AI Bidding Technology 2.0 in ROIads: What’s New
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The smarter your algorithm, the higher your ROI. That’s why we’ve upgraded AI bidding technology to deliver stronger performance across every campaign — details below.
The smarter your algorithm, the higher your ROI. That’s why we’ve upgraded AI bidding technology to deliver stronger performance across every campaign — details below.
Key takeaways
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ROIads updated its AI Bidding algorithm after months of internal testing.
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The updated algorithm weighs more inputs at once, including targeting settings, traffic dynamics and conversion probability.
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ROIads reports a significant increase in conversions.
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Advertiser workflow is unchanged.
The new version is based on months of internal testing and has shown a significant increase in conversions and overall spend efficiency. The updated algorithm now analyzes more parameters at once — from targeting settings and traffic dynamics to conversion probability — and uses this data to distribute the campaign budget for the best possible results.
Nothing changes for advertisers in terms of workflow — AI bidding continues to work automatically, but now it reacts faster to traffic fluctuations and delivers better performance with the same budgets.
The improvement also gives our team deeper insights into traffic demand and supply, helping ROIads grow both advertiser results and platform efficiency. We’ll keep improving AI bidding technology and testing new hypotheses — stay tuned for more updates. Run your campaigns with the smarter AI Bidding — and let our algorithm do the hard work for you.
Learn more about AI bidding technology at ROIads
