters — that’s dating, gambling, betting, utilities, finance and e-commerce for you. These types of categories are really good on formats like push, in-page, pops and native, because CPC buying lets affiliates test different angles and scale fast without breaking the bank on impressions.
❓ How do you optimize CPC campaigns for higher conversions?
Start by getting your targeting in order — device, os, browser, country and carrier filters can make a huge difference. Then try out a few different creatives and landings to see what works best. Next get to grips with bidding tools like smart bidding, AI optimization or Micro bidding, and use them to push the things that are working and axe the ones that aren’t. Track every single click with a postback and then use the real data to update your bids, block any low-quality placements and scale the things that are actually making money.
Conclusion: Choosing the Best CPC Ad Network in 2025
CPC advertising remains one of the most effective models for affiliates, advertisers, and publishers. The right CPC ad network gives access to quality traffic, flexible targeting, and optimization tools that directly impact conversions, earnings, and long-term revenue.
In this review, we covered 11 top CPC sites — from global giants like PropellerAds and Adsterra to specialized CPC networks such as ROIads, RichAds, and Zeropark. Each platform has its own strengths: some are better for gambling and dating, others for finance, utilities, or native CPC offers.
The key takeaway is simple: affiliates and advertisers should choose CPC networks based on their campaign goals, geo focus, and verticals. Testing different platforms, tracking results, and optimizing bidding are the only ways to consistently achieve high performance.
