ROIads offers both automated and manual tools to improve your campaign performance.
- Automated optimization includes AI bidding technology, which selects the most relevant traffic at the lowest cost in real time, and CPA Goal, which automatically adjusts bids to hit your target CPA.
- Manual optimization includes Micro bidding for adjusting bids by traffic source, whitelists and blacklists to manage traffic quality, and advanced targeting by device, OS, browser, language, connection type, carrier, and more.
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