Affiliate Marketing Glossary
Our glossary is designed to help both beginners and experienced affiliates navigate the key terms. Here, you’ll find definitions of the most relevant concepts used in the affiliate marketing industry. Understanding these affiliate marketing terms will enable you to manage campaigns more effectively and maximize profits on platforms like ROIads ad network.
A/B Testing
Ad Placement
Banner Ad
Bounce Rate
Call-to-Action (CTA)
Click-Through Rate (CTR)
Conversion Rate (CR) in Marketing
Conversion Tracking
Cost Per Action (CPA)
Cost Per Click (CPC)
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Cost Per Lead (CPL)
Cost Per Thousand (CPM)
CPA Marketing
Customer Lifetime Value (CLV)
Customer Segmentation
Frequency Capping
Geotargeting
iGaming Vertical
Impressions
In-App Ad
Interstitial Ad
Keyword Research
Landing Page
LTV in Gambling
mVAS Offers
Native Ad
Popunder
Popup
Push Notification
Retargeting
Return on Ad Spend (ROAS)
Return on Investment (ROI)
Search Engine Optimization (SEO)
Sweepstakes Vertical
Video Ad
